Small changes make a big difference. In Japan, Starbucks is launching the Tumbler Club, a community for customers passionate about sustainability to join the company as it works to give more than it takes from the planet. Making reusables fun and easy to use also helps advance Starbucks goal to reduce landfill waste by 50% by 2030.

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Becoming a member of the Tumbler Club is easy – simply bring a clean reusable cup to your local Starbucks store and present it when making an order. From May 31 to June 30, customers bringing their own cups can also receive an increased discount of 55 yen ($0.40 USD) up from the 22 yen ($0.16 USD) they regularly receive. In addition, Starbucks Japan will be counting the number of times customers choose to reuse on the Tumbler Club website, with special prizes for participating Starbucks Rewards members when the total reaches 30,000, 50,000 and 70,000 cups saved. 

Featuring the refreshing flavor and aroma of locally-grown Setouchi lemons, the new seasonal Setouchi Lemon Cake Frappuccino® blended beverage is the official drink of Tumbler Club. Like a sip of sunshine, lemon cake is blended with rich milk and tangy lemon sauce, then topped with pillowy whipped cream, lemon-flavored icing and crunchy sugar pearls. Take home the new drink in a limited-edition reusable cup designed exclusively for the Tumbler Club, available while supplies last at Starbucks stores across Japan starting May 31.

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Sustainability

Sustainability Archives : Starbucks Stories Asia

Starbucks Stories Asia

How to join Starbucks new Tumbler Club in Japan : Starbucks Stories Asia

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How to join Starbucks new Tumbler Club in Japan

Starbucks Japan is launching a community for customers to help give more than we take from the planet.

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Starbucks is committed to strengthening customer experience, promoting sustainability and uplifting communities

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Since the opening of the first store in Ho Chi Minh City, Starbucks Vietnam has been nurturing human connection and uplifting local communities with every cup of coffee served. This year, Starbucks Vietnam celebrates its 10-year anniversary with the unveiling of the newly renovated New World store, the first store opened in the market, and nationwide anniversary promotions from January to May. In the decade since the brand entered the market, Starbucks Vietnam is currently in 8 Vietnamese cities/provinces and has over 1,200 partners (employees) in 92 stores delivering the Starbucks Experience every day.

Paying tribute to Vietnam’s heritage and culture, many Starbucks® stores in Vietnam feature unique architectural styles and traditional elements, such as the Starbucks® Tran Hung Dao store in Hoi An.

"I am proud of our accomplishments over the past decade and this is just the beginning. This journey would not have been possible without the support of our customers and partners. We are very grateful and want to share our achievements with them," said Patricia Marques, general manager of Starbucks Vietnam. "We look forward to the future of Starbucks in Vietnam – quality, elevated coffee experiences for our customers, to contribute positively to our communities and give more than we take from the planet will remain our key priorities."

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The 10th anniversary celebration of Starbucks Vietnam kicked off in January. First-phase promotions included a range of limited-edition merchandise, customers programs and giveaway activities. The second-phase started in May, featuring the unveiling of the newly renovated Starbucks® New World, the first Starbucks® store in Vietnam. 

The special space has been transformed into a brand new, cozy and beautifully-designed coffee house. Customers will have access to a wide range of merchandise items, all while enjoying their favorite Starbucks beverages on this unique commemoration.

Starbucks Vietnam’s Commitment to Communities and Sustainability

Besides a decade of coffee inspiration for customers, Starbucks Vietnam, together with its partners, has also created more positive impact to the local communities it serves.

Communities Since 2016, Starbucks Vietnam has supported in providing professional and life-skills training to young people through its partnership with nonprofit organizations such as <a href="https://stories.starbucks.com/stories/2016/starbucks-vietnam-youth-training/">The Asia Foundation and REACH</a>.

In 2023, Starbucks Vietnam began a new initiative with Youth Social Work Club through a $20,000 USD Global Community Impact Grant from The Starbucks Foundation to support 150 Vietnamese youth with skills to help them integrate into the community and seek employment.

Together with partners who volunteered their time, Starbucks Vietnam has also extended efforts to work with charitable organizations and supported community projects such as:

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Sustainability In support of Starbucks 2030 goals of reducing carbon, water, and waste footprints by 50%, Starbucks Vietnam also focuses on sustainability efforts.

News

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Starbucks celebrates 10 years in Vietnam : Starbucks Stories Asia

This year, Starbucks Vietnam celebrates its 10-year anniversary with the unveiling of the newly renovated New World store, the first store opened in the market, and nationwide anniversary promotions.

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Starbucks celebrates 10 years in Vietnam

For the first time since 2019, 15 Starbucks barista competitors from across Asia Pacific, including China and Japan, came together in person in Bali, Indonesia, the home of <a href="https://stories.starbucks.com/asia/stories/2019/starbucks-opens-one-of-a-kind-coffee-sanctuary-in-bali-indonesia/">Starbucks Reserve Dewata Coffee Sanctuary</a> and <a href="https://stories.starbucks.com/asia/stories/2022/coffee-experience-center-at-starbucks-dewata/">Coffee Experience Center</a>.

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The Regional Barista Championships showcase barista skill and craft, providing an opportunity to create moments of connection and storytelling over coffee, and celebrate the limitless possibilities for human connection that Starbucks baristas create every day in the communities they serve.

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Anchored in the dedication to celebrating our partners’ love for coffee, the competition has evolved year-on-year, with a pivot to a virtual format during the pandemic. Now, through a combined multi-channel approach that offers the best of in-person and virtual connections, Starbucks is bringing this much-loved event to partners and customers around the world.

Three finalists competed in the Grand Final with Allen, a shift supervisor from Starbucks Taiwan market, taking home the coveted title of Regional Barista Champion 2023.

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Allen, the competitor from Taiwan, serves a pour over during the final round of competition.

Coffee craft and passion take center stage at Asia Pacific Regional Barista Championships 2023 in Bali, Indonesia : Starbucks Stories Asia

Coffee craft and passion take center stage at Asia Pacific Regional Barista Championships 2023 in Bali, Indonesia

After months of market competition, the best Starbucks baristas in Asia came together in Bali, Indonesia.

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This summer, Starbucks is collaborating with Pantone, one of the most iconic brands in fashion and design, to introduce an exclusive Pantone-inspired merchandise collection available at select Starbucks® stores across Asia Pacific.

Designed with vibrant colors and eye-catching risograph-style botanical illustrations, the new Starbucks® + Pantone™ collection includes six types of drinkware and four lifestyle accessories in Pantone colors – Knockout Pink, Brilliant Blue, and Cockatoo – infusing playful energy to power customers’ summer activities.

The Pantone color Knockout Pink evokes unapologetic and ambitious vibes, with the color Brilliant Blue showing off confidence and composure, and the color Cockatoo representing fresh and creative energy. The vibrant and bright hues featured in this Pantone-inspired collection inspires bold ideas and new experiences just in time for the summer season.

“The way Pantone brings color to life in our world is a perfect match to Starbucks passion for bringing uplifting connection and bright moments to our customers,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “The Starbucks® + Pantone™ partnership brings new energy to our customers to be creative and playful in exploring new ways to express themselves this summer.” 

The limited-edition collaboration will be available starting May 16 at select Starbucks® stores across the Asia Pacific region, including Australia, Cambodia, Hong Kong, Malaysia, New Zealand, Philippines, Singapore, Thailand, and Taiwan, while supplies last.

Explore bold and playful summer colors with the new STARBUCKS® + PANTONE™ merchandise collection : Starbucks Stories Asia

Explore bold and playful summer colors with the new STARBUCKS® + PANTONE™ merchandise collection

Starbucks is collaborating with Pantone for exclusive merchandise popping with bright summer colors.

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TATA Starbucks Pvt. Ltd. today announced a range of new offerings to customers across its more than 341 Starbucks stores in India, including an exciting lineup of locally inspired new beverages, a completely refreshed food menu selection, and new small cup size ‘Picco’. The new product offerings demonstrate TATA Starbucks long-term investment to the growth of one of its fastest-growing markets and its commitment to deliver the signature Starbucks Experience in ways that best connects with India’s customers.

The expansion of the new offerings nationwide follows TATA Starbucks successful trial of localized menus in Bengaluru, Bhopal, Gurgaon, and Indore in July last year, which was met with positive feedback from customers.

“We have had a great year in FY23 with strong revenues and are now present in 43 cities of India," said Sushant Dash, CEO, TATA Starbucks Pvt Ltd. "As we expand our presence in Tier 2 and 3 cities, we need to become a more familiar and accessible brand for our consumers. Our pilot where we introduced a range of familiar beverages and a revamped food menu yielded fantastic results from both new and existing customers, which gave us the confidence to expand and go national. As we look ahead, we remain dedicated to our vision of being the coffee destination of choice for customers in India. Our unwavering commitment to delivering personalized experiences has propelled Starbucks to become one of the most loved brands in India. We recently celebrated 10 years of TATA Starbucks, and as we gear up for the next stage of growth in India, we continue to look at ways to elevate the Starbucks Experience for customers in India."

The new offerings have been launched and are headlined by a series of Indian-inspired new beverages including the delicious South Indian Filter Coffee, Masala Chai, Elaichi Chai, and a range of exciting Signature Milkshakes. The new food menu also offers a range of freshly assembled sandwiches that are inspired by the local cultural taste and regional favorites. For first time coffee drinkers and customers new to Starbucks, the new 6oz small cup size ‘Picco’ offered for 6 hot beverages including Cappuccino, Latte, Filter Coffee, Masala Chai, Elaichi Chai and Hot Chocolate, is the perfect option to kick start their Starbucks journey.

The announcement also marks the national launch of the brand’s new campaign - #ItStartsWithYourName. The campaign celebrates the spirit of connection, warmth and personalization that welcomes everyone as soon as they step into a Starbucks store and makes them feel at home. It celebrates the love that binds together families in India.

Since entering the Indian market in 2012, TATA Starbucks now operates more than 341 stores across 43 cities with over 3,800 partners (employees) who proudly wear the green apron, serving more than 400,000 customers in India every week.

Tata Starbucks introduces delicious new beverages and food in India : Starbucks Stories Asia

Tata Starbucks introduces delicious new beverages and food in India

Starbucks customers in India can now enjoy new menu and smaller cup size.

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From April 28th, coffee lovers can now enjoy their favorite beverages on the beautiful white-sand beach at the Starbucks Beach House Sun Primavera in Phu Quoc, the first Starbucks store on the island.

Known for its enticing white-sand beaches, Phu Quoc is the peaceful oasis to escape from the hustle and bustle of city life. Located right at the seashore, the Beach House Sun Primavera store offers more than 140 seats inside and at the spacious outdoor patio where customers are treated to the stunning panoramic view of the infinite ocean which intersects with the horizon, evoking a sense of calm and tranquility.

To ensure customers enjoy deliver the signature Starbucks Experience surrounded by the vibrant nature of Phu Quoc, the Beach House Sun Primavera store features a design theme that delivers a joyful and inviting beach vibe. With shades of blue accent colors and a selected earthy palette, the store is a celebration of the beauty of the sky and the sea just outside the store.

“We are excited to bring the coffee culture of Starbucks to one of the most beautiful islands in Vietnam—Phu Quoc Island. The design of the store is specially focused on bringing the best coffee experience in an environment that reflects the inherent nature of the island,” said Patricia Marques, general manager of Starbucks Vietnam. “Our intention is to let our customers and partners immerse and relax in this inviting atmosphere, like in the natural home of our siren.”

Starbucks store at the Sun Primavera opens daily from 9h00 – 22h00 at FB2-03, Zone 2 Restaurant Area, Gateway Residential, An Thoi Ward, Phu Quoc Island, Kien Giang Province.

Starbucks Vietnam celebrates its 10th anniversary this year. Since the opening of the first Starbucks store in the market in 2013, there are now 91 Starbucks stores across eight cities/provinces in Vietnam.

Starbucks Opens First Store in Phu Quoc, Vietnam : Starbucks Stories Asia

Starbucks Opens First Store in Phu Quoc, Vietnam

Coffee lovers can now enjoy their favorite beverages on the beautiful white-sand beach at the Starbucks Beach House Sun Primavera in Phu Quoc, the first Starbucks store on the island.

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Japan is Starbucks third global market to introduce Oleato™ beverages, bringing together the unexpected combination of high quality arabica coffee and Partanna® extra virgin olive oil as “The New Coffee Ritual”

Starbucks announced today the launch of an innovative line of coffee beverages called “Oleato™” an innovative alchemy of Starbucks® finest arabica coffee infused with Partanna® extra virgin olive oil on Thursday, April 20, 2023 at more than 60 select stores across Japan including Starbucks Reserve® Roastery Tokyo.

Following the February debut of&nbsp;<a href="https://stories.starbucks.com/press/2023/introducing-starbucks-oleato-a-revolutionary-new-coffee-ritual/">Oleato™ beverages in Italy</a> and March launch at the Starbucks Reserve® Roasteries in Chicago, Seattle and New York, and <a href="https://stories.starbucks.com/press/2023/starbucks-oleato-beverages-arrive-at-select-stores-in-the-us/">select stores in the United States</a>, Starbucks third global launch market for the beverage line will be in Japan, where Starbucks began its journey as a global brand outside the North America more than 26 years ago.

Like the iconic Starbucks latte, the origin of Oleato™ beverages began in Italy. While travelling in Italy in the summer of 2022, Howard Schultz, chairman emeritus and board member, Starbucks Coffee Company, came across a generations-old family tradition of enjoying a spoonful of extra virgin olive oil each day as an uplifting ritual. Today, the founder joins partners (employees) and customers in Tokyo for the unveil of this new, transformational ritual in coffee to Japan.

“Since we first launched in Milan and now in select U.S. markets, the partner pride and customer enthusiasm for Oleato™ has far exceeded our expectations. As we introduce this new coffee innovation to Japan, my time here this week in Tokyo reminds me of the enduring and global relevancy of community, connection, and passion for both coffee and craft,” said Schultz. “We are thrilled to introduce to the Japanese market the next revolution in coffee that brings together an alchemy of nature’s finest ingredients – Starbucks arabica coffee beans and Partanna cold pressed extra virgin olive oil. Oleato™ has opened our eyes to fresh new possibilities for Starbucks.”

“We are excited to bring Starbucks latest beverage innovation to customers in Japan,” said Takafumi Minaguchi, chief executive officer, Starbucks Japan. “Our customers are eager to explore new ways to enjoy their Starbucks Experience. We believe that this transformational innovation of two unexpected ingredients will exceed their expectations and uplift their cup with an extraordinary new flavor.”

Oleato™ beverages are a line of innovative coffee beverages that brings together the unexpected – Starbucks arabica coffee deliciously infused with a spoonful of Partanna cold pressed, extra virgin olive oil. The harmony made possible by the unexpected combination results in a velvety smooth, delicately sweet, and lush coffee that uplifts each cup with extraordinary new flavor and texture. Using only extra virgin olive oil thoughtfully selected and blended to pair perfectly with Starbucks coffee, Oleato™ beverages provide a new coffee ritual like no other.

With its uniquely nutty and slightly sweet flavors and the rich smoothness of a buttery caramel, Partanna olive oils are natural complements to Starbucks coffee. Whether enjoyed hot or cold, the surprisingly luxurious, textural experience is like none other.

Taku Shimizu, group manager, Beverage Development, leading the introduction of Oleato™ beverages to Japan said, “I was thrilled about the launch in Japan of Oleato™ which brings together an alchemy of nature’s finest ingredients, coffee and olive oil. We’ve exercised our creativity to find a way to introduce Oleato™ beverages to Japan while keeping the surprising and inviting experience of its Italian inspiration. With these unique flavors and textures, I am confident that the delicious experience of Oleato™ beverages made possible by Starbucks innovation will become a new coffee ritual of our customers.” 

The following Oleato™ beverages will be available at select stores in Japan starting April 20:

Oleato™ beverages available at the Starbucks Reserve® Roastery Tokyo and select Starbucks Reserve® stores

Oleato™ beverages available at select stores across Japan

Since opening its first store in Ginza in 1996, Starbucks has opened more than 1,800 stores in Japan, operated by more than 51,000 partners who proudly wear the green apron. Starbucks continues to provide a premium Starbucks Experience to customers across Japan, with locally-relevant beverages like matcha and tea beverages, as well as innovations like seasonal Frappuccino® blended beverages. In 2019, Starbucks opened the Starbucks Reserve® Roastery Tokyo, a fully-immersive tribute to premium coffee quality, innovation and human connection, where extraordinary new coffee experience come to life for customers every day.

Oleato™ beverages arrive at select Starbucks stores in Japan on April 20 : Starbucks Stories Asia

Oleato™ beverages arrive at select Starbucks stores in Japan on April 20

Japan is Starbucks third global market to introduce Oleato™ beverages, bringing together the unexpected combination of high quality arabica coffee and Partanna® extra virgin olive oil.

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Five Greener Stores across Singapore, Thailand, and Vietnam are amongst the first in the Asia Pacific region to be certified, with over 20 more expected in 2023 With over 3,500 Greener Stores certified across 20 markets, Starbucks is on a path towards achieving its goal of 10,000 Greener Stores total by 2025 Greener Stores set a new benchmark in environmentally responsible retail for design, construction, and operations, poised to support the company’s 2030 goals of reducing carbon, water, and waste footprints by 50%

Starbucks today announced its first Greener Stores in the Asia Pacific region, as part of the <a href="https://stories.starbucks.com/press/2023/starbucks-verifies-3500-greener-stores-globally/">company’s global expansion of its Greener Store Framework to over 3,500 stores in 20 markets</a>. Located in Singapore, Thailand, and Vietnam, the five stores are amongst the first of their kind in the company’s Asia Pacific region, with over 20 more expected to be certified this year. This latest round of certifications sets the company well on its way to achieving its goal of 10,000 Greener Stores globally by 2025.

In support of Starbucks 2030 goals of reducing carbon, water, and waste footprints by 50%, the open-source Greener Stores Framework was co-developed with the World Wildlife Fund (WWF). The framework includes a set of 25 performance-based standards across environmental impact areas such as energy efficiency, water stewardship, and waste diversion, designed to accelerate the transformation of retail towards lower-impact stores.

“We're excited to continue expanding our Greener Store portfolio worldwide, a key step towards reaching our ambitious resource positive goals. Having been on a sustainability journey for many years now, we’ve already seen results of our Greener Stores in the United States where they first piloted. In fact, when compared to historic store practices, these Greener Stores have shown to deliver 30% water savings and 30% energy reduction,” said Michael Kobori, Starbucks chief sustainability officer. “With a company of Starbucks scale – any one action, no matter how small, has the potential for massive impact. We are heartened by our partners around the world who are stepping up to adopt our Greener Store standards. This is testament of their energy and passion for sustainability that continues to drive our innovation.”

Greener Stores: paving the way towards a more sustainable future

The new Greener Stores in the Asia Pacific region help reduce Starbucks environmental impact through performance-based standards that incorporate design and extend throughout the life of a store. Each Greener Store has a unique combination of sustainable features that qualify for third-party verification on a quarterly basis. This ranges from features like energy and water efficient equipment and appliances, low-emitting paints and sealants, Grounds for Your Garden program, as well as energy efficient HVAC temperature systems and more. Additionally, the new Greener Stores in Asia include elements that go beyond the standard to deliver more robust energy, carbon, water, and waste reductions.

Singapore’s first Greener Store is strategically located at Jurong Lake Gardens, a showcase for sustainable design and operations, set amidst lush greenery, restored wetlands and habitats for biodiversity. The Greener store itself is similarly designed with long-term, eco-conscious operations in mind, with responsible design, construction and operation, including energy and water efficiency.

Thailand has certified three Greener Stores that operate entirely on electricity, and feature precise energy monitoring capabilities using a detailed energy management system (EMS) that captures energy use data in real-time to maintain high performance and efficiency. The system will enable the stores to identify inefficiencies and help control and conserve energy in the future.

In Vietnam, the Greener Store is equipped with 100% LED lighting and sun shading features that reduce heat gain and energy consumption within the store. The store operates entirely on electricity and has a long-term contract to buy Renewable Energy Certificates to offset the energy used in stores.

“The new Greener Stores in the Asia Pacific region are poised to set a new standard in sustainable retail which we hope will accelerate our movement towards Starbucks resource positive goals,” said Scott Keller, senior vice president, Store Development &amp; Design. “As one of our fastest growing regions, we want to ensure that we are driving growth with a sustainable future in mind for our communities and planet – and Greener Stores are one of the ways that will help us achieve that vision.”

Starbucks also today announced its first in-region Greener Stores in Europe, Middle East, and Africa (EMEA), as the company continues its global expansion of the Greener Store Framework to leverage its scale for good to accelerate the global movement towards a more sustainable future. The company is also expanding in Latin America and the Caribbean (LAC) by building all new stores in the region under the Greener Stores framework by the end of 2023 and going forward. In China and Japan, Starbucks plans to update its existing store portfolios by applying Greener Store standards. The aim for Starbucks China is to operate 2,500 Greener Stores in the market by 2025.

Starbucks has set bold global aspirations towards a resource-positive future and can only achieve its goals with the help of partners, customers, industry experts and advocates. The company continues to innovate new ways to reduce their impact on the environment and strive to give back more to the planet than they take from it.

Starbucks scales Greener Store expansion across Asia Pacific towards a more sustainable future : Starbucks Stories Asia

Starbucks scales Greener Store expansion across Asia Pacific towards a more sustainable future

Located in Singapore, Thailand, and Vietnam, the five Greener Stores are amongst the first of their kind in the company’s Asia Pacific region, with over 20 more expected to be certified this year.

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At more than 1,500 Starbucks stores across Japan, customers dining in-store will be able to enjoy iced beverages like Frappuccino® blended beverages and cold brew in new reusable resin glasses beginning Monday, March 27. 

This new option allows customers to enjoy the same convenient and elevated Starbucks Experience while contributing to Starbucks global commitment to reduce waste sent to landfill by 50 percent by 2030. The reusable in-store glasses are made of resin and come in two sizes, which are designed to serve any iced beverage from short to venti. In addition, customers can continue to make small changes for a big impact by bringing their personal cups for to-go orders or choosing mugs for hot drinks when dining in-store.

“This is a very significant step in the shift towards reusables, and the fact that these options are now available across Japan is very meaningful," said Daisuke Furukawa, director, Sustainability &amp; Purchasing, Supply Chain Division, Starbucks Coffee Japan. "Many of our customers have agreed, and we are beginning to see results that exceed our expectations. We expect that as warmer seasons approach, the use of in-store glasses will increase. We look forward to working together with our customers to provide their favorite beverage while reducing waste.”

New in-store reusable options at Starbucks in Japan : Starbucks Stories Asia

New in-store reusable options at Starbucks in Japan

At more than 1,500 Starbucks stores across Japan, customers can enjoy iced beverages in new reusable resin glasses.

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As part of its continued expansion in the market, Coffee Concepts (Laos) Limited, Starbucks operating licensee in Laos, today announced the opening of its second store, located in View Mall in the capital city, Vientiane. Following the opening of its first location in Parkson Laos just five months ago, customers can now also enjoy the Starbucks experience in the new store in View Mall.

The new Starbucks store located in View Mall, Laos, is designed to provide an immersive and visually striking coffee experience for customers and partners. The design is inspired by the colorful and vibrant underwater world, featuring soft light blue and orange accent colors which contrast with black textured paint. This creates a joyful and magical oasis-like atmosphere that is inviting for our customers and partners to connect over a cup of coffee. The sophisticated tube ceiling feature stretches over the ceiling from the entrance to the bar, and throughout the store, highlighting the bar as the focal point of the store that showcases coffee and connections.

To celebrate the opening of the second store in Laos, the first 100 Starbucks customers to visit the store will receive a drinkware gift upon purchase of a Grande or Venti size handcrafted beverage, as a token of gratitude.

Starbucks expands portfolio in Laos with new store opening in Vientiane : Starbucks Stories Asia

Starbucks expands portfolio in Laos with new store opening in Vientiane

As part of its continued expansion in the market, Coffee Concepts (Laos) Limited, Starbucks operating licensee in Laos, today announced the opening of its second store, located in View Mall in the capital city, Vientiane. Following the opening of its first location in Parkson Laos just five months ago, customers can now also enjoy the […]

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In partnership with The Nature Conservancy, Starbucks China pledges to replenish at least 1.5 million tons of water annually to Qiandao Lake, beginning 2030

On World Water Day, Starbucks announced plans to become the first coffee retailer in China to pilot a water replenishment project to give back water used in operations. In partnership with global conservation organization The Nature Conservancy (TNC), the Qiaodao Lake Water Replenishment Project will improve water quality in the local ecosystem by focusing on sustainable agriculture and wetlands restoration, replenishing at least 1.5 million tons<a href="#_ftn1" id="_ftnref1">[1]</a> of water a year by 2030, equivalent to about 600 Olympic sized swimming pools, enough to meet the annual water consumption needs of more than 23,000 people<a href="#_ftn2" id="_ftnref2">[2]</a>.

“As a coffee company, water is essential to Starbucks agricultural supply chain and store operations. We are committed to doing our part to protect China’s precious water resources. Working together with like-minded partners, our vision is to develop water replenishment into a viable solution, and inspire more parties to adapt it to other critical water basins across China,” said Julia Zhu, vice president, government affairs and social impact, Starbucks China.&nbsp;

“We are delighted to partner with Starbucks to pilot the Qiaodao Lake Water Replenishment Project. Water replenishment is an innovative concept that holds huge potential for complementing existing water conservation efforts and contributing to advancing sustainable economic and environmental development in China,” said Xu Jin, Director of Corporate Engagement, TNC China.

Water replenishment is a nature-based solution where companies ‘give back’ the amount of water used in operations by protecting surface water against human pollution, allowing water from rain, storms and rivers to naturally ‘replenish’ the local ecosystem.&nbsp;

The largest manmade freshwater lake in the Yangtze River Delta, Qiandao Lake is a vital water resource supplying potable water to 10 million residents in Hangzhou, Jiaxing and other neighboring areas in Zhejiang province. Traditional agriculture practices around the lake have led to increased soil erosion. Fertilizers and pesticides used also threaten the local water quality.

The Qiandao Lake Water Replenishment Project seeks to improve water quality through strengthening land management around the water source, while enhancing agricultural productivity. The project will work with farmers, providing toolkits around sustainable agricultural practices for three commonly cultivated crops in the area – pecans, tea and citrus – to help local farmers reduce soil erosion and surface runoff, while improving yield. With the support of academia and leading wetlands restoration experts, plans are also being created to restore two hectares of wetlands, equivalent to three standard size football fields. Restored wetlands will not only naturally filter off pollutants, but also comes with the additional benefit of enhancing local biodiversity.

The Qiaodao Lake Water Replenishment project marks Starbucks latest effort to reduce its water footprint to become a resource positive company. Globally, by 2030, the company is set to reduce and replenish water across its operations, packaging and agriculture supply chain by 50 percent, prioritizing action in some of the highest risk basins around the world. Come next month, Starbucks partners (employees) across the market will volunteer in water conservation activities as part of the company’s annual Global Month of Good program to serve local communities.

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<a href="#_ftnref1" id="_ftn1">[1]</a> Estimated based on 2022 pilot program by third party certification provider LimnoTech

<a href="#_ftnref2" id="_ftn2">[2]</a> China Water Resources Bulletin 2021, Ministry of Water Resources, People’s Republic of China

Starbucks Becomes First Coffee Retailer in China to Invest in Replacing Water Used in Stores : Starbucks Stories Asia

Starbucks Becomes First Coffee Retailer in China to Invest in Replacing Water Used in Stores

On World Water Day, Starbucks announced plans in China to replenish at least 1.5 million tons of water annually to Qiandao Lake.

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Brand new retail channel for customers traveling by car to enjoy their Starbucks Experience “on the road,” starting at select locations in Beijing and Shanghai

Service to be rolled out to over 1,000 stores across China over the next year

Starbucks today announced the launch of a brand new retail channel in China – Starbucks Curbside – created in partnership with Amap, a leading provider of digital map content, navigation, and location-based solutions in the market. Featuring human-centered design that translates the unique Starbucks Experience for customers on the road, the innovative service offers customers in Beijing and Shanghai a customized and hassle-free way of enjoying their coffee routines amid rush hour traffic.

Starbucks Curbside leverages real-time route planning and positional tracking technologies to deliver the convenience of a drive-thru with minute precision. The technologies not only estimate customers’ arrival times at designated pick up points, but also automatically calculate the right time for Starbucks partners (employees) to craft and deliver the beverages. All customers have to do upon arrival at the designated pick up point is to roll down their car window to pick up their orders, without having to step out of their cars, thus enjoying the convenience of a drive-thru, minus the wait.

Inspired by customer insights and designed with their needs in mind, Starbucks Curbside was made possible through the ingenious combination of Starbucks extensive store network and strong operational muscle, with Amap’s precise route planning and time estimation technologies. A groundbreaking extension of the Starbucks third place from “in-store” and “at home” to “on the road,” the service is now available in 150 stores in Beijing and Shanghai, with plans to roll out to over 1,000 stores across China over the next year.

“Designed to help customers navigate the hustle and bustle of urban lifestyles in China, Starbucks Curbside exemplifies our relentless pursuit of innovation in service of our customers. We have created a revolutionary new retail channel, offering customers elevated convenience enabled by Amap’s precise geographical positioning and time estimation technologies,” said Judy Zhang, vice president of digital ventures, Starbucks China. “On arrival, customers only have to roll down their car windows to receive their favorite handcrafted Starbucks coffee on time and with the same quality, along with a warm greeting by our waiting Starbucks partner, just as if they were enjoying it in-store.” 

Before the journey starts, customers can key in their destination on Amap, click on the Starbucks Curbside icon and place their order at a Starbucks store along the route. A customized backend system will constantly update customers’ arrival times to the store in real time. It also automatically calculates the right times for partners to craft the beverages, and deliver to a designated pick up point, so that customers receive their beverages freshly brewed upon arrival with virtually no time wasted. Meanwhile, customers can also receive real time voice messages during their journey, updating them on the preparation status of their orders. The service has been launched in 100 stores in Beijing, covering most of the city, and is also being piloted in nearly 50 stores in Shanghai.

Since opening its first store in the Chinese mainland more than 20 years ago, Starbucks now operates <a href="https://stories.starbucks.com/asia/stories/2022/starbucks-opens-6000th-store-in-china/">more than 6,000 stores</a> in the market, with close to 60,000 partners who proudly wear the green apron. Starbucks China is one of Starbucks largest and fastest growing international markets, and continues to <a href="https://stories.starbucks.com/asia/stories/2022/starbucks-pioneers-innovations-bridging-physical-and-digital-experiences/">drive innovations</a> that integrate and elevate physical and digital customer experience.

Starbucks Partners with Amap to Pioneer Curbside Service in China : Starbucks Stories Asia

Starbucks Partners with Amap to Pioneer Curbside Service in China

New retail channel for customers traveling by car to enjoy their Starbucks Experience “on the road,” starting at select locations in Beijing and Shanghai.

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