Once upon a time, s’mores were a humble dessert. The original recipe was from a scouting magazine in the 1920s, calling for a toasted marshmallow sandwiched between pieces of chocolate and two graham crackers. 

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But now s’mores aren’t just for campfires anymore. 

You can roast your own tableside in high-end restaurants, sidle up to a s’mores bar at a wedding reception, or order them to-go at a neighborhood food truck. They have inspired such culinary creations as s’mores grilled cheese sandwiches, muffins and pizza – even a s’mores burrito. There’s something nostalgic in that combination of melted chocolate, roasted marshmallow and crunchy graham crackers that makes it <a href="https://imbibeinc.com/food-and-beverage-industry-media/blog-postings-from-the-drink-tank/trendspotting-2019-trends">one of the top beverage trends for 2019</a>.

Now Starbucks <a href="https://www.starbucks.com/menu/drinks/frappuccino-blended-beverages/s-mores-frappuccino">S’mores Frappuccino®</a> blended coffee <a href="https://stories.starbucks.com/stories/2019/smores-frappuccino-blended-beverage-will-return-to-starbucks-next-week/">is back in Starbucks stores</a> in the United States and Canada starting today (April 30) for a limited time, while supplies last (along with <a href="https://www.starbucks.com/menu/drinks/frappuccino-blended-beverages/mocha-cookie-crumble-frappuccino-blended-coffee">Mocha Cookie Crumble Frappuccino</a> and <a href="https://www.starbucks.com/menu/drinks/frappuccino-blended-beverages/caramel-ribbon-crunch-frappuccino-blended-beverage">Caramel Ribbon Crunch Frappuccino</a>).

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It was those memories of summertime that first sparked the idea for the beverage, which was first introduced in 2015. Paloma Carrington-Bataller, manager of product development for Starbucks, wasn’t yet on the R&amp;D team but knows its origin story well.

“When we start creating a new beverage, we always try to think about our customer. What they are doing? How do they want to be feeling? What is their mindset? All those things go into every beverage we make,” she said.

The R&amp;D partners started with the idea of summers in the outdoors and spending time with friends and family. That led to the concept of roasting s’mores around a campfire. They came up with a Frappuccino recipe that’s a deconstructed version of the fireside classic with milk chocolate sauce, a creamy blend of vanilla, coffee, milk and ice that’s finished off with marshmallowy whipped cream and a graham cracker crumble. 

“Customers loved it,” Carrington-Bataller said. “There’s something about that first sip of marshmallow whip and the rich texture of our amazing milk chocolate sauce. It takes you right back to memories of summer camp or gathering around a bonfire with friends.”

The Frappuccino was a customer-favorite for three summers before <a href="https://stories.starbucks.com/stories/2019/smores-frappuccino-blended-beverage-will-return-to-starbucks-next-week/">taking a hiatus</a> in 2018 and had a passionate fan base like <a href="https://stories.starbucks.com/press/2018/fall-arrives-at-starbucks-with-return-of-psl/">Pumpkin Spice Latte</a>. Customers didn’t take it well.

“My friends know I work at Starbucks and I got phone calls from them, asking why it wasn’t in stores,” she said. “People were upset!” 

Now that S’mores Frappuccino is back on the menu at Starbucks this summer by popular demand, she gets to enjoy hearing from friends about their favorite drink again. 

“I think one of the reasons people love s’mores so much is that they aren’t something you make for only yourself,” she said. “It’s something that’s shared with others.”

S’mores Frappuccino: the campfire treat that sparked one of summer’s biggest trends - Starbucks Stories

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S’mores Frappuccino: the campfire treat that sparked one of summer’s biggest trends

Starbucks S’mores Frappuccino, in stores for a limited time this summer, rekindles feelings of nostalgia.

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How a campfire treat sparked one of summer’s big trends

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The fan-favorite Frappuccino will return to Starbucks stores in the U.S and Canada for the summer beginning Tuesday, April 30.

In 2015, we launched the S’mores Frappuccino at Starbucks and it quickly became a fan favorite. In fact, customers loved it so much they wanted to become it.

However, summer 2018 rolled around and something happened: we didn’t rekindle the campfire.

People were left wondering if the S’mores Frappuccino would ever make its annual debut.

But as time went on, fans realized the flavor of summer wouldn’t return.

They refused to forget about their favorite flavor, even two years later.

And guess what? We heard them, we listened, and we can’t WAIT to share it with them again this summer.

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Head to participating Starbucks stores in the U.S. and Canada next Tuesday, April 30, to get your first sip of the S’mores Frappuccino and kick-off summer!

More about the Starbucks S’mores Frappuccino

Back by popular demand, the fan-favorite S’mores Frappuccino will return to participating Starbucks stores in the U.S. and Canada beginning Tuesday, April 30 for a limited time, while supplies last. Inspired by the nostalgic summer experience of roasting s’mores over the crackling campfire, the Starbucks S’mores Frappuccino starts with marshmallow-infused whipped cream and milk chocolate sauce along with a creamy blend of coffee, milk and ice. It’s finished off with more marshmallow whipped cream and a delicious graham cracker crumble. As with any coffee, Frappuccino or tea beverage at Starbucks, the S’mores Frappuccino is customizable! Check out our tips for ordering your beverage to your personal preferences <a href="https://stories.starbucks.com/press/2018/customizing-beverages-at-starbucks-stores/">here</a>. Want s’more? Keep an eye on <a href="https://www.instagram.com/starbucks/">Starbucks Instagram</a> for more surprises.

You asked, we answered: S’mores Frappuccino Blended Beverage will return to Starbucks next week - Starbucks Stories

You asked, we answered: S’mores Frappuccino Blended Beverage will return to Starbucks next week

The fan-favorite Frappuccino will return to Starbucks stores in the U.S and Canada for the summer beginning Tuesday, April 30.﻿

S’mores Frappuccino Blended Beverage will return to Starbucks next week

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