As an uplifting reminder to be more present with those who matter most, The Starbucks Coffee Break-away is all about tuning out distractions and tuning into each other, with Starbucks® ready-to-drink coffees

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A new study reveals that now more than ever we feel the need to connect with each other, yet never have we been more distracted: nearly 90 percent of Americans say it’s more important to be present in the moment and connect with each other than two years ago. Nearly three out of four say they sometimes struggle to be present in their daily lives – and are twice as likely to struggle to be present with their closest loved ones, compared to more casual relationships, like co-workers.*

Introducing The Starbucks® Coffee Break-away, a chance to break away from everyday distractions, wherever you are, to tune into those who matter most, inspired by Starbucks ready-to-drink (RTD) beverages.

Starbucks teamed up with actress Ashley Park to create The Starbucks® Coffee Break-away, set in a larger-than-life place that’s also the perfect setting for small moments of human connection: the American Museum of Natural History in New York City. As one of the world’s most renowned and popular locations, the museum is known for its vast exhibitions and collections but is first and foremost a place that inspires connection with the world around us, including each other.

“We know that sharing a coffee is a way for people to connect with one another. In fact, more than half of coffee drinkers say coffee helps create meaningful moments with their friends and family,” said Jenn Wong, vice president, Channel Development Americas at Starbucks. “We’re thrilled to team up with Ashley Park to help bring this to life, at a time when we’re craving deep connection with one another.”

“When you’re truly in the moment with someone, it can feel like you’re the only people there. It’s a rare and beautiful feeling, and I’m so happy we were able to make it a reality for pairs of loved ones who needed help reconnecting,” said Ashley. “It was an honor to be a part of these special moments, and they taught me a lesson that I will take with me in my life, to make an effort to put aside distractions to be in the moment and truly connect with those I love.”

In the heartwarming campaign, unsuspecting individuals come upon an unexpected and personal display in the museum, created just for them by their loved ones. The display recounts past experiences spent together, in which they were truly living in the moment. Calling up the desire to reconnect, each pair does just that – in a surprise reveal that starts with a day at the museum, completely reserved for the two of them. The campaign aims to inspire everyone to tune into what matters most.

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“The American Museum of Natural History is a source of inspiration and wonder, and a draw for people curious about the natural world and the universe,” said Ellen Futter, President of the American Museum of Natural History. “A visit to the Museum is fun and enriching, and it is also about social connections. Sharing moments of discovery with friends and family is an important part of the experience.”

About the Campaign Participants

Lee + Jillian Father and Daughter

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Leticia + Joan Sisters

Adrian + George Childhood Best Friends

The Starbucks Coffee Break-away was planned and executed by Edelman as part of the new&nbsp;Ready for the Right Now&nbsp;creative campaign, developed by Energy BBDO. The campaign supports the full line-up of Starbucks ready-to-drink beverages including Starbucks® Nitro Cold Brew and bottled Frappuccino® Coffee drinks that help you be ready for the right now — wherever you are. The multi-channel portfolio campaign spans paid, earned and owned channels including TV and digital/social and is supported by a full interagency team including Edelman, EBBDO, media agency&nbsp;Spark Foundry and OMD.&nbsp;

Starbucks ready-to-drink beverages are available nationwide where groceries are sold, at gas stations and local convenience stores, and <a href="https://www.amazon.com/stores/Starbucks/Starbucks/page/143D9FD3-734D-482D-9BD4-20C7E5CD862D" target="_blank" rel="noreferrer noopener">online</a>. You can find the newest Starbucks® RTD products <a href="https://stories.starbucks.com/press/2022/new-starbucks-baya-energy-launches-in-grocery-stores-nationwide/" target="_blank" rel="noreferrer noopener">here</a>.&nbsp;

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About The North American Coffee Partnership (NACP): NACP is a joint venture between Starbucks and PepsiCo, established in 1994 to bring premium, high-quality ready-to-drink beverages to customers across the U.S.

*All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1220 adults. Fieldwork was undertaken between 5th - 6th April 2022. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+). &nbsp;

The Starbucks Coffee Break-away is all about tuning out distractions and tuning into each other, with Starbucks ready-to-drink coffees.

Starbucks and Ashley Park launch The Starbucks Coffee Break-away - Starbucks Stories

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The two companies plan to offer popular Starbucks Ready-to-Drink coffee beverages to reach consumers across the regions

Seattle – Starbucks Corporation (NASDAQ: SBUX) and Nestlé today announced a new collaboration to bring Starbucks Ready-to-Drink (RTD) coffee beverages to select markets across Southeast Asia, Oceania and Latin America. The companies will work to quickly bring these coffee beverages to consumers as of 2022.

“We continue to strengthen our partnerships to extend the reach of the Starbucks brand globally. With its historical local footprint and exceptional execution capabilities, Nestlé is an ideal partner to help us develop and offer tailored Starbucks coffee beverages in these regions,” said Michael Conway, group president International and Channel Development, Starbucks. “Our partnership has proven highly successful for both companies, and we are confident that this new collaboration will help us meet our customers’ evolving needs.”

“Our partnership with Starbucks has confirmed Nestlé’s leading position in the global coffee business,” said David Rennie, Head of Nestlé Coffee Brands. The 2020 sales of Starbucks products reached CHF 2.7 billion, a double-digit organic growth compared to 2019. “With our expansion plans into RTD coffee, Nestlé will continue to build on its global leadership in coffee and will benefit from new growth opportunities in a segment that is developing rapidly and attracting new and younger consumers.”

Nestlé and Starbucks will initially focus on the most popular RTD products, such as Starbucks® Frappuccino® and Starbucks Doubleshot®, and will continue to develop a strong innovation pipeline. The products will be rolled out across a variety of channels, including online platforms. Starbucks RTD coffee products are made with 100% of the finest arabica beans sourced from the world’s premier coffee growing regions.

The new collaboration builds on a successful three-year partnership through the global coffee alliance, which expanded the reach of Starbucks branded coffee and tea products across 79 markets outside Starbucks retail stores.

Since forming the global coffee alliance in 2018, Nestlé and Starbucks have brought to market a wide range of premium products at a fast pace – including whole bean, roast and ground as well as Starbucks capsules for Nespresso and Nescafé Dolce Gusto proprietary technologies. Nestlé and Starbucks will continue to work together closely to develop new, innovative products and go-to-market strategies that will amplify the reach and expand the unique experience of the Starbucks brand globally.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with nearly 33,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="https://stories.starbucks.com/">https://stories.starbucks.com/</a> or <a href="http://www.starbucks.com">www.starbucks.com</a>.

About Nestlé

Nestlé is the world’s largest food and beverage company. It is present in&nbsp;186&nbsp;countries around the world, and its&nbsp;273,000&nbsp;employees are committed to Nestlé’s purpose of&nbsp;unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2,000 brands range from global icons like&nbsp;Nescafé&nbsp;or&nbsp;Nespresso to local favorites like&nbsp;Ninho*. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago.&nbsp;

Forward-Looking Statements Certain statements contained in this press release are “forward-looking” statements within the meaning of the applicable securities laws and regulations. Generally, these statements can be identified by the use of words such as “believe,” “continue,” “could,” “expect,” “may,” “predict,” “remain,” “should,” “will,” “would,” and similar expressions intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. These statements include statements relating to the expected timing and nature of future product offerings and the potential growth of the RTD business. These forward-looking statements do not represent historical data, are based on currently available operating, financial and competitive information and are subject to a number of significant risks and uncertainties. Actual future results and trends may differ materially depending on a variety of factors, including the risks detailed in the company filings with the Securities and Exchange Commission, including the “Risk Factors” sections of Starbucks Annual Report on Form&nbsp;10-K&nbsp;for the fiscal year ended September&nbsp;27, 2020. The company assumes no obligation to update any of these forward-looking statements.

The two companies plan to offer popular Starbucks Ready-to-Drink coffee beverages to reach consumers across the regions.

Starbucks and Nestlé to Bring Ready-to-Drink Coffee Beverages to Southeast Asia, Oceania and Latin America

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Starbucks announced&nbsp;the&nbsp;launch of the new&nbsp;Ready-to-Drink&nbsp;(RTD)&nbsp;Nitro Cold Brew, conveniently available in cans at grocery retailers&nbsp;and select Starbucks locations&nbsp;nationwide. This is the latest product line to join the ranks of successful innovations developed since Starbucks and PepsiCo formed the North American Coffee Partnership (NACP) in 1994, which includes Bottled Cold Brew, Starbucks Tripleshot® beverages, Multi-Serve Iced Coffee and more.

Starbucks&nbsp;RTD&nbsp;Nitro Cold Brew is available in three velvety smooth flavors:&nbsp;Black,&nbsp;Dark Caramel&nbsp;and&nbsp;Vanilla Sweet Cream. Infused with nitrogen as soon as you open the can,&nbsp;Starbucks&nbsp;RTD&nbsp;Nitro Cold Brew delivers&nbsp;the&nbsp;rush of&nbsp;microbubbles that deliver the delicious, velvety smooth taste&nbsp;Cold Brew fans know and love&nbsp;– now on-the-go.&nbsp;

New Nitro Cold Brew Black&nbsp;

An infusion of cold brew coffee with nitrogen that leaves you with a&nbsp;unique velvety smooth taste. 

New Nitro Cold Brew Dark Caramel&nbsp;

A touch of dark caramel flavor and sweetness that perfectly complements the super-smooth black coffee.&nbsp;

New Nitro Cold Brew Vanilla Sweet Cream&nbsp;&nbsp;

Accented&nbsp;with vanilla flavored sweet cream for a&nbsp;super-smooth&nbsp;luscious taste.&nbsp;

Starbucks Expands Ready-to-Drink Portfolio - Starbucks Stories

Starbucks Expands Ready-to-Drink Portfolio

Starbucks RTD Nitro Cold Brew is available in three flavors: Black, Dark Caramel and Vanilla Sweet Cream.

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