North American Coffee Partnership - between PepsiCo and Starbucks - also expands its RTD portfolio with new coffee beverages including Starbucks® Frappuccino® coffee drink with Oatmilk

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NACP furthers its leadership position in RTD coffee as the category experiences double-digit growth driven by innovation and consumer demand

Starbucks is entering the energy category for the first time with the introduction of Starbucks BAYATM Energy, a ready-to-drink (RTD) beverage that is crafted from caffeine naturally found in coffee fruit as well as antioxidant vitamin C for immune support* to give consumers a boost of feel-good energy. The beverages were&nbsp;developed through the North American Coffee Partnership (NACP), a joint venture between Starbucks and PepsiCo to create RTD coffee and energy products. Starbucks BAYA Energy is available in three delicious fruit flavors – Mango Guava, Raspberry Lime and Pineapple Passionfruit – and contains 90 calories and 160 mg of caffeine per 12 oz. can. Consumers can now find Starbucks BAYA Energy nationwide in grocery stores, national retailers, convenience stores and gas stations as well as online where groceries are sold for a suggested retail price of $2.89. Beginning March 1, customers can also find Starbucks BAYA Energy at Starbucks stores in the U.S.

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“We’re thrilled to introduce Starbucks BAYA Energy to our customers, providing them with a refreshing, fruit-flavored boost of feel-good energy, in a way only Starbucks can deliver,” said Chanda Beppu, vice president, Channel Development Americas at Starbucks. “Over the years, we’ve continued to identify new and exciting ways to expand our ready-to-drink portfolio and saw an opportunity to complement our existing coffee beverage lineup with Starbucks BAYA Energy, the brand’s first beverage to launch in the energy category.”

According to Mintel, energy drinks are on the rise as a great tasting, convenient and quick source of energy, and the consumer need for energy has only increased during the pandemic. With total energy drink sales up 9.2% in 2020, an increase of 37.4% from 2015, energy drinks are one of the strongest performing and consistent categories in the wider non-alcoholic beverage industry, largely due to consumer desire for functional ingredients.1

New Starbucks coffee beverages also available in grocery this year

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Starbucks BAYA Energy joins several new Starbucks RTD beverages that will launch later this year in local grocery stores, national retailers, convenience stores and gas stations as well as online where groceries are sold.

“Starbucks has been a leader in the ready-to-drink coffee category since 1994 and we continue to focus on beverage innovation with the highest quality coffee and ingredients,” said Beppu. “This year, we’re excited to provide customers with their favorite ready-to-drink Starbucks beverages in new flavors and formats, like Starbucks Cold &amp; Crafted on Tap and the new Starbucks Frappuccino coffee drink with Oatmilk.”

Following the success of oatmilk in Starbucks stores, Starbucks is launching its first RTD products with oatmilk as the company works towards its <a href="https://stories.starbucks.com/stories/2020/plant-based-menu-innovation-at-starbucks/">commitment</a> to expand plant-based menu choices around the world as part of the company's goal to reduce carbon by 50% by 2030.

Starbucks® Multi-serve Cold Brew: Dark Chocolate Oatmilk&nbsp;

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Starbucks fan-favorite multi-serve (40 fl. oz.) Cold Brew is now available with creamy oatmilk and rich dark chocolate flavors. Available this month for a suggested retail price (SRP) of $4.99.

Starbucks® Frappuccino® Coffee Drink with Oatmilk&nbsp;

Adding to Starbucks non-dairy options in grocery is Bottled Starbucks® Frappuccino®, available in two flavors – Caramel Waffle Cookie and Dark Chocolate Brownie – these beverages offer indulgent flavor with&nbsp;rich and creamy oatmilk. (SRP $3.40)

Starbucks® Cold &amp; Crafted on Tap&nbsp;

Building off the success of last year’s launch of <a href="https://stories.starbucks.com/stories/2021/revamp-your-daily-coffee-ritual-with-new-starbucks-cold-and-crafted-and-more/">Starbucks Cold &amp; Crafted</a>, a single serve (11 fl. oz) cold brew coffee beverage with no preservatives, lower sugar and less calories than other options on shelves, Starbucks is introducing the new Starbucks® Cold &amp; Crafted on Tap. Available later this year in two flavors– Black Unsweetened and Coffee with a Splash of Milk – just push the tap for a delicious stream of Starbucks Cold &amp; Crafted in your cup of choice. (SRP $15 per 72 fl. oz)

Starbucks® Nitro Cold Brew Splash of Sweet Cream&nbsp;

Joining Starbucks line-up of <a href="https://stories.starbucks.com/press/2020/starbucks-expands-ready-to-drink-portfolio/" target="_blank" rel="noreferrer noopener">canned nitro cold brew</a> later this year is a new flavor that expertly infuses cold brew coffee with nitrogen and a splash of flavored sweet cream. (SRP $3.69)

Starbucks TripleshotTM Zero Sugar Milk Chocolate&nbsp;

Coffee with a delicious, creamy chocolatey taste and zero sugar. (SRP $2.92)

Starbucks® Frappuccino® Passport Series Hazelnut Tiramisu&nbsp;

Starbucks invites customers to taste the world by expanding the globally inspired Frappuccino® Passport Series with the new Hazelnut Tiramisu flavor. (SRP $3.40) &nbsp;

Starbucks and PepsiCo established the NACP in 1994 to bring premium, high-quality RTD beverages to customers across the U.S. Over the 25+ years of the partnership the NACP has grown to more than $2.8 billion in annual retail sales. The NACP remains a leader in the RTD coffee category with almost 80 percent share.2

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*Vitamin C helps contribute to the normal function of the immune system&nbsp; 1 &nbsp;&nbsp;<a href="https://store.mintel.com/report/us-energy-drinks-market-report">US Energy Drinks Market Report 2021</a> 2 IRI Scan Data, Total US MULOC, 52 weeks ending 12.26.21

3 Baya Energy Drink cans on green patterned background

North American Coffee Partnership between PepsiCo and Starbucks expands its RTD portfolio with new coffee beverages including Starbucks Frappuccino coffee drink with Oatmilk.

New Starbucks BAYA Energy Launches in Grocery Stores Nationwide

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The two companies plan to offer popular Starbucks Ready-to-Drink coffee beverages to reach consumers across the regions

Seattle – Starbucks Corporation (NASDAQ: SBUX) and Nestlé today announced a new collaboration to bring Starbucks Ready-to-Drink (RTD) coffee beverages to select markets across Southeast Asia, Oceania and Latin America. The companies will work to quickly bring these coffee beverages to consumers as of 2022.

“We continue to strengthen our partnerships to extend the reach of the Starbucks brand globally. With its historical local footprint and exceptional execution capabilities, Nestlé is an ideal partner to help us develop and offer tailored Starbucks coffee beverages in these regions,” said Michael Conway, group president International and Channel Development, Starbucks. “Our partnership has proven highly successful for both companies, and we are confident that this new collaboration will help us meet our customers’ evolving needs.”

“Our partnership with Starbucks has confirmed Nestlé’s leading position in the global coffee business,” said David Rennie, Head of Nestlé Coffee Brands. The 2020 sales of Starbucks products reached CHF 2.7 billion, a double-digit organic growth compared to 2019. “With our expansion plans into RTD coffee, Nestlé will continue to build on its global leadership in coffee and will benefit from new growth opportunities in a segment that is developing rapidly and attracting new and younger consumers.”

Nestlé and Starbucks will initially focus on the most popular RTD products, such as Starbucks® Frappuccino® and Starbucks Doubleshot®, and will continue to develop a strong innovation pipeline. The products will be rolled out across a variety of channels, including online platforms. Starbucks RTD coffee products are made with 100% of the finest arabica beans sourced from the world’s premier coffee growing regions.

The new collaboration builds on a successful three-year partnership through the global coffee alliance, which expanded the reach of Starbucks branded coffee and tea products across 79 markets outside Starbucks retail stores.

Since forming the global coffee alliance in 2018, Nestlé and Starbucks have brought to market a wide range of premium products at a fast pace – including whole bean, roast and ground as well as Starbucks capsules for Nespresso and Nescafé Dolce Gusto proprietary technologies. Nestlé and Starbucks will continue to work together closely to develop new, innovative products and go-to-market strategies that will amplify the reach and expand the unique experience of the Starbucks brand globally.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with nearly 33,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="https://stories.starbucks.com/">https://stories.starbucks.com/</a> or <a href="http://www.starbucks.com">www.starbucks.com</a>.

About Nestlé

Nestlé is the world’s largest food and beverage company. It is present in&nbsp;186&nbsp;countries around the world, and its&nbsp;273,000&nbsp;employees are committed to Nestlé’s purpose of&nbsp;unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2,000 brands range from global icons like&nbsp;Nescafé&nbsp;or&nbsp;Nespresso to local favorites like&nbsp;Ninho*. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago.&nbsp;

Forward-Looking Statements Certain statements contained in this press release are “forward-looking” statements within the meaning of the applicable securities laws and regulations. Generally, these statements can be identified by the use of words such as “believe,” “continue,” “could,” “expect,” “may,” “predict,” “remain,” “should,” “will,” “would,” and similar expressions intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. These statements include statements relating to the expected timing and nature of future product offerings and the potential growth of the RTD business. These forward-looking statements do not represent historical data, are based on currently available operating, financial and competitive information and are subject to a number of significant risks and uncertainties. Actual future results and trends may differ materially depending on a variety of factors, including the risks detailed in the company filings with the Securities and Exchange Commission, including the “Risk Factors” sections of Starbucks Annual Report on Form&nbsp;10-K&nbsp;for the fiscal year ended September&nbsp;27, 2020. The company assumes no obligation to update any of these forward-looking statements.

The two companies plan to offer popular Starbucks Ready-to-Drink coffee beverages to reach consumers across the regions.

Starbucks and Nestlé to Bring Ready-to-Drink Coffee Beverages to Southeast Asia, Oceania and Latin America

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Cold coffee is on the rise and ready-to-drink (RTD) coffee is a significant category, yet 72 percent of households1 have never tried a RTD coffee product. Starbucks newest RTD innovation, Starbucks® Cold &amp; Crafted, was developed to appeal to this very customer with their preferences at the core.

To better understand what these customers are seeking, Starbucks conducted its biggest body of research yet and the findings were clear. These coffee drinkers want a smooth coffee taste with just a splash of milk and flavor. Plus, no preservatives, lower sugar and calories than other options on shelves, and an accessible price point. Starbucks research and development (R&amp;D) team then set out to develop a product that delivers on just that.

“The team’s primary focus was to develop lightly sweetened coffee beverages, below 100 calories, without compromising the taste profile,” said senior product developer on Starbucks R&amp;D team, Manpreet Cheema. “Choosing the best roast profiles and brewing method was key to delivering on a smooth, refreshing sip, and we did months of tastings and consumer tests to make sure we got it just right.”

The team opted for cold brew coffee to provide a complex, yet balanced profile, with nuances of cocoa on top of a rounded coffee taste, which is accentuated with a splash of milk and light sweetness. Consumer feedback also revealed that cold brew has become increasingly appealing to those not currently drinking RTD coffee. They then chose the flavor profiles inspired from classic cold coffee beverages from Starbucks to provide a unique experience in the RTD format.

The result was three new flavors – Coffee with a Splash of Milk &amp; Vanilla, Coffee with a Splash of Milk &amp; Mocha, and Coffee Sweetened Black. Starbucks Cold &amp; Crafted is the perfect addition to a daily coffee routine, whether it is the start of a day or an afternoon pick-me-up. Find it for a suggested retail price (SRP) of less than $3 per bottle, lower than most ready-to-drink coffee options on the market,&nbsp;where you buy groceries, at gas stations and local convenience stores.&nbsp;

Consumers can find three additional new Starbucks cold brew choices available where groceries are sold. Dark Cocoa Sweet Cream Nitro Cold Brew expands the successful Starbucks store-inspired platform that <a href="https://stories.starbucks.com/press/2020/starbucks-expands-ready-to-drink-portfolio/">launched</a> in grocery in 2020. Starbucks Vanilla Sweet Cream Cold Brew, available in both 11- and 40-fluid ounces, provides a RTD version of the <a href="https://stories.starbucks.com/stories/2016/starbucks-taps-in-on-cold-brew/">fan-favorite flavor</a> of the popular beverage in Starbucks stores by the same name.

Starbucks and PepsiCo established the North American Coffee Partnership (NACP) in 1994, with the 25+ year partnership which continues to bring innovative ready-to-drink (RTD) beverages to customers across the U.S., including Nitro Cold Brew in a can, Multi-Serve Iced Coffee, Starbucks Cold &amp; Crafted, Bottled Frappuccino® chilled coffee drink, Starbucks Doubleshot® beverages and more. The NACP has grown to more than $2.4 billion in retail sales, and experienced 11 percent sales growth in 2020.

Starbucks newest ready-to-drink innovation, Starbucks Cold & Crafted, includes three new flavors available where groceries are sold nationwide.

Revamp your daily coffee ritual with new Starbucks Cold and Crafted

Revamp your daily coffee ritual with new Starbucks Cold and Crafted and more

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Starbucks announced&nbsp;the&nbsp;launch of the new&nbsp;Ready-to-Drink&nbsp;(RTD)&nbsp;Nitro Cold Brew, conveniently available in cans at grocery retailers&nbsp;and select Starbucks locations&nbsp;nationwide. This is the latest product line to join the ranks of successful innovations developed since Starbucks and PepsiCo formed the North American Coffee Partnership (NACP) in 1994, which includes Bottled Cold Brew, Starbucks Tripleshot® beverages, Multi-Serve Iced Coffee and more.

Starbucks&nbsp;RTD&nbsp;Nitro Cold Brew is available in three velvety smooth flavors:&nbsp;Black,&nbsp;Dark Caramel&nbsp;and&nbsp;Vanilla Sweet Cream. Infused with nitrogen as soon as you open the can,&nbsp;Starbucks&nbsp;RTD&nbsp;Nitro Cold Brew delivers&nbsp;the&nbsp;rush of&nbsp;microbubbles that deliver the delicious, velvety smooth taste&nbsp;Cold Brew fans know and love&nbsp;– now on-the-go.&nbsp;

New Nitro Cold Brew Black&nbsp;

An infusion of cold brew coffee with nitrogen that leaves you with a&nbsp;unique velvety smooth taste. 

New Nitro Cold Brew Dark Caramel&nbsp;

A touch of dark caramel flavor and sweetness that perfectly complements the super-smooth black coffee.&nbsp;

New Nitro Cold Brew Vanilla Sweet Cream&nbsp;&nbsp;

Accented&nbsp;with vanilla flavored sweet cream for a&nbsp;super-smooth&nbsp;luscious taste.&nbsp;

Starbucks Expands Ready-to-Drink Portfolio - Starbucks Stories

Starbucks Expands Ready-to-Drink Portfolio

Starbucks RTD Nitro Cold Brew is available in three flavors: Black, Dark Caramel and Vanilla Sweet Cream.

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This year, grocery retailers will offer Starbucks Pumpkin Spice Latte (PSL)-lovers eight ways to enjoy their favorite fall flavor at home including the new Starbucks® Pumpkin Spice Creamer.&nbsp;The creamer is inspired by the original Starbucks PSL, a fan-favorite beverage that first launched in Starbucks stores 16 years ago. The beverage has since become one of the most popular Starbucks seasonal beverages of all time.&nbsp;

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While customers wait for Starbucks® Pumpkin Spice Latte to make its debut in Starbucks cafes, customers can enjoy Starbucks® Pumpkin Spice Creamer; Starbucks® Pumpkin Spice Flavored Ground Coffee K-Cup® Pods; Starbucks® Pumpkin Spice Flavored Ground Coffee; Starbucks® Pumpkin Spice Latte K-Cup® Pods; Starbucks® VIA® Instant Pumpkin Spice Latte; and Starbucks® Pumpkin Spice Latte Ready-to-Drink where groceries are sold.

New Starbucks® Pumpkin Spice Creamers and Starbucks at-home coffees including ground coffee, whole beans as well as instant and portioned coffee are part of the global coffee alliance between Starbucks and Nestle.&nbsp; In August 2018, the companies joined forces and created the global coffee alliance to create the ultimate product experience for consumers.

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New Starbucks® Pumpkin Spice Creamer&nbsp;&nbsp;

The Starbucks Pumpkin Spice creamer, inspired by Pumpkin Spice Latte, was thoughtfully crafted with the delicious flavors of pumpkin, cinnamon and nutmeg to pair with your coffee for a perfect taste of fall.&nbsp;

Availability &amp; Pricing: The suggested retail prices is $4.99 for 28oz. bottle, available where you buy groceries.

Starbucks® Pumpkin Spice Flavored Ground Coffee K-Cup® Pods&nbsp;

This cozy fall coffee is radiant with notes of pumpkin, cinnamon and nutmeg that come to life in our lightest roast.&nbsp;

Availability &amp; Pricing: The suggested retail price is $9.99 for 10-count, $12.99 for 16-count, where you buy groceries.&nbsp;&nbsp;

Starbucks® Pumpkin Spice Flavored Ground Coffee&nbsp;&nbsp;

Availability &amp; Pricing: The suggested retail price is $9.99 for 10-oz. bag where you buy groceries.&nbsp;&nbsp;

Starbucks® Pumpkin Spice Latte K-Cup® Pods&nbsp;&nbsp;

Cozy up with this fall favorite featuring the creaminess of real milk and the flavors of pumpkin, cinnamon and nutmeg.&nbsp;

Availability &amp; Pricing: The suggested retail price is $9.99 for 6-count, $12.99 for 9-count, where you buy groceries.&nbsp;

Starbucks® VIA Instant Pumpkin Spice Latte&nbsp;&nbsp;

Availability &amp; Pricing: The suggested retail price is $5.49 for 5-count where you buy groceries.&nbsp;

Starbucks® Pumpkin Spice Cookie Straws&nbsp;

Waiting inside each toasted rolled wafer cookie is a luscious layer of rich, white chocolaty filling with a hint of pumpkin spice.&nbsp;&nbsp;

Availability &amp; Pricing: The suggested retail price is $6.99 for a container of 20 cookie straws, available where groceries are sold.&nbsp;

Ready-to-Drink Starbucks® Pumpkin Spice Latte, Starbucks® Iced Espresso Classics Pumpkin Spice Latte and Starbucks ready-to-drink portfolio are developed as part of the North America Coffee Partnership. The joint venture between Starbucks and Pepsi-Cola North America was formed in 1995, for the manufacturing, distribution and marketing of Starbucks-branded ready-to-drink (RTD) beverages in the U.S. and Canada.

Ready-to-Drink Starbucks® Pumpkin Spice Latte&nbsp;&nbsp;

Embrace the cozy delights of a Starbucks fall favorite on the go with Ready-to-Drink Starbucks Pumpkin Spice Latte. Enticing notes of cinnamon, nutmeg and clove spices meet bold espresso and creamy milk in a delicious expression of the season.&nbsp;&nbsp;

Availability &amp; Pricing: The suggested retail price is $2.93 for a 14-oz. bottle where you buy groceries.&nbsp;

Starbucks® Iced Espresso Classics Pumpkin Spice Latte &nbsp;

Embrace the cozy delights of a Starbucks fall favorite right at home. With enticing hints of cinnamon, nutmeg and clove spices, combined with bold espresso and creamy milk, this delicious expression of the season is one you must taste to believe. &nbsp;

Availability &amp; Pricing: The suggested retail price is $4.99 for 40-oz. multi-serve bottle where you buy groceries. Look for it in the chilled section of the grocery store. &nbsp;

New Starbucks Pumpkin Spice Creamer Coming to U.S. Grocery Stores - Starbucks Stories

New Starbucks Pumpkin Spice Creamer Coming to U.S. Grocery Stores

Starbucks Pumpkin Spice Latte (PSL)-lovers now have eight ways to enjoy their favorite fall flavor at home.

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Today, Teavana announced the national expansion of its ready-to-drink (RTD) TeavanaTM/MC Sparkling Craft Iced Teas and newest refreshing flavor, Sparkling Blood Orange Mango White Tea.

Teavana Sparkling Craft Iced Teas are available in three flavors: new Sparkling Blood Orange Mango White Tea, Sparkling Blackberry Lime Green Tea and Unsweetened Sparkling Peach Nectarine Green Tea. All are made with the finest teas and botanicals and no artificial flavors, adding up to unique, vibrant layers of delicious Teavana tea. The teas are offered for the suggested retail price of $2.39 per 14.5 fluid ounce bottle and available where <a href="https://www.teavana.com/where-to-buy/">groceries are sold</a>. TeavanaTM/MC Sparkling Craft Iced Teas are one of the first premium sparkling ready-to-drink iced tea beverages on the market, responding to growing consumer interest in sparkling beverages and the successful <a href="https://stories.starbucks.com/press/2018/introducing-new-ready-to-drink-teavana-sparkling-craft-iced-teas/">regional roll-out of Teavana Sparkling&nbsp;Craft Iced Teas last year</a>.&nbsp;

New Sparkling Blood Orange Mango White Tea A luminous blend of fine white tea, orange peel and the delicious flavor of champagne mango shines with a bubbly kick – with just the right amount of sweetness from real cane sugar.&nbsp;

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Sparkling Blackberry Lime Green Tea&nbsp; An exuberant blend of green tea, lime peel and berry flavor with real cane sugar.

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Unsweetened Sparkling Peach Nectarine Green Tea&nbsp; Tantalizing notes of white peach and nectarine plus hints of lemongrass and hibiscus with no added sugar.

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The bubbly drinks join the full lineup of Teavana Craft Iced Teas, now available in <a href="https://www.teavana.com/craft-iced-tea/">nine vibrant flavors</a> ranging from sweetened to unsweetened, and brewed from some of the finest Teavana teas and botanicals, all free of artificial flavors. To date, more than 15 million bottles of Teavana Craft Iced Teas have been sold <a href="https://stories.starbucks.com/stories/2016/starbucks-and-anheuser-busch-to-launch-teavana-ready-to-drink-tea/">in partnership with Anheuser-Busch</a> 1.

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About Teavana Iced Craft Teas&nbsp;

Starbucks and Anheuser-Busch work together to produce, bottle, distribute and market Teavana Craft Iced Teas in the United States. Starbucks contributes Teavana’s tea expertise, industry-leading retail activation, and consumer engagement capabilities, and Anheuser-Busch leads production, bottling and distribution to retailers nationwide, in partnership with its long-standing and well-established network of wholesalers. Teavana Craft Iced Teas are available at grocery and convenience stores nationwide with select flavors available at participating U.S. Starbucks® stores.&nbsp;

1 According to IRI US MULO+C CY 2018 and CY YTD Ending 4/21/19

Ready-to-Drink Teavana Sparkling Craft Iced Teas Now Available Nationwide with New Flavor - Starbucks Stories

Ready-to-Drink Teavana Sparkling Craft Iced Teas Now Available Nationwide with New Flavor

Teavana rolls out Ready-to-Drink Sparkling Craft Iced Teas nationwide and introduces a new flavor.

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