Bolthouse Farms, portfolio company of Butterfly, aligns powerhouse juice brands to propel Evolution Fresh forward; Starbucks to focus efforts on the growth of its core business

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Starbucks (NASDAQ: SBUX) and Bolthouse Farms today announced entry into a definitive agreement for Bolthouse Farms to acquire the brand and business of Evolution Fresh. The partners (employees) that support the business will also transition to Bolthouse Farms upon close of the transaction.

Evolution Fresh is a leading producer of primarily organic, cold-pressed, premium juice products. By joining forces with Bolthouse Farms – the No. 1 super premium refrigerated beverage brand and largest carrot supplier to North American retailers* – Evolution Fresh will have the opportunity to accelerate its growth trajectory while Starbucks focuses its efforts on the growth of the core Starbucks business and its partner and customer experience.

“Evolution Fresh has grown steadily over the last several years as a result of our partners’ hard work and commitment to the brand. We feel there is a great runway and opportunity to take Evolution Fresh to the next level, and Bolthouse Farms’ considerable experience and success in the premium beverage category will allow the brand to continue growing,” said Hans Melotte, Starbucks executive vice president Global Channel Development. “Bolthouse Farms shares the same values and commitment to putting people first in everything they do, which affirms for us that we have found the right opportunity for Evolution Fresh.”

Through this acquisition, Bolthouse Farms will expand its beverage offerings from nutrient-dense, plant-powered juices and smoothies to include a full lineup of primarily organic cold-pressed, premium juices. Starbucks stores in the U.S. will continue to sell Evolution Fresh products.&nbsp;

“Evolution Fresh is a natural extension of the Bolthouse Farms portfolio and we look forward to welcoming the team,” said Jeff Dunn, chairman and chief executive officer of Bolthouse Farms. “At Bolthouse Farms, with the support of Butterfly, we strive to ensure that the acres we grow and beverages we make have a positive impact on the land, on the people who make up our company, and on all people. By bringing Evolution Fresh into our portfolio, we will extend our spirit of ingenuity and innovation, sharing resources and passion for high-quality, nutrient-dense juices to pioneer solutions for today’s food system.”

Butterfly is a leading private equity firm that specializes in the food sector with a particular focus on high-growth, on-trend categories.&nbsp; Through Bolthouse Farms, Evolution Fresh joins Butterfly’s brand portfolio that includes the likes of Chosen Foods, MaryRuth Organics, Orgain, and Pete and Gerry’s Organics.

“We have long admired the Evolution Fresh brand and see tremendous untapped potential in the premium beverage category. By bringing these powerhouse brands together — Bolthouse Farms and Evolution Fresh — we will deliver a robust, high-growth, and consumer-preferred portfolio of juices to market,” said Bill Levisay, president, Consumer Brands, Bolthouse Farms.

The transaction, which is for an undisclosed amount, is expected to close later this year.

*SOURCE: IRI MULO L52 weeks ending May 1, 2022

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About Starbucks Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 34,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="https://stories.starbucks.com/">stories.starbucks.com</a> or <a href="http://www.starbucks.com">starbucks.com</a>.

About Bolthouse Farms For more than a century, <a href="http://www.bolthouse.com/" target="_blank" rel="noreferrer noopener">Bolthouse Farms</a> has been known as the innovation leader in growing and distributing carrots and high-quality, nutrient-dense branded products. Employing more than 2,200 people and headquartered in Bakersfield in California’s fertile San Joaquin Valley, Bolthouse Farms is one of the largest carrot growers and distributors in the U.S. and the No. 1 premium refrigerated beverage brand in U.S. retail. Guided by its purpose — Ingenuity Grows Good —the company also produces and sells super-premium juices, smoothies, café beverages, protein shakes, functional beverages and premium refrigerated dressings, all under the Bolthouse Farms® brand name. Visit <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.bolthouse.com_&amp;d=DwMGaQ&amp;c=gOrgfQB8xVH7F0lP7MQhi8CyVXMBvYqNyP3LuSSb8Lw&amp;r=hyCyJxXPZZOwiIkUKCIcBjchAXA7ksGIxWsWh-bDHOE&amp;m=1ME1HjpOvmR7silavTguiVmktLa_Q8qKt7eelTjdOh4&amp;s=d_a2nCXsjwAbWuyJE64QD1IY-xBEGCfoqoq1ZsDe_0c&amp;e=" target="_blank" rel="noreferrer noopener">Bolthouse Farms</a> or follow us on <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.instagram.com_bolthousefarms_&amp;d=DwMGaQ&amp;c=gOrgfQB8xVH7F0lP7MQhi8CyVXMBvYqNyP3LuSSb8Lw&amp;r=hyCyJxXPZZOwiIkUKCIcBjchAXA7ksGIxWsWh-bDHOE&amp;m=1ME1HjpOvmR7silavTguiVmktLa_Q8qKt7eelTjdOh4&amp;s=-moenpLxV_EunlLyKPSgjjTShunOYap2cn30gLcD7wc&amp;e=" target="_blank" rel="noreferrer noopener">Instagram</a>, <a href="https://www.facebook.com/bolthousefarms/" target="_blank" rel="noreferrer noopener">Facebook</a> and <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__twitter.com_BolthouseFarms&amp;d=DwMGaQ&amp;c=gOrgfQB8xVH7F0lP7MQhi8CyVXMBvYqNyP3LuSSb8Lw&amp;r=hyCyJxXPZZOwiIkUKCIcBjchAXA7ksGIxWsWh-bDHOE&amp;m=1ME1HjpOvmR7silavTguiVmktLa_Q8qKt7eelTjdOh4&amp;s=x9HfQy5k_R-0-M4e7x7o6cXNAyg4DcjPRYUJC1v1Xx4&amp;e=" target="_blank" rel="noreferrer noopener">Twitter</a>.&nbsp;

About Butterfly Butterfly Equity ("Butterfly") is a Los Angeles, California-based private equity firm specializing in the food sector, spanning the entire food value chain from "seed to fork" via four target verticals: agriculture &amp; aquaculture, food &amp; beverage products, food distribution and foodservice. Butterfly aims to generate attractive investment returns through deep industry specialization, a unique approach to sourcing transactions, and leveraging an operations-focused and technology-driven approach to value creation. For additional information about Butterfly, please visit its website at <a href="http://www.bfly.com" target="_blank" rel="noreferrer noopener">www.bfly.com</a>.

Starbucks and Bolthouse Farms today announced an agreement for Bolthouse Farms to acquire the brand and business of Evolution Fresh.

Bolthouse Farms Acquires Evolution Fresh From Starbucks

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Bolthouse Farms Acquires Evolution Fresh from Starbucks

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To help you squeeze more out of every moment, Evolution Fresh is introducing a new cold-pressed green juice, Organic Cucumber Glow™. Following the launch of <a href="https://stories.starbucks.com/press/2019/evolution-fresh-debuts-new-organic-celery-cold-pressed-juice/">Organic Celery Glow</a> in 2019, the new Organic Cucumber Glow offers juice fans a refreshing new way to hydrate with a crisp, balanced tasting blend of three simple ingredients: cucumber juice, lemon juice and Himalayan sea salt.

Whether you’re an avid green juice drinker or looking to explore, this new, delicious option is a good source of Vitamin C and offers 8% daily value of potassium per serving. Like most Evolution Fresh juices, Organic Cucumber Glow is non-GMO, gluten-free, kosher and USDA Organic, and has no added sweeteners or artificial flavors.

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Evolution Fresh has also partnered with entrepreneur and founder of <ins><a href="https://www.instagram.com/blogilates/?hl=en">Blogilates</a></ins> Cassey Ho to debut Organic Cucumber Glow. “Keeping my hydration in check is really important to me. It keeps me energized, my skin clear, and my digestive system healthy,” says Cassey. “I’ve begun to incorporate Evolution Fresh Organic Cucumber Glow into my diet as well to amplify the hydration effect.”

Visit Cassey’s <a href="https://www.youtube.com/user/blogilates">YouTube channel</a> this week for recipes and tips on how to conquer your day by making small healthy choices.

Organic Cucumber Glow is available nationally at select grocery locations including Kroger and Whole Foods and online retailers including Amazon and Instacart. The juice can be found in 11, 15.2 or 32 fl. oz. bottles. A 15.2 fl. oz. bottle is available for a suggested retail price of $5.99.

Evolution Fresh Cucumber Glow juice bottle on table

Try a refreshing new way to hydrate with this crisp, balanced tasting blend of cucumber juice, lemon juice and Himalayan sea salt.

Evolution Fresh Introduces Organic Cucumber Glow Cold-Pressed Juice

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Whether&nbsp;you’re&nbsp;having a shaded picnic in the park or paddle boarding under the sun,&nbsp;nourishment&nbsp;is key in the summer heat. To help you cool down and press ahead, grab an Evolution Fresh® Juice, made with the most&nbsp;flavorful&nbsp;fruits and vegetables&nbsp;cold-pressed using&nbsp;a&nbsp;high-pressure processing&nbsp;journey.&nbsp;

Colorful Evolution Fresh cold-pressed juices are available in a variety of delicious, bold flavors. From&nbsp;antioxidant-rich&nbsp;Vitamin C&nbsp;to your daily dose of greens, there’s an option for any wellness-minded juice fan!&nbsp;&nbsp;

Organic Vital Berry&nbsp;

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New this year is an&nbsp;antioxidant-rich vitamin C&nbsp;blend of berries, mango, apple and orange.&nbsp;

Naturally sweet watermelon gets a bright twist from a touch of lemon for&nbsp;flavorful&nbsp;refreshment.&nbsp;

Organic Defense Up&nbsp;

A great-tasting, hydrating option, this wholesome, satisfying juice is your new go-to for&nbsp;Vitamin C&nbsp;with more than the recommended daily value.&nbsp;

Evolution Fresh Cold-Pressed Green Juices&nbsp;

For green drink fans, look no further than Evolution Fresh green juices made with&nbsp;fruits, vegetables, and leafy greens.&nbsp;Packed with the nutrients you need to be your best, Evolution Fresh green juices include <a href="https://www.evolutionfresh.com/beverages/organic-celery-glow/" target="_blank" rel="noreferrer noopener">Organic Celery Glow</a>, <a href="https://www.evolutionfresh.com/beverages/green-devotion/" target="_blank" rel="noreferrer noopener">Organic Green Devotion</a>, <a href="https://www.evolutionfresh.com/beverages/essential-greens-lime/" target="_blank" rel="noreferrer noopener">Organic Essential Greens</a>, <a href="https://www.evolutionfresh.com/beverages/organic-greens-ginger/" target="_blank" rel="noreferrer noopener">Organic Greens &amp; Ginger</a>&nbsp;and&nbsp;<a href="https://www.evolutionfresh.com/beverages/smooth-greens-kale/" target="_blank" rel="noreferrer noopener">Organic Smooth Greens</a>.&nbsp;&nbsp;

With even&nbsp;more options available at&nbsp;<a href="http://www.evolutionfresh.com/" target="_blank" rel="noreferrer noopener">www.evolutionfresh.com</a>,&nbsp;you’re sure to&nbsp;find your new go-to&nbsp;summer refreshment&nbsp;in the grocery aisle and at&nbsp;select&nbsp;Starbucks stores nationwide.&nbsp;

Evolution Fresh Cold-Pressed Juices to Help You Stay Nourished All Summer Long - Starbucks Stories

Evolution Fresh Cold-Pressed Juices to Help You Stay Nourished All Summer Long

Whether you’re having a shaded picnic in the park or paddle boarding under the sun, nourishment is key in the summer heat.

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Starbucks cold-pressed juice brand enters $54 million plant-water category with Organic Celery Glow available nationwide in April.

SEATTLE; Cold-pressed juice leader Evolution Fresh announced today the launch of new Organic Celery Glow, the first nationally available celery juice hitting store shelves at select grocery and natural retailers beginning in April.&nbsp; Consumer interest in plant-based hydration is on the rise, with the $54M category growing 28% in 2018*, and Evolution Fresh is making it easier than ever to enjoy.

“We are excited to introduce Evolution Fresh Organic Celery Glow nationwide and offer consumers a convenient celery juice without the fuss of juicing at home,” said Michelle Chin, vice president, marketing and category, Evolution Fresh. “Evolution Fresh Organic Celery Glow is a delicious, functional, ready-to-drink beverage that offers an easy way to get more nutrients from green vegetables as part of your daily diet.”

New Evolution Fresh Organic Celery Glow features revitalizing, cold-pressed celery juice that is brightened with a twist of lemon and contains 2 grams of naturally occurring sugar per 8 fluid ounce serving.&nbsp; The beverage is a good source of potassium and certified USDA Organic, non-GMO, gluten-free, and Kosher and is available for the suggested retail price of $4.99 (per 15.2 fluid ounce bottle). 

The addition of Organic Celery Glow is one way to make each day just a drop better than the last. Through its new integrated marketing campaign, “Evolve The Day,” Evolution Fresh is encouraging everyone to evolve each day by making small mindful choices. The campaign will run across digital, influencer, social and shopper marketing. To find locations where Evolution Fresh cold-pressed juice is sold, visit&nbsp; 

To find locations where Evolution Fresh cold-pressed juice is sold, visit&nbsp; <a href="https://www.evolutionfresh.com/where-to-buy/">https://www.evolutionfresh.com/where-to-buy/</a>.

About Evolution Fresh, Inc.

Evolution Fresh offers cold-pressed juices, smoothies and kombucha that provide delicious nutrition to consumers. Evolution Fresh takes a different approach to crafting its cold-pressed juice – it presses and squeezes vegetables and fruits, <a>bottles the juice cold and uses high-pressure processing (HPP) to help protect flavors and nutrients</a>. Evolution Fresh offers products that are certified non-GMO, gluten-free and USDA Organic. Acquired by Starbucks (NASDAQ:SBUX) in 2011, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh and our cold-pressed difference, please visit <a href="http://www.EvolutionFresh.com">www.EvolutionFresh.com</a>.

* IRI/Spins Plant Water Category L52 Wks ending 1/27/19

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Evolution Fresh Debuts New Organic Celery Cold-Pressed Juice - Starbucks Stories

Evolution Fresh Debuts New Organic Celery Cold-Pressed Juice

Starbucks cold-pressed juice brand Evolution Fresh announced the new Organic Celery Glow, the first nationally available on-the-go celery juice.

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