At Starbucks, our coffee goes on quite the journey to get to you. Whatever your order, our coffee is responsibly sourced from farmers around the world.

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For over 50 years we've aspired to ensure a sustainable future of coffee for all. Working together, we are focused on not only providing coffee farmers with the knowledge, tools and resources to adapt to climate change, but we are also committed to being part of the solution by promoting and scaling sustainable farming practices across the coffee industry.&nbsp;

C.A.F.E. Practices, our approach to responsibly sourced coffee in partnership with Conservation International, is a verification programme that measures farms against economic, social and environmental criteria, all designed to promote transparent, profitable and sustainable coffee growing practices while also protecting the well-being of coffee farmers and workers, their families and their communities.&nbsp;

A sustainable future for coffee involves caring for the entire coffee ecosystem – the planet, but also all the people and places that are part of coffee’s journey, from seed to cup.

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For coffee stories from around the world, head to our new Global Starbucks Stories page dedicated to our shared love of coffee.

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From Seed to Cup - Starbucks Stories EMEA

Starbucks Stories EMEA

At Starbucks, our coffee goes on quite the journey to get to you. Whatever your order, our coffee is responsibly sourced from farmers around the world. For over 50 years we&#8217;ve aspired to ensure a sustainable future of coffee for all. Working together, we are focused on not only providing coffee farmers with the knowledge, […]

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https://stories.starbucks.com/emea/stories/2023/from-seed-to-cup/

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From Seed to Cup

Starbucks entered the Europe, Middle East and Africa (EMEA) region 25 years ago, opening our first store in the UK in 1998 on Kings Road, London.

Our first market in EMEA, and still our largest, Starbucks now welcomes millions of customers every year at more than 1,100 stores across the UK.

From introducing flavours like our iconic Pumpkin Spice Latte (PSL), to establishing new coffee craft experiences such as <a href="https://stories.starbucks.com/emea/stories/2023/coffee-meets-olive-oil-the-story-behind-starbucks-new-coffee-ritual-starbucks-oleato-coffee-beverages/">Starbucks Oleato™</a> - we’re proud of what has been accomplished over the last quarter century. We were even the first major coffeehouse to introduce Cold Brew to the UK high street in 2015, which has since become a staple nationwide.

Now, to celebrate our 25th anniversary we’ve launched a Cold Brew with an exclusive new taste – one that combines two quintessentially British flavours to create a celebratory coffee moment that comes together with a unique twist. The Starbucks®&nbsp;Clotted Cream Fudge Cold Brew is a sensational sip of classic British flavours of fudge and clotted cream, both produced in the UK and paired with Starbucks smooth Cold Brew to bring to life our popular iced offering exclusively for British coffee lovers.

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In addition to bold product innovation and industry-leading coffee craft, 25 years of Starbucks presence across Europe Middle East and Africa has also been defined by growth and expansion. Today, we celebrate a significant milestone on our journey as we open our 20,000th store outside of North America in Oldham, Manchester, in the UK.

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This mixed-format store features the convenience of a Drive Thru, alongside relaxed sit and stay seating and is certified as a <a href="https://stories.starbucks.com/emea/stories/2023/starbucks-certifies-first-greener-stores-in-the-uk/">Greener Store</a>, repurposed from a former retail outlet and reflects our commitment to developing new store formats that meet our customers’ needs where they are.

Alex Rayner, General Manager at Starbucks UK, said: “As we celebrate 25 years of contributions and leadership within UK coffee culture, we are proud to build on our coffee craft legacy by welcoming a new, permanent beverage to our menus, and to continue realising our ambitious plans for growth.”

“We’ve seen huge revenue growth in both the UK and EMEA – in part down to new stores in the region, but also by innovating at pace to meet our customers where they're at – investing in digital&nbsp;channels, new store formats, and expanding the Third Place as our customers’ expectations and habits evolve.

“It’s been an incredible 25 years, and it couldn’t have been achieved without our incredible partners. I’m looking forward to the next 25.”

Starbucks has also taken action to secure the future of coffee, including introducing the pioneering <a href="https://stories.starbucks.com/press/2020/cafe-practices-starbucks-approach-to-ethically-sourcing-coffee/">C.A.F.E. Practices</a>, one of the coffee industry's first set of ethical sourcing standards to ensure fairness across our supply chains, establishing <a href="https://stories.starbucks.com/emea/stories/2022/starbucks-farmer-support-centers-free-education-and-resources/">Farmer Support Centres</a> around the world, and <a href="https://stories.starbucks.com/emea/stories/2021/starbucks-to-work-directly-with-farmers-to-help-reduce-emissions/">piloting new sustainable dairy&nbsp;sourcing</a> techniques as part of an industry-leading programme, as we commit to giving back more than we take from the planet.

Starbucks celebrates 25 years of coffee in the UK and in the Europe Middle East and Africa region - Starbucks Stories EMEA

Starbucks celebrates 25 years of coffee in the UK and in the Europe Middle East and Africa region

Starbucks entered the Europe, Middle East and Africa (EMEA) region 25 years ago, opening our first store in the UK in 1998 on Kings Road, London. Our first market in EMEA, and still our largest, Starbucks now welcomes millions of customers every year at more than 1,100 stores across the UK. From introducing flavours like […]

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https://stories.starbucks.com/emea/stories/2023/25-years-of-coffee-in-the-uk-and-emea/

<a href="https://stories.starbucks.com/emea/stories/2022/barista-championships-2022-milan-winner/">Phuti</a>, the EMEA Barista Champion for 2022, shares his journey of striving for success. Overcoming his shyness, he found his stride at Starbucks, where he thrived through the support of his fellow partners who helped him achieve his coffee goals.

Starbucks South Africa established the Black Apron Coffee Master’s Squad, known as the Black Mambas, with the mission to strengthen coffee knowledge and create a culture of warmth and belonging. Starbucks partner Ishan (aka Mr. Miyagi), their mentor, emphasises routine, consistency, preparation, and genuine human connection as keys to success.

Phuti's triumph in Milan at the 2022 Barista Championship final, supported by his fellow partners Ishan and Teddy, showcases the power of perseverance and a strong support system; ultimately, 'How to Brew a Champion'.

How to Brew a Champion - Starbucks Stories EMEA

Phuti, the EMEA Barista Champion for 2022, shares his journey of striving for success. Overcoming his shyness, he found his stride at Starbucks, where he thrived through the support of his fellow partners who helped him achieve his coffee goals. Starbucks South Africa established the Black Apron Coffee Master’s Squad, known as the Black Mambas, […]

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https://stories.starbucks.com/emea/stories/2023/how-to-brew-a-champion/

How to Brew a Champion

The Starbucks EMEA Barista Championship is set to make its triumphant return for the 10th time. A celebration of coffee craft and passion, the yearly event brings together green apron partners from across Europe, the Middle East, and Africa, showcasing their exceptional knowledge and shared commitment to the art of coffee craft.

It all starts in store, store champions then compete in district and regional heats, working their way to the national finals where one barista is eventually named National Barista Champion meaning they're the best barista in their market.

National Champions then compete in the EMEA finals to be named overall champion across Starbucks EMEA, a once-in-a-lifetime opportunity.

Year after year, Barista Championship-mania takes over Starbucks, here are five reasons why:

1. A Decade of Opportunity:

Since its inception, the EMEA Barista Championship has stood as a beacon of opportunity for thousands of aspiring baristas. The competition has provided a platform for up-and-coming talents to shine, proving that every green apron partner possesses the potential to become the best barista. As the 10th edition approaches in 2023, the excitement is palpable, as green apron partners gear up to showcase their coffee passion, knowledge, and craft in the biggest competition to-date.

2. A Symphony of Coffee Expertise:

Green apron partners represent the heartbeat of Starbucks, and their involvement in the championship is a testament to their status as coffee aficionados. With the ability to hand-craft innovative and great-tasting beverages, and unparalleled levels of knowledge, each brew, pour, and craft, is a symphony composed of years of coffee dedication and love.

3. Forging Connections through Coffee:

Beyond the thrill of competition, the EMEA Barista Championship fosters a unique shared experience. Partners come together from different corners of the region, perfecting their skills and forging meaningful connections through their shared love of coffee. As partners collaborate and learn from one another, the championship becomes a powerful testament to the sense of community and human connection that lies at the heart of Starbucks.

4. From Local Passion to National Glory:

The journey to becoming the best barista begins at the local store level, where store champions emerge. These dedicated partners then elevate their craft through district and regional heats, each step bringing them closer to the coveted title of National Barista Champion. The championship becomes a caring obsession, a pursuit of excellence that culminates in the recognition of being the best barista in their respective market.

5. Ambassadors of Coffee Craft and Connection:

Becoming a Barista Champion is not just a personal achievement; champions become ambassadors for Starbucks, empowered to share their knowledge, passion, and expertise with fellow partners and customers alike. Barista Champions uphold the Starbucks Experience through meaningful connections over coffee and their ability to effortlessly tell the tale of coffee’s journey from bean to cup.

Anticipation builds across EMEA as the countdown to the Barista Championship final begins. The grand final is set for 6 October, where one partner will don the coveted purple apron, an apron only awarded to EMEA Barista Champions.

Still wondering what it takes to make a champion? Look no further than South Africa who have won two out of the past three competitions:

Starbucks EMEA Barista Championship Returns for its 10th Anniversary - Starbucks Stories EMEA

Starbucks EMEA Barista Championship Returns for its 10th Anniversary

The Starbucks EMEA Barista Championship is set to make its triumphant return for the 10th time. A celebration of coffee craft and passion, the yearly event brings together green apron partners from across Europe, the Middle East, and Africa, showcasing their exceptional knowledge and shared commitment to the art of coffee craft. It all starts […]

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https://stories.starbucks.com/emea/stories/2023/starbucks-barista-championship-returns-for-10th-anniversary/

With summer in full swing, Iced Coffee season has officially arrived to keep you cool - and Starbucks is here to answer all your beverage needs with thousands of different iced beverage combinations to choose from.

For a refreshing thirst quenching sip, look no further than the Strawberry Açaí Starbucks Refresha® Drink or the fan-favourite Cool Lime Starbucks Refresha® Drink that has earned its popularity from its zingy and zesty blend of lime!

If you’re an Iced Tea lover, discover a flavourful twist on the classic Iced Tea with our Lemon, Hibiscus, Green or Peach Iced Tea with or without lemonade.

To help you savour every iced sip, try our Matcha Green Tea Latte with skimmed milk, or for a true coffee kick, look no further than Starbucks Cold Brew or Iced Latte available all year round to help you keep up with your taste buds.

Starbucks Refresha® Drinks

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Starbucks Iced Tea Beverages

Starbucks Iced Coffee Beverages

*Available during the summer season only

**Prices vary depending on Starbucks® location. Some Starbucks stores are operated by licensees. Prices in licensed stores may also vary and are set by licensees.&nbsp;

Disclaimer: Due to the handcrafted nature of our beverages, nutrients may vary from those published here. Adults need around 2000 kcal per day.

Available while stocks last in select markets across Europe, the Middle East, and Africa.

Check your local Starbucks App or website for availability. Alternatively, to find your nearest store,&nbsp;<a href="https://www.starbucks.com/store-locator?map=39.635307,-101.337891,5z">click here</a>.

10 iced drinks under 100 calories at Starbucks this Summer - Starbucks Stories EMEA

10 iced drinks under 100 calories at Starbucks this Summer

With summer in full swing, Iced Coffee season has officially arrived to keep you cool &#8211; and Starbucks is here to answer all your beverage needs with thousands of different iced beverage combinations to choose from. For a refreshing thirst quenching sip, look no further than the Strawberry Açaí Starbucks Refresha® Drink or the fan-favourite […]

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https://stories.starbucks.com/emea/stories/2023/10-iced-drinks-under-100-calories/

Jeddah Park Reserve store is first Starbucks Reserve store in the Western Province of KSA

Starbucks has reached a new milestone with the opening of its 400th store in the Kingdom of Saudi Arabia. This new store in Jeddah increases Starbucks presence within a flourishing local coffee culture.

Ever since its debut in the Kingdom in 2000, Starbucks has been committed to serving and connecting with the local communities in Saudi. In line with Saudi Vision 2030, the company has been investing heavily in its partners (employees) and in new stores, including the Starbucks Reserve store opening in Jeddah on 4 May 2023. In January this year, the Saudi Ministry of Culture also recognised Starbucks as a key contributor to the success of the 2022 Year of Saudi Coffee. 

Nationalisation, empowerment and increased diversity of women in the workplace are at the heart of Starbucks regional recruitment plan. Through an active recruitment agenda, over half of Starbucks workforce is local talent and female, including its first <a href="https://stories.starbucks.com/emea/stories/2022/best-stores-to-visit-in-emea/#:~:text=Coast%20Road%2C%20Kingdom%20of%20Saudi%20Arabia">all-female run Drive-Thru</a> in Saudi which opened in June 2022. This is an ongoing effort, working with the Saudi government to support the broader nationalisation agenda.

Andy Holmes, president, Starbucks Alshaya Group said: “We are proud to mark the opening of 400 Starbucks stores in the Kingdom, which would not have been possible without the hard work of our partners (employees) and the support of the local communities we proudly serve. Reaching this milestone is a testament to our unmatched coffee expertise, commitment to bringing bold new beverage innovations to Arab coffee lovers and evolving our dynamic store concepts to meet our customers’ needs where they are. We have big ambitions to continue our accelerated growth in the Middle East, and this will be driven primarily through our ongoing investment in the recruitment, development and empowerment of young national talent.”

Starbucks is committed to creating unique and inviting spaces for customers to connect and enjoy their favourite beverages and food through distinctive store design, featuring brighter colours, dynamic material palettes, modern artwork, and harmonious lighting. The store aesthetic is constantly evolving throughout the region, leading the way in store design and innovative new store concepts. 

The 400th store opening milestone was celebrated at an event in Starbucks Jeddah Park Reserve store on Monday 10 July. This is the first Starbucks Reserve store to open in Jeddah and the Western Province, joining an exclusive number of Reserve stores in the Kingdom, such as the iconic Riyadh Boulevard Starbucks. Reserve offers coffee connoisseurs a bespoke coffee craft experience, with baristas displaying their coffee craft and expertise through an array of coffee brewing methods, infusing coffee into surprising beverage creations with rare and extraordinary coffee beans.

Starbucks mission captures its commitment to local communities: with every cup, with every conversation, with every community – we nurture the limitless possibilities of human connection. 

The Jeddah Park store will exclusively have our newest, most innovative beverage – <a href="https://stories.starbucks.com/emea/stories/2023/starbucks-oleato-arrives-in-the-middle-east/">Oleato</a> ™. Launched in May in Saudi Arabia, Dubai and Kuwait, this alchemy of Partanna ™ extra virgin olive oil and arabica coffee is sure to delight customers in Jeddah with its lush velvety texture.

Starbucks Celebrates Opening 400 Stores in the Kingdom of Saudi Arabia  - Starbucks Stories EMEA

Starbucks Celebrates Opening 400 Stores in the Kingdom of Saudi Arabia 

Jeddah Park Reserve store is first Starbucks Reserve store in the Western Province of KSA Starbucks has reached a new milestone with the opening of its 400th store in the Kingdom of Saudi Arabia. This new store in Jeddah increases Starbucks presence within a flourishing local coffee culture. Ever since its debut in the Kingdom in 2000, […]

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https://stories.starbucks.com/emea/stories/2023/400-stores-in-the-kingdom-of-saudi-arabia/

Eighty Starbucks partners (employees) from Europe, the Middle East and Africa visited Rwanda in May, as part of the 2023 Origin Experience. The goal? To immerse in the story of coffee on the farms where it’s grown.&nbsp;&nbsp;

Similar Origin Experiences occurred earlier this year in Costa Rica, for North American partners, and Indonesia, for those in Asia Pacific. In total, 929 partners company-wide participated in Origin Experience in 2023. Since the program started in 2010, 3,344 partners have visited Origin.

The partners in Rwanda represented a variety of roles and perspectives within the company, from baristas to manufacturing to operations leaders, in both company-owned and licensed markets. They met farmers, agronomists, exporters and buyers; planted coffee seedlings and harvested coffee cherries; and saw how coffee is grown and processed.

See what they experienced, through this photo essay, and hear from partners about what they’re taking away.

The lessons begin at Dukundakawa, a farming cooperative where partners learn about the different stages of the coffee plant: how a seed sprouts into a “little soldier” and then a “butterfly” before it’s planted in the ground to become a tree that will bear fruit in 2-3 years.

They harvest cherries from trees that Origin Experience partners planted in 2019.

Later that day, at Abakundakawa, a different cooperative,&nbsp;they see how the coffee is washed, processed and graded in the traditional manner – pushed by paddles along narrow canals – and dried on long, raised beds that stripe the lush green hillsides of Rwanda, a country nicknamed “the land of a thousand hills.” The coffee grown in Rwanda will eventually be used in Starbucks blends worldwide – Siren’s Blend, Green Apron Blend and Cold Brew Blend – as well as in high-end Starbucks Reserve selections like Rwanda Sholi and Rwanda Hingakawa.&nbsp;

Smallholder, subsistence farmers in Rwanda don’t have enough money for all the fertilizer they need, and often, the only way to get it is by having a cow. Cows make manure, which provides the raw material for compost, which helps coffee farmers improve their production. In the village of Musasa, Origin participants meet Faustin, a farmer who Starbucks gifted with a cow 10 years ago. Since then, he’s increased his yield – from 1.5 kilograms of coffee per tree to 4 kilograms per tree – and he’s used the extra income to pay for his children’s schooling, make improvements to his house and reinvest in his farm. 

In communities like Faustin’s, tradition means gifting the first-born female calf to a neighbor in a public ceremony, and partners witness one such heartfelt exchange between families. “If I give you a cow, by default, you’re my friend forever,” says Arsene Mustafali Bin Uwihoreye, an agronomist at the Rwanda Starbucks Farmer Support Center who works with farmers in Musasa to improve yields. “It unites people.”&nbsp;&nbsp;

The next morning, partners visit RWACOF, the largest exporter of coffee in Rwanda and Starbucks biggest coffee supplier in the country. After the coffee is processed on the farms and the cooperatives, it’s brought here by truck to the RWACOF dry mill and warehouse to be hulled and sorted – both by hand and a buzzing assembly line of machines. The quality is re-inspected in a lab, where test batches are roasted and screened for taste and issues like Potato Taste Defect. Then it’s all bagged for delivery on container ships.

Partners also visit the Starbucks Rwanda Farmer Support Center to learn how the team helps coffee producers throughout east Africa grow and deliver the best product. 

And finally, they meet with representatives from Rwanda’s <a href="https://naeb.gov.rw/index.php?id=1" target="_blank" rel="noreferrer noopener">National Agricultural Export Development Board</a> for a formal presentation about the coffee industry.

Throughout the experience, Origin participants learn about how the <a href="https://stories.starbucks.com/productions/hingakawa/" target="_blank" rel="noreferrer noopener">coffee industry helped Rwanda recover</a> from a violent past. They spend one afternoon in contemplation at the Rwanda Genocide Memorial in Kigali, the capital city, that commemorates the 1994 Genocide against the Tutsi in Rwanda when Hutu extremists killed an estimated 1 million people. The memorial sits atop mass graves where an estimated 250,000 people are buried. Many participants come out shaken. Later, they hear the testimonies of the Women of Ineza, the victims of sexual violence during the genocide, who formed a support group and sewing cooperative. For all the sad moments, there are uplifting ones as well. Each cooperative greets Origin participants with welcome dances and singing. One night, a dance troop delights the participants back at the hotel with a beautiful celebratory performance.

On the final day, Origin participants visit a small village in the Musenyi sector for a community service project with The Starbucks Foundation and one of the nonprofits it supports, <a href="https://rippleeffect.org/us/" target="_blank" rel="noreferrer noopener">Ripple Effect</a>. The day’s work options – building a cow shed, planting vegetable gardens, plastering the exterior walls of houses, building bricks or constructing rainwater tanks – will help five women in this coffee-growing community, including four widows. The atmosphere is festive. Pop music blares from speakers on a big central field. Dozens of people from the community join the muddy, sweaty work. And afterwards, everyone dances in a big circle. Laurent Munyankusi, country director for Ripple Effect, tells the Starbucks participants, “For you to come here to Rwanda, it’s a big blessing. The only way to address the problems of this world is through partnership.”

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Follow the journey of three Starbucks&nbsp;<a href="https://stories.starbucks.com/emea/stories/2022/barista-championships-2022-milan-winner/" target="_blank" rel="noreferrer noopener">EMEA Barista Champions</a>, as they experience Origin for the very first&nbsp;time.

Starbucks partners (employees) from across Europe, the Middle East and Africa traveled to Rwanda in May to immerse in the story of coffee, on the farms where it's grown.

Rwanda Origin Experience 2023

https://stories.starbucks.com/emea/stories/2023/rwanda-origin-experience-2023/

Starbucks Origin Experience takes Starbucks partners (employees) from behind the bar or office desks and places them among&nbsp;the people that grow, harvest and produce the coffee.​

The aim of the experience: build a bridge between what Starbucks calls “the first 10 feet” – the coffee farms themselves – and&nbsp;the “last 10 feet,” where a customer orders and consumes their&nbsp;favourite&nbsp;coffee. Iced, hot or shaken – however the beverage&nbsp;is crafted – the coffee is&nbsp;<a href="https://stories.starbucks.com/press/2020/cafe-practices-starbucks-approach-to-ethically-sourcing-coffee/">ethically sourced&nbsp;</a>by farmers around the world.&nbsp;​

This year,&nbsp;80&nbsp;Starbucks partners from across Europe, the Middle East and Africa (EMEA) travelled to Rwanda to immerse in the&nbsp;origin of coffee in the East African nation.​

We followed the journey of three partners, all Starbucks&nbsp;<a href="https://stories.starbucks.com/emea/stories/2022/barista-championships-2022-milan-winner/" target="_blank" rel="noreferrer noopener">EMEA Barista Champions</a>, as they experienced Origin for the very first&nbsp;time.&nbsp;

This is&nbsp;<a href="https://stories.starbucks.com/emea/stories/2021/teddys-journey-barista-champion/" target="_blank" rel="noreferrer noopener">Teddy</a>&nbsp;(2019 Champion),&nbsp;<a href="https://stories.starbucks.com/emea/stories/2022/cynthias-journey-barista-champion/" target="_blank" rel="noreferrer noopener">Cynthia</a>&nbsp;(2021 Champion), and&nbsp;<a href="https://stories.starbucks.com/emea/stories/2022/meet-phuti-south-africas-barista-champion-2022/" target="_blank" rel="noreferrer noopener">Phuti’s</a>&nbsp;(2022 Champion) story from&nbsp;store&nbsp;to&nbsp;farm.​

​See more photos from the Rwanda Origin Experience <a href="https://stories.starbucks.com/stories/2023/rwanda-origin-experience-2023/">here</a>.

Every year, partners (employees) from across Europe, the Middle East and Africa travel to Rwanda to be immersed in the origin of coffee.

Store to Farm: Rwanda Origin Experience​

https://stories.starbucks.com/emea/stories/2023/store-to-farm-rwanda-origin-experience/

Every year, partners (employees) from across Europe, the Middle East and Africa travel to Rwanda to be immersed in the origin of coffee. From behind the store counters to meeting the people that grow, harvest and produce our coffee. This is Starbucks Origin Experience.

Starbucks customers in the Middle East will be able to experience the new Starbucks Oleato™ beverages on Friday May 26 at select stores in Riyadh, followed by Dubai on Saturday May 27, and Kuwait on Sunday May 28.

Starbucks Oleato™ is a new, unexpected coffee ritual, bringing together Starbucks® arabica coffee, deliciously infused with premium extra virgin olive oil. The result is a velvety smooth, deliciously lush coffee that uplifts each cup with an extraordinary new flavour and texture.

Following the launch in Italy, Japan, and select stores in Chicago, Seattle and New York (US), London (UK) and Paris (France) over the past months, two brand new beverages: Oleato Golden Foam™ Cold Brew and Oleato™ Iced Shaken Espresso, now arrive in the Middle East. Customers can experience the innovative beverages at selected Starbucks stores across the region.

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Starbucks Oleato™ arrives in the Middle East: Customers in Riyadh, Dubai and Kuwait are the first to enjoy a revolutionary new coffee ritual - Starbucks Stories EMEA

Starbucks Oleato™ arrives in the Middle East: Customers in Riyadh, Dubai and Kuwait are the first to enjoy a revolutionary new coffee ritual

Starbucks customers in the Middle East will be able to experience the new Starbucks Oleato™ beverages on Friday May 26 at select stores in Riyadh, followed by Dubai on Saturday May 27, and Kuwait on Sunday May 28. Starbucks Oleato™ is a new, unexpected coffee ritual, bringing together Starbucks® arabica coffee, deliciously infused with premium […]

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https://stories.starbucks.com/emea/stories/2023/starbucks-oleato-arrives-in-the-middle-east/

From Thursday 4 May, Starbucks customers will be able to taste the new Starbucks Oleato™ beverages at select stores in London.

Starbucks Oleato™ is a new, unexpected coffee ritual, bringing together Starbucks® arabica coffee, deliciously infused with a press of extra virgin olive oil. The result is a velvety smooth, deliciously lush coffee that uplifts each cup with an extraordinarily new flavour and texture.

Following the launch in Italy, Japan and the US earlier this year, the three new beverages: Starbucks Oleato Golden Foam™ Cold Brew, Starbucks Oleato™ Iced Shaken Espresso, and Starbucks Oleato™ Caffè Latte, now arrive in the UK. Customers can experience the innovative new range at selected Starbucks stores across London.

Italy’s romance with coffee, food, and connection has served as an inspiration for Starbucks since the company’s earliest days - and that continues with Starbucks Oleato™ beverages. 

“We are very excited to bring Starbucks Oleato™ to the UK for the first time, introducing a new coffee ritual to the capital’s coffee lovers,” said Alex Rayner, General Manager, Starbucks UK. “Whether you enjoy Oleato™ hot or cold, the alchemy of coffee and olive oil yields a rich texture that pairs the buttery, round flavours of the olive oil with the soft, chocolatey notes of the coffee – it’s unique.”

The new beverages are available to enjoy from select Starbucks&nbsp;stores in London, while stocks last. Customers can find the full list of stores <a href="https://www.starbucks.co.uk/sites/starbucks-uk/files/2023-03/Oleato%20Website%20Brief%20-%20Participating%20Stores.pdf">here</a>.&nbsp;

Starbucks Oleato™ Beverages Arrive in the UK, Bringing A Revolutionary New Coffee Ritual to the Nation’s Capital  - Starbucks Stories EMEA

Starbucks Oleato™ Beverages Arrive in the UK, Bringing A Revolutionary New Coffee Ritual to the Nation’s Capital 

From Thursday 4 May, Starbucks customers will be able to taste the new Starbucks Oleato™ beverages at select stores in London. Starbucks Oleato™ is a new, unexpected coffee ritual, bringing together Starbucks® arabica coffee, deliciously infused with a press of extra virgin olive oil. The result is a velvety smooth, deliciously lush coffee that uplifts […]

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https://stories.starbucks.com/emea/stories/2023/starbucks-oleato-beverages-arrive-in-the-uk/

This April, Starbucks ® Rewards members can get a complimentary reusable cold cup in Grande size when scanning or swiping a Starbucks card or the Starbucks® UK app. Designed to be used again and again, the reusable cup encourages more customers to make the change and switch from single-use to reuse.

Get your reusable cup with the fan-favourite Iced Brown Sugar Oat Espresso – made with Starbucks Blonde® Espresso Roast and brown sugar syrup, shaken together with ice and topped with an oat dairy alternative for an invigorating cold beverage to uplift your day.

Adorned with illustrated arms in pastel yellow, pink and green, the cup reflects togetherness, and community and evokes a feeling of springtime optimism, as we support our Starbucks® Rewards customers to integrate reusables into their day. The limited edition cup will be available exclusively in-store and via Drive Thru for Starbucks® Rewards members nationwide, while stocks last.

Starbucks Blue Raspberry Cloud Frappuccino® Blended Beverage

Celebrate the joy of spring and brighten up your day with a new beverage innovation: Blue Raspberry Cloud Frappuccino® Blended Beverage – handcrafted to combine a unique sweet and sour blue raspberry candy flavour, a creamy whip and crunchy blue sugar crystal topping for a smooth and flavourful sip.

Available while stocks last in select markets across Europe, the Middle East, and Africa. Check your local Starbucks App or website for availability. Alternatively, to find your nearest store,&nbsp;<a href="https://www.starbucks.com/store-locator?map=39.635307,-101.337891,5z">click here</a>.

Starbucks UK launches new reusable cup exclusive to Starbucks® Rewards customers - Starbucks Stories EMEA

Starbucks UK launches new reusable cup exclusive to Starbucks® Rewards customers

This April, Starbucks ® Rewards members can get a complimentary reusable cold cup in Grande size when scanning or swiping a Starbucks card or the Starbucks® UK app. Designed to be used again and again, the reusable cup encourages more customers to make the change and switch from single-use to reuse. Get your reusable cup […]

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Vi presentiamo Oleato™, la storia della nuova linea di bevande al caffè Starbucks® emulsionate con olio extravergine d'oliva di alta qualità, al suo debutto presso la Starbucks Reserve® Roastery di Milano e gli store Starbucks in Italia.

Per Starbucks, l'Italia rappresenta da sempre un luogo speciale. Quattro decenni fa, lungo le vie lastricate di Milano, Howard Schultz è rimasto affascinato dai bar italiani. Quel viaggio lo ha spinto a introdurre in Starbucks, e in America, l'esperienza del caffè di quartiere, un'intuizione che ha portato l'azienda dagli appena 11 store ai ben 36.000 che ogni giorno servono bevande preparate al momento, in ogni parte del mondo.

Oggi, la storia si ripete. Schultz e Starbucks hanno di nuovo trovato ispirazione in Italia, ma questa volta nei soleggiati oliveti siciliani, con l'introduzione di una nuova linea di bevande, Oleato, costituita da caffè Starbucks emulsionato con olio extravergine d'oliva di alta qualità. Le nuove bevande verranno svelate al pubblico domani (22 febbraio 2023) presso la <a href="https://www.starbucksreserve.com/en-us/locations/milano">Starbucks Reserve Roastery di Milano</a> e negli store Starbucks italiani. Nei prossimi mesi Starbucks introdurrà le bevande in mercati selezionati di tutto il mondo, a partire dagli Stati Uniti, dalla California meridionale questa primavera. Entro la fine dell'anno le bevande saranno lanciate in Giappone, Medio Oriente e Regno Unito. Le cinque bevande Oleato servite presso la Roastery di Milano sono Oleato Caffè Latte, Oleato Iced Cortado, Oleato Golden Foam Cold Brew, Oleato Deconstructed e Oleato Golden Foam Espresso Martini. Gli store Starbucks in Italia offriranno Oleato Caffè Latte, Oleato Iced Shaken Espresso e Oleato Golden Foam Cold Brew.

Schultz, attualmente a Milano per il lancio di Oleato, ha sottolineato come ritenga di aver chiuso il cerchio in Starbucks grazie a due momenti salienti: uno all'inizio della carriera in Starbucks e l'altro verso il termine del suo mandato di amministratore delegato ad interim di Starbucks, che lo ha visto impegnato negli ultimi 10 mesi. 

"Nel 1983, ho compiuto il mio primo viaggio in Italia, dove ho potuto scoprire la straordinaria relazione che unisce gli italiani ai bar e, in particolare, al caffè espresso. Sono tornato negli Stati Uniti con un'idea, animato dalla passione di portare in Starbucks ciò che avevo sperimentato", spiega Schultz.

Durante un viaggio in Sicilia compiuto l'anno scorso, Schultz ha scoperto qualcosa di ugualmente dinamico e interessante. Dopo essere venuto a conoscenza di una locale usanza di assumere un cucchiaio di olio d'oliva ogni giorno, ha presto fatto sua quest'abitudine, assaporando un cucchiaio di olio extravergine d'oliva ogni giorno in aggiunta al caffè mattutino, e presto ha maturato l'idea di provarli assieme. È così che ha scoperto la deliziosa quanto sorprendente alchimia delle bevande al caffè Starbucks emulsionate con olio extravergine d'oliva.

"Sono rimasto assolutamente stupefatto dall'esclusivo sapore e dalla consistenza creati dall’emulsione di olio d'oliva extravergine con il caffè Starbucks", racconta Schultz. "Con bevande al caffè sia calde che fredde si è prodotto un sorprendente sapore cremoso e vellutato che esalta il caffè e permane a lungo sul palato."

'Un'esperienza sensoriale voluttuosa'

Successivamente, presso il laboratorio di sviluppo delle bevande ha iniziato a sperimentare l’emulsione dell'olio extravergine d'oliva con alcune delle sue bevande al caffè preferite, per creare un'esperienza che fosse completamente nuova.

"L’emulsione è davvero la chiave della ricettazione. Quando si emulsiona l’olio extravergine d'oliva montandolo o mescolandolo con una bevanda vegetale a base di avena, si viene a creare una consistenza voluttuosa simile al latte intero", chiarisce Dilger. Per trovare un caffè che si abbinasse perfettamente all'olio extravergine d'oliva ha provato un gran numero di miscele Arabica di alta qualità Starbucks, scegliendo due caffè espresso Starbucks. Per quanto riguarda la linea negli store Starbucks, Dilger ha riscontrato che l’emulsione con olio extravergine d'oliva Partanna si sposava perfettamente con Starbucks Blonde Espresso Roast, che presenta un sapore morbido e un gusto rotondo nella versione sia calda che con ghiaccio. Per le bevande delle Starbucks Reserve Roastery ha utilizzato l'espresso Starbucks Reserve, aggiungendo anche un Iced Cortado con un accenno di arancia. Venendo al nome, il team ha optato per Oleato, un gioco di parole che richiama il termine latino che sta per "oliva" e il termine italiano "oliato".

I clienti italiani saranno giustamente i primi ad assaporare le nuove bevande Oleato a partire da domattina, presso la Starbucks Reserve Roastery di Milano e gli store Starbucks italiani. Entro l'anno l'azienda prevede di offrire varianti regionali delle bevande su mercati selezionati in tutto il mondo, tra cui Giappone, Arabia Saudita, Emirati Arabi Uniti, Regno Unito e Stati Uniti.&nbsp;&nbsp;&nbsp;&nbsp;

Schultz ha affermato: "Sentirete le persone dire ‘Olio d'oliva nel caffè?!?!" Ma la prova sta nella tazza. In oltre 40 anni, non riesco a ricordare un momento in cui sia stato più entusiasta all'idea di dimostrare l'orgoglio, la qualità, la passione, l'eredità culturale e la maestria di cui Starbucks è capace".

L'unicità delle bevande Oleato™

Gli store Starbucks in Italia offriranno tre bevande Oleato:

Oleato Caffè Latte è semplice ed elegante, a base di Starbucks Blonde Espresso Roast e di olio extravergine d'oliva montato con una bevanda vegetale a base di avena, per creare un ricco caffè latte.

Oleato™ Iced Shaken Espresso

I mercati delle aziende agricole siciliane abbondano di mandorle, pistacchi, noci e castagne. Tutti prodotti che hanno ispirato l'aroma di frutta secca della bevanda Oleato Iced Shaken Espresso. La bevanda si realizza partendo con strati di Starbucks Blonde Roast Espresso, sciroppo di nocciole e bevanda vegetale a base di avena shakerati con olio extravergine d'oliva e ghiaccio.

Oleato™ Golden Foam Cold Brew

La schiuma fredda cremosa rappresenta dal 2018 il tocco finale preferito per le bevande fredde Starbucks, dal classico Salted Caramel al nuovo Pistachio Cream Cold Foam. La bevanda Oleato™ Golden Foam Cold Brew è decorata con uno strato di Golden Foam, unasetosa emulsione di olio extravergine d'oliva e crema fior di latte che ricade lentamente nella bevanda per creare una consistenza al contempo morbida e ricca.&nbsp;&nbsp;

La Starbucks Reserve Roastery di Milano servirà la linea di bevande Starbucks Oleato a base di squisito caffè Starbucks Reserve™: &nbsp;

Espresso Starbucks Reserve unito a un’emulsione di cremosa bevanda vegetale a base di avena e olio extravergine d'oliva per un caffè latte ricco e vellutato.

Espresso Starbucks Reserve, sciroppo Demerara, bitter all'arancia e bevanda all’avena emulsionata con olio extravergine d'oliva. Servito con ghiaccio e decorato con peel d'arancia.

Starbucks Reserve Cold Brew viene leggermente addolcito con sciroppo di vaniglia e guarnito da una schiuma fredda emulsionata con l’olio extravergine d'oliva, per regalare un aroma invitante unito a una sottile dolcezza.&nbsp;

Una vera e propria ode alla tradizione italiana che vede abbinare l'olio d'oliva a una spruzzata di limone. Questa bevanda nasce dall'unione dell'espresso Starbucks Reserve e l'olio extravergine d'oliva emulsionato con una schiuma fredda inebriante al frutto della passione.

Oleato™ Golden Foam Espresso Martini

Starbucks Reserve Espresso, vodka e sciroppo di bacche di vaniglia con Golden Foam (schiuma dorata) al fior di latte emulsionata con olio extra vergine di oliva.

Starbucks Oleato Reserve beverages lineup on wooden bar, with small can of Partanna extra virgin olive oil

Il caffè incontra l'olio extravergine d'oliva: com'è nato il nuovo rituale del caffè Starbucks: le bevande a base di caffè Oleato™ - Starbucks Stories EMEA

Il caffè incontra l&#8217;olio extravergine d&#8217;oliva: com&#8217;è nato il nuovo rituale del caffè Starbucks: le bevande a base di caffè Oleato™

Vi presentiamo Oleato™, la storia della nuova linea di bevande al caffè Starbucks® emulsionate con olio extravergine d&#8217;oliva di alta qualità, al suo debutto presso la Starbucks Reserve® Roastery di Milano e gli store Starbucks in Italia. Per Starbucks, l&#8217;Italia rappresenta da sempre un luogo speciale. Quattro decenni fa, lungo le vie lastricate di Milano, […]

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