Customers visiting the Starbucks Reserve® Roasteries in Chicago, Seattle and New York can explore the craft, theater, and innovation of Starbucks Reserve® coffee with three new, Starbucks Reserve® Signature Experiences: “Art of the Espresso Martini,” “Oleato™ Tasting Experience” and “Coffee Lab: A Journey of the Senses.”

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During the 30-60 minute small-group classes, Starbucks baristas and mixologists will guide participants through the latest innovations in coffee brewing as well as mixology skills and tastings. Whether a frequent Starbucks Reserve® Roastery visitor or someone looking for one-of-a-kind experience during summer travel, customers can purchase a ticket for a Signature Experience at <a href="https://www.starbucksreserve.com/en-us/coffee" target="_blank" rel="noreferrer noopener">starbucksreserve.com/en-us/coffee</a>.

The new Starbucks Reserve® Signature Experiences include:

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A master class in coffee’s most iconic cocktail

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Participants will learn to craft the signature Starbucks Reserve® Espresso Martini alongside Starbucks expert mixologists and enjoy their own globally-inspired espresso martini flight, paired with Princi® bites. Limited tickets are available daily at select times for this 60-minute experience. Cost: $95/person. Limited to customers 21 and above.

Immerse in the alchemy of Starbucks Reserve® coffee infused with Partanna® extra virgin olive oil

This class is led by a Starbucks barista who guides participants through a multi-sensory experience that showcases the alchemy of aroma, flavor, and texture unique to Oleato™ beverages. Participants will complete a muti-step tasting experience, featuring: &nbsp;Oleato™ Deconstructed, Oleato™ Iced Cortado, Oleato Golden Foam™ Cold Brew OR Oleato Golden Foam™ Espresso Martini. &nbsp;

Limited tickets are available daily at select times for this 45-minute experience. Cost: $50/person.

Discover a multi-step sensory journey and learn how to taste coffee like a pro

Starbucks baristas will teach participants how to taste and identify the layered flavors and aromas of two single-origin Starbucks Reserve® coffees in a side-by-side tasting using the iconic Chemex® brewer, followed by an interactive multisensory activity where they will build an “aroma lab” of edible ingredients. Limited tickets are available daily at select times for this 30-minute experience. Cost: $45/person.

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Customers visiting the Starbucks Reserve® Empire State Building® location in New York City can also reserve coffee experiences, visit <a href="https://www.starbucksreserve.com/en-us/locations/esb/bookexperiencetickets">here</a> for more info.

For more details about Starbucks Reserve locations and menus, visit <a href="http://starbucksreserve.com">StarbucksReserve.com</a>.

Smiling barista in Starbucks Reserve apron presenting Chemex brewing method

Starbucks baristas and mixologists will guide participants through the latest innovations in coffee brewing as well as mixology skills and tastings.

New Immersive Coffee Experiences Launch at U.S. Starbucks Reserve Roasteries

Stories to inspire and nurture the human spirit

Starbucks Stories

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New Immersive Coffee Experiences Launch at U.S. Starbucks Reserve Roasteries  

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Start spreading the news! The Starbucks Reserve Empire State Building store recently opened its doors to the public, welcoming a crowd of excited customers to explore three floors of one-of-a-kind coffee and food experiences.&nbsp;

NEW YORK – The corner of 34th Street and 5th Avenue in midtown Manhattan was bustling more than usual on the morning of November 16, as the new <a href="https://www.starbucksreserve.com/en-us/locations/esb" target="_blank" rel="noreferrer noopener">Starbucks Reserve Empire State Buildin</a>g store celebrated its grand opening. Boasting 23,000 square feet across three floors, the store was quickly filled with customers – locals and visitors alike – who spent the day sampling innovative coffee drinks and beverage flights, brushing up on their skills with new hands-on workshops and purchasing exclusive merchandise to celebrate the newest Starbucks Reserve location to open in the city that never sleeps.&nbsp;

Here are some scenes from the opening week at the Starbucks Reserve Empire State Building store&nbsp;

The night before the grand opening, Starbucks partners were delighted to welcome 15-time Grammy Award-winning artist and iconic New Yorker Alicia Keys to light up the Empire State Building in Starbucks green. A friend of Starbucks over the last 20 years – since Starbucks proudly sold her 2001 breakthrough album, Songs in A Minor – Starbucks stores around the world are also featuring a holiday playlist of original music and holiday classics handpicked by Alicia (see playlist <a href="https://music.apple.com/us/playlist/alicia-keys-christmas-party-takeover/pl.20fd48052f024c2eac11c84246f92892" target="_blank" rel="noreferrer noopener">here</a>) to celebrate the release of her first holiday album, Santa Baby.&nbsp;&nbsp;

Starbucks and Alicia Keys are also proud to partner on a special donation to Big Brothers Big Sisters, the nation’s largest donor and volunteer supported mentoring network, offering coffee (for Bigs) and hot chocolate (for Littles) this holiday season.&nbsp;

The Empire State Building stood out against the famous NYC skyline in Starbucks green.&nbsp;

A Landmark Experience&nbsp;&nbsp;

On opening day, Starbucks Rewards members were among the first customers of the Starbucks Reserve Empire State Building store.&nbsp;&nbsp;

Taya Stenson, managing director of the Starbucks Reserve Empire State Building store, welcomes customers to the store for the first time Wednesday morning.&nbsp;

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Starbucks partners stood at the ready throughout the store to welcome customers amid the opening day rush. In the kitchens, Chef Rocco Princi appeared alongside the team of bakers and commessas (Italian for “shop assistant”).&nbsp;&nbsp;

Princi is the exclusive food purveyor at Starbucks Reserve locations worldwide and the curated menus in the store include everything from traditional Princi bakery favorites, perfect for a coffee catch-up, to new and exclusive dishes served at the Level 2 Restaurant and Bar for dinner with family and friends.&nbsp;

Upon entering the store, customers are greeted by a colorful Starbucks Siren art installation designed by Brooklyn-based artist Jade Purple Brown.&nbsp;&nbsp;

The Siren art installation stands next to the merchandise collection also designed by Jade Purple Brown, which includes apparel, drinkware, prints, and more.&nbsp;

The Main Bar is the heart of the Level 1 coffee experience, where baristas craft Starbucks Reserve specialty coffee beverages as well as seasonal favorites. On this floor, customers can wait in line to order directly from Starbucks partners carrying handheld devices or order on their phones.

The store will also serve and sell the Starbucks Reserve Empire State Building Microblend, a coffee blend that honors the iconic Empire State Building and is roasted at the Starbucks Reserve Roastery New York located in the Meatpacking district. &nbsp;

Customers on the Concourse Floor can book a ticket for hands-on Starbucks Reserve Coffee Workshops offered throughout the day. Reservations can be made in advance <a href="https://www.starbucksreserve.com/en-us/locations/esb/bookexperiencetickets" target="_blank" rel="noreferrer noopener">online</a> for workshops including Whiskey Barrel-Aged 101, Starbucks Reserve Brewtender for a Day, Espresso Martini Flight Fundamentals and Fun with Spirit-Free Spritzes. &nbsp;

For those looking to relax and recharge, customers can order drinks and food by scanning a QR code at their tables and selecting menu items. Orders will be delivered directly to their table.&nbsp;&nbsp;

As the afternoon becomes evening, the Starbucks Reserve Restaurant &amp; Bar opens for service, featuring a curated menu of Princi artisanal recipes developed by Starbucks Reserve chefs in Milan, New York, and Seattle. Customers start their meal with a complimentary “First Sip” Starbucks Reserve coffee tasting.&nbsp;

The restaurant also features a full bar with a menu of new and exclusive shareable cocktails – like the Big Apple Blossom and Empire Negroni – inspired by the spirit of New York City. The Starbucks Reserve Restaurant &amp; Bar takes reservations <a href="https://www.starbucksreserve.com/en-us/locations/esb/reservetable" target="_blank" rel="noreferrer noopener">online</a> as well as walk-ins. The restaurant will expand into brunch and lunch service later in 2022. &nbsp;

The store recently opened its doors to the public, welcoming a crowd of excited customers to explore three floors of one-of-a-kind coffee experiences. 

Starbucks Reserve Empire State Building celebrates grand opening with local icons

Starbucks Reserve Empire State Building celebrates grand opening with local icons and customer fanfare

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Opening to the public on Nov. 16, store offers new, exclusive experiences such as hands-on coffee workshops, guided tasting flights, and an extended artisan menu of new Princi food

Tributes to Empire State Building and New York City abound, including historical design elements, locally inspired craft cocktails, and collaborations with local artists

Starbucks today unveiled the new Starbucks Reserve Empire State Building store which opens its doors to the public on Wednesday, Nov. 16 at 9 a.m. ET. &nbsp;Spanning 23,000 square feet and three floors, this unique store celebrates connecting over coffee through innovative experiences such as immersive hands-on workshops and guided tasting flights as well as new coffee beverages and craft cocktails, and an extended artisan menu of Princi food only available at this location.

“Starbucks Reserve locations are designed to spotlight our exquisite Starbucks Reserve® coffee and showcase our heritage, expertise, and dedication to coffee craft through interactive coffee experiences where barista craft is the cornerstone,” said Mark Ring, svp of U.S. retail at Starbucks.&nbsp; “The Starbucks Reserve Empire State Building store is a one-of-a-kind destination that highlights our commitment to push the boundaries of coffee craft and offer our customers new, immersive and multi-sensory coffeehouses that are designed to inspire and create moments of connection in this special space.”

“We are honored to have been a part of New York City for more than thirty years and the iconic Empire State Building for almost 15 years.&nbsp; We look forward to welcoming customers to the new Starbucks Reserve Empire State Building store on Nov. 16, an experience like no other, in a city like no other,” said Ring.

Connecting Over Coffee&nbsp;

On the first floor, customers can enjoy a variety of Starbucks beverages from signature Starbucks Reserve® beverages such as the Hazelnut Bianco Latte and Nitro Almondmilk Mocha, to favorites like Starbucks Caramel Macchiato and Starbucks Refreshers® beverages, as well as seasonal coffees like the Peppermint Mocha – all crafted with Starbucks Reserve coffee.

The store will also exclusively serve and sell Starbucks Reserve Empire State Building® Microblend, a coffee that was inspired by and honors the iconic building and is roasted locally at the Starbucks Reserve Roastery located in the Meatpacking district. This unique coffee, which will be the primary blend used to craft the beverages and cocktails served throughout the store, offers notes of red and black fruit, vanilla, and spice with a smooth, chocolaty mouthfeel.&nbsp;&nbsp;

To complement the beverage menu, customers can also enjoy a selection of food from Princi, the renowned artisanal boutique bakery and café founded by Italian baker Rocco Princi. As the exclusive food purveyor at Starbucks Reserve locations, Princi offers a selection of freshly baked cornetti, focaccia and pizza, avocado toast, brioche, cakes and tarts.

The first floor will also feature a personalized shopping experience where customers can browse a variety of curated local artist merchandise collections and explore seasonally rotating Starbucks Reserve whole bean coffee for purchase.

Unique Coffeehouse Experiences&nbsp;

The concourse level offers customers the opportunity to explore the art of carefully crafted beverages and food. From the guided tastings at the Innovation Bar to the aromas and flavors of tasting flights and small bites served in the Experience Lounge, to the hands-on Starbucks Reserve Coffee Workshops.

Exclusive to the Starbucks Reserve Empire State Building store, customers can be among the first to experience the evolution of espresso with Starbucks Cold Pressed Espresso beverages. Designed by Starbucks, the patented brewing technology uses cold water and gentle, upward pressure to unlock a softer, sweeter espresso shot. The Cold Pressed Espresso Tasting Experience is a guided, multi-sensory tasting flight featuring several new beverages such as the Iced Apple Americano and Malted Milkshake with Black Lemon. This reservation-only experience is offered daily at the Innovation Bar. &nbsp;

The Starbucks Reserve Coffee Workshops, also located on the concourse level, are interactive, small group workshops that are grounded in coffee and beverage craft. These first-of-their-kind workshops include Whiskey Barrel-Aged 101, Starbucks Reserve Brewtender for A Day, Espresso Martini Flight Fundamentals and Fun with Spirit-Free Spritzes.

Customers may purchase tickets to the workshops or make reservations to the Innovation Bar tasting on the <a href="https://www.starbucksreserve.com/en-us/locations/esb">Starbucks Reserve Empire State Building website</a> in advance.

At the Experience Lounge customers can relax and recharge with Starbucks Reserve beverages and a curated selection of small bites. Here customers can also order signature tableside flights such as the Single Origin Brew &amp; Bites Flight, Espresso Martini &amp; Dessert Flight, Cold Brew &amp; Sweets, or the Empire Affogato Flight.

Next level food and cocktails&nbsp;

The restaurant and bar on level two is a space made for gathering, sharing, and connecting. Here customers can enjoy artisanal food from Princi&nbsp;created exclusively by Starbucks Reserve. The menu features signature tasting boards and plates, and entrees for brunch, lunch, and all day long.&nbsp;Honoring Starbucks tradition of starting gatherings with a coffee tasting, every meal will start with a complimentary first sip tasting of Starbucks Reserve Empire State Building Microblend.

On this level, customers can also enjoy a selection of thoughtfully curated Starbucks Reserve cocktails to share that pay tribute to this iconic space. Available exclusively at this store, the coffee and tea sharable cocktails include the Empire Negroni, Siren Tea Punch Fountain, Starbucks Reserve Royale Experience, and the Big Apple Blossom, which will be delivered table-side. A selection of signature Starbucks Reserve coffee cocktails, such as the Starbucks Reserve Boulevardier and Espresso Martini, and classic cocktails are also available.

Honoring the iconic Art Deco design&nbsp;&nbsp;

Starbucks takes the utmost respect and care when planning and designing spaces for its stores, ensuring the design honors the history of the space while also fostering connection and creating accessible experiences for customers.&nbsp;Throughout the design and construction process, Starbucks worked closely with the team at Empire State Realty Trust (the owner of the Empire State Building) its historic landmark preservation consultant and the NYC Landmarks Preservation Commission to ensure the space honored the historic building.

The Empire State Building is a New York icon and testament to artistry of the Art Deco style, which is defined by strong geometric patterns, rich colors, and ornamental details. These design elements can be found throughout the store – from the columns and walls to the art installations, glass partitions and furniture – as modern interpretations of the Art Deco style and materiality of the Empire State Building.

The Starbucks design team also worked with the Empire State Building team to revitalize and restore several elements that were original to the space. &nbsp;On the façade the exterior mullion and revolving door configuration was restored, and the storefront finials were brought back to original condition.

Inside the store, marble was restored and traditional concrete terrazzo stonework was installed at the lobby entrance; and the second-floor windows were restored to their original full ceiling height. To celebrate the history of the building, Starbucks removed concrete covering the original hand-riveted steel columns. The store, in addition to the Empire State Building Observatory Experience, is one of the few places visitors can view the original riveted columns within the building.

Art is omnipresent in the store and all artistic installations within space were influenced by the Empire State Building’s iconic style, craftsmanship, and optimism. Starbucks commissioned New York-based artists to create the installations, murals, and merchandise that spotlight Art Deco<a> </a>flourishes, the building’s spirit, and the essence of Starbucks and the origins of coffee. Read more about the store’s design and unique, original artwork <a href="https://stories.starbucks.com/stories/2022/new-starbucks-reserve-store-in-nyc-brings-landmark-coffee-experience-to-empire-state-building/">here</a>.

Leading in Coffee Innovation&nbsp;

Starbucks began its journey over fifty years ago to make premium arabica coffee accessible to all while fostering a culture of connection. Since the first Starbucks Reserve Roastery opened in Seattle in 2014, the company’s aspirations for Starbucks Reserve remains the same – to spotlight the exquisite Starbucks Reserve coffee and showcase the company’s heritage, expertise, and dedication to coffee through immersive experiences where barista craft is at the center of the experience. &nbsp;Starbucks Reserve locations shine a halo on the brand and serve as a pipeline of product innovation that can then be brought to scale in the broader Starbucks retail footprint. The new Starbucks Reserve Empire State Building provides an opportunity to continue pushing the boundaries on coffee craft and the coffeehouse experience.

The Starbucks Reserve Empire State Building store joins the Starbucks Reserve portfolio that includes six Starbucks Reserve Roasteries located in Seattle, Shanghai, Milan, New York, Tokyo, and Chicago, as well as Starbucks Reserve locations around the world.&nbsp;

Starbucks heritage in New York City dates to 1994 and the company has operated stores in the Empire State Building since 2008. New York City continues to be a place where Starbucks introduces new store concepts and offers a variety of experiences – from the first Starbucks®&nbsp;Pickup store to the immersive Starbucks Reserve®&nbsp;Roastery located in the Meatpacking district.

The Starbucks Reserve Empire State Building store opens on Wednesday, Nov. 16. For more information, including hours of operation, please visit <a href="https://www.starbucksreserve.com/en-us/locations/esb">starbucksreserve.com/en-us/locations/esb</a>.

Photos by Sarah Flotard, Matt Glac, Talia Green, Connor Surdi

About Starbucks &nbsp;

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 35,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com, <a href="https://www.starbucksreserve.com/en-us" target="_blank" rel="noreferrer noopener">starbucksreserve.com</a> or <a href="http://www.starbucks.com/" target="_blank" rel="noreferrer noopener">starbucks.com</a> . &nbsp;

Opening on Nov. 16, the store offers exclusive experiences such as coffee workshops, guided tasting flights, and an extended artisan menu.

New Starbucks Reserve Store in New York’s Iconic Empire State Building Unveiled

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Opening to the public on Nov. 16, store offers new, exclusive experiences such as hands-on coffee workshops, guided tasting flights, and an extended artisan menu of new Princi food.

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Spanning 23,000 square feet and three floors, Starbucks Reserve® Empire State Building® will introduce new experiences that celebrate connection over coffee

The store will offer exclusive, interactive coffee workshops and tasting flights as well as new coffee beverages, coffee-inspired cocktails and Princi food only available at the new location&nbsp; &nbsp;

Starbucks Coffee Company today announced plans to open a new Starbucks Reserve location spanning 23,000 square feet and three floors at the iconic Empire State Building in New York City. Starbucks Reserve® Empire State Building®, to open on Nov. 16, will be a one-of-a-kind destination that celebrates connecting over coffee through innovative coffee house experiences. The store will showcase the imagination of Starbucks with new and classic beverages crafted with Starbucks Reserve® coffee, immersive and imaginative hands-on workshops and tasting flights, and an extensive menu of Princi® shareable plates and entrees for all parts of the day.

“For almost three decades we have grown alongside the city of New York, where people from around the world gather to connect, explore, and share ideas. The Starbucks Reserve Empire State Building store will bring people together in this diverse and dynamic city over incredible coffee and food experiences that celebrate human connection, which is at the heart of the Starbucks Experience,” said Mark Ring, svp of U.S. retail at Starbucks. &nbsp;

“It has been our privilege to partner with Starbucks on this fantastic space, which is an expression of their coffee culture and quality. Tenants and visitors to the Empire State Building – recently named Tripadvisor’s #1 attraction in the U.S. – will benefit from this amazing new store, as will everyone in the neighborhood,” said Anthony E. Malkin, chairman, president, and CEO at Empire State Realty Trust.

Coffee Innovation &nbsp;

The Starbucks Reserve Empire State Building store will feature customer favorites from the Starbucks menu – from espresso classics like lattes and cappuccinos, to Starbucks Reserve signature beverages such as the Hazelnut Bianco Latte, Whiskey Barrel Aged Cold Brew and Nitro Almondmilk Mocha. The menu will also include seasonal favorites like Pumpkin Spice Latte and Peppermint Mocha – all crafted with exquisite Starbucks Reserve® coffee.&nbsp; &nbsp;

The store will offer several brewing methods, keeping the theatre of coffee at the center of the Starbucks Reserve experience.&nbsp; This location will also be the only store to offer beverages crafted with Cold Pressed Espresso, a patented brewing technology designed by the Starbucks Research and Development team that uses cold water and gentle, upward pressure to unlock a softer, sweeter espresso shot, similar to a slow-steeped cold brew. The method of cold pressing espresso to order, which tastes exceptionally smooth, sweet, and full-bodied, will open many exciting possibilities for the future of cold craft coffee recipes.

Bringing together the skills of bartender and barista in a single art, the Starbucks Reserve Empire State Building store will also offer a full cocktail and mixology menu featuring classic and signature cocktails such as espresso martinis, and new coffee-inspired cocktails exclusive to the store. &nbsp;

Among the unique experiences offered at the store will be small group classes that provide hands-on learning grounded in coffee, beverage, and mixology craft. The interactive, ticketed classes will offer one-of-a-kind experiences led by Starbucks baristas and mixologists. The store will also feature multiple imaginative tasting flights and food pairings, which includes a flight that features new beverages made with Cold Pressed Espresso such as the new Iced Apple Americano and Sparkling Pistachio Cream Soda.

Princi, the exclusive food purveyor of Starbucks Reserve, shares a dedication to craft and deep belief in the power of great coffee and great food to bring people together. Complementing the beverage menus, the store will also feature a menu of curated, shareable plates and entrees for all parts of the day. Each guest will start their meal with a complimentary Starbucks Reserve coffee tasting, a nod to a longstanding Starbucks tradition of starting gatherings and meetings with a moment of connection over coffee.&nbsp; &nbsp;

The store, which is set to open on Nov. 16, will join the Starbucks Reserve store portfolio that includes six Starbucks Reserve Roasteries located in Seattle, Shanghai, Milan, New York, Tokyo, and Chicago, as well as Starbucks Reserve stores and bars around the world.

Starbucks heritage in New York City dates to 1994 and the company has operated stores in the Empire State Building since 2008. New York City continues to be a place where Starbucks introduces new store concepts and offers a variety of experiences – from the first Starbucks® Pickup store to the immersive Starbucks Reserve® Roastery New York located in the Meatpacking district.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 35,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com, <a href="https://www.starbucksreserve.com/en-us" target="_blank" rel="noreferrer noopener">starbucksreserve.com</a> or <a href="http://www.starbucks.com/" target="_blank" rel="noreferrer noopener">starbucks.com</a>.

Spanning 23,000 square feet and three floors, Starbucks Reserve Empire State Building will introduce new experiences that celebrate connection over coffee.

Starbucks to Open New Store in New York City’s Iconic Empire State Building on November 16

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Weaving is part of the culture Seraphine Mukandamage inherited as a child growing up in Rwanda. About 10 years ago, she started working with <a href="https://www.allacrossafrica.org/">All Across Africa</a>, a San Diego-based organization which works with women artisans in sub-Saharan Africa to bring their products to the global marketplace, negotiate fair prices and help create social and economic impact in their communities.&nbsp;&nbsp;

She’s leveraged that relationship well, putting electricity in her house, becoming a leader in a local cooperative and paying for her children’s education. Two of her children have graduated from college and another is going to Europe to study veterinary science.&nbsp;&nbsp;

“As a mother of seven children, I want them to live a good life in this challenging world,” she said. “To help them to make it, I have to pay for their education to the (highest) possible level. The second goal is to acquire more land so that my children would inherit enough plots for their future homes. For these two goals, I am on (a) good way to achieve them.”&nbsp;&nbsp;

Mukandamage is one of the women behind a new collection of Starbucks handwoven merchandise, available while supplies last at select Starbucks Reserve locations, including Starbucks Reserve Roasteries in Chicago, New York and Seattle, and the SoDo Starbucks Reserve Store in Seattle.

The seven-piece collection – vases, bowls, keychains and pom boxes (baskets with lids traditionally used to carry gifts to special occasions like weddings) – was designed and made by the women who work with All Across Africa. Their stories and photos will be featured on hanging tags attached to each item. 

“We believe our customers will be drawn into the collection because it’s different, colorful and pretty, and when they learn more about it, we hope the story and women behind the collection is what speaks to them,” said Gretchen Kulesza, senior product manager for Starbucks Reserve merchandise.

All the handwoven products are made from natural fibers and inspired by the art cards that accompany bags of Starbucks Reserve Rwanda Hingakawa coffee, one of the featured coffees at Starbucks Reserve locations and select Starbucks stores this summer.

Starbucks has long sold single-origin whole bean coffee from Rwanda. The group of farmers who produce it belong to a women-run cooperative called Hingakawa, a mantra which means “let’s grow coffee.” Coffee became a livelihood for more than 500 Rwandan women who joined together to form the cooperative following the genocide against the Tutsi people in 1994, which killed more than 800,000 people.

Starbucks believes specialty coffee is a profoundly human endeavor, and it’s nowhere more evident than in Rwanda, where the Hingakawa farmers had to piece their community back together with <a href="https://www.youtube.com/watch?v=HfSSN7aHXAg">resiliency and reconciliation</a>. Starbucks is proud to share a coffee that is a product of patience, care and love.

For Alicia Wallace, chief operating officer of All Across Africa, the collaboration with Starbucks is a natural one that makes “good business and social-impact sense.” Both organizations are committed to community, sustainability and empowering women in leadership. The collection will also carry the <a href="https://www.buildanest.org/the-nest-seal/">Nest Seal designation</a>, a symbol of assurance that the items have been ethically made, fair wages are paid and children are not employed.

“What these jobs create is dignity, that energy and the confidence in the woman, that she is capable, that the world needs her,” Wallace said. “They walk around with their head up, their heads held high.”&nbsp;

All Across Africa grew out of a desire to create local jobs in rural areas with extreme poverty. The organization employs more than 6,300 artisans in Rwanda, Tanzania, Uganda and Ghana – organized into cooperative structures with elections. Business and leadership decisions are made at the local level.&nbsp;&nbsp;

For Mukandamage, “weaving and creativity is my passion.” She considers herself a skilled and experienced weaver but pay was low and inconsistent in the local markets. Working with All Across Africa became an opportunity to fulfill bigger orders and work on more challenging projects. She learned new techniques and incorporated new colors, materials and designs. She became a mentor and trainer to about 100 young women in her community.&nbsp;&nbsp;

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The opportunity to earn a living for herself and her family through weaving alone became a matter of “serious business,” she said, “a golden chance I couldn’t lose.”&nbsp;&nbsp;

“To (be a) Rwandan woman today, it means a lot to me. I have to spread love to everyone, speak the truth to power… I have to work hard to help everyone live a better life.”&nbsp;&nbsp;

To learn more about the Hingakawa Cooperative, visit <a href="https://stories.starbucks.com/productions/hingakawa/">Starbucks Stories: Hingakawa</a>.

The vases, bowls, keychains and boxes – inspired by the story of Starbucks Reserve Rwanda Hingakawa coffee – are made by women working with All Across Africa.

Collection of handwoven products by Rwandan women coming to Starbucks Reserve locations this summer

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Summer fun continues this weekend with the 4th of July, and Starbucks has a variety of colorful new drinks available exclusively at <a href="https://www.starbucksreserve.com/en-us/menus">Starbucks Reserve locations</a>, including the Starbucks Reserve Roasteries in <a href="https://www.starbucksreserve.com/en-us/locations/chicago">Chicago</a>, <a href="https://www.starbucksreserve.com/en-us/locations/new-york">New York</a> and <a href="https://www.starbucksreserve.com/en-us/locations/seattle">Seattle</a>. Customers looking for a refreshing beverage during the peak summer months can enjoy a selection of new Sparkling Spritz beverages, inspired by Italian sodas and crafted with fresh seasonal fruit, sparkling water and ice.

Cucumber Mint Spritz

This cool and refreshing spritz is reminiscent of a mojito with a delicate balance of muddled cucumber, mint, and lime flavors, topped off with sparkling water. Available at all Starbucks Reserve Roasteries and Starbucks Reserve stores. &nbsp;

Strawberry Spritz

Also available at all Starbucks Reserve Roasteries and Starbucks Reserve stores is the Strawberry Spritz, bursting with the sweet taste of strawberry, muddled&nbsp;with fresh strawberries and topped with&nbsp;sparking water and ice.

Strawberry Balsamic Spritz

The&nbsp;inviting&nbsp;Strawberry Balsamic Spritz&nbsp;tastes like summer with every&nbsp;sip&nbsp;and is&nbsp;made with fresh&nbsp;muddled strawberries,&nbsp;simple syrup&nbsp;and&nbsp;topped with sparking water and&nbsp;ice with a drizzle of balsamic&nbsp;vinegar&nbsp;for an unexpected twist.&nbsp;Available exclusively at select Starbucks Reserve locations, including the Starbucks Reserve Roasteries in Seattle, Chicago and New York City.

Blood Orange Tea Spritz

Also available exclusively at select Starbucks Reserve locations (including all Roasteries) is the Blood Orange Tea Spritz, a citrusy spritz featuring a brilliant blend of fresh muddled blood oranges and simple syrup, topped with sparking water and ice with a float of Zen Clouds Oolong tea concentrate.

The sweet yet simple Watermelon Spritz&nbsp;contains fresh&nbsp;muddled watermelon and simple syrup&nbsp;and is topped&nbsp;with sparking water and ice and is available at select Starbucks Reserve stores.

To learn more about the Starbucks Reserve menu visit <a href="https://www.starbucksreserve.com/en-us/menus">here</a>. To read more about Starbucks summertime news and highlights, <a href="https://stories.starbucks.com/stories/2021/2021-starbucks-summer-highlights/">visit here</a>.

Customers looking for a refreshing beverage during the peak summer months can enjoy a selection of new Sparkling Spritz beverages.

Sip into summer with new, colorful sparkling beverages exclusively at Starbucks Reserve

Sip into summer with new, colorful sparkling beverages available exclusively at Starbucks Reserve

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New holiday beverages and merchandise are now available at the <a href="https://www.starbucksreserve.com/en-us/menus">Starbucks Reserve® locations</a> – including the Roasteries in Chicago, New York and Seattle – where customers can cozy up with festive tastes while grabbing must-have coffee-themed gifts. Depending on the location, customers can place an order for take-out or stay and enjoy holiday beverages and Princi-baked Italian classics. Select items are also available for delivery via Uber Eats. Here are a few of the can’t-miss Starbucks Reserve beverages, Princi food and merchandise this holiday season.

The rich, full-bodied taste of our holiday-inspired coffee blend is complemented by the earthy, nutty flavor of pistachio-infused milk. Warmed with a cozy hint of orange zest and finished with a sprinkle of salty-sweet pistachio topping, this silky latte is the sip of the season.

The Pistachio Buttered Rum features Valrhona’s rich Pistachio Paste, Disaronno Originale Amaretto, King’s Ginger Liqueur, Ron Zacapa 23 Sistema Solera Rum, and the deep baking spices and citrus notes of Starbucks Reserve Christmas Blend. Topping it all off is a layer of brûléed mini marshmallows and a dusting of chopped pistachios, creating a creamy, crunchy texture that is fresh and yet perfectly nostalgic.

A modern twist on a holiday classic, this Nog features Teavana® Maharaja® Chai tea, a blend of Sumatra coconut milk and Elmhurst™ Barista almond milk, Aperol, and Banks 5 Island Rum. Served without whipped cream, the Maharaja Chai Nog is non-dairy.

Aromatic cedar with notes of orange marmalade, butterscotch and spice, this truly exceptional blend of three rare coffees – Hacienda Alsacia, aged Sumatra and Sulawesi – brings savory spice and a sweet brightness to the holidays.

This sweet loaf has a light airy texture, rich buttery taste and sweet citrus notes, including candied orange and raisins. With more than 30 hours of artisanship in every batch, we put our heart and soul into this Italian holiday tradition.

This holiday season, our collection brings a festive feel with pops of vivid cherry red, crimson and hints of gold. The design is grounded in visuals of coffee flowers and cherries, and the color palette is a nod to the beauty of the drying beds throughout the coffee growing regions. The collection makes for the perfect holiday gift for the coffee lovers in your life.

Starbucks Reserve Silk Christmas Scarf

Wrap yourself (or a loved one) in this festive silk scarf. Available exclusively at Starbucks Reserve Roasteries and the SoDo Starbucks Reserve store in Seattle.

Starbucks Reserve Matte Red Tumbler (16 fl oz)

This stainless-steel tumbler is a great on-the-go companion this season and is available exclusively at Starbucks Reserve Roasteries, Starbucks Reserve stores and bars.

Starbucks Reserve Ceramic Gold Mug (11 fl oz)

The perfect golden accessory for your morning coffee or tea, this ceramic mug is available exclusively at Starbucks Reserve Roasteries, Starbucks Reserve stores and bars as well as for delivery through Uber Eats.

Starbucks Reserve Mercury Red Floral Tumbler (12 fl oz)

Stay on season with this floral themed tumbler perfect for your favorite hot (or cold) cozy beverage. Available exclusively at Starbucks Reserve Roasteries, Starbucks Reserve stores and bars as well as for delivery through Uber Eats.

Show your “Coffee Lover” pride and add some flair to a jacket or tote with this embroidered pin. Available at Starbucks Reserve Roasteries and for delivery through Uber Eats.

For more details about Starbucks Reserve locations and menus, visit: <a href="https://www.starbucksreserve.com/en-us/menus">StarbucksReserve.com</a>.

Holiday beverages and Princi treats are now available along with festive coffee-themed gifts.

Savor the season with holiday favorites at the Starbucks Reserve Roasteries

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There’s a new beverage on the menu at five Starbucks Reserve locations, and its name and its story may surprise you. 

Both begin in Turin, an ancient city nestled in the foothills of the Italian Alps where Roman towers still stand sentinel. Torino (as it’s known in Italian) is a delicious mix of old and new, a foodie’s paradise that favors local ingredients and traditional cooking methods. 

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Torino’s café culture goes back centuries, where intellectuals like Friedrich Nietzsche and Alexandre Dumas drank and argued. Its favored local beverage is bicerin, with heart-warming layers of drinking chocolate, espresso and cream that takes its name from the vessel it is served in, which means “small round glass” in the local language of Piedmontese. 

Amy Dilger, from the Starbucks Beverage and Food Innovation team, has been captivated by bicerin (pronounced as bee-cheh-REEN) for more than a decade. A pastry chef by training, she spent time immersing in European culture working in restaurants and hotels there. 

“I love the history of food, and I had read about bicerin long before I visited Torino,” Dilger said. “It’s espresso forward, it’s rich and it’s special with thick chocolate and creamy milk with espresso poured on top. When I finally got to visit, I just sat at a café with a bicerin and took it all in.”

Dilger, the creative influence behind <a href="https://stories.starbucks.com/stories/2014/starbucks-chestnut-praline-latte/">Chestnut Praline Latte</a> and <a href="https://stories.starbucks.com/stories/2016/starbucks-roastery-inspired-beverages/">Smoked Butterscotch Latte</a>, passed the torch to Starbucks beverage developer Jennifer Galbraith. She shared Dilger’s interest in bicerin, first tasting the beverage at the end of a long bike tour through the Alps. She got to work in Starbucks beverage innovation kitchen and created the two recipes now highlighting these flavors of Italy for Starbucks Reserve locations: Chocolate Bicerin and Pistachio Bicerin. The beverages are available starting today (March 12) at the Starbucks Reserve Roastery in <a href="https://www.starbucksreserve.com/en-us/locations/seattle">Seattle</a> and <a href="https://www.starbucksreserve.com/en-us/locations/new-york">New York</a>, the <a href="https://www.starbucksreserve.com/en-us/locations/store/50621">Starbucks Reserve SODO store</a> and Starbucks Reserve locations in <a href="https://www.starbucksreserve.com/en-us/locations/store/56803">Seattle</a> and <a href="https://www.starbucksreserve.com/en-us/locations/store/531">San Francisco</a>.

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“I started with the flavors of the classic bicerin,” Galbraith said. “It’s a pour of chocolate sauce on the bottom of the glass topped with a velvety cold foam crema made with nonfat milk, the freshly-pulled espresso is poured over the top creating a frothy float of espresso between the chocolate and crema. It’s both sippable and spoonable.”

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“The south of Italy has some of the best pistachios in the world,” Galbraith said. She added their flavor in the crema of the Pistachio Bicerin for a nutty, slightly savory flavor. “The chocolate forms a beautiful base, with layers of espresso and crema on top.”

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What’s behind the name of the new Starbucks Reserve beverage, Bicerin? - Starbucks Stories

What’s behind the name of the new Starbucks Reserve beverage, Bicerin?

Here’s a hint: It’s named after the glass it’s served in.

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TOKYO – After announcing the opening of the Tokyo Roastery almost three years ago, partners at the Tokyo Roastery are ready to showcase their craft.

Later this week, the doors to the Roastery will open along the Meguro River’s edge, just weeks before the famous cherry blossoms reach full bloom. The four-story tribute to coffee, craft and community celebrates Japanese tradition through the passion of the partners that work there. 

From prefectures across Japan, these partners are working together to build community in hopes it inspires customers and Starbucks partners around the world. &nbsp;

Rika Mitsuyama – Shiga Prefecture

“I cherish the Starbucks value – ‘acting with courage’ – and am here to challenge myself with something new like being involved in this next step for Starbucks in Japan.”

Starbucks Reserve

New Immersive Coffee Experiences Launch at U.S. Starbucks Reserve Roasteries

Starbucks Reserve Empire State Building celebrates grand opening with local icons and customer fanfare

New Starbucks Reserve Store in New York’s Iconic Empire State Building Unveiled

Starbucks to Open New Store in New York City’s Iconic Empire State Building on November 16

Collection of handwoven products by Rwandan women coming to Starbucks Reserve locations this summer

Sip into summer with new, colorful sparkling beverages available exclusively at Starbucks Reserve

Savor the season with holiday favorites at the Starbucks Reserve Roasteries

What’s behind the name of the new Starbucks Reserve beverage, Bicerin?

Tokyo Roastery partners – connection and purpose on all four floors