On Dec. 8 the Starbucks® Odyssey Beta experience, powered by Web3 technology, launched to a small group of waitlist members including customers and Starbucks partners (employees) in the U.S.

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Selected participants will be able to engage in Starbucks Odyssey ‘Journeys’ which are a series of entertaining, interactive activities to earn collectible ‘Journey Stamps’ (NFTs) and Odyssey Points that will unlock access to exciting new benefits and experiences

Starbucks will collaborate with members and partners to co-create the future of the experience

Today, Starbucks Odyssey launched in beta to the first Starbucks Rewards members and partners (employees) in the U.S. <a href="https://stories.starbucks.com/press/2022/starbucks-brewing-revolutionary-web3-experience-for-its-starbucks-rewards-members/">First announced in Sept. 2022</a>, Starbucks Odyssey is an extension of Starbucks Rewards, powered by Web3 technology, that unlocks access to exciting new benefits and experiences for members. The experience allows members to participate in a series of entertaining, interactive activities called ‘Journeys”. Once a Journey is complete, members will earn collectible ‘Journey Stamps’ (NFTs) and Odyssey Points that will open access to new benefits and immersive coffee experiences that they cannot get anywhere else.&nbsp;

As one of the first companies to integrate Web3 technology and NFTs with an industry-leading loyalty program at scale, and grounding the experience in coffee, connection, and community, Starbucks is entering the Web3 space differently than any other brand. Starbucks Odyssey is an experience, surrounded by a digital community, where members can come together, interact, and share their love of coffee.&nbsp; Starbucks is using meaningful elements of Web3 technology to reward members in innovative ways, including ownable digital collectable Stamps (NFTs) that serve as an access pass to the alluring world of coffee and unique experiences with Starbucks.&nbsp;

“Starbucks has a history of harnessing emerging technology to innovate on behalf of our customers and making it easily accessible and approachable for the mainstream,” said Brady Brewer, Starbucks executive vice president and chief marketing officer. “Our innovative spirit and the desire to continuously exceed the expectations of our customers has led to the launch of Starbucks Odyssey.”

“Starbucks Rewards members are some of our most loyal and engaged customers, and Starbucks Odyssey is our next big innovation in loyalty to recognize, surprise and delight them. We are leveraging Web3 technology to reward and connect with our members in new ways, such as offering collectible, ownable digital stamps, a new digital community, and opening access to new benefits and immersive coffee experiences – both physically and digitally. The Starbucks Odyssey journey has begun with the beta launch, and we are excited to collaborate with our members and partners, who will help shape the Odyssey experience as we explore together,” said Brewer.

The initial invitations were sent to a small group of waitlist members and Starbucks partners in December, and starting in January 2023, monthly invitations will continue to be offered to a wider group of members on the wait list.

The Starbucks Odyssey Experience

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Starbucks Odyssey members will use their Starbucks Rewards login to access the beta experience. Once logged in, members can participate in 'Journeys,’ which include a series of interactive activities to complete. The activities will range from taking a virtual tour of Starbucks coffee farm Hacienda Alsacia in Costa Rica, to trivia about Starbucks heritage, to playing interactive games like the customer-favorite, Starbucks for Life. This is just the beginning of even more interactive Journeys to come. Journey activities are entertaining ways to learn more about coffee, Starbucks history, and pop culture and offer opportunities to explore coffees and beverages at Starbucks that may lead to the discovery of a new favorite coffee. Once a Journey is complete, members will be awarded with a collectable ‘Journey Stamp’ (a Polygon-based NFT) and bonus Points towards their overall Point total. 

As Stamps are collected, members’ Point total will increase, unlocking access to unique benefits and experiences that can’t be found anywhere else. There will be three levels of benefits and experiences that members can unlock, with the benefits and experiences becoming richer and more unique at the highest level. These benefits and experiences could range from a virtual espresso martini-making class at the lower level, to access to unique merchandise and artist collaborations, to invitations to exclusive events at Starbucks Reserve® Roasteries, or even trips to Starbucks Hacienda Alsacia coffee farm in Costa Rica at the higher levels. *

The first Journey Stamps are inspired by Starbucks rich history and classic designs, including Starbucks first location in Pike Place Market in Seattle, as well as this year’s “Gift-Wrapped Magic” holiday cup art and motif shapes.

Shortly after beta launch, members will have access to the Starbucks Odyssey market powered by Nifty Gateway, where they can buy or sell Starbucks Odyssey digital collectible Stamps among members, with Polygon as the blockchain for the entire experience starting with the beta launch. 

Through the Starbucks Odyssey market powered by Nifty Gateway, Odyssey participants can purchase Stamps directly with a credit card – no crypto wallet or cryptocurrency will be required. Each digital collectable Stamp bought will include a bonus Point value that will go towards a members’ total Points, which are used to unlock unique benefits and experiences. 

Early next year, members will be able to purchase unique, one-of-a-kind ‘Limited-Edition Stamps’ (NFTs) through the Starbucks Odyssey market. Designed by Starbucks partners, the covetable Limited-Edition stamps will bring to life a new dimension of Starbucks, weaving together visual elements of Starbucks past, present and future into beautiful, layered pieces of artwork. Sales of Limited-Edition Stamps include a charitable components, with donations to causes that matter to Starbucks partners and Starbucks Rewards members. 

For more information about Starbucks Odyssey or to join the wait list please visit <a href="https://waitlist.starbucks.com/#/learnmore">https://waitlist.starbucks.com/#/learnmore</a>.

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*Benefits and experiences are for example only. Specific opportunities will be shared with the Starbucks Odyssey community during selection windows and may be limited in availability and subject to additional terms and conditions.

On Dec. 8 the Starbucks Odyssey Beta experience, powered by Web3 technology, launched to a small group of waitlist members including customers and Starbucks partners in the U.S.

The Starbucks Odyssey Begins

Stories to inspire and nurture the human spirit

Starbucks Stories

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Starbucks Corporation

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No matter how customers choose to pay at Starbucks, the&nbsp;goal is to deliver a seamless payment experience. By accepting a variety of payment methods, Starbucks&nbsp;allows customers to select the option most convenient and relevant to them.

The Starbucks app offers customers the fastest way to pay and earn Stars through the Starbucks Rewards™ loyalty program. Customers can also use the app to locate the nearest store, order ahead and use contactless payment. Starbucks® Rewards members in the U.S. and Canada earn Stars by first scanning their Starbucks app (earns 2 Stars per $1 spent), and then paying with a Starbucks Card, cash, credit/debit cards, or select mobile wallets (earns 1 Star per $1 spent). Members are also able to save credit/debit cards or a PayPal account directly in the Starbucks app to scan and pay and earn Stars seamlessly in one step.&nbsp;

Additional accepted payment methods at Starbucks include:

Starbucks Cards: Available for purchase in Starbucks <a href="http://www.starbucks.com/store-locator/search">stores</a>,&nbsp;<a href="https://www.starbucks.com/shop/card/starbucks-card?utm_source=cardpage&amp;utm_medium=card&amp;utm_campaign=holiday&amp;utm_content=holidayfy16">online</a> as a&nbsp;<a href="https://www.starbucks.com/shop/card/egift">Starbucks eGift</a>&nbsp;or in the Starbucks app, Starbucks Cards are available in a variety of designs and can be loaded with $5-$500 (or $10-$100 when purchasing in the app).

Apple Pay®: Customers can use Apple Pay to reload their Starbucks Card through the Starbucks® app for iOS. In addition, customers can use Apple Pay outside of the Starbucks app as payment at participating Starbucks® locations.

Google Pay®: Customers can use Google Pay to reload their Starbucks Card through the Starbucks® app for Android™.&nbsp; In addition, customers can use Google Pay outside of the Starbucks app as payment at participating Starbucks® locations.

PayPal™: Customers can use PayPal™ to reload their Starbucks Card through the mobile app or at <a href="https://www.starbucks.com/card">Starbucks.com/card</a>. Customers can also save their PayPal™ account in the Starbucks app to pay directly – either in-store or when ordering ahead using the Starbucks app.

Venmo™: Customers can use Venmo™ to reload their Starbucks Card through the mobile app or at&nbsp;<a href="https://www.starbucks.com/card" target="_blank" rel="noreferrer noopener">Starbucks.com/card</a>. Customers can also save their Venmo™ account in the Starbucks app to pay directly – either in-store or when ordering ahead using the Starbucks app.&nbsp;&nbsp;

Bakkt App: Customers can use their balance in the Bakkt App to reload their Starbucks Card within the Starbucks app.

Credit or Debit Cards: Visa, MasterCard, American Express and Discover Credit Cards are accepted in-store. Customers can also save a credit or debit card in the Starbucks app to pay directly – either in-store or when ordering ahead using the Starbucks App.

Cash&nbsp;is always an option too.

Starbucks customer paying by scanning app on phone

How to Pay at Starbucks - Starbucks Stories

Starbucks accepts a variety of payment methods.

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How to Pay at Starbucks

Through the partnership, Delta SkyMiles and Starbucks Rewards members can link accounts to earn one mile per $1 spent 1 at Starbucks and double Stars on days traveling on Delta.

Partnership will delight members of both programs with new benefits and experiences.&nbsp;

ATLANTA and SEATTLE — Today, Delta Air Lines (<a href="https://www.nasdaq.com/market-activity/stocks/dal" target="_blank" rel="noreferrer noopener">NYSE: DAL</a>) and Starbucks Coffee Company (NASDAQ: SBUX) announced a strategic partnership that will offer members of Delta SkyMiles and Starbucks® Rewards, two of America’s most highly regarded loyalty programs, the ability to unlock even more ways to earn rewards at Delta and Starbucks.&nbsp;

Starting Oct. 12, U.S. customers who are enrolled in both Delta SkyMiles and Starbucks Rewards loyalty programs can easily link their accounts by visiting either <a href="http://deltastarbucks.com" target="_blank" rel="noreferrer noopener">deltastarbucks.com</a> or <a href="http://starbucksdelta.com" target="_blank" rel="noreferrer noopener">starbucksdelta.com</a>. Once the accounts are linked, members will earn one mile per $1 spent 1 on eligible purchases at Starbucks, and on days when enrolled members have a scheduled flight with Delta, they will earn double Stars on eligible purchases at participating Starbucks stores2. This new benefit is open to currently enrolled members as well as new members of the companies’ loyalty programs. Customers can join Starbucks Rewards at <a href="https://www.starbucks.com/rewards" target="_blank" rel="noreferrer noopener">starbucks.com/rewards </a>and Delta SkyMiles at <a href="https://www.delta.com/join-skymiles/" target="_blank" rel="noreferrer noopener">delta.com/join-skymiles.</a>

“We’re continuing to evolve Delta’s SkyMiles program to give our customers valuable, premium experiences not just on the days they travel but in their everyday lives as well,” said Prashant Sharma, vice president of loyalty at Delta. “Through this new partnership with Starbucks, we can deliver more moments and interactions that matter, both in the air and on the ground.”

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“Starbucks Rewards and Delta SkyMiles are centered on creating moments of meaningful connection, and by bringing together two of the country’s most celebrated loyalty programs we are able to reward our members with more of what they love,” said Ryan Butz, vice president, loyalty strategy and marketing at Starbucks. “We are excited to partner with Delta to offer our members even more valuable benefits, as well as invite more customers to join Starbucks Rewards”

It’s easy for millions of Starbucks Rewards and Delta SkyMiles members to earn free coffee and miles.&nbsp; In addition to earning one mile per $1 spent on qualifying purchases at Starbucks and double Stars at participating Starbucks stores on the days of a scheduled Delta flight, customers who link their accounts from Oct. 12 to Dec. 31, 2022 will earn 500 miles3, and, once they make or have made a qualifying purchase, 150 Stars.

Delta SkyMiles is also announcing the addition of Starbucks Stars as an exciting new Choice Benefit for its most loyal—and coffee-loving—members. Along with the <a href="https://news.delta.com/delta-enhances-benefits-skymiles-medallion-members-updates-select-medallion-thresholds" target="_blank" rel="noreferrer noopener">newest slate of Choice Benefits announced last week</a>, Diamond and Platinum SkyMiles Members will be able to select 4,000 Stars as one of their annual Choice Benefits in 2024.

To further celebrate the launch of the partnership, Delta passengers on flights departing Seattle on Oct.12 will receive a “Star Card” valid for 150 Stars that can be redeemed toward a handcrafted beverage at their next Starbucks visit.

Earlier this year, Starbucks announced Reward Together, a program that allows Starbucks Rewards members to link their accounts with some of the world’s leading brands’ loyalty programs, adding new benefits and ways to earn Stars that were not possible before. Through these loyalty partnerships, the company aims to increase awareness and drive growth of Starbucks Rewards as well as attract new members by offering valuable benefits and making it easier for customers to join. Starbucks Canada launched account linking partnerships with a <a href="https://stories.starbucks.ca/en-ca/stories/2021/starbucks-air-canada-aeroplan-partnership/" target="_blank" rel="noreferrer noopener">travel partner</a>&nbsp;in 2021 and a <a href="https://stories.starbucks.ca/en-ca/stories/2022/starbucks-and-td-bank-group-expand-innovative-relationship-to-reward-millions-of-td-cardholders-in-canada/" target="_blank" rel="noreferrer noopener">financial institution</a>&nbsp;in 2022. Delta is Starbucks’ first U.S. partner in this program.&nbsp;

Introduced in 2009, the industry-leading Starbucks Rewards program continues to grow in popularity and offers members free rewards, personalized offers, games, exclusive deals and the ability to order ahead and pay on the Starbucks app. Earlier this year the company expanded mobile order and pay to Starbucks stores located in major airports across the U.S.

Over the last five years, U.S. membership has more than doubled, with more than 27 million U.S. 90-day active Starbucks Rewards members as of July 2o22. Additionally, Starbucks Rewards transactions account for more than half of tender at all U.S. company-operated stores in the same timeframe.

Delta’s SkyMiles program continues to lead with industry-first program enhancements such as the ability to earn toward Status on Award Travel, unlimited mileage accrual for tickets for any Member, and expanded upgrade opportunities to give customers more access to premium seats on both domestic and international flights.

As recently announced by U.S. News &amp; World Report, for the sixth year in a row, <a href="https://news.delta.com/delta-skymiles-named-top-travel-rewards-program-six-years-running">Delta’s SkyMiles </a>program outperformed all global airlines in the outlet's annual ranking of airline loyalty programs. U.S News weighs five components in its ranking: ease of earning a free round-trip flight, added benefits, network coverage, flight volume and airline quality ratings.

As always, customers can continue to take advantage of Delta SkyMiles favorites, such as miles that don’t expire, no blackout dates for Award tickets on any Delta Air Lines flight, and industry-leading Medallion benefits such as complimentary upgrades to Delta One on domestic flights.

1Excluding alcohol, taxes and gratuities 2Terms apply. Starbucks Rewards and Delta SkyMiles benefits are available at participating stores. For full details, visit deltastarbucks.com/terms. 3Only after making a qualifying purchase

About Delta Air Lines&nbsp;&nbsp;&nbsp;

No one better connects the world. More than 4,000 Delta Air Lines (<a href="https://g.co/kgs/HjjaLm">NYSE: DAL</a>) flights take off every day, connecting people across more than 275 destinations on six continents with a commitment to industry-leading customer service, safety and innovation. As the leading global airline, Delta's mission is to create opportunities, foster understanding and expand horizons by connecting people and communities to each other and their potential. Delta is&nbsp;<a href="https://news.delta.com/delta-worlds-most-awarded-airline">America's most-awarded airline</a>&nbsp;thanks to the dedication, passion and professionalism of its people, recognized by&nbsp;<a href="https://news.delta.com/delta-no-18-among-fortunes-worlds-most-admired-companies">Fortune</a> and the <a href="https://news.delta.com/delta-ranked-no-1-us-airline-wall-street-journal">Wall Street Journal</a>, among&nbsp;<a href="https://news.delta.com/category/awards-recognition">many others</a>. Connect with Delta on&nbsp;<a href="https://news.delta.com/">Delta News Hub</a>,&nbsp;<a href="https://www.delta.com/" target="_blank" rel="noreferrer noopener">delta.com</a>, via&nbsp;@DeltaNewsHub on Twitter and <a href="https://www.facebook.com/delta" target="_blank" rel="noreferrer noopener">Facebook.com/delta</a>.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with nearly 35,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://stories.starbucks.com/">stories.starbucks.com</a> or <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com&amp;esheet=52893564&amp;newsitemid=20220913006189&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=2&amp;md5=daf92d0588522c167b4c82f88bd36602">www.starbucks.com</a>.

A hand holding a Starbucks iced cold coffee with a Delta plane behind on the tarmac

Through the partnership, Delta SkyMiles and Starbucks Rewards members can link accounts to earn one mile per $1 spent at Starbucks and double Stars on days traveling on Delta.

Delta Air Lines and Starbucks launch loyalty partnership

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Across the country, millions of Starbucks Rewards loyalty program members earn Stars simply by purchasing eligible items in participating Starbucks stores. In addition to earning Stars towards free drinks, food and more, there are many other benefits to joining Starbucks Rewards.

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Not a Starbucks Rewards member? Joining is free and simple, customers just need their name, e-mail address and a password to create an account for Starbucks Rewards. Click <a href="https://www.starbucks.com/account/create">here</a> to join, or <a href="https://www.starbucks.com/rewards/mobile-apps/">here</a> to download the Starbucks app, follow the prompts and create an account.

Some restrictions apply. Starbucks Rewards is available at participating stores. For full program details, visit <a href="https://www.starbucks.com/rewards">starbucks.com/rewards</a>. Stars cannot be earned on purchases of alcohol, Starbucks Cards or Starbucks Card reloads. Free food and beverage Rewards may be redeemed for alcoholic beverages and multi-serve items. Select stores redeem 150 Stars for food or drink items only. To qualify for the Birthday Reward, you must have made at least one Star-earning transaction prior to your birthday each year. Free refills available during same visit only. Stars (including partial Stars) earned toward free food and drink Rewards expire 6 months after they are earned. To qualify for the reusable cup benefit, you must have made at least one Star earning transaction. Valid on in-store beverage purchases only (max 3x per day).

Find out about all the benefits to joining Starbucks Rewards.

Top Reasons to Join Starbucks Rewards

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Starting October 18, Starbucks is celebrating its Starbucks® Rewards members with the return of Star Days, a week of exclusive offers and exciting ways to earn even more Stars towards free favorites—available exclusively through the Starbucks® app.

Celebrate Star Days by signing up for Starbucks Rewards. Joining is simple. Download the Starbucks app and create an account or join at<a href="https://www.starbucks.com/account/create"> </a><a href="http://Starbucks.com">Starbucks.com</a>. More Stars means more Rewards, and more free favorites.

October 18 — Stars for Fall Monday

This Star-filled week kicks off on Monday, Oct. 18. Starbucks Rewards members who order any fall drink (grande or larger) like a Pumpkin Spice Latte, Pumpkin Cream Cold Brew or new Apple Crisp Macchiato on Monday will receive 25 Stars loaded to their account for their next visit.

October 19 — 50 Star Tuesday

On Tuesday, Oct. 19, members will receive 50 Bonus Stars when they load $10 or more onto their Starbucks® Rewards Card.

October 20 — Half-Off Wednesday

For the midweek celebration, members who order their favorite drink (grande or larger) will get half-off on another drink in the same order.

October 21 — Triple Star Thursday

This is a rare chance to collect more Stars and earn Rewards even faster. For the second time ever, Starbucks Rewards members can collect triple Stars on almost every order purchased at participating stores on Thursday, Oct. 21.

October 22 — Friday, Fri-Yay

Members who spend $10 or more (pre-tax) at participating stores will get 50 Bonus Stars.

At participating stores. Free drink must be of equal or&nbsp;lesser value. Other restrictions apply. See&nbsp;<a href="http://starbucks.com/rewards">starbucks.com/rewards</a>&nbsp;for details.&nbsp;​

This offer is exclusive to you and this Starbucks Rewards&nbsp;account, and cannot be reproduced, transferred or&nbsp;used by anyone else. Stars cannot be earned on&nbsp;purchases of alcohol, Starbucks Cards or Starbucks&nbsp;Card reloads. Offer valid for one-time use. Store hours may vary. Check the&nbsp;app or&nbsp;<a href="http://starbucks.com">Starbucks.com</a>.

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Starbucks is celebrating its Starbucks Rewards members with the return of Star Days, a week of exclusive offers.

Star Days for Starbucks Rewards members is back

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Starbucks has even more ways to celebrate 50 years of serving communities and uplifting customers with the debut of the Starbucks&nbsp;Starland: 50th&nbsp;Anniversary Edition game. Starting Monday, October 4 and running through Sunday, October 24, Starbucks Rewards members can play the game for the chance to win more than 2 million prizes including free drinks for&nbsp;50 days, 50 weeks or 50 months, plus a gift card that can be redeemed to purchase Starbucks stock or&nbsp;an&nbsp;all-inclusive trip to&nbsp;a&nbsp;Starbucks Reserve Roastery&nbsp;in Seattle, Chicago or New York.

The game features a combination of an instant win game called “Discover &amp; Win” and a trivia game called “Quiz It Up." In the “Discover &amp; Win” portion of the game, players can explore iconic Starbucks locations – including the original store in Seattle’s Pike Place Market, Starbucks Hacienda Alsacia coffee farm and visitor center in Costa Rica and the largest Starbucks in the world, the Reserve Roastery Chicago – to instantly win prizes and raffle tickets for a chance to win grand prizes.&nbsp;&nbsp;

In the “Quiz it Up” portion of the game, players can tap icons to unlock trivia questions about Starbucks history, coffee farming and industry expertise as well as questions about the iconic Starbucks locations, and collect badges based on their game activity.

Starbucks Rewards members can earn a game “play” by making an eligible purchase at a participating Starbucks location in the U.S. Limit is two plays per day. The purchase must be made using a Starbucks Card, a linked payment method, or by scanning the Starbucks app prior to checkout.

Visit starbucksrewardsstarland.com for more details or visit <a href="https://www.starbucks.com/account/create">here to sign up</a> for Starbucks Rewards.

For more Starbucks 50th Anniversary news and stories happening at Starbucks, visit <a href="https://stories.starbucks.com/fifty/">here.</a><a></a>

NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 AND OLDER AND WHO ARE MEMBERS OF THE STARBUCKS® REWARDS&nbsp;&nbsp; LOYALTY PROGRAM AT THE TIME OF ENTRY. VOID WHERE PROHIBITED. Drinks for 50 days/50 weeks/50 months will be fulfilled as a daily credit for one (1) free standard menu handcrafted beverage item, which can be redeemed at participating stores.&nbsp;Participating stores only. Promotion ends on&nbsp;10/24/21. To&nbsp;play and for Official Rules, including how to enter without purchase,&nbsp;prizes,&nbsp;and odds, visit starbucksrewardsstarland.com. Sponsor: Starbucks Corporation, 2401 Utah Ave. S, Seattle, WA 98134.&nbsp;&nbsp;

Starbucks has even more ways to celebrate 50 years of serving communities and uplifting customers with the debut of the Starbucks Starland: 50th Anniversary Edition game.

Celebrate 50 Years of Starbucks with the Starland: 50th Anniversary

Celebrate 50 Years of Starbucks with the Starland: 50th Anniversary Edition Game

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Starbucks has even more ways to celebrate the sunshine and continue the good vibes with the launch of its annual Summer Game for Starbucks Rewards members. Starting July 21 and running through August 22, Starbucks Rewards members can play the Starbucks Summer Game for the chance to win more than 2.2 million prizes, ranging from coupons for free iced beverages to Starbucks exclusive summer merchandise like a pool floatie inspired by the Mango Dragonfruit Starbucks Refreshers® beverage. There will also be the chance to enter a sweepstakes to win new types of grand prizes this year such as Bose Frames Soprano Audio Sunglasses, free handcrafted beverages for three months* or 10,000 Stars and more.

This year’s game is a plinko-style digital game where players drop a ball that will land in either an instant win prize or grand prize sweepstakes entry slot to collect a prize. Starbucks Rewards members can earn a game “play” by making an eligible transaction at a participating Starbucks location in the U.S. Limit is two plays per day. The purchase must be made using a Starbucks Card, a linked payment method, or by scanning the Starbucks app prior to checkout.

Visit <a href="https://www.starbuckssummergame.com/?utm_medium=website&amp;utm_source=stories.starbucks.com&amp;utm_campaign=sum21_20210721" data-type="URL" data-id="https://www.starbuckssummergame.com/?utm_medium=website&amp;utm_source=stories.starbucks.com&amp;utm_campaign=sum21_20210721">www.starbuckssummergame.com</a> for more details, or visit <a href="https://www.starbucks.com/account/create">here to sign up</a> for Starbucks Rewards.

For more summertime news and stories happening at Starbucks, <a href="https://stories.starbucks.com/stories/2021/2021-starbucks-summer-highlights/" data-type="URL" data-id="https://stories.starbucks.com/stories/2021/2021-starbucks-summer-highlights/">visit here</a>.

NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 AND OLDER AND WHO ARE MEMBERS OF THE STARBUCKS® REWARDS LOYALTY PROGRAM AT THE TIME OF ENTRY. VOID WHERE PROHIBITED. Participating stores only. Promotion ends 8/22/21. For Official Rules, how to enter without purchase, prizes, and odds, visit <a href="https://www.starbuckssummergame.com/?utm_medium=website&amp;utm_source=stories.starbucks.com&amp;utm_campaign=sum21_20210721" target="_blank" rel="noreferrer noopener">https://www.starbuckssummergame.com</a>. Sponsor: Starbucks Corporation, 2401 Utah Ave. S, Seattle, WA 98134.

Gameplays may be earned on eligible transactions at a participating Starbucks® store. Entrants can receive a maximum of two (2) plays per day, plus bonus opportunities to earn additional plays. You must pay with your registered Starbucks Card or through the Starbucks app. Purchases of alcohol, Starbucks Cards and Starbucks Card reloads are excluded. See starbucks.com/terms for details.

*Drinks for three months will be fulfilled as a daily credit for one free menu-sized drink for 92 days, which can be redeemed at participating stores.

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The Summer Game for Starbucks Rewards members starts July 21, with the chance to win over 2 million prizes.

Starbucks Summer Game is Back to Keep Summer Vibes Going

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Starbucks Rewards™ now offers members easier and faster ways to earn Stars and exclusive benefits

São Paulo – Starbucks today announced a newly enhanced Starbucks Rewards™ loyalty program by giving members a faster way to earn Stars toward free items in Brazil. The enhanced program also includes the ability to redeem Stars for more menu items and merchandise, such as beverages, food, and reusable Starbucks mugs and tumblers. Members will continue to earn Stars by using their Starbucks Card in store or through the Starbucks Brasil app. &nbsp;

The Starbucks Rewards™ program also offers an enhanced digital experience with the expansion of Starbucks® Peça Pelo Celular, a mobile order feature available exclusively for members through the Starbucks Brasil app. The feature allows members to place their order at select stores for a preferred pick-up time and pay in advance while earning Stars.&nbsp;

“Since the launch of our initial loyalty program in Brazil in 2014, the enhancement of Starbucks Rewards is the most important transformation of the program in order to offer a unique digital experience to our customers,” said Sandra Collier, Head of Marketing, Loyalty and Categories, Starbucks Brazil. "We have invested not only in the platform technology, but especially in the program structure, with the objective of offering a more intuitive process through features that enhance the Starbucks Experience on our digital platforms", Collier finalized.

Starbucks Rewards members can now earn one (1) Star for every R$ 2.50 spent in purchases in all Starbucks stores in Brazil or the Starbucks Brasil app.

The program has six (6) reward levels, starting with 15 Stars:

In addition, customers will have access to exclusive benefits:

To redeem Stars, members can visit any Starbucks store, show the barista partner (employee) the Star balance on the Starbucks Brasil app, select the product of their preference according to the level of Rewards and confirm the redemption through the app's code.

Customers can join the Starbucks Rewards™ program through the free Starbucks Brasil app. Download the app (available for Android and iOS systems), register for the program, and activate it with the first purchase.

More about Starbucks® Peça Pelo Celular

At select stores, Starbucks Rewards™ members can place their order for pick-up and pay in advance by using Starbucks® Peça Pelo Celular through the Brasil app.

The service will be available in São Paulo and Brasilia stores.

Enhancing the digital experience

Through SouthRock, the brand's licensed operator in the country, Starbucks remains committed to constantly enhancing the experience of Brazilian customers by offering digital innovations to meet and exceed their preferences. The company created SouthRock Lab, a digital and business solutions specialized team focused on creating powerful initiatives to optimize customers relationship in physical and digital environments, providing the unique Starbucks Experience to customers across all platforms.

Bringing the Starbucks Experience to more customers

Starbucks seeks to grow in a way that is unique to the brand with a focus on enhancing digital innovation and bringing the Starbucks Experience to more Brazilian customers.

In recent years, Starbucks and SouthRock have defined an important growth agenda with focus on expanding into both new and existing markets. As part of this commitment, Starbucks recently announced its arrival in three new markets in Brazil in the second semester of 2021: Porto Alegre (Rio Grande do Sul), Belo Horizonte (Minas Gerais) and Curitiba (Paraná), as well as expanding its presence in the states of São Paulo, Rio de Janeiro, Santa Catarina and Distrito Federal, where Starbucks already welcomes Brazilian customers. Starbucks remains committed to continue sharing its coffee passion in Brazil through initiatives that enhance its customer experience.

Today, there are 129 Starbucks stores, across four cities in Brazil with more than 1,100 partners (employees) who proudly wear the green apron.

Sobre a SouthRock

Operadora licenciada da Starbucks no Brasil, a SouthRock é uma empresa formada por três sócios operadores com larga experiência no segmento de varejo que resolveram se unir para oferecer algo novo para o mercado de foodservice brasileiro. Fundada em 2015, com sede em São Paulo, iniciaram suas operações no ano de 2017, por meio de B.A.R. (Brazil Airport Restaurants), operadora multimarcas de alimentos e bebidas nos aeroportos do Brasil, quando foram inauguradas suas primeiras lojas no Aeroporto Internacional de Guarulhos. Em 2018, a empresa assinou um contrato de licenciamento exclusivo com as marcas Starbucks Brasil e com TGI Fridays que os concedeu o direito de operar essas marcas em todo território nacional (modelo utilizado por essas marcas globalmente).

O processo de expansão da companhia foi ampliado em 2019, quando foram inauguradas as lojas da Starbucks em Santa Catarina, o primeiro mercado fora de São Paulo e Rio de Janeiro. Durante esse mesmo ano, também teve início a SouthRock Lab, braço digital, com o objetivo de desenvolver tecnologias para melhorar as experiências físicas x digitais e as interações entre clientes e marcas.

A SouthRock tem o compromisso de expandir constantemente os negócios de forma a alcançar mais pessoas e mais comunidades com suas marcas, oferecendo ótimos serviços, compartilhando valores e impactando positivamente a sociedade, sempre tendo clientes e funcionários em primeiro lugar ao lado de suas marcas.

The enhanced program also includes the ability to redeem Stars for more menu items and merchandise, such as beverages, food, and reusable Starbucks mugs and tumblers.

Starbucks enhances loyalty program to Starbucks Rewards in Brazil

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Starting Sept. 28, Starbucks is celebrating its Starbucks Rewards members with Star Days, a week of exclusive offers, games and exciting ways to earn even more Stars towards free beverages and food – available exclusively through the Starbucks app.

Celebrate Star Days by signing up for Starbucks Rewards. Joining is simple; customers just need their name, e-mail address and a password to create an account for Starbucks Rewards. Download the Starbucks app and follow the prompts to create an account, or go to <a href="https://www.starbucks.com/account/create" target="_blank" rel="noreferrer noopener">https://www.starbucks.com/account/create</a> to create an account.&nbsp;

The week kicks off on Monday, Sept. 28, with Starland. Starbucks Rewards members can play the augmented reality game for a chance to win more than 2.5 million prizes like free coffee, free breakfast and Stars. Qualifying purchases earn customers plays (with up to two plays per day). For more details, visit <a href="https://www.starbucksrewardsstarland.com/">starbucksrewardsstarland.com</a>.

National Coffee Day&nbsp;

Celebrate National Coffee Day on Tuesday, Sept. 29.&nbsp; Starbucks Rewards members who order a handcrafted beverage (grande or larger) by using the order ahead and pay feature in the Starbucks app will receive a free drink loaded to their account for use on their next visit.&nbsp;

For the first time ever, Starbucks Rewards members can collect triple Stars on almost every order purchased at participating stores on Thursday, Oct. 1. 

Check out Snapchat for a Star-themed filter on Sept. 29 and be sure to keep an eye on Starbucks social media channels for exciting surprises all week.

Starland: NO PURCHASE NECESSARY. Legal residents of the 50 United States (D.C.) 18 and older and who are members of the Starbucks® Rewards loyalty program at the time of entry. Participating stores only. Ends 10/28/20. To play and for Official Rules, including how to enter without purchase, prizes and odds, visit <a href="https://www.starbucksrewardsstarland.com/">https://www.starbucksrewardsstarland.com/</a>. Void where prohibited.

Entrants can receive a maximum of 2 plays per day.

Sponsor: Starbucks Corporation, 2401 Utah Ave. S, Seattle, WA 98134.

Drinks for a Year will be fulfilled as a daily credit for one free item for one (1) year; Drinks &amp; Breakfast for 6 Months will be fulfilled as a daily credit for one free drink and breakfast item for 6 months, which can be redeemed at participating stores. Game plays may be earned on eligible transactions at a participating Starbucks store. You must pay with your registered Starbucks Card or linked payment method, or by scanning your Starbucks App prior to checkout. Purchases of alcohol, Starbucks Cards and Starbucks Card reloads are excluded. See starbucks.com/terms for details.

National Coffee Day: On 9/29/2020 only, at participating stores, buy a grande or larger handcrafted drink via mobile order, get a handcrafted drink for free. Not valid on purchases of hot brewed coffee or tea or Starbucks Reserve® beverages. Free drink redeemed as a coupon automatically loaded to your Starbucks Rewards account. Max coupon value $10 (you are responsible for any customizations exceeding this amount). Coupon valid through 10/6/20 at participating stores. Cannot be combined with other offers or discounts. Offer valid for one-time use. Excludes alcoholic and ready-to-drink beverages.

Triple Star Thursday: At participating stores. Stars cannot be earned on purchases of alcohol, Starbucks Cards or Starbucks Card reloads. See <a href="https://www.starbucks.com/rewards/terms">Starbucks.com/rewards</a> for details.

Starbucks is celebrating its Starbucks Rewards members with Star Days, a week of exclusive offers, games and exciting ways to earn even more Stars.

Star Days: The most rewarding week of the year for Starbucks Rewards members

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When Starbucks first launched its&nbsp;loyalty program in 2008, it was based on the simple idea of an old-fashioned punch card (remember those?), rewarding loyal customers for their in-store purchases and encouraging them to keep coming back. But instead of paper cards, customers could register their Starbucks gift cards online to earn benefits, including a free birthday beverage.

The next year, the first Stars were awarded as <a href="https://stories.starbucks.com/stories/2009/my-starbucks-rewards-launches/">the Starbucks Card Rewards merged with the Starbucks Gold Card membership program</a> to create a single streamlined <a href="https://www.starbucks.com/rewards/">Starbucks Rewards</a> loyalty program. Millions of customers began collecting Stars and the program soon expanded into the groundbreaking Starbucks app where <a href="https://stories.starbucks.com/stories/2011/mobile-payment-debuts-nationally-at-starbucks/">paying with the app became possible</a> in 2011. Then in 2014, the program began to offer members the ability to <a href="https://stories.starbucks.com/stories/2014/starbucks-mobile-order-and-pay/">order ahead and pay</a> in the app. In an effort to allow members to earn Stars on purchases inside and outside of Starbucks stores, Starbucks and Chase introduced the <a href="https://stories.starbucks.com/press/2018/starbucks-and-chase-introduce-starbucks-rewards-visa-prepaid-card/">Starbucks Rewards™ Visa® Prepaid Card in 2018</a>. The flexibility and choice of Rewards expanded too, with <a href="https://stories.starbucks.com/press/2019/starbucks-to-enhance-industry-leading-starbucks-rewards-loyalty-program/">tiered Rewards starting in 2019</a> to include merchandise and at-home coffee, which members could now start redeeming for as soon as they joined.

Today (Sept. 15) marks the next evolution in the industry-leading loyalty program, with <a href="https://stories.starbucks.com/press/2020/starbucks-to-update-loyalty-program-and-app-this-fall-to-offer-more-ways-to-pay-and-earn-stars/">even more ways to pay and earn Stars</a> through the Starbucks app. At company-operated stores in the U.S. and Canada, Starbucks Rewards members can scan their app and then pay with cash, credit/debit cards, or select mobile wallets and earn Stars toward free items. Members can also save these payment methods directly in the Starbucks app to earn Stars when paying.

In honor of today’s milestone, here are some fun facts about the Starbucks Rewards program:

175 million free Rewards

Since the <a href="https://stories.starbucks.com/press/2019/starbucks-to-enhance-industry-leading-starbucks-rewards-loyalty-program/">April 2019 enhancement of Starbucks Rewards</a>, members in the U.S. have redeemed more than 175 million free Rewards, big and small, using Stars.&nbsp;At participating stores, 25 Stars is all members need to start redeeming free Rewards like an extra espresso shot, dairy substitute or a dash of syrup. 50 Stars gets members a brewed hot coffee, bakery item or hot tea, 150 Stars can be redeemed for a handcrafted drink, hot breakfast or parfait, 200 Stars will get members a lunch sandwich, protein box or salad, and 400 Stars can be redeemed for select merchandise or a bag of coffee.

In 2019 alone, Starbucks awarded more than 100 million Stars in Starbucks for Life and the Summer Game across the US and Canada.

There have been 41 million prizes awarded to members in the U.S. and Canada since Starbucks Rewards games started in 2014.&nbsp; This includes 58 members who have won <a href="https://www.starbucksforlife.com/#/">Starbucks for Life</a>.

Many members use their Rewards to treat a friend – or even a stranger. In 2016, a Starbucks Rewards member in Washington state who had saved up more than 17,000 Stars over six months <a href="https://stories.starbucks.com/stories/2016/starbucks-customer-rewards-service-members/">gave away more than 100 free drinks</a> to military personnel serving in the area.

Starbucks Rewards purchases represented nearly half of all purchases at U.S. company-operated stores from April through June 2020.

A how-to guide for digital ordering at Starbucks

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Seeing Stars: More ways to pay and 5 fun facts about Starbucks Rewards - Starbucks Stories

Seeing Stars: More ways to pay and 5 fun facts about Starbucks Rewards

Starting today, Starbucks Rewards members now have more ways to pay and earn Stars. Here’s a look back at how it became one of retail’s most engaging customer loyalty programs.

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Starting today, <a href="https://www.starbucks.com/rewards/">Starbucks Rewards</a> members now have more payment options and ways to earn Stars through the Starbucks app. At company-operated stores in the U.S. and Canada, Starbucks Rewards members can scan their Starbucks app and then pay with cash, credit/debit cards, or select mobile wallets and earn Stars toward free items. Members can also save these payment methods directly in the Starbucks app to earn stars when paying.

Starbucks has made these enhancements in response to customer feedback that they would like more options to pay and earn Stars in the app as a Starbucks Rewards member,&nbsp;in addition to&nbsp;the Starbucks&nbsp;Card.

Providing Starbucks Rewards members with more ways to pay and earn Stars is the next evolution in the industry-leading loyalty program. <a href="https://stories.starbucks.com/stories/2020/seeing-stars-more-ways-to-pay-and-5-fun-facts-about-starbucks-rewards/">Read more</a> about how it became one of retail’s most engaging customer loyalty programs.

Starbucks Rewards