Starbucks Korea teams up with NCT to bring the summer fizz

NCT Korea partnership

Starbucks Korea is teaming up with K-pop band NCT, part of the SM Entertainment family, for an exclusive collaboration from May 30 to July 4. Starbucks and NCT will unveil an exciting lineup of co-branded products and experiences that are sure to delight passionate NCTzens (the dedicated NCT fan base) as well as Starbucks customers across Korea.

This collaboration with NCT is a promotion exclusive to Korea and features a new beverage available for a limited time, 'Neo Cool Tasty Plum Fizzio,' enhancing the collaboration by incorporating NCT into the name of the beverage.

'Neo Cool Tasty Plum Fizzio' is a carbonated drink in the color of pearl neo champagne, NCT's official color, enhanced with pink heart-shaped konjac toppings for added visual appeal and texture. The calorie content is under 100kcal (based on grande size), allowing customers to enjoy a delicious local plum beverage lightly during the summer.

Along with the beverage, a new food menu 'Neo Croissant Turntable,' which also includes NCT in its name, will also be launched. Available in plain and grapefruit honey flavors, this food is layered like a kouign-amann, flattened, and packaged like a retro-styled record album.

To celebrate the collaboration with NCT from May 30 to June 3, bundle purchase of Neo Cool Tasty Plum Fizzio and Neo Croissant Turntable will be available for a discounted price of 12,700 won.

The collaboration features a variety of merchandise perfect for concerts and daily use, including 'NCT Concert Bag' adaptable as a backpack or tote bag, 'NCT Bearista Doll Keyring' which can be used as a decoration on cheering sticks or bags, and even as a hair tie.

Furthermore, exclusive online merchandise such as 'NCT Photo Card Holder Keyring' that can be attached to bags, 'NCT Removable Sticker Set,' and a Starbucks card featuring both Starbucks and NCT logos will be available.

Chief Marketing Officer at Starbucks Korea, Kim Beom-su, stated, "We plan to delight customers who love Starbucks and NCT through our diverse collaborative products. As this is a collaboration with the global K-pop group NCT, we will try our best to enhance convenience and satisfaction for our customers."

thumbnail for Paradise in a cup – savor that summer feeling with Starbucks new summer beverages

Paradise in a cup – savor that summer feeling with Starbucks new summer beverages