On Dec. 8 the Starbucks® Odyssey Beta experience, powered by Web3 technology, launched to a small group of waitlist members including customers and Starbucks partners (employees) in the U.S.

core/paragraph

Selected participants will be able to engage in Starbucks Odyssey ‘Journeys’ which are a series of entertaining, interactive activities to earn collectible ‘Journey Stamps’ (NFTs) and Odyssey Points that will unlock access to exciting new benefits and experiences

Starbucks will collaborate with members and partners to co-create the future of the experience

Today, Starbucks Odyssey launched in beta to the first Starbucks Rewards members and partners (employees) in the U.S. <a href="https://stories.starbucks.com/press/2022/starbucks-brewing-revolutionary-web3-experience-for-its-starbucks-rewards-members/">First announced in Sept. 2022</a>, Starbucks Odyssey is an extension of Starbucks Rewards, powered by Web3 technology, that unlocks access to exciting new benefits and experiences for members. The experience allows members to participate in a series of entertaining, interactive activities called ‘Journeys”. Once a Journey is complete, members will earn collectible ‘Journey Stamps’ (NFTs) and Odyssey Points that will open access to new benefits and immersive coffee experiences that they cannot get anywhere else.&nbsp;

As one of the first companies to integrate Web3 technology and NFTs with an industry-leading loyalty program at scale, and grounding the experience in coffee, connection, and community, Starbucks is entering the Web3 space differently than any other brand. Starbucks Odyssey is an experience, surrounded by a digital community, where members can come together, interact, and share their love of coffee.&nbsp; Starbucks is using meaningful elements of Web3 technology to reward members in innovative ways, including ownable digital collectable Stamps (NFTs) that serve as an access pass to the alluring world of coffee and unique experiences with Starbucks.&nbsp;

“Starbucks has a history of harnessing emerging technology to innovate on behalf of our customers and making it easily accessible and approachable for the mainstream,” said Brady Brewer, Starbucks executive vice president and chief marketing officer. “Our innovative spirit and the desire to continuously exceed the expectations of our customers has led to the launch of Starbucks Odyssey.”

“Starbucks Rewards members are some of our most loyal and engaged customers, and Starbucks Odyssey is our next big innovation in loyalty to recognize, surprise and delight them. We are leveraging Web3 technology to reward and connect with our members in new ways, such as offering collectible, ownable digital stamps, a new digital community, and opening access to new benefits and immersive coffee experiences – both physically and digitally. The Starbucks Odyssey journey has begun with the beta launch, and we are excited to collaborate with our members and partners, who will help shape the Odyssey experience as we explore together,” said Brewer.

The initial invitations were sent to a small group of waitlist members and Starbucks partners in December, and starting in January 2023, monthly invitations will continue to be offered to a wider group of members on the wait list.

The Starbucks Odyssey Experience

core/heading

Starbucks Odyssey members will use their Starbucks Rewards login to access the beta experience. Once logged in, members can participate in 'Journeys,’ which include a series of interactive activities to complete. The activities will range from taking a virtual tour of Starbucks coffee farm Hacienda Alsacia in Costa Rica, to trivia about Starbucks heritage, to playing interactive games like the customer-favorite, Starbucks for Life. This is just the beginning of even more interactive Journeys to come. Journey activities are entertaining ways to learn more about coffee, Starbucks history, and pop culture and offer opportunities to explore coffees and beverages at Starbucks that may lead to the discovery of a new favorite coffee. Once a Journey is complete, members will be awarded with a collectable ‘Journey Stamp’ (a Polygon-based NFT) and bonus Points towards their overall Point total. 

As Stamps are collected, members’ Point total will increase, unlocking access to unique benefits and experiences that can’t be found anywhere else. There will be three levels of benefits and experiences that members can unlock, with the benefits and experiences becoming richer and more unique at the highest level. These benefits and experiences could range from a virtual espresso martini-making class at the lower level, to access to unique merchandise and artist collaborations, to invitations to exclusive events at Starbucks Reserve® Roasteries, or even trips to Starbucks Hacienda Alsacia coffee farm in Costa Rica at the higher levels. *

The first Journey Stamps are inspired by Starbucks rich history and classic designs, including Starbucks first location in Pike Place Market in Seattle, as well as this year’s “Gift-Wrapped Magic” holiday cup art and motif shapes.

Shortly after beta launch, members will have access to the Starbucks Odyssey market powered by Nifty Gateway, where they can buy or sell Starbucks Odyssey digital collectible Stamps among members, with Polygon as the blockchain for the entire experience starting with the beta launch. 

Through the Starbucks Odyssey market powered by Nifty Gateway, Odyssey participants can purchase Stamps directly with a credit card – no crypto wallet or cryptocurrency will be required. Each digital collectable Stamp bought will include a bonus Point value that will go towards a members’ total Points, which are used to unlock unique benefits and experiences. 

Early next year, members will be able to purchase unique, one-of-a-kind ‘Limited-Edition Stamps’ (NFTs) through the Starbucks Odyssey market. Designed by Starbucks partners, the covetable Limited-Edition stamps will bring to life a new dimension of Starbucks, weaving together visual elements of Starbucks past, present and future into beautiful, layered pieces of artwork. Sales of Limited-Edition Stamps include a charitable components, with donations to causes that matter to Starbucks partners and Starbucks Rewards members. 

For more information about Starbucks Odyssey or to join the wait list please visit <a href="https://waitlist.starbucks.com/#/learnmore">https://waitlist.starbucks.com/#/learnmore</a>.

core/separator

*Benefits and experiences are for example only. Specific opportunities will be shared with the Starbucks Odyssey community during selection windows and may be limited in availability and subject to additional terms and conditions.

On Dec. 8 the Starbucks Odyssey Beta experience, powered by Web3 technology, launched to a small group of waitlist members including customers and Starbucks partners in the U.S.

The Starbucks Odyssey Begins

Stories to inspire and nurture the human spirit

Starbucks Stories

https://stories.starbucks.com/uploads/2019/01/Photo_TBD-320x411_1-1.jpg

Starbucks Corporation

https://stories.starbucks.com/uploads/2022/09/SBX20220909-Starbucks-Odyssey-Feature-Image.png

https://stories.starbucks.com/stories/2022/the-starbucks-odyssey-begins/

twitter:card

twitter:description

https://stories.starbucks.com/uploads/2022/09/SBX20220909-Starbucks-Odyssey-Feature-Image-1024x498.png

twitter:image

twitter:title

New Starbucks Odyssey experience will offer members the ability to earn and buy digital collectible stamps (NFTs) that will unlock access to new, immersive coffee experiences

As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners (employees)

core/embed

Starbucks today unveiled Starbucks Odyssey, a new experience powered by Web3 technology that will offer Starbucks Rewards members and Starbucks partners (employees) in the United States the opportunity to earn and purchase digital collectible assets that will unlock access to new benefits and immersive coffee experiences. Starbucks is one of the first companies to integrate non-fungible tokens (NFTs) with an industry-leading loyalty program at scale, while creating a digital community that will enable new ways for Starbucks to engage with its members and its partners. Starting Sept. 12, customers and partners can join the <a href="http://waitlist.starbucks.com" target="_blank" rel="noreferrer noopener">waitlist</a> for a chance to be among the first to receive access to the Starbucks Odyssey experience, which will launch later this year.&nbsp;

“Starbucks has always served as the Third Place, a place between home and work where you feel the warmth of connection over coffee, community and belonging. The Starbucks Odyssey experience will extend the Third Place connection to the digital world,” said Brady Brewer, Starbucks executive vice president and chief marketing officer. “For the first time we are connecting our Starbucks Rewards loyalty program members not just to Starbucks, but to each other.”

“Leveraging Web3 technology will allow our members to access experiences and ownership that was not possible before. Starbucks Odyssey will transcend the foundational benefits that our Starbucks Rewards members have come to love, and unlock digital, physical and experiential benefits that are uniquely Starbucks,” continued Brewer. “By integrating into the Starbucks Rewards ecosystem and grounding the experience in coffee, connection and community, we are entering the Web3 space differently than any other brand, while deepening our members’ connection to Starbucks. Our vision is to create a place where our digital community can come together over coffee, engage in immersive experiences, and celebrate the heritage and future of Starbucks.”

Overview of Starbucks Odyssey

Starbucks Odyssey will be an extension of the industry-leading Starbucks Rewards program that members can access using their Starbucks Rewards login credentials. Once logged in, members can engage in Starbucks Odyssey ‘journeys,’ a series of activities, such as playing interactive games or taking on fun challenges to deepen their knowledge of coffee and Starbucks. Members will be rewarded for completing journeys with a digital collectable ‘journey stamp’ (NFT).

Members can also purchase ‘limited-edition stamps’ (NFTs) through a built-in marketplace within the Starbucks Odyssey web app experience. Limited-edition stamps will be available for all members to purchase directly with a credit card.&nbsp; No crypto wallet or cryptocurrency will be required – making the Starbucks Odyssey experience a fun and easy way for members to access this new technology and claim an ownership stake in their loyalty to Starbucks.&nbsp;

Each digital collectable stamp will include a point value based on its rarity, and the stamps can be bought or sold among members within the marketplace, with ownership secured on a blockchain. As stamps are collected, members’ points will increase, unlocking access to unique benefits and experiences that have never been offered before. These experiences could range from a virtual espresso martini-making class, to access to unique merchandise and artist collaborations, to invitations to exclusive events at Starbucks Reserve Roasteries or even trips to Starbucks Hacienda Alsacia coffee farm in Costa Rica.

All stamps will feature iconic Starbucks artwork co-created with Starbucks partners as well as outside artists – giving members and partners access to these treasured assets for the first time.&nbsp; Additionally, a portion of the proceeds from the sale of limited-edition stamps will be donated to support causes that matter to Starbucks partners and Starbucks Rewards members.

Customers can sign up for the waitlist at <a href="https://waitlist.starbucks.com/" target="_blank" rel="noreferrer noopener">https://waitlist.starbucks.com/</a> starting today. Invitations will be sent to select waitlist members later this year, who will be among the first to explore the experience.&nbsp; As Starbucks Odyssey evolves, the company will continue to gather feedback from members and Starbucks partners, which will help shape the future of this innovative, new experience for Starbucks Rewards.&nbsp;

Aligning to Sustainability Commitments

Building Starbucks Odyssey using technology that aligns with Starbucks sustainability aspirations and commitments is a top priority. Starbucks is committed to reducing its carbon, water and waste footprints and is taking a thoughtful and thorough approach as the company works towards the launch later this year. Starbucks will utilize a “proof-of-stake” blockchain technology built by Polygon, which uses less energy than first generation “proof-of-work” blockchains.&nbsp;&nbsp;

Reinventing the Third Place

Starbucks has a history of taking leading-edge technology, innovating, and making it accessible and approachable for mainstream audiences. The company’s success with its industry-leading Starbucks Rewards loyalty program, mobile payment and ordering, and Wi-Fi access in its stores has taught the company how to engage customers at scale to unlock opportunities using emerging technology.&nbsp; Through this approach, the company will provide easier access to Web3 experiences and, in the process, introduce a new, next-generation loyalty program model to the world.

“This is just the beginning; Starbucks Odyssey is one of the ways we are reinventing the Third Place to meet our customers wherever they are – in a Starbucks store, on-the-go, or online. We are creating an accessible, digital Third Place community enabled by Web3 technology where Starbucks Rewards members and our partners can connect through unique experiences and come together around the love for coffee,” said Brewer.

Forward-Looking Statements &nbsp;

Certain statements contained herein are “forward-looking” statements within the meaning of applicable securities laws and regulations. Generally, these statements can be identified by the use of words such as “aim,” “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “feel,” “forecast,” “intend,” “may,” “outlook,” “plan,” “potential,” “predict,” “project,” “seek,” “should,” “will,” “would,” and similar expressions intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. These statements include statements relating to trends in or expectations relating to the effects of our existing and any future initiatives, strategies, investments and plans, including our reinvention plan, as well as trends in or expectations regarding our financial results and long-term growth model and drivers; our operations in the U.S. and China; our environmental, social and governance efforts; our partners; economic and consumer trends, including the impact of inflationary pressures; impact of foreign currency translation; strategic pricing actions; the conversion of certain market operations to fully licensed models; our plans for streamlining our operations, including store openings, closures and changes in store formats and models; expanding our licensing to Nestlé of our consumer packaged goods and Foodservice businesses and its effects on our Channel Development segment results; tax rates; business opportunities and expansion; strategic acquisitions; our dividends programs; commodity costs and our mitigation strategies; our liquidity, cash flow from operations, investments, borrowing capacity and use of proceeds; continuing compliance with our covenants under our credit facilities and commercial paper program; repatriation of cash to the U.S.; the likelihood of the issuance of additional debt and the applicable interest rate; the continuing impact of the COVID-19 pandemic on our financial results and future availability of governmental subsidies for COVID-19 or other public health events; our ceo transition; our share repurchase program; our use of cash and cash requirements; the expected effects of new accounting pronouncements and the estimated impact of changes in U.S. tax law, including on tax rates, investments funded by these changes and potential outcomes; and effects of legal proceedings. Such statements are based on currently available operating, financial and competitive information and are subject to various risks and uncertainties. Actual future results and trends may differ materially depending on a variety of factors, including, but not limited to: the continuing impact of COVID-19 on our business; regulatory measures or voluntary actions that may be put in place to limit the spread of COVID-19, including restrictions on business operations or social distancing requirements, and the duration and efficacy of such restrictions; the resurgence of COVID-19 infections and the circulation of novel variants of COVID-19; fluctuations in U.S. and international economies and currencies; our ability to preserve, grow and leverage our brands; the ability of our business partners and third-party providers to fulfill their responsibilities and commitments; potential negative effects of incidents involving food or beverage-borne illnesses, tampering, adulteration, contamination or mislabeling; potential negative effects of material breaches of our information technology systems to the extent we experience a material breach; material failures of our information technology systems; costs associated with, and the successful execution of, the Company’s initiatives and plans; new initiatives and plans or revisions to existing initiatives or plans; our ability to obtain financing on acceptable terms; the acceptance of the Company’s products by our customers, evolving consumer preferences and tastes and changes in consumer spending behavior; partner investments, changes in the availability and cost of labor including any union organizing efforts and our responses to such efforts; failure to attract or retain key executive or employee talent or successfully transition executives; significant increased logistics costs; inflationary pressures; the impact of competition; inherent risks of operating a global business including any potential negative effects stemming from the Russian invasion of Ukraine; the prices and availability of coffee, dairy and other raw materials; the effect of legal proceedings; and the effects of changes in tax laws and related guidance and regulations that may be implemented and other risks detailed in our filings with the Securities and Exchange Commission, including in the “Risk Factors” and “Management's Discussion and Analysis of Financial Condition and Results of Operations” sections of the company’s most recently filed periodic reports on Form 10-K and Form 10-Q and subsequent filings.&nbsp;

A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances, and those future events or circumstances may not occur. You should not place undue reliance on the forward-looking statements, which speak only as of the date of this release. We are under no obligation to update or alter any forward-looking statements, whether as a result of new information, future events or otherwise.&nbsp;

New Starbucks Odyssey experience will offer members the ability to earn and buy digital collectible stamps (NFTs) that will unlock access to new, immersive coffee experiences.

Starbucks brewing revolutionary Web3 experience for its Starbucks Rewards members

Starbucks Brewing Revolutionary Web3 Experience for its Starbucks Rewards Members

https://stories.starbucks.com/press/2022/starbucks-brewing-revolutionary-web3-experience-for-its-starbucks-rewards-members/

Starbucks Odyssey

Starbucks Odyssey - Starbucks Stories

Home

https://stories.starbucks.com/uploads/2019/01/Starbucks_Logo_Hi-res.jpg

https://stories.starbucks.com/tag/starbucks-odyssey/

English

Our aspiration is to be people positive—investing in humanity and the well-being of everyone we connect with, from our partners to coffee farmers to the customers in our stores and beyond.

People

Planet

Coffee is at our heart, inspiring our craft and driving innovation—in our drinks, our food, our stores and new ways we bring the Starbucks experience to you wherever you are.