Today, Starbucks and Nestlé announced another collaborative innovation as a result of the global coffee alliance, the launch of Starbucks Premium Instant Coffee, available in Japan, China, Europe, Latin America, and Asia Pacific. 

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The new products are a masterwork of technological innovation with customer experience at the heart. Starbucks Premium Instant Coffee is made with the same high-quality 100% arabica beans served in Starbucks coffeehouses around the world leveraging the expertise and expansive distribution capabilities of Nestlé to redefine the premium instant coffee segment. 

Starbucks Premium Instant Coffee arrives in a variety of choices including two black coffees, Medium Roast and Dark Roast, along with five coffees inspired by signature Starbucks beverages that customers know and love including Cappuccino, Caffè Latte, Caffè Mocha, Caramel Latte, Vanilla Latte, and tea-based Matcha (Japan exclusive). Available in supermarkets and major online platforms, Starbucks Premium Instant Coffee offers a convenient new format that customers can enjoy in the comfort of their homes.

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Through the global coffee alliance with Nestlé, Starbucks is continuing to elevate and expand the global reach of Starbucks for our customers around the world. In 2019 the global coffee alliance enabled Starbucks to grow our global share in at home coffee by accelerating our leadership position in North America and expanding the international presence of Starbucks coffee through the launch of new platforms and entering new markets. Since forming the alliance we’ve expanded at an unprecedented accelerated pace and will be in 50 markets by the end of March.

Importantly, the global coffee alliance reflects the shared values and goals of both companies, including a shared commitment to ethical and sustainable sourcing of coffee. All global coffee alliance products are made with high-quality arabica coffee, ethically sourced, adhering to Starbucks C.A.F.É. Practices.

The global coffee alliance continues to evolve, creating new opportunities to grow Starbucks brand presence with coffee at home and in foodservice channels, accelerate product innovation, and redefine the grocery coffee aisle.

In one year, Starbucks and Nestlé have redefined at-home coffee - Starbucks Stories

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In one year, Starbucks and Nestlé have redefined at-home coffee

Starbucks and Nestlé announced the launch of Starbucks Premium Instant Coffee, available in Japan, China, Europe, Latin America, and Asia Pacific.

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Starbucks and Nestlé today announced a new premium coffee experience for Chinese consumers with the introduction of Starbucks At Home and “We Proudly Serve Starbucks® Coffee” integrated business solutions in Foodservice channels.

This is the first launch in China since the two companies formally joined forces in August 2018 to create the global coffee alliance.

The nationwide rollout consists of a new range of 21 products, including whole bean and roast and ground packaged coffees, as well as the first-ever Starbucks capsules jointly developed since the two companies formed the <a href="https://stories.starbucks.com/press/2018/starbucks-and-nestle-form-global-coffee-alliance/">Global Coffee Alliance in 2018</a>.

“For 20 years, we’ve pioneered the Starbucks Experience for customers in China, and today through our alliance with Nestlé, we’re unlocking new premium coffee experiences to better suit our customers’ daily lives outside of our Starbucks retail stores,” said Belinda Wong, chairman and ceo, Starbucks China. “This is only the beginning —&nbsp;the addressable market for coffee in China is rapidly growing and we’ll continue to expand our reach and innovate to deliver signature Starbucks coffees on Nestlé’s proprietary systems and platforms to expand our customer reach for new occasions.”

The alliance is part Starbucks and Nestlé’s strategic partnership to expand the global reach of Starbucks brands in Consumer Packaged Goods (CPG) and Foodservice segments. Since then, the alliance continues to roll out at an accelerated pace. &nbsp;

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Building on Nestlé’s single serve capsule systems, including Nespresso and Nescafé Dolce Gusto, Starbucks At Home introduces Starbucks espresso capsules in signature flavors such as Caramel Macchiato and Cappuccino, allowing Chinese consumers to enjoy their favorite Starbucks coffee at home. Each capsule combines the high-quality, 100% arabica Starbucks® coffee that customers know and love with the premium at-home coffee experience of Nespresso.

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Starbucks and Nestlé share a commitment to sustainability. The coffee is made with high-quality arabica coffee, ethically sourced, adhering to <a href="https://www.starbucks.com/responsibility/sourcing/coffee">Starbucks C.A.F.E. Practices</a>.

Entering New Channels – E-commerce, Foodservice

The full range of Starbucks at Home products will be widely available across e-commerce flagship stores on Tmall, JD.com and Suning.com, meaning Chinese consumers can enjoy making their favorite Starbucks coffee at home.

Starbucks will also start rolling out “We Proudly Serve Starbucks® Coffee”, an integrated business solution in Foodservice channels, across office and hospitality locations in tier-one Chinese cities; with the aim to gradually expand to more cities over the next five years.

The global coffee alliance reflects the shared values and goals of both companies, including a shared commitment to ethical and sustainable sourcing of coffee, and advancement of global sustainability solutions through innovation and expertise. The expansion of the alliance to China is a significant milestone for two of the world’s most recognized consumer brands, as the companies work together to elevate the customer experience across China.

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Starbucks and Nestlé expand Global Coffee Alliance to China - Starbucks Stories

Starbucks and Nestlé expand Global Coffee Alliance to China

The nationwide rollout consists of a new range of 21 products, including whole bean and roast and ground packaged coffees, as well as the first-ever Starbucks capsules.

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Starbucks and Nestlé expand the Global Coffee Alliance to China

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