Through the partnership, Delta SkyMiles and Starbucks Rewards members can link accounts to earn one mile per $1 spent 1 at Starbucks and double Stars on days traveling on Delta.

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Partnership will delight members of both programs with new benefits and experiences.&nbsp;

ATLANTA and SEATTLE — Today, Delta Air Lines (<a href="https://www.nasdaq.com/market-activity/stocks/dal" target="_blank" rel="noreferrer noopener">NYSE: DAL</a>) and Starbucks Coffee Company (NASDAQ: SBUX) announced a strategic partnership that will offer members of Delta SkyMiles and Starbucks® Rewards, two of America’s most highly regarded loyalty programs, the ability to unlock even more ways to earn rewards at Delta and Starbucks.&nbsp;

Starting Oct. 12, U.S. customers who are enrolled in both Delta SkyMiles and Starbucks Rewards loyalty programs can easily link their accounts by visiting either <a href="http://deltastarbucks.com" target="_blank" rel="noreferrer noopener">deltastarbucks.com</a> or <a href="http://starbucksdelta.com" target="_blank" rel="noreferrer noopener">starbucksdelta.com</a>. Once the accounts are linked, members will earn one mile per $1 spent 1 on eligible purchases at Starbucks, and on days when enrolled members have a scheduled flight with Delta, they will earn double Stars on eligible purchases at participating Starbucks stores2. This new benefit is open to currently enrolled members as well as new members of the companies’ loyalty programs. Customers can join Starbucks Rewards at <a href="https://www.starbucks.com/rewards" target="_blank" rel="noreferrer noopener">starbucks.com/rewards </a>and Delta SkyMiles at <a href="https://www.delta.com/join-skymiles/" target="_blank" rel="noreferrer noopener">delta.com/join-skymiles.</a>

“We’re continuing to evolve Delta’s SkyMiles program to give our customers valuable, premium experiences not just on the days they travel but in their everyday lives as well,” said Prashant Sharma, vice president of loyalty at Delta. “Through this new partnership with Starbucks, we can deliver more moments and interactions that matter, both in the air and on the ground.”

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“Starbucks Rewards and Delta SkyMiles are centered on creating moments of meaningful connection, and by bringing together two of the country’s most celebrated loyalty programs we are able to reward our members with more of what they love,” said Ryan Butz, vice president, loyalty strategy and marketing at Starbucks. “We are excited to partner with Delta to offer our members even more valuable benefits, as well as invite more customers to join Starbucks Rewards”

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It’s easy for millions of Starbucks Rewards and Delta SkyMiles members to earn free coffee and miles.&nbsp; In addition to earning one mile per $1 spent on qualifying purchases at Starbucks and double Stars at participating Starbucks stores on the days of a scheduled Delta flight, customers who link their accounts from Oct. 12 to Dec. 31, 2022 will earn 500 miles3, and, once they make or have made a qualifying purchase, 150 Stars.

Delta SkyMiles is also announcing the addition of Starbucks Stars as an exciting new Choice Benefit for its most loyal—and coffee-loving—members. Along with the <a href="https://news.delta.com/delta-enhances-benefits-skymiles-medallion-members-updates-select-medallion-thresholds" target="_blank" rel="noreferrer noopener">newest slate of Choice Benefits announced last week</a>, Diamond and Platinum SkyMiles Members will be able to select 4,000 Stars as one of their annual Choice Benefits in 2024.

To further celebrate the launch of the partnership, Delta passengers on flights departing Seattle on Oct.12 will receive a “Star Card” valid for 150 Stars that can be redeemed toward a handcrafted beverage at their next Starbucks visit.

Earlier this year, Starbucks announced Reward Together, a program that allows Starbucks Rewards members to link their accounts with some of the world’s leading brands’ loyalty programs, adding new benefits and ways to earn Stars that were not possible before. Through these loyalty partnerships, the company aims to increase awareness and drive growth of Starbucks Rewards as well as attract new members by offering valuable benefits and making it easier for customers to join. Starbucks Canada launched account linking partnerships with a <a href="https://stories.starbucks.ca/en-ca/stories/2021/starbucks-air-canada-aeroplan-partnership/" target="_blank" rel="noreferrer noopener">travel partner</a>&nbsp;in 2021 and a <a href="https://stories.starbucks.ca/en-ca/stories/2022/starbucks-and-td-bank-group-expand-innovative-relationship-to-reward-millions-of-td-cardholders-in-canada/" target="_blank" rel="noreferrer noopener">financial institution</a>&nbsp;in 2022. Delta is Starbucks’ first U.S. partner in this program.&nbsp;

Introduced in 2009, the industry-leading Starbucks Rewards program continues to grow in popularity and offers members free rewards, personalized offers, games, exclusive deals and the ability to order ahead and pay on the Starbucks app. Earlier this year the company expanded mobile order and pay to Starbucks stores located in major airports across the U.S.

Over the last five years, U.S. membership has more than doubled, with more than 27 million U.S. 90-day active Starbucks Rewards members as of July 2o22. Additionally, Starbucks Rewards transactions account for more than half of tender at all U.S. company-operated stores in the same timeframe.

Delta’s SkyMiles program continues to lead with industry-first program enhancements such as the ability to earn toward Status on Award Travel, unlimited mileage accrual for tickets for any Member, and expanded upgrade opportunities to give customers more access to premium seats on both domestic and international flights.

As recently announced by U.S. News &amp; World Report, for the sixth year in a row, <a href="https://news.delta.com/delta-skymiles-named-top-travel-rewards-program-six-years-running">Delta’s SkyMiles </a>program outperformed all global airlines in the outlet's annual ranking of airline loyalty programs. U.S News weighs five components in its ranking: ease of earning a free round-trip flight, added benefits, network coverage, flight volume and airline quality ratings.

As always, customers can continue to take advantage of Delta SkyMiles favorites, such as miles that don’t expire, no blackout dates for Award tickets on any Delta Air Lines flight, and industry-leading Medallion benefits such as complimentary upgrades to Delta One on domestic flights.

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1Excluding alcohol, taxes and gratuities 2Terms apply. Starbucks Rewards and Delta SkyMiles benefits are available at participating stores. For full details, visit deltastarbucks.com/terms. 3Only after making a qualifying purchase

About Delta Air Lines&nbsp;&nbsp;&nbsp;

No one better connects the world. More than 4,000 Delta Air Lines (<a href="https://g.co/kgs/HjjaLm">NYSE: DAL</a>) flights take off every day, connecting people across more than 275 destinations on six continents with a commitment to industry-leading customer service, safety and innovation. As the leading global airline, Delta's mission is to create opportunities, foster understanding and expand horizons by connecting people and communities to each other and their potential. Delta is&nbsp;<a href="https://news.delta.com/delta-worlds-most-awarded-airline">America's most-awarded airline</a>&nbsp;thanks to the dedication, passion and professionalism of its people, recognized by&nbsp;<a href="https://news.delta.com/delta-no-18-among-fortunes-worlds-most-admired-companies">Fortune</a> and the <a href="https://news.delta.com/delta-ranked-no-1-us-airline-wall-street-journal">Wall Street Journal</a>, among&nbsp;<a href="https://news.delta.com/category/awards-recognition">many others</a>. Connect with Delta on&nbsp;<a href="https://news.delta.com/">Delta News Hub</a>,&nbsp;<a href="https://www.delta.com/" target="_blank" rel="noreferrer noopener">delta.com</a>, via&nbsp;@DeltaNewsHub on Twitter and <a href="https://www.facebook.com/delta" target="_blank" rel="noreferrer noopener">Facebook.com/delta</a>.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with nearly 35,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://stories.starbucks.com/">stories.starbucks.com</a> or <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com&amp;esheet=52893564&amp;newsitemid=20220913006189&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=2&amp;md5=daf92d0588522c167b4c82f88bd36602">www.starbucks.com</a>.

A hand holding a Starbucks iced cold coffee with a Delta plane behind on the tarmac

Through the partnership, Delta SkyMiles and Starbucks Rewards members can link accounts to earn one mile per $1 spent at Starbucks and double Stars on days traveling on Delta.

Delta Air Lines and Starbucks launch loyalty partnership

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Starbucks Rewards™ now offers members easier and faster ways to earn Stars and exclusive benefits

São Paulo – Starbucks today announced a newly enhanced Starbucks Rewards™ loyalty program by giving members a faster way to earn Stars toward free items in Brazil. The enhanced program also includes the ability to redeem Stars for more menu items and merchandise, such as beverages, food, and reusable Starbucks mugs and tumblers. Members will continue to earn Stars by using their Starbucks Card in store or through the Starbucks Brasil app. &nbsp;

The Starbucks Rewards™ program also offers an enhanced digital experience with the expansion of Starbucks® Peça Pelo Celular, a mobile order feature available exclusively for members through the Starbucks Brasil app. The feature allows members to place their order at select stores for a preferred pick-up time and pay in advance while earning Stars.&nbsp;

“Since the launch of our initial loyalty program in Brazil in 2014, the enhancement of Starbucks Rewards is the most important transformation of the program in order to offer a unique digital experience to our customers,” said Sandra Collier, Head of Marketing, Loyalty and Categories, Starbucks Brazil. "We have invested not only in the platform technology, but especially in the program structure, with the objective of offering a more intuitive process through features that enhance the Starbucks Experience on our digital platforms", Collier finalized.

Starbucks Rewards members can now earn one (1) Star for every R$ 2.50 spent in purchases in all Starbucks stores in Brazil or the Starbucks Brasil app.

The program has six (6) reward levels, starting with 15 Stars:

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In addition, customers will have access to exclusive benefits:

To redeem Stars, members can visit any Starbucks store, show the barista partner (employee) the Star balance on the Starbucks Brasil app, select the product of their preference according to the level of Rewards and confirm the redemption through the app's code.

Customers can join the Starbucks Rewards™ program through the free Starbucks Brasil app. Download the app (available for Android and iOS systems), register for the program, and activate it with the first purchase.

More about Starbucks® Peça Pelo Celular

At select stores, Starbucks Rewards™ members can place their order for pick-up and pay in advance by using Starbucks® Peça Pelo Celular through the Brasil app.

The service will be available in São Paulo and Brasilia stores.

Enhancing the digital experience

Through SouthRock, the brand's licensed operator in the country, Starbucks remains committed to constantly enhancing the experience of Brazilian customers by offering digital innovations to meet and exceed their preferences. The company created SouthRock Lab, a digital and business solutions specialized team focused on creating powerful initiatives to optimize customers relationship in physical and digital environments, providing the unique Starbucks Experience to customers across all platforms.

Bringing the Starbucks Experience to more customers

Starbucks seeks to grow in a way that is unique to the brand with a focus on enhancing digital innovation and bringing the Starbucks Experience to more Brazilian customers.

In recent years, Starbucks and SouthRock have defined an important growth agenda with focus on expanding into both new and existing markets. As part of this commitment, Starbucks recently announced its arrival in three new markets in Brazil in the second semester of 2021: Porto Alegre (Rio Grande do Sul), Belo Horizonte (Minas Gerais) and Curitiba (Paraná), as well as expanding its presence in the states of São Paulo, Rio de Janeiro, Santa Catarina and Distrito Federal, where Starbucks already welcomes Brazilian customers. Starbucks remains committed to continue sharing its coffee passion in Brazil through initiatives that enhance its customer experience.

Today, there are 129 Starbucks stores, across four cities in Brazil with more than 1,100 partners (employees) who proudly wear the green apron.

Sobre a SouthRock

Operadora licenciada da Starbucks no Brasil, a SouthRock é uma empresa formada por três sócios operadores com larga experiência no segmento de varejo que resolveram se unir para oferecer algo novo para o mercado de foodservice brasileiro. Fundada em 2015, com sede em São Paulo, iniciaram suas operações no ano de 2017, por meio de B.A.R. (Brazil Airport Restaurants), operadora multimarcas de alimentos e bebidas nos aeroportos do Brasil, quando foram inauguradas suas primeiras lojas no Aeroporto Internacional de Guarulhos. Em 2018, a empresa assinou um contrato de licenciamento exclusivo com as marcas Starbucks Brasil e com TGI Fridays que os concedeu o direito de operar essas marcas em todo território nacional (modelo utilizado por essas marcas globalmente).

O processo de expansão da companhia foi ampliado em 2019, quando foram inauguradas as lojas da Starbucks em Santa Catarina, o primeiro mercado fora de São Paulo e Rio de Janeiro. Durante esse mesmo ano, também teve início a SouthRock Lab, braço digital, com o objetivo de desenvolver tecnologias para melhorar as experiências físicas x digitais e as interações entre clientes e marcas.

A SouthRock tem o compromisso de expandir constantemente os negócios de forma a alcançar mais pessoas e mais comunidades com suas marcas, oferecendo ótimos serviços, compartilhando valores e impactando positivamente a sociedade, sempre tendo clientes e funcionários em primeiro lugar ao lado de suas marcas.

The enhanced program also includes the ability to redeem Stars for more menu items and merchandise, such as beverages, food, and reusable Starbucks mugs and tumblers.

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