This year marks the 50th&nbsp;anniversary of Starbucks. From the beginning, Starbucks has sought to be a different kind of company, one that inspires and nurtures the human spirit, and brings people together over coffee to create a better future. Starbucks vision for the future is to remain focused on connections over coffee, being a resource positive company, and&nbsp;creating a better future for its partners (employees) and the communities it serves.&nbsp;&nbsp;

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As Starbucks looks to the future, the company is focused on its aspirations to give more than it takes from the planet and help create a sustainable future for coffee growing communities. Starbucks&nbsp;<a href="https://stories.starbucks.com/stories/2020/starbucks-solidifies-pathway-to-a-planet-positive-future/">Planet Positive initiative</a>&nbsp;is a multi-decade commitment to become a resource positive company, including goals to reduce its carbon, water, and waste footprints by 50 percent by 2030.​&nbsp;Also, as part of its Planet Positive initiative, Starbucks recently announced a new goal to achieve <a href="https://stories.starbucks.com/stories/2021/starbucks-announces-coffee-specific-environmental-goals/">Carbon Neutral Green Coffee</a>&nbsp; and conserve water usage in green coffee processing by 50% by 2030.

During April, Starbucks is highlighting its Planet Positive initiatives and inviting customers to participate in several ways. Starbucks is introducing the new Starbucks Earth Month Game to its loyalty members as an opportunity to share details about its Planet Positive efforts and progress. Customers can support reusability with a selection of tumblers, hot cups and cold cups that feature recycled materials; and, in honor of the next 50 years of coffee, Starbucks recently introduced Starbucks Odyssey BlendTM crafted from three coffee regions that embody the innovative and responsible ways in which the farmers in the regions grow, cultivate and process coffee.&nbsp;

The&nbsp;new Starbucks Earth Month&nbsp;Game&nbsp;gives Starbucks® Rewards members a chance to win more than 2.5 million prizes, cast a vote towards tree reforestation projects, and learn more about the&nbsp;<a href="https://stories.starbucks.com/stories/2020/starbucks-solidifies-pathway-to-a-planet-positive-future/">Starbucks Planet Positive</a>&nbsp;commitment to become a resource positive company.&nbsp;&nbsp;

Starbucks Earth Month Game

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The <a href="https://www.starbucksearthmonthgame.com/?utm_medium=website&amp;utm_source=stories.starbucks.com&amp;utm_campaign=emg21" target="_blank" rel="noreferrer noopener">new game</a> is a combination of an instant win game called “Choice &amp; Chance” and puzzle game called “Play &amp; Plant”. Starbucks Rewards members can earn plays on eligible transactions at participating Starbucks stores. Members must pay using a Starbucks Card or linked payment method, or by scanning the Starbucks app prior to checkout to earn a play. (Limit two plays per day).

Throughout the game, players will earn additional “plays” by participating in weekly activities&nbsp;– from saying&nbsp;“no”&nbsp;to single-use plastic straws and trying meatless breakfast choices, to voting for their favorite nondairy beverage or reading articles about combatting food waste.

In the “Choice &amp; Chance” portion of the game, players can select an item for a chance to win prizes ranging from coupons for free non-dairy beverages to money off select food items and reusable merchandise. There will also be the chance to enter a sweepstakes to win grand prizes such as an electric bike prize package from Rad Power Bikes and nondairy drinks from Starbucks for a year. *&nbsp;

In the “Play &amp; Plant” puzzle game, as players complete each level, they have the chance to vote on which One Tree Planted reforestation effort in the U.S. Starbucks donation of 250,000 trees will go towards. Players will be able to select between four reforestation projects:

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To learn more about the One Tree Planted reforestation projects visit <a href="https://onetreeplanted.org/pages/starbucks">onetreeplanted.org/pages/starbucks</a>.

A link for the Starbucks Earth Month Game will be available for Starbucks Rewards members in the Starbucks app starting April 1; the game will end on April 30, 2021.

Starbucks Odyssey Blend Coffee

On March 30, Starbucks introduced its newest blend of whole bean coffee, Starbucks Odyssey Blend.&nbsp;Starbucks is focused on a more sustainable future for the coffee industry and continuing support for coffee farmers and their communities,&nbsp;Starbucks Odyssey Blend was created to highlight&nbsp;this work and to&nbsp;celebrate coffee,&nbsp;people,&nbsp;and planet.&nbsp;

Starbucks Odyssey Blend is crafted from beans sourced from West Java, Rwanda and Peru,&nbsp;all specifically chosen for how they embody&nbsp;the&nbsp;key pillars of&nbsp;coffee, people&nbsp;and&nbsp;planet,&nbsp;as well&nbsp;the innovative and responsible ways in which&nbsp;the&nbsp;farmers in the region&nbsp;grow, cultivate and process coffee.&nbsp;

“This is our love letter to coffee – 50 years in the making. The three&nbsp;distinct&nbsp;origins that make up Odyssey Blend&nbsp;were&nbsp;chosen for the trailblazing way&nbsp;the coffee&nbsp;was grown,&nbsp;cultivated,&nbsp;and&nbsp;processed. The three coffees create a blend that charts a new path.&nbsp;This&nbsp;is a complex medium roast&nbsp;that&nbsp;displays&nbsp;expressive citrus notes&nbsp;of tangerine zest,&nbsp;a&nbsp;sweet and syrupy body and a&nbsp;wild-honey&nbsp;floral finish.” Sergio Alvarez, Starbucks Coffee Developer.

Printed on each bag of Starbucks Odyssey Blend is a QR code that directs customers to the <a href="https://traceability.starbucks.com/#/">Starbucks Traceability</a> page, where customers can learn more about the coffee’s journey from bean to cup and the people and places behind Starbucks coffee.&nbsp;

In addition to being available for purchase as a whole bean coffee for a limited time,&nbsp;Starbucks Odyssey Blend&nbsp;will also be offered as brewed coffee in most Starbucks stores in the U.S. April 5-11.&nbsp;

Customers can support reusability by selecting from a variety of merchandise items. The new merchandise includes a to-go hot and cold cup, as well as a reusable tote made with post-consumer recycled materials. This smart (and stylish) collection is available in Starbucks stores for a limited time while supplies last.

Starbucks is also offering a collection of drinkware made from recycled materials that are available in Starbucks stores in the U.S.&nbsp;throughout&nbsp;the year.

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*NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 AND OLDER AND WHO ARE MEMBERS OF THE STARBUCKS® REWARDS&nbsp;&nbsp;&nbsp;LOYALTY PROGRAM AT THE TIME OF ENTRY. VOID WHERE PROHIBITED. Participating stores only. Promotion ends&nbsp;4/30/21.&nbsp;For Official Rules, how to enter without purchase, prizes, and odds, visit&nbsp;https://www.starbucksearthmonthgame.com. Sponsor: Starbucks Corporation, 2401 Utah Ave. S, Seattle, WA 98134.&nbsp;

Non-Dairy&nbsp;Drinks for a Year will be fulfilled as a daily credit for one free item for one (1) year, which can be redeemed at participating stores.&nbsp;

Entrants&nbsp;can&nbsp;receive&nbsp;a maximum&nbsp;of 2 plays per day, plus,&nbsp;bonus opportunities to earn additional plays.&nbsp;

Game plays may be earned on eligible transactions at a participating Starbucks store. You must pay with your registered Starbucks Card&nbsp;or linked payment method, or by scanning your Starbucks App prior to checkout.&nbsp;Purchases of alcohol, Starbucks Cards and Starbucks Card reloads are excluded. See <a rel="noreferrer noopener" href="https://urldefense.proofpoint.com/v2/url?u=http-3A__starbucks.com_terms&amp;d=DwMGaQ&amp;c=pBpWB3g5lxYDsRBNURdZrQ&amp;r=BUXnsjr738FuvTANqNRXQtHG2HD4ythXhvP-19v9rGQ&amp;m=ToKnbn6ddutGJJLIMsJZkRe0uwsWmLpzG4DN9uB-2H8&amp;s=3Ti3pXNgBpXTeRtMmmmHFHo8cI4c-MSpTBboKfbUDL4&amp;e=" target="_blank">starbucks.com/terms</a> for details.&nbsp;

Starbucks vision for the future is to remain focused on connections over coffee, being a resource positive company, and creating a better future for its partners (employees) and the communities it serves.

Celebrate Planet Earth with New Starbucks Earth Month Game, Odyssey Blend, and Merchandise

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Odyssey Blend

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Our aspiration is to be people positive—investing in humanity and the well-being of everyone we connect with, from our partners to coffee farmers to the customers in our stores and beyond.

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