Beginning Dec. 1, Starbucks is bringing&nbsp; moments of joy to customers and our communities through: the return of Irish Cream Cold Brew at stores in the U.S.; free coffee to front-line responders all month long in December; more than 2.5 million prizes available to win with the Starbucks For Life game; and in honor of Giving Tuesday and World AIDS Day, The Starbucks Foundation is donating $500,000 to the Global Fund to fight AIDS with (RED).

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Irish Cream Cold Brew is back

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Beginning Tuesday, December 1, Starbucks customers can enjoy the returning favorite Irish Cream Cold Brew. Back for <a href="https://stories.starbucks.com/stories/2019/introducing-irish-cream-cold-brew/">its second holiday season</a>, the beverage is made with Starbucks® Cold Brew coffee and Irish cream syrup over ice, topped with a frothy cap of vanilla sweet cream cold foam like a layer of fresh snow and a dusting of cocoa powder. It is available at Starbucks stores across the U.S. and Canada for a limited time, while supplies last.

The&nbsp;<a href="https://nam05.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.starbucks.com%2Fcoffeehouse%2Fmobile-apps&amp;data=02%7C01%7CAlli.Colzani%40edelman.com%7Cd44acb2eb5c0476bed4e08d866352b72%7Cb824bfb3918e43c2bb1cdcc1ba40a82b%7C0%7C0%7C637371725834401803&amp;sdata=TNurxBGe4Bn8arZ4pZuEV2wkQzIShSY6BSkEL9Odqyk%3D&amp;reserved=0">Starbucks app</a> is the best way for customers to locate a store, order ahead and use contactless payment, and determine the most convenient pickup option, including in-store, at the door, drive-thru, or curbside pickup where available. In locations with in-store pickup, there will be a limited number of customers inside at one time and floor markers and signage will promote social distancing. Customers can also enjoy their favorites including the new Irish Cream Cold Brew without leaving home through&nbsp;Starbucks® Delivers on Uber Eats. To check restrictions and&nbsp;availability, customers can visit&nbsp;the Uber Eats app (menu limited).

Starbucks recognizes front-line responders with free coffee all month long

In response to the recent rise in COVID-19 cases and to recognize the significant efforts of the front-line responder and health care community, Starbucks announced today that it will offer a free tall brewed coffee (hot or iced) to front-line responders at participating U.S. Starbucks stores throughout the month of December to show appreciation for those keeping our communities safe during COVID-19. Read more <a href="https://stories.starbucks.com/press/2020/navigating-through-covid-19/">here</a>.

Starbucks for Life returns for the sixth year

The Starbucks for Life game is back for its sixth year. From December 1 through January 4, Starbucks Rewards members can play for the chance to win more than 2.5 million prizes ranging from free coffee and exclusive Starbucks merchandise, to the grand prize of Starbucks for Life!

Additionally,&nbsp;Starbucks&nbsp;is offering&nbsp;new&nbsp;prizes&nbsp;this year&nbsp;including:&nbsp;Bose QuietComfort® Earbuds, a Starbucks for Life limited edition&nbsp;puzzle from Ravensburger®, Alaska Airlines® roundtrip travel vouchers and local food bank donations through Feeding America.

Starbucks Rewards members can earn plays by making a qualifying purchase using the Starbucks app or Starbucks card at participating Starbucks stores in the U.S. Visit <a href="http://www.starbucksforlife.com/">www.starbucksforlife.com</a> for more details, or visit&nbsp;<a href="https://www.starbucks.com/account/create">here&nbsp;to sign up for Starbucks Rewards.</a>&nbsp;And as a special bonus, your first&nbsp;play&nbsp;is on us!&nbsp;*

Giving back for Giving Tuesday and World AIDS Day

On December 1, in recognition of Giving Tuesday and World AIDS Day, The Starbucks Foundation will donate $500,000 to the Global Fund to help fight AIDS with (RED). The donation will support the Global Fund’s COVID-19 Response, which aims to strengthen health systems and mitigate the impact of COVID-19 on AIDS programs. These funds will help protect the extraordinary gains the global health community has made in the fight against AIDS and ensure continued access to life-saving treatment and services.

This donation builds on Starbucks prior efforts to support the global fight against AIDS. Since Starbucks partnership with (RED) began in 2008, Starbucks has donated more than $16 million to help fight AIDS. <a href="https://stories.starbucks.com/stories/2020/the-starbucks-foundation-donation-helps-red-fight-against-aids-covid-19/">Read more here</a> and to learn more about how you can get involved this World AIDS Day, visit <a href="http://www.red.org">www.red.org</a>.

Starbucks continues to take actions to protect the <a href="https://stories.starbucks.com/press/2020/what-customers-need-to-know-about-starbucks-response-to-covid-19/">health and well-being of our customers and partners</a> (employees), and to control the spread of COVID-19 (coronavirus) in accordance with the expert guidance of the CDC and local public health authorities.&nbsp;These actions include asking customers to wear facial coverings and follow social distancing when visiting our stores, partner precautions and enhanced cleaning measures. Click <a href="https://stories.starbucks.com/press/2020/what-customers-need-to-know-about-starbucks-response-to-covid-19/">here for an at-a-glance overview</a> &nbsp;of what you need to know about your local store, Starbucks partners and the community.

To read more about Starbucks holiday news and highlights, <a href="https://stories.starbucks.com/stories/2020/2020-starbucks-holiday-highlights/">read more on Starbucks Stories here</a>.

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* NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 AND OLDER AND WHO ARE MEMBERS OF THE STARBUCKS REWARDS LOYALTY PROGRAM AT THE TIME OF ENTRY. VOID WHERE PROHIBITED. Starbucks Partners (employees) are not eligible to win prizes. Participating stores only. Promotion ends 1/4/21. For Official Rules, how to enter without purchase, prizes, and odds, visit <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.starbucksforlife.com&amp;d=DwQGaQ&amp;c=pBpWB3g5lxYDsRBNURdZrQ&amp;r=BUXnsjr738FuvTANqNRXQtHG2HD4ythXhvP-19v9rGQ&amp;m=ToKnbn6ddutGJJLIMsJZkRe0uwsWmLpzG4DN9uB-2H8&amp;s=VJWBuvhRK0JuoWd1SKZja6kcE0m3FGD0G5gfF8sBb3M&amp;e=">https://www.starbucksforlife.com</a>. Sponsor: Starbucks Corporation, 2401 Utah Ave. S, Seattle, WA 98134.

Starbucks for Life means the winner will receive a daily credit for 30 years for one free food or beverage item at participating Starbucks stores in the U.S. Excludes alcohol.

Starbucks for a Year, 6 Months, 3 Months, or 1 Month will be fulfilled as a daily credit for one free food item or standard menu beverage during the time period specified, which can be redeemed at participating stores.

Entrants can receive a maximum of 2 plays per day plus bonus opportunities to earn additional plays.

Game plays may be earned on eligible transactions at a participating Starbucks&nbsp;store. Purchases of alcohol, Starbucks Cards and Starbucks Card reloads are excluded. See&nbsp;<a href="https://www.starbucks.com/rewards/terms">starbucks.com/terms</a>&nbsp;for details.

December brings return of Starbucks Irish Cream Cold Brew, free coffee for front-line responders, and more - Starbucks Stories

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December brings return of Starbucks Irish Cream Cold Brew, free coffee for front-line responders, and more

Announcing the return of Irish Cream Cold Brew and Starbucks for Life, free coffee for front-line responders in December, and The Starbucks Foundation donation in honor of World AIDS Day.

Irish Cream Cold Brew, free coffee for front-line responders, and more

https://stories.starbucks.com/press/2020/december-brings-return-of-irish-cream-cold-brew-free-coffee-for-front-line-responders/

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Inspiration for a new Starbucks beverage can come from anywhere. A flavor, a feeling, a flicker of memory.

For Erin Marinan, product developer for Starbucks R&amp;D, it was a bit of all three. Tasked with concepting a new beverage for Starbucks, she drew from memories of making homemade Irish cream with her family, blending up creamy batches to add to coffee or give to loved ones as a gift. It sparked the idea for a beverage with classic Irish cream flavors perfect for a time of celebration and giving. 

Starting Dec. 3, customers at participating stores in the United States and Canada can enjoy Starbucks newest holiday beverage, Starbucks® Irish Cream Cold Brew. The beverage is made with Starbucks Cold Brew coffee and Irish cream syrup over ice, topped with a frothy cap of vanilla sweet cream cold foam like a layer of fresh snow and a dusting of cocoa powder. The flavors of vanilla and cocoa perfectly complement the smooth cold brew to create a deliciously festive beverage. (In Canada, customers can also try a hot version with the <a href="https://stories.starbucks.ca/en/stories/2019/irish-cream/">Irish Cream Americano</a>.)

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“It pairs so well with cold brew because of the chocolate flavor in the Irish cream and the cocoa notes from the coffee,” Marinan said. “I think about that customer who’s in the middle of work or shopping, and this will help get them into the holiday spirit for the rest of the day.”

The hottest trend in cold coffee

Cold coffee continues to be a hot trend, even in the <a href="https://stories.starbucks.com/stories/2019/iced-coffee-and-urban-moose-life-at-the-northernmost-starbucks-on-the-planet/">most wintry weather</a>, part of a cold beverage lineup that now makes up more than half of U.S. Starbucks beverage sales. And cold foam, first introduced <a href="https://news.starbucks.com/news/video-inside-starbucks-reserve-roastery-and-tasting-room">in Starbucks Roastery locations in 2014</a>, has been an inventive addition atop beverages in Starbucks stores <a href="https://stories.starbucks.com/press/2018/introducing-cold-foam-at-starbucks/">since April 2018</a>, starting with Cold Foam Cascara Cold Brew, and followed by the sweet and savory Salted Cream Cold Brew that July. This fall brought the new <a href="https://stories.starbucks.com/stories/2019/starbucks-declares-the-first-day-of-fall-with-return-of-psl-and-new-pumpkin-cream-cold-brew/">Pumpkin Cream Cold Brew</a>, the first new pumpkin coffee beverage since Pumpkin Spice Latte launched in 2003, and an instant hit with customers.

“Cold foam has been key for us from the innovation side of product development,” Marinan said. “It highlights our coffee craft with a great creamy texture and those beautiful layers. It's adding a little bit of flavor in a way that's unique to Starbucks.”

Get in the spirit with Happy Hour

Starbucks is celebrating the season of giving in December with weekly Happy Hours in participating stores in the United States and Canada. Customers who buy one grande or larger handcrafted beverage (including holiday beverages) can get one free on Thursdays in December between 2-7 p.m. To participate, <a href="https://www.starbucks.com/coffeehouse/mobile-apps">download the Starbucks App</a>.&nbsp;

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Introducing Irish Cream Cold Brew - Starbucks Stories

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Meet Starbucks newest holiday beverage, Irish Cream Cold Brew, available in stores starting Dec. 3.

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Introducing Irish Cream Cold Brew

Irish Cream Cold Brew

Irish Cream Cold Brew - Starbucks Stories

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