Customers visiting the Starbucks Reserve® Roasteries in Chicago, Seattle and New York can explore the craft, theater, and innovation of Starbucks Reserve® coffee with three new, Starbucks Reserve® Signature Experiences: “Art of the Espresso Martini,” “Oleato™ Tasting Experience” and “Coffee Lab: A Journey of the Senses.”

core/paragraph

core/embed

During the 30-60 minute small-group classes, Starbucks baristas and mixologists will guide participants through the latest innovations in coffee brewing as well as mixology skills and tastings. Whether a frequent Starbucks Reserve® Roastery visitor or someone looking for one-of-a-kind experience during summer travel, customers can purchase a ticket for a Signature Experience at <a href="https://www.starbucksreserve.com/en-us/coffee" target="_blank" rel="noreferrer noopener">starbucksreserve.com/en-us/coffee</a>.

The new Starbucks Reserve® Signature Experiences include:

core/heading

A master class in coffee’s most iconic cocktail

core/image

Participants will learn to craft the signature Starbucks Reserve® Espresso Martini alongside Starbucks expert mixologists and enjoy their own globally-inspired espresso martini flight, paired with Princi® bites. Limited tickets are available daily at select times for this 60-minute experience. Cost: $95/person. Limited to customers 21 and above.

Immerse in the alchemy of Starbucks Reserve® coffee infused with Partanna® extra virgin olive oil

This class is led by a Starbucks barista who guides participants through a multi-sensory experience that showcases the alchemy of aroma, flavor, and texture unique to Oleato™ beverages. Participants will complete a muti-step tasting experience, featuring: &nbsp;Oleato™ Deconstructed, Oleato™ Iced Cortado, Oleato Golden Foam™ Cold Brew OR Oleato Golden Foam™ Espresso Martini. &nbsp;

Limited tickets are available daily at select times for this 45-minute experience. Cost: $50/person.

Discover a multi-step sensory journey and learn how to taste coffee like a pro

Starbucks baristas will teach participants how to taste and identify the layered flavors and aromas of two single-origin Starbucks Reserve® coffees in a side-by-side tasting using the iconic Chemex® brewer, followed by an interactive multisensory activity where they will build an “aroma lab” of edible ingredients. Limited tickets are available daily at select times for this 30-minute experience. Cost: $45/person.

core/separator

Customers visiting the Starbucks Reserve® Empire State Building® location in New York City can also reserve coffee experiences, visit <a href="https://www.starbucksreserve.com/en-us/locations/esb/bookexperiencetickets">here</a> for more info.

For more details about Starbucks Reserve locations and menus, visit <a href="http://starbucksreserve.com">StarbucksReserve.com</a>.

Smiling barista in Starbucks Reserve apron presenting Chemex brewing method

Starbucks baristas and mixologists will guide participants through the latest innovations in coffee brewing as well as mixology skills and tastings.

New Immersive Coffee Experiences Launch at U.S. Starbucks Reserve Roasteries

Stories to inspire and nurture the human spirit

Starbucks Stories

https://stories.starbucks.com/uploads/2019/01/Photo_TBD-320x411_1-1.jpg

Starbucks Corporation

New Immersive Coffee Experiences Launch at U.S. Starbucks Reserve Roasteries  

https://stories.starbucks.com/uploads/2023/07/SBX20230712-SR-Fact-Sheet-FeatureHorizontal.jpg

https://stories.starbucks.com/press/2023/new-immersive-coffee-experiences-launch-at-u-s-starbucks-reserve-roasteries/

twitter:card

twitter:description

https://stories.starbucks.com/uploads/2023/07/SBX20230712-SR-Fact-Sheet-FeatureHorizontal-1024x498.jpg

twitter:image

twitter:title

Ten Years of Impact at Hacienda Alsacia

starbucks-blocks/article-hero

<a href="https://www.starbuckscoffeefarm.com/en/" target="_blank" rel="noreferrer noopener">Hacienda Alsacia in Costa Rica</a> is Starbucks first and only company-operated coffee farm, with more than 800,000 coffee trees growing over 240 hectares on the slopes of Poas Volcano. Purchased in 2013, the farm is now headquarters to the Starbucks Costa Rica Farmer Support Center – originally opened in 2004 and now <a href="https://stories.starbucks.com/press/2018/starbucks-farmer-support-centers/" target="_blank" rel="noreferrer noopener">one of 10 around the world</a> – and Starbucks Global Research and Development team.

At the farm, the goal is to help solve the many challenges stressing coffee-farming communities around the world – issues like climate change, aging farmer populations and coffee rust. That’s done by creating new disease- and climate-resistant coffee varietals, modeling and developing best agronomy practices that are disseminated to the other Starbucks Farmer Support Centers, working with farmers to help them understand how to assess the taste and quality of their coffee, and acting as a convening place for coffee experts and Starbucks partners (employees). 

There’s state-of-the-art coffee-processing equipment that uses less water and energy compared to traditional coffee processing methods, housing facilities for farm workers, and a visitor center, where almost 100,000 people have taken in-person <a href="https://coffeeexperiences.starbucks.com/" target="_blank" rel="noreferrer noopener">tours</a>. More than 1,700 partners have visited the farm for <a href="https://stories.starbucks.com/stories/2023/costa-rica-origin-experience-2023/" target="_blank" rel="noreferrer noopener">Starbucks Origin Experiences</a> to immerse in the story of coffee at its source. And more than 280,000 farmers around the world have received training around sustainability and ethical sourcing with information developed at Hacienda Alsacia.

core/spacer

Following the Journey at Hacienda Alsacia

starbucks-blocks/pull-quote-image

core/media-text

Celebrate the 10-year anniversary of Hacienda Alsacia — Starbucks working farm and home to global research and development — and learn about the impact it's had on Starbucks partners (employees), farmers and the coffee industry around the world.

https://stories.starbucks.com/uploads/2023/06/SBX20230615-HATenYears-Feature-2.jpg

https://stories.starbucks.com/stories/2023/ten-years-of-impact-at-hacienda-alsacia/

https://stories.starbucks.com/uploads/2023/06/SBX20230615-HATenYears-Feature-2-1024x512.jpg

The lab to offer hands-on and virtual learning for Starbucks partners, students, researchers and industry leaders to innovate and scale solutions for some of the world’s most challenging social and environmental issues &nbsp;

Starbucks and Arizona State University partner to create programming this fall; the lab is expected to physically open within the next three years&nbsp;&nbsp;

Seattle, WA — Starbucks announced plans today to develop a new sustainability learning and innovation lab at Hacienda Alsacia – the company’s global agronomy headquarters for research and development, located in Costa Rica. The lab will serve as a hub for hands-on and virtual learning opportunities for Starbucks partners (employees), students, researchers and industry leaders to innovate and scale sustainable solutions for some of the world’s most challenging environmental and social issues, including climate adaption and agricultural economics.&nbsp;&nbsp;

Starting this fall, the lab will offer the first wave of educational programming to select Arizona State University (ASU) students and Starbucks partners. The first wave will leverage ASU’s leading educational technology and world-class faculty to enrich the student experience, including study abroad opportunities tied to existing ASU degree programs, such as Sustainability, Sustainable Food Systems, Global Agribusiness, Environmental and Resource Management, among others. Starbucks lab is expected to physically open within the next three years.&nbsp;

<a href="https://stories.starbucks.com/stories/2023/ten-years-of-impact-at-hacienda-alsacia/">For more than a decade</a>, Hacienda Alsacia, the company’s first and only company-owned and operated coffee farm, has focused on the sustainability of coffee.&nbsp; The farm is dedicated exclusively to research and development, where the Starbucks team is creating new coffee varieties, testing disease-resistant coffee trees and developing and sharing agricultural practices to produce a higher yield and ensure the future of coffee. While the research and development at Hacienda Alsacia will continue, the lab will expand the capabilities and collaboration needed to cultivate positive social and environmental change beyond coffee.&nbsp;&nbsp;

“This is an opportunity for us to advance Starbucks environmental promise to give more than we take and our farmer promise to ensure the future of coffee for all,” said Laxman Narasimhan, Starbucks chief executive officer. “We know we cannot do this important work alone, and the possibilities in front of us to scale solutions, partner with thought leaders and serve as a global hub for innovation are limitless."

Starbucks <a href="https://stories.starbucks.com/mission/" target="_blank" rel="noreferrer noopener">mission</a> extends well beyond its customers, partners and cafes. As a company that buys 3% of the world’s highest quality and ethically sourced arabica coffee from more than 400,000 farmers in more than 30 countries, Starbucks understands its future is inextricably tied to social and environmental challenges. The company has a long-standing commitment to work alongside communities to become a resource positive company, including cutting its carbon, water and waste footprints in half by 2030. In partnership with others, Starbucks is committed to identifying new ways to give more than it takes with the belief that the company can build a great business that scales for good and has a positive impact on the future.&nbsp;&nbsp;&nbsp;

Starbucks and ASU have a long-standing partnership of working together to build educational and innovative programming. Most recently, Starbucks and ASU reached a milestone of graduating more 10,000 partners through the <a href="https://stories.starbucks.com/stories/2023/bridge-to-the-future-more-than-10000-have-graduated-through-starbucks-college-achievement-plan/" target="_blank" rel="noreferrer noopener">Starbucks College Achievement Program.</a>&nbsp;&nbsp;&nbsp;&nbsp;

“This is an exciting new chapter in our nearly decade-long partnership with Starbucks,’’ said Arizona State University President Michael Crow. “The new sustainability learning and innovation lab will expand on our collaboration together, working closely to tackle critical challenges with a collective commitment to seek new and sustainable approaches that impact global communities.”&nbsp;

About Starbucks&nbsp;&nbsp;&nbsp;

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with over 35,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="https://stories.starbucks.com/" target="_blank" rel="noreferrer noopener">stories.starbucks.com</a> or <a href="http://starbucks.com/" target="_blank" rel="noreferrer noopener">starbucks.com</a>.&nbsp;&nbsp;&nbsp;

About Arizona State University&nbsp;&nbsp;

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to access, excellence and impact. ASU measures itself by those it includes, not by those it excludes. As the prototype for a New American University, ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.&nbsp;

The lab to offer hands-on and virtual learning for Starbucks partners, students, researchers and industry leaders to innovate and scale solutions for some of the world’s most challenging social and environmental issues.

Starbucks to open sustainability learning and innovation lab in Costa Rica - Starbucks Stories

Starbucks to open sustainability learning and innovation lab in Costa Rica

https://stories.starbucks.com/uploads/2023/06/20230616-Hacienda-PressRelease-Feature.jpg

https://stories.starbucks.com/press/2023/starbucks-to-open-sustainability-learning-and-innovation-lab-in-costa-rica/

Summer has arrived at Starbucks! Starting Tuesday, May 9, customers can enjoy two new summer beverages – the Chocolate Java Mint Frappuccino® blended beverage and White Chocolate Macadamia Cream Cold Brew. Also, part of the summer menu is a new whole bean packaged coffee, Starbucks® Green Apron Blend™, which was co-created with over 24,000 Starbucks baristas and is available as brewed coffee and packaged coffee. To round out the menu, customers can enjoy the bite-sized Bumblebee Cake Pop.&nbsp;

New Starbucks Chocolate Java Mint Frappuccino® Blended Beverage&nbsp;

The Starbucks<a href="https://www.starbucks.com/menu/product/2123759/iced" target="_blank" rel="noreferrer noopener"> Chocolate Java Mint Frappuccino®</a> blended beverage features Starbucks® Frappuccino® roast coffee, sweet chocolate, and refreshing mint flavors with rich Frappuccino® chips blended into a cooler-than-cool treat. The beverage is finished with a layer of mocha sauce, whipped cream, and a chocolate cookie mint sprinkle topping.

“With the Chocolate Java Mint Frappuccino®, we wanted to take a new approach to the classic combination of mint and chocolate to create a blended coffee beverage that elicits nostalgia for one of our favorite summer treats,” said Maureen Matthews of Starbucks beverage development team. “The new white chocolate mint sauce is subtle and creamy, and when paired with the crunch of Frappuccino® chips and a swirl of rich mocha, is reminiscent of mint chocolate chip ice cream poolside on a warm summer day.”&nbsp;

Available starting May 9 in the U.S. for a limited time, while supplies last.&nbsp;

New Starbucks® White Chocolate Macadamia Cream Cold Brew

Starbucks® <a href="https://www.starbucks.com/menu/product/2123758/iced" target="_blank" rel="noreferrer noopener">White Chocolate Macadamia Cream Cold Brew</a> combines the balanced and smooth taste of Starbucks® Cold Brew with a summer twist. This delightfully dreamy beverage is sweetened with macadamia syrup, topped with a white chocolate macadamia cream cold foam and finished with toasted cookie crumbles.

“When creating Starbucks® White Chocolate Macadamia Cream Cold Brew, we were inspired by memories of fresh macadamia nuts on tropical vacations and the distinct flavor of white chocolate macadamia nut cookies,” said Matt Thornton of Starbucks beverage development team. “The smooth flavor profile of Starbucks® Cold Brew combined with the nuttiness of macadamia flavor, creaminess of white chocolate flavored sauce in the cold foam, and salty cookie crumbs delivers the perfect balance of sweet and savory that customers love and offers a moment of summer fun with every sip.”&nbsp;

Available in the U.S. staring May 9 for a limited time, while supplies last.&nbsp;

New Starbucks® Green Apron Blend™&nbsp;

New <a href="https://www.starbucks.com/menu/product/2123755/whole-bean" target="_blank" rel="noreferrer noopener">Starbucks® Green Apron Blend™</a> is a light and lively Starbucks® Blonde roast coffee, with hints of Honeybell orange and graham crackers, to emulate the brightness and energy of Starbucks partners (employees) and stores.

As part of Starbucks continued commitment to its partners, the company is designating $5 per bag and, for a limited time, $0.10 per brewed cup of Green Apron Blend™ sold to the <a href="https://stories.starbucks.com/stories/2023/25-years-of-starbucks-cup-fund-by-partners-for-partners/">Caring Unites Partners (CUP) Fund</a>, a Starbucks program that provides grants to eligible Starbucks employees in times of need.&nbsp;Nearly <a href="https://stories.starbucks.com/stories/2022/starbucks-partners-taste-first-sip-of-starbucks-green-apron-blend-a-new-coffee-created-by-partners-for-partners/" target="_blank" rel="noreferrer noopener">24,000 idea submissions</a> from Starbucks partners shaped its flavor and roast profiles, as well as which regions the coffee was sourced from, and the look and feel of the packaging.&nbsp;

Green Apron Blend™ is available at company-operated stores in the U.S. as a 1 lb. bag of whole bean coffee year-round, and starting May 9, will be available as a daily brewed hot coffee for a limited time. <a href="https://stories.starbucks.com/stories/2023/meet-the-partners-behind-the-new-starbucks-green-apron-blend-coffee/">Read more</a> about Starbucks® Green Apron Blend™ on Starbucks Stories.

Buzzing into Starbucks stores in the U.S. for a limited time, the new <a href="https://www.starbucks.com/menu/product/2123754/single" target="_blank" rel="noreferrer noopener">Bumblebee Cake Pop</a> combines vanilla cake mixed with buttercream, dipped in yellow chocolaty icing, and finished with a fun bumblebee design for the perfect bite-sized treat to spark joy this summer.

New Summer Drinkware&nbsp;

For customers who want to feel the summer vibes no matter where they are, Starbucks is introducing a new line of vibrant, <a href="https://stories.starbucks.com/press/2023/soak-up-the-sun-with-starbucks-new-summer-merchandise/">summer-inspired drinkware</a>. From cold cups in trending colors of pink and blue, metallics and prints, to ever-popular color-changing cups, Starbucks® summer merchandise is the perfect addition to every summer activity.

As always, customers can bring any clean, reusable cup into Starbucks and receive a $.10 discount on their order. Plus, Starbucks Rewards® members can also receive 25 bonus Stars in addition to the $.10 discount when they use a reusable cup.*&nbsp;

Starbucks Reserve® Whole Bean Coffee

Also available for a limited time at Starbucks stores and Starbucks Reserve® locations in the U.S. are two single-origin Starbucks Reserve® coffees, hand-picked for the summer season and roasted daily at Starbucks Reserve® Roasteries.&nbsp;

<a href="https://www.starbucks.com/menu/product/2122750/whole-bean" target="_blank" rel="noreferrer noopener">Starbucks Reserve® Rwanda Sholi</a> is a rare coffee from Rwanda featuring tea-like florals, notes of raspberry and cherry skins, and toffee sweetness. The woman-founded coffee cooperative behind this coffee is focused on a spirit of service to others.

<a href="https://www.starbucks.com/menu/product/2123641/whole-bean" target="_blank" rel="noreferrer noopener">Starbucks Reserve® Papua New Guinea Moanti</a>, named after Moanti Ise, represents the one-woman force who brought hundreds of smallholder farmers together and transformed the lives of her community. This rare coffee from Papua New Guinea has aromas of sandalwood, notes of cocoa nib, hints of thyme and a syrupy-sweet finish.

Starbucks® Frappuccino® Mini Chilled Coffee Ready-To-Drink Beverage&nbsp;

For another convenient way to enjoy Starbucks beverages on-the-go, try the new ready-to-drink Starbucks® Frappuccino® Mini chilled coffee drink, available in Caramel and White Chocolate Mocha Read more about the new Starbucks® ready-to-drink beverage line-up <a href="https://stories.starbucks.com/press/2023/ready-to-drink-starbucks-pink-drink-coming-soon-to-grocery-shelves-nationwide/" target="_blank" rel="noreferrer noopener">here</a>.&nbsp;

To learn more about the new Starbucks food and beverages available in U.S. stores, visit <a href="https://www.starbucks.com/menu/featured/" target="_blank" rel="noreferrer noopener">starbucks.com/menu/featured</a>.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

*Customers can earn 25 Stars up to three times per day for bringing a clean, personal reusable cup into participating cafés. To qualify for the reusable cup benefit, you must have made at least one Star earning transaction. &nbsp;

customers can enjoy two new summer beverages – the Chocolate Java Mint Frappuccino blended beverage and White Chocolate Macadamia Cream Cold Brew.

Starbucks Welcomes Summer with New Frappuccino and Cold Brew Coffee

https://stories.starbucks.com/uploads/2023/05/Summer-Menu-Header-Image.jpg

https://stories.starbucks.com/press/2023/starbucks-welcomes-summer-with-new-frappuccino-and-cold-brew-coffee/

Customers can enjoy two new summer beverages – the Chocolate Java Mint Frappuccino® blended beverage and White Chocolate Macadamia Cream Cold Brew.

https://stories.starbucks.com/uploads/2023/05/Summer-Menu-Header-Image-1024x498.jpg

Starbucks is celebrating fashion’s biggest night as the exclusive coffee of the 2023 Met Gala. Tonight the 2023 Met Gala kicked off in New York City, celebrating the opening of The Costume Institute’s exhibition, “Karl Lagerfeld: A Line of Beauty” on view May 5 – July 16, 2023, at The Met. Follow the action throughout the night on Vogue’s <a href="https://www.vogue.com/article/met-gala-live-stream-announcement-2023" target="_blank" rel="noreferrer noopener">live stream</a>, starting at 6:30 pm EST.

As the exclusive coffee of the 2023 Met Gala, freshly brewed Starbucks® Pike Place® Roast* coffee will be served to guests to conclude the evening’s festivities.

Vogue’s partnership with Starbucks comes to life in a short video that will play during Vogue’s Met Gala live stream and re-plays of the Met Gala red carpet experience, as well as shared on select Condé Nast channels.

"We were able to create a memorable experience that celebrated both the artistry of fashion and the artistry of coffee. It was a perfect pairing and we are proud to have worked with our partners at Starbucks to bring this experience to life,” said Craig Kostelic, Chief Business Officer, Global Commercial Revenue at Condé Nast.

*Pike Place is a trademark of The Pike Place Market PDA, used under license

Two Starbucks iced drinks one in a martini glass and the other in a Starbucks cup

As the exclusive coffee of the 2023 Met Gala, Starbucks Pike Place Roast coffee will be served to guests to conclude the evening’s festivities.

Starbucks is the exclusive coffee of the 2023 Met Gala

https://stories.starbucks.com/uploads/2023/05/SBX20230501-Starbucks-Met-Gala-Martini-Coffee-Feature.jpg

https://stories.starbucks.com/stories/2023/starbucks-is-the-exclusive-coffee-of-the-2023-met-gala/

As the exclusive coffee of the 2023 Met Gala, freshly brewed Starbucks® Pike Place Roast coffee will be served to guests to conclude the evening’s festivities.

https://stories.starbucks.com/uploads/2023/05/SBX20230501-Starbucks-Met-Gala-Martini-Coffee-Feature-1024x498.jpg

In a season designed for fresh starts, spring is a time for rediscovery and change. This season, Starbucks will help refresh the at-home coffee break in partnership with style expert Tan France as part of the “Spring Coffee Break” campaign.

The campaign encourages coffee drinkers to take a well-deserved break starting with their morning coffee cup of spring coffee, including the new <a href="https://athome.starbucks.com/products/toasted-coconut-mocha-flavored-coffee-ground" target="_blank" rel="noreferrer noopener">Starbucks® Toasted Coconut Mocha flavored coffee</a> and <a href="https://athome.starbucks.com/products/spring-day-blend-ground" target="_blank" rel="noreferrer noopener">Starbucks® Spring Day Blend</a>. As part of the campaign, Tan is sharing tips and tricks to inspire daily coffee rituals at home and revive routines to make the Spring Coffee Break uniquely yours.

At-Home Glow Up: Re-energize your work and living space by making it suitable for you and your seasonal needs. Embrace natural light and a change of scenery and switch off from work when you leave your desk at the end of each day.

Refresh your Coffee Break: Rediscover the power of your coffee break. Whether you like to multi-task or take time away from the screen, turn up your favorite playlist and boost your mood along with your favorite cup of coffee.

Let the Season Inspire You: If you really want to shake things up this spring season, treat yourself and your coffee mug to something new and refreshing. <a href="https://athome.starbucks.com/?utm_campaign=CY22_AlwaysOnSearch&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_term=starbucks%20at%20home&amp;utm_matchtype=e&amp;gclid=CjwKCAiAl9efBhAkEiwA4TorioFw0AjMJctmbn0_jOuRI1QjOkmsvyPlg-M6INLzy23hQq_jGOHfFxoCXecQAvD_BwE&amp;gclsrc=aw.ds" target="_blank" rel="noreferrer noopener">Try the new Starbucks® Toasted Coconut Mocha flavored coffee and Starbucks® Spring Day Blend</a>. These seasonal varieties are crafted with 100% arabica coffee and are available for a limited time in Roast &amp; Ground packaged coffee and K-Cup® pods.

Werk Your Lewks: There are easy ways to embrace the YOU in your spring hybrid workstyle. Think: off-camera shorts, nap dresses, headbands, accessories and coffee sleeves.

Setting Boundaries: Setting boundaries isn’t always easy but knowing what you need, and asking for it, is so important. Doing so can help you carve out the time you need for self-care – from reading a great book to cooking a delicious meal. It all counts.

Make it Yours: The beauty of this time: it’s made to be yours. Make it work for you.

To learn more about the campaign, and for a chance to win a virtual coffee date with Tan France, visit the Starbucks® Spring Coffee Break website <a href="https://springcoffeebreak.com/index" target="_blank" rel="noreferrer noopener">here</a>, and to learn more about Starbucks® limited-edition spring coffees, visit <a href="https://athome.starbucks.com/" target="_blank" rel="noreferrer noopener">here</a>.

Tan France in bright green shirt with Starbucks spring coffee packages and spring flowers on countertop

Get set for a spring refresh with tips from Tan France and spring coffee offerings from Starbucks.

Starbucks Partners with Tan France for a Spring Coffee Break

https://stories.starbucks.com/uploads/2023/02/SBX20230228-Spring-Break-Tan-France-FeatureHorizontal.jpg

https://stories.starbucks.com/press/2023/starbucks-partners-with-tan-france-for-a-spring-coffee-break/

https://stories.starbucks.com/uploads/2023/02/SBX20230228-Spring-Break-Tan-France-FeatureHorizontal-1024x498.jpg

More than ever, customers are looking for personalized experiences and products that fit their unique interests and taste preferences, and Starbucks is always looking for ways to bring a coffee that's perfect for them.&nbsp;This commitment goes beyond cafes to the everyday, at-home routine with Starbucks high-quality, packaged coffees.

To help coffee drinkers discover the at-home coffee that’s made to be theirs, Starbucks is partnering with uplifting hip hop rapper Harry Mack to celebrate people’s unique taste preferences and take personalization to the next level. With a variety of delicious at-home coffees to choose from in grocery stores, Harry Mack is helping consumers pick the Starbucks® coffee that’s right for them by doing what he does best – impromptu freestyling. Dubbed the “Reverse Roast,” this musical collaboration is a positive and flavorful twist on the standard comedic roast, leaving people with personalized recommendations and a splash of joy in their day.

“Many of us start each morning with a cup of coffee at home, making it important for that small moment to be just right and set the tone for our day. It all begins with finding the best roast for your taste, and we’re thrilled to partner with Harry Mack to energize coffee drinkers to discover theirs,” said Prexa Graves, senior director of marketing for the Global Coffee Alliance. “Whether you’re looking for rich and buttery or light and smooth, Starbucks has a roast that’s made to be yours.”

Last month, Harry surprised grocery shoppers in the coffee aisle to “Reverse Roast” them with real-time coffee recommendations. Freestyling based on personality traits the shoppers used to describe themselves like “vibrant” and “confident,” Harry directed them to signature blends like Pike Place® Roast, Veranda Blend® or Starbucks® Caramel Flavored Coffee.

On Thursday, Feb. 16 (4-5 p.m. PT), Starbucks and Harry Mack are hosting a one-hour live <a href="https://www.twitch.tv/harrymackofficial">Twitch</a> ‘Reverse Roast’ so even more fans can join the fun. Users can visit Harry Mack’s page at <a href="https://www.twitch.tv/harrymackofficial" target="_blank" rel="noreferrer noopener">www.twitch.tv/harrymackofficial</a> and drop three words describing themselves in the chat for a chance to get their own “Reverse Roast.” Whether you’re silly and free-spirited or laid back and low key, Harry will serve up rhymed recommendations for <a href="https://athome.starbucks.com/product-overview">at-home Starbucks® coffees</a> that are light, balanced, rich, smooth and everything in between.

To learn more about the Reverse Roast campaign or take the Starbucks® coffee match quiz to find the coffee that’s made to be yours, visit ReverseRoast.com.

A person holding Starbucks packaged coffees in grocery story isle

More than ever, customers are looking for personalized experiences and products that fit their unique interests and taste preferences.

Starbucks Partners with Harry Mack to ‘Reverse Roast’ Coffee Drinkers, Inspiring At-Home Coffee Exploration

https://stories.starbucks.com/uploads/2023/02/SBX20231402-Starbucks-at-home-coffees-feature-image-1.jpg

https://stories.starbucks.com/stories/2023/starbucks-partners-with-harry-mack-to-reverse-roast-coffee-drinkers-inspiring-at-home-coffee-exploration/

https://stories.starbucks.com/uploads/2023/02/SBX20231402-Starbucks-at-home-coffees-feature-image-1-1024x498.jpg

Customizing beverages is at the heart of the Starbucks Experience, and there are many ways for customers to put a new twist on their favorite beverage. This week, the home screen on the Starbucks app will feature a list of beverages with suggested customizations, or what Starbucks is calling the “Winter Feels Menu”. Whether customers are seeking a pick-me-up or comfort in a cup, this menu has a special beverage customization to match any mood customers are manifesting this season.

Check out these cool customizations* from Starbucks Winter Feels Menu: &nbsp;

Focus Mode: On – order a <a href="https://www.starbucks.com/menu/product/2121859/iced" target="_blank" rel="noreferrer noopener">Vanilla Sweet Cream Cold Brew</a> sub Brown Sugar Syrup &nbsp;

The combination of vanilla and molasses flavors and the refreshing chill of cold brew make this a delicious way to get in the zone. 

To substitute a syrup selection in the app: Select your favorite drink, click “customize” and click “add syrups” under the Flavors category. &nbsp;

Adventure-Going – try a <a href="https://www.starbucks.com/menu/product/420/iced" target="_blank" rel="noreferrer noopener">Iced White Chocolate Mocha</a> with Pistachio Cream Cold Foam &nbsp;

Feeling adventurous? In this beverage, rich white chocolate and nutty pistachio flavors unite for combination that has yet to be explored. &nbsp;

To add cold foam to a beverage: Select your favorite drink, click “customize” and click “add cold foam” under the Toppings category.

Warm Fuzzies – ask for a <a href="https://www.starbucks.com/menu/product/468/hot" target="_blank" rel="noreferrer noopener">Matcha Latte</a> with Oatmilk &amp; Peppermint Syrup &nbsp;

Embrace maximum winter coziness by pairing a dash of soothing peppermint and creamy oatmilk with matcha in this latte customization. &nbsp;

To mix up your milk of choice: Select your favorite drink, tap the “milk” dropdown menu, and choose from a variety of milks – we recommend oatmilk for a creamy combination. &nbsp;

Ordering ahead through the Starbucks app is one of the many benefits of being a Starbucks Rewards member. Not a Starbucks Rewards member yet? Joining is simple; customers only need to provide their name, e-mail address and a password to create an account for Starbucks Rewards. Go to <a href="https://www.starbucks.com/rewards/%22%20/t%20%22_blank" target="_blank" rel="noreferrer noopener">www.starbucks.com/rewards</a> or <a href="https://app.starbucks.com/%22%20/t%20%22_blank" target="_blank" rel="noreferrer noopener">app.starbucks.com</a>, or to the Starbucks app and follow the prompts to create an account. &nbsp;

Classical Pop with Vitamin String Quartet &nbsp;

Starbucks is turning the winter feels up another notch with a new eight-hour playlist of handpicked Vitamin String Quartet tracks. The playlist features some of the musical group’s most popular string renditions, including Harry Styles’ “As It Was” and Billie Eilish’s “Happier Than Ever” among other favorites. <a href="https://open.spotify.com/playlist/4WOQbg6IjLwH4oMbrB8cMM" target="_blank" rel="noreferrer noopener">Whether streaming the playlist</a> or listening at Starbucks stores, customers can enjoy the perfect musical pairing while sipping on a Winter Feels customized coffee or tea.

Three Starbucks beverages, one hot matcha in a clear glass and two iced beverages in a clear glass on a green background with

Customizing beverages is at the heart of the Starbucks Experience, and there are many ways for customers to put a new twist on their favorite beverage.

Starbucks Winter Feels Menu: Cool Beverage Customizations for any Mood

https://stories.starbucks.com/uploads/2023/01/SBX20230126-Starbucks-Winter-Menu-Feature-image.jpg

https://stories.starbucks.com/press/2023/starbucks-winter-feels-menu-cool-beverage-customizations-for-any-mood/

https://stories.starbucks.com/uploads/2023/01/SBX20230126-Starbucks-Winter-Menu-Feature-image-1024x498.jpg

Jeffrey Dugas lined up with dozens of other Starbucks partners early Wednesday morning, wearing iconic green aprons and carrying trays of cups of coffee, ready to pass them out to 2,000 district managers and other partners gathered in Seattle for a leadership conference.

The reason? The debut of a new coffee, Starbucks Green Apron Blend.

The coffee will be available in stores this summer, but Starbucks partners across stores in North America and at the conference got a first sip of it this week. The sneak peek seemed only fitting — after all, Starbucks partners were the ones who created and inspired it.

Nearly 24,000 idea submissions from Starbucks partners – almost all of them from stores across North America – collaborated on creating Starbucks Green Apron Blend. They shared their ideas for unique blend, including which coffee regions to include, the flavor and roast profiles and even the name of the coffee, said Michelle Burns, Starbucks executive vice president of global coffee, social impact and sustainability at the Seattle event.

Last spring, Starbucks kicked off a plan to reinvent the company, in collaboration with partners, with coffee at the core. The new coffee is a part of that and a symbol of what’s possible.

“Our challenge is to honor our heritage, while reimagining our future,” said Burns. “There’s no better way for us to do that than through coffee. So, we asked partners to help us develop our next blend – a coffee that represents our future, honors our past and shows us what’s possible when we work together.”

core/gallery

Forty percent of partners said Blonde roasts are their favorite and that they love sweet, nutty and fruity flavors. Partners also said they especially enjoyed coffees grown in Africa and Latin America.

The result is a light and lively Blonde roast, with hints of Honeybell orange and graham crackers, that pays homage to the retail partners across the globe who are a bright moment in their day for so many customers.

Dugas, a manager on Starbucks inclusion and diversity team who lives in San Antonio, Texas, said that as he passed out cups of coffee, he heard partners take their first slurp, a sound that rippled across the room, but what struck him was what came next. “There was a sound of ‘Ahhhh’,” he said.&nbsp;

It’s not just about the taste but what the coffee means, he said. “It’s something that brings us together. It’s about the connection.”

Dugas said that the most meaningful thing to him about the coffee is that it’s created by partners, for partners — a portion of the proceeds will be donated to the <a href="https://stories.starbucks.com/stories/2014/partners-helping-partners-the-starbucks-cup-fund/">CUP Fund</a>, a partner-funded program that helps partners in need (CUP stands for “Caring Unites Partners”).

“This coffee showcases our commitment to one another and the possibilities we unlock when we connect and collaborate,” said Burns. “It also shows the deep passion and love our partners have for coffee.”&nbsp;&nbsp;

Partners inspire beverages around the world

While the Starbucks Green Apron Blend is new, Starbucks has a history of developing beverages for stores that were created by retail partners, inspired by flavors unique to their regions: Axolotls in Mexico. Brigadeiros in Brazil. Roasted chestnuts in Japan. Caramel nuts in Puerto Rico. Some of their creations have been sold in stores to mark a milestone in their market, or simply to provide an opportunity for Starbucks baristas to shine, showing off their passion for coffee with pride.

Read on to learn more about delicious, innovative beverages around the world created by Starbucks partners:

The pink-orange axolotl, a species of salamander that is part of Mexico’s Aztec culture, was the catalyst for Scarlet, a barista in Mexico City, to invent the Ajolito Acaí Frappuccino®.

The strawberry-based recipe was created as part of a contest as <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-mexico-launches-three-limited-edition-beverages-created-by-partners/" target="_blank" rel="noreferrer noopener">Starbucks celebrated its 20th anniversary in Mexico</a>. A portion of the proceeds of the three winning barista-invented Frappuccinos® were donated to environmental conservation organizations in Mexico.

In Brazil, a traditional chocolate truffle called the brigadeiro inspired several innovative Frappuccino® blended beverage recipes. <a href="https://historias.starbucks.com/br/press/2021/starbucks-lanca-5-sabores-ineditos-de-frappuccino-em-edicao-limitada-para-comemorar-seu-15o-aniversario-no-brasil/" target="_blank" rel="noreferrer noopener">Five barista-created Frappuccinos</a>® were offered for a limited time to celebrate Starbucks 15th anniversary in Brazil, with profits donated to a community-building organization offering services in education, economic development and citizenship for people in need.

In Japan, the esteemed Starbucks <a href="https://stories.starbucks.com/asia/stories/2020/japan-coffee-ambassadors-creations-connect-customers-to-baristas/" target="_blank" rel="noreferrer noopener">Coffee Ambassadors</a> whipped up a <a href="https://stories.starbucks.com/asia/stories/2022/new-fall-beverages-created-by-starbucks-japan-baristas/" target="_blank" rel="noreferrer noopener">tasty lineup for fall</a>, featuring the flavors of roasted chestnuts. The four partners earned their titles through a nation-wide competition, giving them the opportunity to share their passion for coffee craft across Japan.

Starbucks <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-celebrates-20-years-in-puerto-rico/" target="_blank" rel="noreferrer noopener">celebrated its 20th anniversary in Puerto Rico</a> in September with a limited-edition beverage created by Starbucks Barista Champions. The Choco Nut Spice beverage combined white mocha with caramel nut, oatmilk and cinnamon. A portion of the proceeds will be donated to a community non-profit organization.

Rachelle Askman and Kate Tanquary contributed to this article.

Smiling people in black and green aprons carrying trays of coffee cups

A portion of proceeds from the new coffee, which will be available in stores this summer, will benefit Starbucks CUP Fund to help partners in need. It’s the latest in a tradition of drinks inspired by Starbucks baristas around the world.

Starbucks partners taste first sip of Starbucks Green Apron Blend, created by partners for partners - Starbucks Stories

Starbucks partners taste first sip of Starbucks Green Apron Blend, created by partners for partners

https://stories.starbucks.com/uploads/2022/10/SBX20221026-GreenApronBlend-FeatureHorizontal.jpg

https://stories.starbucks.com/stories/2022/starbucks-partners-taste-first-sip-of-starbucks-green-apron-blend-a-new-coffee-created-by-partners-for-partners/

Proceeds from the new coffee, which will be available in stores this summer, will benefit Starbucks CUP Fund to help partners in need. It’s the latest in a tradition of drinks inspired by Starbucks baristas around the world.

https://stories.starbucks.com/uploads/2022/10/SBX20221026-GreenApronBlend-FeatureHorizontal-1024x498.jpg

Starbucks® holiday at-home coffees have returned to the grocery aisle, just in time for coffee lovers to kick off the holiday season.

Bring fan-favorite seasonal flavors home before Starbucks® holiday beverages return to cafés, including the NEW Starbucks® Gingerbread Flavored Coffee, the beloved Starbucks® Holiday Blend and Starbucks® Peppermint Mocha Flavored Coffee and Starbucks® Iced Espresso Peppermint Mocha ready-to-drink beverage. These coffees are beginning to hit shelves now, where groceries are sold and online for a limited time this holiday season.

NEW! Starbucks® Gingerbread Flavored Roast &amp; Ground Coffee, Starbucks® Gingerbread Flavored Coffee K-Cup® pods

Enjoy the flavors of freshly baked gingerbread with this festive coffee. Aromas of cinnamon and clove and a note of sweetness are blended with our lightest roast coffee for a heartwarming treat.

Availability &amp; Pricing: Available in packaged ground coffee (SRP $11.99 for 11 oz. bag, $15.49 for 17 oz. bag) where groceries are sold and online.&nbsp;K-Cup® pods (SRP $11.99 for 10 count, $22.99 for 22 ct.) where groceries are sold and online.

Starbucks® Holiday Blend Roast &amp; Ground Coffee, Starbucks® Holiday Blend K-Cup® pods

We combined bright, lively Latin American and smooth, earthy Indonesian beans and roasted them to bring out their full flavors. Layered, balanced and sweet with herbal and maple notes. Enjoy it anytime you want to take in the season. Starbucks® Holiday Blend is here only for a limited time.

Availability &amp; Pricing:&nbsp;Available in packaged ground coffee (SRP $11.99 per 10 oz. package, $15.49 per 17 oz. package) and in K-Cup® pods (SRP $11.99 for 10 count, $22.99 for 22 ct., $27.49 for 32 ct., $36.99 for 44 ct.) where groceries are sold and online.&nbsp;

Starbucks® Peppermint Mocha Flavored Roast &amp; Ground Coffee, &nbsp;Starbucks® Peppermint Mocha Flavored Coffee K-Cup® pods

Rich chocolaty notes meet minty joy in this heartwarming treat. Together our lightest roast and winter's celebrated flavors create a festive favorite with just the right amount of cocoa-peppermint sweetness. 

Availability &amp; Pricing: Available in packaged ground coffee (SRP $11.99 for 11 oz. bag, $15.49 for 17 oz. bag) and K-Cup® pods (SRP $11.99 for 10 count, $22.99 for 22 ct.) where groceries are sold and online.

Starbucks® Iced Espresso Peppermint Mocha

Inspired by our seasonal handcrafted favorite, this ready-to-drink version is full of minty, chocolaty joy. Starbucks® espresso and milk are combined with the cheery flavors of peppermint and chocolate. It’s the perfect beverage to brighten your spirits at the holidays.

Availability &amp; Pricing: Available (SRP $2.93 for a 14 oz. bottle) where groceries are sold and online.

Starbucks holiday at-home coffees have returned to the grocery aisle, just in time for coffee lovers to kick off the holiday season.

‘Tis the Season! Starbucks Holiday At-Home Coffee Favorites Are Back

https://stories.starbucks.com/uploads/2022/10/Starbucks-Holiday-in-Grocery-2022-FeaturedImage.png

https://stories.starbucks.com/press/2022/tis-the-season-starbucks-holiday-at-home-coffee-favorites-are-back/

coffee

New Immersive Coffee Experiences Launch at U.S. Starbucks Reserve Roasteries

Ten Years of Impact at Hacienda Alsacia

Starbucks to open sustainability learning and innovation lab in Costa Rica

Starbucks Welcomes Summer with New Frappuccino and Cold Brew Coffee

Starbucks is the exclusive coffee of the 2023 Met Gala

Starbucks Partners with Tan France for a Spring Coffee Break

Starbucks Partners with Harry Mack to ‘Reverse Roast’ Coffee Drinkers, Inspiring At-Home Coffee Exploration

Starbucks Winter Feels Menu: Cool Beverage Customizations for any Mood

Starbucks partners taste first sip of Starbucks Green Apron Blend, created by partners for partners

‘Tis the Season! Starbucks Holiday At-Home Coffee Favorites Are Back

Uplifting communities with every cup

Collection of handwoven products by Rwandan women coming to Starbucks Reserve locations this summer