Starbucks Korea’s 10th special store ‘Jangchung Lounge R’ opens

Starbucks Korea announced the opening of its newest store, Jangchung Lounge R, on September 12, offering customers a distinctive Starbucks experience.

Starbucks Jangchung Lounge R is the first Reserve-only store in Seoul, marking the company’s 10th destination store to commemorate the 10th anniversary of Starbucks Reserve® coffee in Korea.

Located in Jung-gu, Seoul, Starbucks Jangchung Lounge R spans three floors and has 180 seats and a terrace. The store design harmonizes the past and present. It is located in a house from the 1960s that has been reinterpreted with a stylish, nostalgic interior that reflects Starbucks signature elements in its beverages, decor, and artwork.

The store offers customers a unique experience as if they were in a time slip back to the 1960s and 1980s, with the original building structure preserved. To retain the house’s ambiance features, the doorbell, closets, and staircases have been left intact, providing various nostalgic details.

Upon entering, visitors are greeted by a mural in the garage, where an augmented reality (AR) display showcases the bean-to-cup journey from cultivation and harvesting to roasting, and finally being served as a cup of coffee.

The seven unique spaces on the first and second floors each have distinct themes. They include a lounge and music room designed to feel like separate, intimate rooms. The first floor is connected to an outdoor garden with 40 seats, green plants, and a fountain, creating a tranquil retreat in the city.

Additionally, the store features a 'Mixology Bar' seen in select Starbucks locations overseas, introduced in Korea for the first time offering a range of curated cocktail beverages.

Customers can experience a total of 11 cocktail beverages, including Espresso Martini, 'Latte Whisky Martini, Citrus Cold Brew Martini, and Bourbon Whiskey Cream Cold Brew, developed using Starbucks' signature coffee menu espresso, latte, and cold brew. For customers, who want to experience mixology drinks without alcohol, non-alcohol versions of ‘White Moscato Sangria’ and ‘Strawberry Lemon Vodka Blended’ are available.

In addition, 12 new menu items, including desserts, breads, sandwiches, and mixology-inspired food, will be introduced to complement the Starbucks Reserve® coffee and mixology drinks. Alongside these offerings, the launch will feature new mixology concept merchandise and a collaboration with premium barware brand Riedel, introducing two crystal glasses, among seven new products.

Moreover, the store will debut the new 'Espresso Flight,' a trio of beverages featuring Starbucks Reserve® espresso paired with chocolate powder, French vanilla cream, and Jeju Palsak sherbet, exclusive to Starbucks Reserve locations.