Conservation International, in partnership with Starbucks and other industry leaders, announced a call to action to make coffee the first sustainably sourced agricultural product in the world.

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Today’s launch of the Sustainable Coffee Challenge, at the <a href="http://unfccc.int/meetings/paris_nov_2015/meeting/8926.php">U.N. climate negotiations in Paris</a>, comes as ministers gather to write a new climate agreement and as momentum builds for businesses to take direct action to combat climate change.

Currently&nbsp;nearly half of the world’s coffee is being produced according to a sustainability standard, a figure that does not yet account for a number of recent significant investments made by the sector to support farmers in their transition to more sustainable practices.&nbsp;Yet only 12 percent was sold as sustainable coffee in the market.

“We need a common definition of sustainability for the coffee sector,” said Peter Seligmann, chairman and ceo of <a href="https://www.conservation.org/">Conservation Internationa</a><a href="https://calculators.io/paris-climate-change-conference-agreement/">l</a> (CI). “This will require commitments by roasters to support increased demand for sustainability. It will also require improved measurement of how far the sector has come in the sustainability journey and just how far we have to go.”

Ensuring farmer and family livelihoods for generations to come

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The Sustainable Coffee Challenge will convene industry and conservation partners to develop a common framework for sustainability in the coffee sector.

The longevity of the coffee industry is directly linked to the social, economic and environmental conditions of coffee communities around the world, and Starbucks is committed to sourcing all of its coffee in the most ethical way possible that is good for the planet. In addition,&nbsp;a call to action for the industry will create&nbsp;meaningful and lasting solutions to ensure farmer and family livelihoods for generations to come.

The Sustainable Coffee Challenge comes at a time when nearly every major coffee producing region of the world is feeling the impacts of climate change. As&nbsp;demand increases – with consumers drinking 600 billion cups of coffee every year – warming temperatures, drought and changing weather patterns are impacting coffee production.

In addition to stimulating economic development across the industry, the effort&nbsp;will benefit the lives of 25 million coffee producers, the majority of whom are small-scale farmers. The Sustainable Coffee Challenge will also provide environmental benefits, including the conservation of vital forests that help fight climate change by storing carbon dioxide from the atmosphere and protection of freshwater resources.

CI kicks off the&nbsp;challenge with Starbucks and these key partners: Specialty Coffee Association of America; IDH the Sustainable Trade Initiative; 4C Association; Allegro Coffee Company; Ceres; Committee on Sustainability Assessment; Counter Culture Coffee; ECOM Agroindustrial Corp. Ltd.; Finance Alliance for Sustainable Trade; Humanist Institute for Co-operation with Developing Countries; Keurig Green Mountain Inc.; Lutheran World Relief; Pelican Rouge Coffee Roasters B.V.; S&amp;D Coffee &amp; Tea; Solidaridad; and SustainAbility.&nbsp;&nbsp;

What others are saying about the Sustainable Coffee Challenge

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Making Coffee the World’s First Sustainably Sourced Agricultural Product

New Sustainable Coffee Challenge, led by Conservation International (CI) and Starbucks, to address climate impact of coffee and increase demand for responsibly grown coffee.

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