After more than a year of 'been there, (over)done that' daily routines, Starbucks is partnering with style expert Tan France to kick off its “Stir It Up” campaign. As part of the campaign, Tan is sharing his tips and tricks to add a little “wow” to your daily routine—starting with infusing some exceptional taste into your morning with all-new <a href="https://stories.starbucks.com/press/2021/new-starbucks-premium-instant-elevates-multi-serve-instant-coffee/">Starbucks® Premium Instant coffee</a>.

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Much like how Starbucks® Premium Instant is elevating what you’d expect from multi-serve instant coffee, Tan France is sharing how to give your morning routine a glow-up—with tips and tricks that add some great taste to your day.

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Switch Up Your Alarm: Even before enjoying your morning coffee, you can (quite literally) start your day on a high note with one simple step: changing your alarm clock ringtone.

Stir Up Your Coffee Routine: If you really want to stir things up, there’s no easier way than by trying <a href="https://stories.starbucks.com/press/2021/new-starbucks-premium-instant-elevates-multi-serve-instant-coffee/">Starbucks® Premium Instant coffee</a>. Made with the same 100% arabica beans used in Starbucks cafes, it gives you some seriously full-bodied flavor and the same high-quality aroma you know and love. And the only thing you need to enjoy it is the smallest coffee maker in the world: a spoon.

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Get ‘Real World’ Ready: ...Or at least, partially. Not all of us are ready for jeans (or ‘hard pants’) just yet. To ease your way in, try mixing it up with some elevated loungewear paired with some chic embroidered house shoes.

Complete Your Cup: Once you’ve prepared your Starbucks® Premium Instant coffee (and it really is so easy), I’m a big fan of making it feel extra fancy with some delicious stir-ins. Some of my favorites? Steamed milk, cinnamon, or even a dollop of whipped cream. With 40 cups in every tin of Starbucks® Premium Instant, there’s no shortage of ways that you can mix it up.

Give Your Counter Some Space: I love a good statement piece. So why not turn a bar cart into a fabulous coffee station? Not only does it give your WFH space a refresh, it also gives you the perfect opportunity to put your coffee accoutrements in the spotlight.

Werk From Home: One of my favorite things about WFH is that it gives you a chance to do a little costume change during the day. (Who amongst us hasn’t kicked off the first few meetings of the day in pajama pants?) I say, embrace it! Try leaning in with two distinct looks: laid back and ‘woke up like this’ by morning, done up and dazzling by afternoon.

To learn more about the campaign, visit the Starbucks® Coffee at Home website <a href="https://athome.starbucks.com/premium-instant21/stir-it-up/">here</a>. To learn more about Starbucks® Premium Instant coffee, see <a href="https://stories.starbucks.com/press/2021/new-starbucks-premium-instant-elevates-multi-serve-instant-coffee/">here</a>.

Tan France is sharing how to give your morning routine a glow-up—with tips and tricks that add some great taste to your day.

Starbucks partners with Tan France to stir up your coffee routine

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As we’ve all spent more time at home, our daily coffee habits have changed, with 85 percent of coffee drinkers having at least one cup at home (up 8 percent since January 2020) and more than 40 percent of Americans buying types of coffee they had never tried before during the pandemic.* Instant coffee is one format customers have been eager to try, with sales increasing 12.5 percent year over year.**

For those looking to switch up their coffee routine, Starbucks is elevating what you expect from multi-serve instant coffee with the launch of new Starbucks® Premium Instant. This new format is the latest example of the company’s dedication to innovation and proof of success for the global coffee alliance between Nestlé and Starbucks, <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fstories.starbucks.com%2Fpress%2F2018%2Fstarbucks-and-nestle-form-global-coffee-alliance%2F&amp;data=04%7C01%7CLiv.Ren%40edelman.com%7C3fc4b15fa9124482844808d909a86c42%7Cb824bfb3918e43c2bb1cdcc1ba40a82b%7C0%7C1%7C637551441252209654%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=DOBEmO399SZubdBcrglNpGf4PZdJeEPBFsgpsIvYBmk%3D&amp;reserved=0">established in 2018</a>.

Created with the same high-quality beans used in Starbucks cafes, Starbucks® Premium Instant coffees are available in three varieties – Starbucks® Medium Roast, Starbucks® Dark Roast, and Starbucks® Blonde Roast – that are ethically sourced and made with 100% arabica coffee. Available where groceries are sold and online for an SRP of $9.99 for a 3.17 oz canister.

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*2021 National Coffee Data Trends Report **Nielsen IQ

For those looking to switch up their coffee routine, Starbucks is elevating what you expect from multi-serve instant coffee with the launch of new Starbucks® Premium Instant.

New Starbucks Premium Instant Elevates Multi-Serve Instant Coffee

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