The two companies plan to offer popular Starbucks Ready-to-Drink coffee beverages to reach consumers across the regions

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Seattle – Starbucks Corporation (NASDAQ: SBUX) and Nestlé today announced a new collaboration to bring Starbucks Ready-to-Drink (RTD) coffee beverages to select markets across Southeast Asia, Oceania and Latin America. The companies will work to quickly bring these coffee beverages to consumers as of 2022.

“We continue to strengthen our partnerships to extend the reach of the Starbucks brand globally. With its historical local footprint and exceptional execution capabilities, Nestlé is an ideal partner to help us develop and offer tailored Starbucks coffee beverages in these regions,” said Michael Conway, group president International and Channel Development, Starbucks. “Our partnership has proven highly successful for both companies, and we are confident that this new collaboration will help us meet our customers’ evolving needs.”

“Our partnership with Starbucks has confirmed Nestlé’s leading position in the global coffee business,” said David Rennie, Head of Nestlé Coffee Brands. The 2020 sales of Starbucks products reached CHF 2.7 billion, a double-digit organic growth compared to 2019. “With our expansion plans into RTD coffee, Nestlé will continue to build on its global leadership in coffee and will benefit from new growth opportunities in a segment that is developing rapidly and attracting new and younger consumers.”

Nestlé and Starbucks will initially focus on the most popular RTD products, such as Starbucks® Frappuccino® and Starbucks Doubleshot®, and will continue to develop a strong innovation pipeline. The products will be rolled out across a variety of channels, including online platforms. Starbucks RTD coffee products are made with 100% of the finest arabica beans sourced from the world’s premier coffee growing regions.

The new collaboration builds on a successful three-year partnership through the global coffee alliance, which expanded the reach of Starbucks branded coffee and tea products across 79 markets outside Starbucks retail stores.

Since forming the global coffee alliance in 2018, Nestlé and Starbucks have brought to market a wide range of premium products at a fast pace – including whole bean, roast and ground as well as Starbucks capsules for Nespresso and Nescafé Dolce Gusto proprietary technologies. Nestlé and Starbucks will continue to work together closely to develop new, innovative products and go-to-market strategies that will amplify the reach and expand the unique experience of the Starbucks brand globally.

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About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with nearly 33,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="https://stories.starbucks.com/">https://stories.starbucks.com/</a> or <a href="http://www.starbucks.com">www.starbucks.com</a>.

About Nestlé

Nestlé is the world’s largest food and beverage company. It is present in&nbsp;186&nbsp;countries around the world, and its&nbsp;273,000&nbsp;employees are committed to Nestlé’s purpose of&nbsp;unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2,000 brands range from global icons like&nbsp;Nescafé&nbsp;or&nbsp;Nespresso to local favorites like&nbsp;Ninho*. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago.&nbsp;

Forward-Looking Statements Certain statements contained in this press release are “forward-looking” statements within the meaning of the applicable securities laws and regulations. Generally, these statements can be identified by the use of words such as “believe,” “continue,” “could,” “expect,” “may,” “predict,” “remain,” “should,” “will,” “would,” and similar expressions intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. These statements include statements relating to the expected timing and nature of future product offerings and the potential growth of the RTD business. These forward-looking statements do not represent historical data, are based on currently available operating, financial and competitive information and are subject to a number of significant risks and uncertainties. Actual future results and trends may differ materially depending on a variety of factors, including the risks detailed in the company filings with the Securities and Exchange Commission, including the “Risk Factors” sections of Starbucks Annual Report on Form&nbsp;10-K&nbsp;for the fiscal year ended September&nbsp;27, 2020. The company assumes no obligation to update any of these forward-looking statements.

The two companies plan to offer popular Starbucks Ready-to-Drink coffee beverages to reach consumers across the regions.

Starbucks and Nestlé to Bring Ready-to-Drink Coffee Beverages to Southeast Asia, Oceania and Latin America

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Today, Starbucks and Nestlé announced another collaborative innovation as a result of the global coffee alliance, the launch of Starbucks Premium Instant Coffee, available in Japan, China, Europe, Latin America, and Asia Pacific. 

The new products are a masterwork of technological innovation with customer experience at the heart. Starbucks Premium Instant Coffee is made with the same high-quality 100% arabica beans served in Starbucks coffeehouses around the world leveraging the expertise and expansive distribution capabilities of Nestlé to redefine the premium instant coffee segment. 

Starbucks Premium Instant Coffee arrives in a variety of choices including two black coffees, Medium Roast and Dark Roast, along with five coffees inspired by signature Starbucks beverages that customers know and love including Cappuccino, Caffè Latte, Caffè Mocha, Caramel Latte, Vanilla Latte, and tea-based Matcha (Japan exclusive). Available in supermarkets and major online platforms, Starbucks Premium Instant Coffee offers a convenient new format that customers can enjoy in the comfort of their homes.

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Through the global coffee alliance with Nestlé, Starbucks is continuing to elevate and expand the global reach of Starbucks for our customers around the world. In 2019 the global coffee alliance enabled Starbucks to grow our global share in at home coffee by accelerating our leadership position in North America and expanding the international presence of Starbucks coffee through the launch of new platforms and entering new markets. Since forming the alliance we’ve expanded at an unprecedented accelerated pace and will be in 50 markets by the end of March.

Importantly, the global coffee alliance reflects the shared values and goals of both companies, including a shared commitment to ethical and sustainable sourcing of coffee. All global coffee alliance products are made with high-quality arabica coffee, ethically sourced, adhering to Starbucks C.A.F.É. Practices.

The global coffee alliance continues to evolve, creating new opportunities to grow Starbucks brand presence with coffee at home and in foodservice channels, accelerate product innovation, and redefine the grocery coffee aisle.

In one year, Starbucks and Nestlé have redefined at-home coffee - Starbucks Stories

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In one year, Starbucks and Nestlé have redefined at-home coffee

Starbucks and Nestlé announced the launch of Starbucks Premium Instant Coffee, available in Japan, China, Europe, Latin America, and Asia Pacific.

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Starbucks and Nestlé today announced the newest products hitting grocery shelves in 2020 including Cold Brew Concentrate, Fresh Brew Coffee, Starbucks® Coffee with Essential Vitamins, Starbucks® Coffee with Golden Turmeric and Starbucks® Coffee with 2X the Caffeine*. These new innovations strengthen the Starbucks at-home coffee portfolio and offer consumers new ways to enjoy Starbucks products at home. 

Starbucks Cold Brew Concentrate

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Introducing a new way to make the cold brew you love with ease, from the comfort of home: Starbucks® Cold Brew Concentrates. Just mix with water and ice for a taste that’s smooth, delicious and perfectly yours. Starbucks® Cold Brew Concentrates are available in Signature Black and Caramel Dolce flavors in both multi-serve and single serve formats.

Starbucks Fresh Brew

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Starbucks® Fresh Brew pre-portioned airtight packaging is brand new to the market and will transform your at-home coffee experience. The airtight seal locks in the peak flavor of our signature ground coffee for fresh taste every time, which allows you to start fresh, every day. Available in Pike Place® Roast**, French Roast, and Breakfast Blend, Starbucks® Fresh Brew minimizes the work that goes into your morning coffee routine as the grounds are pre-portioned to brew 4-6 cups of the Starbucks® coffee our customers love. 

Starbucks Coffee with Essential Vitamins, Starbucks Coffee with Golden Turmeric and Starbucks Coffee with 2X the Caffeine*

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These new Starbucks® Coffees make it easy to start the day at your best giving customers the signature taste they know and love, now with just little more than their average cup of coffee. The three blends include: 

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Available nationwide in grocery stores starting February 2020, these products build upon the portfolio of innovation that has come from the global coffee alliance, <a href="https://stories.starbucks.com/press/2018/nestle-and-starbucks-close-deal/">formed in August 2018</a> to create a revolutionary coffee experience for consumers. In 2019 the alliance brought <a href="https://stories.starbucks.com/press/2019/starbucks-creamers-launching-nationwide/">Starbucks Creamers®</a> and <a href="https://stories.starbucks.com/press/2019/starbucks-by-nespresso-launches-nationwide-in-may/">Starbucks® by Nespresso</a> to grocery shelves in the U.S. and expanded the presence of the Starbucks brand in over 30 markets.

To find a store near you visit: <a href="https://athome.starbucks.com/store-locator/">https://athome.starbucks.com/store-locator/</a>

*Compared to one pod of Starbucks® K-Cup® black coffee.&nbsp; **Pike Place is a registered trademark of The Pike Place Market PDA, used under license

New Starbucks coffees to enjoy at-home and kick off 2020 - Starbucks Stories

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New Starbucks coffees to enjoy at-home and kick off 2020

New line-up of Starbucks at-home coffees is the next announcement from the Nestlé -Starbucks global coffee alliance.

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The flavor is the newest addition to the existing Starbucks® Creamers line-up

Starbucks and Nestlé today introduced the newest addition to the refrigerated grocery aisle, Starbucks® Toffeenut Creamer. The flavor is inspired by the Toffeenut Latte at Starbucks cafes and is crafted with delicious layers of buttery richness and flavors of toasted nuts for a sweet roasty sip.

Starbucks Toffeenut Creamer joins the current portfolio of creamer flavors inspired by café favorites including Caramel Macchiato, White Chocolate Mocha and Cinnamon Dolce. Starbucks Creamers allows you to enjoy the Starbucks flavors you know and love from the comforts of home. 

Starbucks Creamers is the latest product following a year of innovation from the newly-created global coffee alliance between Nestle and Starbucks. The alliance capitalizes on the experience and capabilities of both companies to drive innovation with the goal of creating new products that deliver on the flavors and formats coffee lovers are looking for globally. 

Starbucks Toffeenut Creamer will be rolling out to grocery shelves in the U.S. starting January 2020.

New Starbucks Toffeenut Creamer Coming to Grocery Stores in the U.S. - Starbucks Stories

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New Starbucks Toffeenut Creamer Coming to Grocery Stores in the U.S.

The flavor is the newest addition to the existing Starbucks Creamers line-up.

Starbucks Toffeenut Creamer Coming to Grocery Stores in the U.S.

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Starbucks and Nestlé today announced a new premium coffee experience for Chinese consumers with the introduction of Starbucks At Home and “We Proudly Serve Starbucks® Coffee” integrated business solutions in Foodservice channels.

This is the first launch in China since the two companies formally joined forces in August 2018 to create the global coffee alliance.

The nationwide rollout consists of a new range of 21 products, including whole bean and roast and ground packaged coffees, as well as the first-ever Starbucks capsules jointly developed since the two companies formed the <a href="https://stories.starbucks.com/press/2018/starbucks-and-nestle-form-global-coffee-alliance/">Global Coffee Alliance in 2018</a>.

“For 20 years, we’ve pioneered the Starbucks Experience for customers in China, and today through our alliance with Nestlé, we’re unlocking new premium coffee experiences to better suit our customers’ daily lives outside of our Starbucks retail stores,” said Belinda Wong, chairman and ceo, Starbucks China. “This is only the beginning —&nbsp;the addressable market for coffee in China is rapidly growing and we’ll continue to expand our reach and innovate to deliver signature Starbucks coffees on Nestlé’s proprietary systems and platforms to expand our customer reach for new occasions.”

The alliance is part Starbucks and Nestlé’s strategic partnership to expand the global reach of Starbucks brands in Consumer Packaged Goods (CPG) and Foodservice segments. Since then, the alliance continues to roll out at an accelerated pace. &nbsp;

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Building on Nestlé’s single serve capsule systems, including Nespresso and Nescafé Dolce Gusto, Starbucks At Home introduces Starbucks espresso capsules in signature flavors such as Caramel Macchiato and Cappuccino, allowing Chinese consumers to enjoy their favorite Starbucks coffee at home. Each capsule combines the high-quality, 100% arabica Starbucks® coffee that customers know and love with the premium at-home coffee experience of Nespresso.

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Starbucks and Nestlé share a commitment to sustainability. The coffee is made with high-quality arabica coffee, ethically sourced, adhering to <a href="https://www.starbucks.com/responsibility/sourcing/coffee">Starbucks C.A.F.E. Practices</a>.

Entering New Channels – E-commerce, Foodservice

The full range of Starbucks at Home products will be widely available across e-commerce flagship stores on Tmall, JD.com and Suning.com, meaning Chinese consumers can enjoy making their favorite Starbucks coffee at home.

Starbucks will also start rolling out “We Proudly Serve Starbucks® Coffee”, an integrated business solution in Foodservice channels, across office and hospitality locations in tier-one Chinese cities; with the aim to gradually expand to more cities over the next five years.

The global coffee alliance reflects the shared values and goals of both companies, including a shared commitment to ethical and sustainable sourcing of coffee, and advancement of global sustainability solutions through innovation and expertise. The expansion of the alliance to China is a significant milestone for two of the world’s most recognized consumer brands, as the companies work together to elevate the customer experience across China.

Starbucks and Nestlé expand Global Coffee Alliance to China - Starbucks Stories

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Starbucks and Nestlé expand Global Coffee Alliance to China

The nationwide rollout consists of a new range of 21 products, including whole bean and roast and ground packaged coffees, as well as the first-ever Starbucks capsules.

Starbucks and Nestlé expand the Global Coffee Alliance to China

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The new Starbucks Creamers are the fourth product platform launched in a year as part of Starbucks and Nestlé’s global coffee alliance

Seattle, WA and Arlington, VA, – Starbucks and Nestlé today announced the launch of Starbucks Creamers, marking this the first time the Starbucks brand has entered the refrigerated creamer category, a growing U.S. category, which is projected to top $7.8 billion by 2023 in the US*. Less than a year from inception to shelf, Starbucks Creamers are the fourth product platform developed since the companies formed a <a href="https://www.nestle.com/media/pressreleases/allpressreleases/nestle-starbucks-close-deal-consumer-packaged-goods-foodservice-products">global coffee alliance</a> in August 2018. The companies continue to drive strong momentum and deliver a premium coffee experience for consumers in the grocery aisle.

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Since forming their alliance, both companies saw creamers as a growth opportunity and leveraged Nestlé’s more than 50-year expertise in the creamer category and Starbucks nearly 50-year heritage and well-loved coffee house flavors, resulting in the perfect blend of experts to bring Starbucks Creamers to market for consumers.

“Nestlé has been a leader in the creamer category since launching Coffee mate® in 1961 and we continue to innovate and help drive category growth,” said Daniel Jhung, President of Beverage, Nestlé USA. “In our work with Starbucks through our global coffee alliance, we saw the opportunity to introduce Starbucks Creamers as a new way for consumers to enjoy the Starbucks café flavors they know and love from the comforts of their home.”

Starbucks Creamers deliver a great taste and creamy texture that celebrates the coffee in the finished cup. They will be available in three flavors: Caramel, White Chocolate, and Cinnamon Dolce, inspired by customer-favorite handcrafted beverages served at Starbucks cafés: Caramel Macchiato, White Chocolate Mocha and Cinnamon Dolce Latte. Beginning this August, Starbucks Creamers can be found in the refrigerated aisle where groceries are sold and select online retailers across the U.S. 

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“We know that Starbucks customers are passionate about their coffee and with Starbucks Creamers we are delighted to give them another way to enjoy their favorite Starbucks Experience and flavors at home and outside of our cafes,” said Duncan Moir, president, global channel development at Starbucks.

For more information about Starbucks Creamers, visit <a href="https://athome.starbucks.com/creamers/">https://athome.starbucks.com/creamers/</a>

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality&nbsp;arabica coffee. Today, with more than 30,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at&nbsp;<a href="https://stories.starbucks.com/" target="_blank" rel="noreferrer noopener">https://stories.starbucks.com/</a>&nbsp;and&nbsp;<a href="http://www.starbucks.com/" target="_blank" rel="noreferrer noopener">www.Starbucks.com</a>.&nbsp;&nbsp;

About Nestlé USA

Named among “The World’s Most Admired Food Companies” in Fortune magazine for twenty-two consecutive years, Nestlé USA brands are in nearly every home in the country. With some of the most recognizable food and beverage brands, including Coffee mate®, DiGiorno® and Nestlé Toll House®, the largest coffee portfolio in the U.S. with Nescafé®, Nestlé Starbucks Coffee and Chameleon Cold-Brew®, and category disrupters like Sweet Earth Enlightened FoodsTM, Nestlé USA makes delicious, convenient products people love. With 2018 sales of $9.7 billion, Nestlé USA is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food and beverage company.&nbsp; For product news and information, visit <a href="http://www.nestleusa.com/">Nestleusa.com</a> or <a href="https://www.facebook.com/nestle.USA">Facebook.com/NestleUSA</a>.

Starbucks Creamers Launching Nationwide - Starbucks Stories

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The new Starbucks Creamers are the fourth product platform launched in a year as part of Starbucks and Nestlé’s global coffee alliance.

https://stories.starbucks.com/press/2019/starbucks-creamers-launching-nationwide/

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Starbucks Creamers Launching Nationwide

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