This summer, Starbucks is collaborating with Pantone, one of the most iconic brands in fashion and design, to introduce an exclusive Pantone-inspired merchandise collection available at select Starbucks® stores across Asia Pacific.
Designed with vibrant colors and eye-catching risograph-style botanical illustrations, the new Starbucks® + Pantone™ collection includes six types of drinkware and four lifestyle accessories in Pantone colors – Knockout Pink, Brilliant Blue, and Cockatoo – infusing playful energy to power customers’ summer activities.
The Pantone color Knockout Pink evokes unapologetic and ambitious vibes, with the color Brilliant Blue showing off confidence and composure, and the color Cockatoo representing fresh and creative energy. The vibrant and bright hues featured in this Pantone-inspired collection inspires bold ideas and new experiences just in time for the summer season.
“The way Pantone brings color to life in our world is a perfect match to Starbucks passion for bringing uplifting connection and bright moments to our customers,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “The Starbucks® + Pantone™ partnership brings new energy to our customers to be creative and playful in exploring new ways to express themselves this summer.”
The limited-edition collaboration will be available starting May 16 at select Starbucks® stores across the Asia Pacific region, including Australia, Cambodia, Hong Kong, Malaysia, New Zealand, Philippines, Singapore, Thailand, and Taiwan, while supplies last.