A latte, latte love: How Starbucks partners across EMEA surprised customers this Valentines Day, from Italy to Ireland

We could all do with a bit of love on Valentines Day, so this year Starbucks partners made it their mission to share just that. Adding an extra dash of connection to the everyday, this month, Green Apron partners across EMEA surprised customers with personalised notes on cups and message boards – the perfect pick me up for the season of romance!
From romantic doodles to pun-packed notes of affirmation, alongside serving signature handcrafted Starbucks beverages, partners showed off their creative flair and sparked meaningful moments of joy and connection for customers and their loved ones.

Italy
No-one does San Valentino quite like the renowned country of love: Italy!
Stores in Gigli, Firenze, Livorno, Torino, Canova showed off their impressive artistic skills to spread the joy and spark connection with their customers, and we couldn’t be prouder of some of the talent we’ve seen amongst our Italian Starbucks partners.



Ireland
Stores across Ireland encouraged connection between partners, customers and the community via ‘Espresso Your Love‘ posters on their community boards, inviting customers across Ireland to leave a little note for their loved ones.
United Kingdom
“Valentines Day is a time that Starbucks partners look forward to every year,” says Barb Sladkova, Campaign Specialist at Starbucks UK (and the 2021 UK Barista Champion). “Making someone’s day by spreading a little bit of happiness and love – just by writing on a cup – is such a great feeling. It’s a special time that I really loved back when I worked in store – and Starbucks customers love it too.”



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