In a season designed for fresh starts, spring is a time for rediscovery and change. This season, Starbucks will help refresh the at-home coffee break in partnership with style expert Tan France as part of the “Spring Coffee Break” campaign.

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The campaign encourages coffee drinkers to take a well-deserved break starting with their morning coffee cup of spring coffee, including the new <a href="https://athome.starbucks.com/products/toasted-coconut-mocha-flavored-coffee-ground" target="_blank" rel="noreferrer noopener">Starbucks® Toasted Coconut Mocha flavored coffee</a> and <a href="https://athome.starbucks.com/products/spring-day-blend-ground" target="_blank" rel="noreferrer noopener">Starbucks® Spring Day Blend</a>. As part of the campaign, Tan is sharing tips and tricks to inspire daily coffee rituals at home and revive routines to make the Spring Coffee Break uniquely yours.

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At-Home Glow Up: Re-energize your work and living space by making it suitable for you and your seasonal needs. Embrace natural light and a change of scenery and switch off from work when you leave your desk at the end of each day.

Refresh your Coffee Break: Rediscover the power of your coffee break. Whether you like to multi-task or take time away from the screen, turn up your favorite playlist and boost your mood along with your favorite cup of coffee.

Let the Season Inspire You: If you really want to shake things up this spring season, treat yourself and your coffee mug to something new and refreshing. <a href="https://athome.starbucks.com/?utm_campaign=CY22_AlwaysOnSearch&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_term=starbucks%20at%20home&amp;utm_matchtype=e&amp;gclid=CjwKCAiAl9efBhAkEiwA4TorioFw0AjMJctmbn0_jOuRI1QjOkmsvyPlg-M6INLzy23hQq_jGOHfFxoCXecQAvD_BwE&amp;gclsrc=aw.ds" target="_blank" rel="noreferrer noopener">Try the new Starbucks® Toasted Coconut Mocha flavored coffee and Starbucks® Spring Day Blend</a>. These seasonal varieties are crafted with 100% arabica coffee and are available for a limited time in Roast &amp; Ground packaged coffee and K-Cup® pods.

Werk Your Lewks: There are easy ways to embrace the YOU in your spring hybrid workstyle. Think: off-camera shorts, nap dresses, headbands, accessories and coffee sleeves.

Setting Boundaries: Setting boundaries isn’t always easy but knowing what you need, and asking for it, is so important. Doing so can help you carve out the time you need for self-care – from reading a great book to cooking a delicious meal. It all counts.

Make it Yours: The beauty of this time: it’s made to be yours. Make it work for you.

To learn more about the campaign, and for a chance to win a virtual coffee date with Tan France, visit the Starbucks® Spring Coffee Break website <a href="https://springcoffeebreak.com/index" target="_blank" rel="noreferrer noopener">here</a>, and to learn more about Starbucks® limited-edition spring coffees, visit <a href="https://athome.starbucks.com/" target="_blank" rel="noreferrer noopener">here</a>.

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Get set for a spring refresh with tips from Tan France and spring coffee offerings from Starbucks.

Starbucks Partners with Tan France for a Spring Coffee Break

Stories to inspire and nurture the human spirit

Starbucks Stories

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More than ever, customers are looking for personalized experiences and products that fit their unique interests and taste preferences, and Starbucks is always looking for ways to bring a coffee that's perfect for them.&nbsp;This commitment goes beyond cafes to the everyday, at-home routine with Starbucks high-quality, packaged coffees.

To help coffee drinkers discover the at-home coffee that’s made to be theirs, Starbucks is partnering with uplifting hip hop rapper Harry Mack to celebrate people’s unique taste preferences and take personalization to the next level. With a variety of delicious at-home coffees to choose from in grocery stores, Harry Mack is helping consumers pick the Starbucks® coffee that’s right for them by doing what he does best – impromptu freestyling. Dubbed the “Reverse Roast,” this musical collaboration is a positive and flavorful twist on the standard comedic roast, leaving people with personalized recommendations and a splash of joy in their day.

“Many of us start each morning with a cup of coffee at home, making it important for that small moment to be just right and set the tone for our day. It all begins with finding the best roast for your taste, and we’re thrilled to partner with Harry Mack to energize coffee drinkers to discover theirs,” said Prexa Graves, senior director of marketing for the Global Coffee Alliance. “Whether you’re looking for rich and buttery or light and smooth, Starbucks has a roast that’s made to be yours.”

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Last month, Harry surprised grocery shoppers in the coffee aisle to “Reverse Roast” them with real-time coffee recommendations. Freestyling based on personality traits the shoppers used to describe themselves like “vibrant” and “confident,” Harry directed them to signature blends like Pike Place® Roast, Veranda Blend® or Starbucks® Caramel Flavored Coffee.

On Thursday, Feb. 16 (4-5 p.m. PT), Starbucks and Harry Mack are hosting a one-hour live <a href="https://www.twitch.tv/harrymackofficial">Twitch</a> ‘Reverse Roast’ so even more fans can join the fun. Users can visit Harry Mack’s page at <a href="https://www.twitch.tv/harrymackofficial" target="_blank" rel="noreferrer noopener">www.twitch.tv/harrymackofficial</a> and drop three words describing themselves in the chat for a chance to get their own “Reverse Roast.” Whether you’re silly and free-spirited or laid back and low key, Harry will serve up rhymed recommendations for <a href="https://athome.starbucks.com/product-overview">at-home Starbucks® coffees</a> that are light, balanced, rich, smooth and everything in between.

To learn more about the Reverse Roast campaign or take the Starbucks® coffee match quiz to find the coffee that’s made to be yours, visit ReverseRoast.com.

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More than ever, customers are looking for personalized experiences and products that fit their unique interests and taste preferences.

Starbucks Partners with Harry Mack to ‘Reverse Roast’ Coffee Drinkers, Inspiring At-Home Coffee Exploration

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Customizing beverages is at the heart of the Starbucks Experience, and there are many ways for customers to put a new twist on their favorite beverage. This week, the home screen on the Starbucks app will feature a list of beverages with suggested customizations, or what Starbucks is calling the “Winter Feels Menu”. Whether customers are seeking a pick-me-up or comfort in a cup, this menu has a special beverage customization to match any mood customers are manifesting this season.

Check out these cool customizations* from Starbucks Winter Feels Menu: &nbsp;

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Focus Mode: On – order a <a href="https://www.starbucks.com/menu/product/2121859/iced" target="_blank" rel="noreferrer noopener">Vanilla Sweet Cream Cold Brew</a> sub Brown Sugar Syrup &nbsp;

The combination of vanilla and molasses flavors and the refreshing chill of cold brew make this a delicious way to get in the zone. 

To substitute a syrup selection in the app: Select your favorite drink, click “customize” and click “add syrups” under the Flavors category. &nbsp;

Adventure-Going – try a <a href="https://www.starbucks.com/menu/product/420/iced" target="_blank" rel="noreferrer noopener">Iced White Chocolate Mocha</a> with Pistachio Cream Cold Foam &nbsp;

Feeling adventurous? In this beverage, rich white chocolate and nutty pistachio flavors unite for combination that has yet to be explored. &nbsp;

To add cold foam to a beverage: Select your favorite drink, click “customize” and click “add cold foam” under the Toppings category.

Warm Fuzzies – ask for a <a href="https://www.starbucks.com/menu/product/468/hot" target="_blank" rel="noreferrer noopener">Matcha Latte</a> with Oatmilk &amp; Peppermint Syrup &nbsp;

Embrace maximum winter coziness by pairing a dash of soothing peppermint and creamy oatmilk with matcha in this latte customization. &nbsp;

To mix up your milk of choice: Select your favorite drink, tap the “milk” dropdown menu, and choose from a variety of milks – we recommend oatmilk for a creamy combination. &nbsp;

Ordering ahead through the Starbucks app is one of the many benefits of being a Starbucks Rewards member. Not a Starbucks Rewards member yet? Joining is simple; customers only need to provide their name, e-mail address and a password to create an account for Starbucks Rewards. Go to <a href="https://www.starbucks.com/rewards/%22%20/t%20%22_blank" target="_blank" rel="noreferrer noopener">www.starbucks.com/rewards</a> or <a href="https://app.starbucks.com/%22%20/t%20%22_blank" target="_blank" rel="noreferrer noopener">app.starbucks.com</a>, or to the Starbucks app and follow the prompts to create an account. &nbsp;

Classical Pop with Vitamin String Quartet &nbsp;

Starbucks is turning the winter feels up another notch with a new eight-hour playlist of handpicked Vitamin String Quartet tracks. The playlist features some of the musical group’s most popular string renditions, including Harry Styles’ “As It Was” and Billie Eilish’s “Happier Than Ever” among other favorites. <a href="https://open.spotify.com/playlist/4WOQbg6IjLwH4oMbrB8cMM" target="_blank" rel="noreferrer noopener">Whether streaming the playlist</a> or listening at Starbucks stores, customers can enjoy the perfect musical pairing while sipping on a Winter Feels customized coffee or tea.

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Customizing beverages is at the heart of the Starbucks Experience, and there are many ways for customers to put a new twist on their favorite beverage.

Starbucks Winter Feels Menu: Cool Beverage Customizations for any Mood

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Jeffrey Dugas lined up with dozens of other Starbucks partners early Wednesday morning, wearing iconic green aprons and carrying trays of cups of coffee, ready to pass them out to 2,000 district managers and other partners gathered in Seattle for a leadership conference.

The reason? The debut of a new coffee, Starbucks Green Apron Blend.

The coffee will be available in stores this summer, but Starbucks partners across stores in North America and at the conference got a first sip of it this week. The sneak peek seemed only fitting — after all, Starbucks partners were the ones who created and inspired it.

Nearly 24,000 Starbucks partners – almost all of them from stores across North America – collaborated on creating Starbucks Green Apron Blend. They shared their ideas for unique blend, including which coffee regions to include, the flavor and roast profiles and even the name of the coffee, said Michelle Burns, Starbucks executive vice president of global coffee, social impact and sustainability at the Seattle event.

Last spring, Starbucks kicked off a plan to reinvent the company, in collaboration with partners, with coffee at the core. The new coffee is a part of that and a symbol of what’s possible.

“Our challenge is to honor our heritage, while reimagining our future,” said Burns. “There’s no better way for us to do that than through coffee. So, we asked partners to help us develop our next blend – a coffee that represents our future, honors our past and shows us what’s possible when we work together.”

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Forty percent of partners said Blonde roasts are their favorite and that they love sweet, nutty and fruity flavors. Partners also said they especially enjoyed coffees grown in Africa and Latin America.

The result is a light and lively Blonde roast, with hints of Honeybell orange and graham crackers, that pays homage to the retail partners across the globe who are a bright moment in their day for so many customers.

Dugas, a manager on Starbucks inclusion and diversity team who lives in San Antonio, Texas, said that as he passed out cups of coffee, he heard partners take their first slurp, a sound that rippled across the room, but what struck him was what came next. “There was a sound of ‘Ahhhh’,” he said.&nbsp;

It’s not just about the taste but what the coffee means, he said. “It’s something that brings us together. It’s about the connection.”

Dugas said that the most meaningful thing to him about the coffee is that it’s created by partners, for partners — a portion of the proceeds will be donated to the <a href="https://stories.starbucks.com/stories/2014/partners-helping-partners-the-starbucks-cup-fund/">CUP Fund</a>, a partner-funded program that helps partners in need (CUP stands for “Caring Unites Partners”).

“This coffee showcases our commitment to one another and the possibilities we unlock when we connect and collaborate,” said Burns. “It also shows the deep passion and love our partners have for coffee.”&nbsp;&nbsp;

Partners inspire beverages around the world

While the Starbucks Green Apron Blend is new, Starbucks has a history of developing beverages for stores that were created by retail partners, inspired by flavors unique to their regions: Axolotls in Mexico. Brigadeiros in Brazil. Roasted chestnuts in Japan. Caramel nuts in Puerto Rico. Some of their creations have been sold in stores to mark a milestone in their market, or simply to provide an opportunity for Starbucks baristas to shine, showing off their passion for coffee with pride.

Read on to learn more about delicious, innovative beverages around the world created by Starbucks partners:

The pink-orange axolotl, a species of salamander that is part of Mexico’s Aztec culture, was the catalyst for Scarlet, a barista in Mexico City, to invent the Ajolito Acaí Frappuccino®.

The strawberry-based recipe was created as part of a contest as <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-mexico-launches-three-limited-edition-beverages-created-by-partners/" target="_blank" rel="noreferrer noopener">Starbucks celebrated its 20th anniversary in Mexico</a>. A portion of the proceeds of the three winning barista-invented Frappuccinos® were donated to environmental conservation organizations in Mexico.

In Brazil, a traditional chocolate truffle called the brigadeiro inspired several innovative Frappuccino® blended beverage recipes. <a href="https://historias.starbucks.com/br/press/2021/starbucks-lanca-5-sabores-ineditos-de-frappuccino-em-edicao-limitada-para-comemorar-seu-15o-aniversario-no-brasil/" target="_blank" rel="noreferrer noopener">Five barista-created Frappuccinos</a>® were offered for a limited time to celebrate Starbucks 15th anniversary in Brazil, with profits donated to a community-building organization offering services in education, economic development and citizenship for people in need.

In Japan, the esteemed Starbucks <a href="https://stories.starbucks.com/asia/stories/2020/japan-coffee-ambassadors-creations-connect-customers-to-baristas/" target="_blank" rel="noreferrer noopener">Coffee Ambassadors</a> whipped up a <a href="https://stories.starbucks.com/asia/stories/2022/new-fall-beverages-created-by-starbucks-japan-baristas/" target="_blank" rel="noreferrer noopener">tasty lineup for fall</a>, featuring the flavors of roasted chestnuts. The four partners earned their titles through a nation-wide competition, giving them the opportunity to share their passion for coffee craft across Japan.

Starbucks <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-celebrates-20-years-in-puerto-rico/" target="_blank" rel="noreferrer noopener">celebrated its 20th anniversary in Puerto Rico</a> in September with a limited-edition beverage created by Starbucks Barista Champions. The Choco Nut Spice beverage combined white mocha with caramel nut, oatmilk and cinnamon. A portion of the proceeds will be donated to a community non-profit organization.

Rachelle Askman and Kate Tanquary contributed to this article.

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A portion of proceeds from the new coffee, which will be available in stores this summer, will benefit Starbucks CUP Fund to help partners in need. It’s the latest in a tradition of drinks inspired by Starbucks baristas around the world.

Starbucks partners taste first sip of Starbucks Green Apron Blend, created by partners for partners - Starbucks Stories

Starbucks partners taste first sip of Starbucks Green Apron Blend, created by partners for partners

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Proceeds from the new coffee, which will be available in stores this summer, will benefit Starbucks CUP Fund to help partners in need. It’s the latest in a tradition of drinks inspired by Starbucks baristas around the world.

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Starbucks® holiday at-home coffees have returned to the grocery aisle, just in time for coffee lovers to kick off the holiday season.

Bring fan-favorite seasonal flavors home before Starbucks® holiday beverages return to cafés, including the NEW Starbucks® Gingerbread Flavored Coffee, the beloved Starbucks® Holiday Blend and Starbucks® Peppermint Mocha Flavored Coffee and Starbucks® Iced Espresso Peppermint Mocha ready-to-drink beverage. These coffees are beginning to hit shelves now, where groceries are sold and online for a limited time this holiday season.

NEW! Starbucks® Gingerbread Flavored Roast &amp; Ground Coffee, Starbucks® Gingerbread Flavored Coffee K-Cup® pods

Enjoy the flavors of freshly baked gingerbread with this festive coffee. Aromas of cinnamon and clove and a note of sweetness are blended with our lightest roast coffee for a heartwarming treat.

Availability &amp; Pricing: Available in packaged ground coffee (SRP $11.99 for 11 oz. bag, $15.49 for 17 oz. bag) where groceries are sold and online.&nbsp;K-Cup® pods (SRP $11.99 for 10 count, $22.99 for 22 ct.) where groceries are sold and online.

Starbucks® Holiday Blend Roast &amp; Ground Coffee, Starbucks® Holiday Blend K-Cup® pods

We combined bright, lively Latin American and smooth, earthy Indonesian beans and roasted them to bring out their full flavors. Layered, balanced and sweet with herbal and maple notes. Enjoy it anytime you want to take in the season. Starbucks® Holiday Blend is here only for a limited time.

Availability &amp; Pricing:&nbsp;Available in packaged ground coffee (SRP $11.99 per 10 oz. package, $15.49 per 17 oz. package) and in K-Cup® pods (SRP $11.99 for 10 count, $22.99 for 22 ct., $27.49 for 32 ct., $36.99 for 44 ct.) where groceries are sold and online.&nbsp;

Starbucks® Peppermint Mocha Flavored Roast &amp; Ground Coffee, &nbsp;Starbucks® Peppermint Mocha Flavored Coffee K-Cup® pods

Rich chocolaty notes meet minty joy in this heartwarming treat. Together our lightest roast and winter's celebrated flavors create a festive favorite with just the right amount of cocoa-peppermint sweetness. 

Availability &amp; Pricing: Available in packaged ground coffee (SRP $11.99 for 11 oz. bag, $15.49 for 17 oz. bag) and K-Cup® pods (SRP $11.99 for 10 count, $22.99 for 22 ct.) where groceries are sold and online.

Starbucks® Iced Espresso Peppermint Mocha

Inspired by our seasonal handcrafted favorite, this ready-to-drink version is full of minty, chocolaty joy. Starbucks® espresso and milk are combined with the cheery flavors of peppermint and chocolate. It’s the perfect beverage to brighten your spirits at the holidays.

Availability &amp; Pricing: Available (SRP $2.93 for a 14 oz. bottle) where groceries are sold and online.

Starbucks holiday at-home coffees have returned to the grocery aisle, just in time for coffee lovers to kick off the holiday season.

‘Tis the Season! Starbucks Holiday At-Home Coffee Favorites Are Back

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The coffee you order helps support our commitment to farmers and their communities. From donating disease-resistant coffee trees to investing in sustainable agricultural practices and conserving water in coffee processing, we’re working to empower communities and improve livelihoods.

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The Starbucks approach to ethical sourcing

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A collage of three images: On the left, a closeup of a basket of red coffee cherries with people's hands picking them up. In the center, a male Starbucks barista handing a ceramic cup of coffee to a customer. On the right, a female coffee farmer in Brazil standing in a field of coffee trees wearing a hat and red plaid shirt.

From donating disease-resistant coffee trees to investing in sustainable agricultural practices, we’re working to empower communities.

Uplifting communities with every cup

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From donating disease-resistant coffee trees to investing in sustainable agricultural practices and conserving water in coffee processing, we’re working to empower communities and improve livelihoods.

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Weaving is part of the culture Seraphine Mukandamage inherited as a child growing up in Rwanda. About 10 years ago, she started working with <a href="https://www.allacrossafrica.org/">All Across Africa</a>, a San Diego-based organization which works with women artisans in sub-Saharan Africa to bring their products to the global marketplace, negotiate fair prices and help create social and economic impact in their communities.&nbsp;&nbsp;

She’s leveraged that relationship well, putting electricity in her house, becoming a leader in a local cooperative and paying for her children’s education. Two of her children have graduated from college and another is going to Europe to study veterinary science.&nbsp;&nbsp;

“As a mother of seven children, I want them to live a good life in this challenging world,” she said. “To help them to make it, I have to pay for their education to the (highest) possible level. The second goal is to acquire more land so that my children would inherit enough plots for their future homes. For these two goals, I am on (a) good way to achieve them.”&nbsp;&nbsp;

Mukandamage is one of the women behind a new collection of Starbucks handwoven merchandise, available while supplies last at select Starbucks Reserve locations, including Starbucks Reserve Roasteries in Chicago, New York and Seattle, and the SoDo Starbucks Reserve Store in Seattle.

The seven-piece collection – vases, bowls, keychains and pom boxes (baskets with lids traditionally used to carry gifts to special occasions like weddings) – was designed and made by the women who work with All Across Africa. Their stories and photos will be featured on hanging tags attached to each item. 

“We believe our customers will be drawn into the collection because it’s different, colorful and pretty, and when they learn more about it, we hope the story and women behind the collection is what speaks to them,” said Gretchen Kulesza, senior product manager for Starbucks Reserve merchandise.

All the handwoven products are made from natural fibers and inspired by the art cards that accompany bags of Starbucks Reserve Rwanda Hingakawa coffee, one of the featured coffees at Starbucks Reserve locations and select Starbucks stores this summer.

Starbucks has long sold single-origin whole bean coffee from Rwanda. The group of farmers who produce it belong to a women-run cooperative called Hingakawa, a mantra which means “let’s grow coffee.” Coffee became a livelihood for more than 500 Rwandan women who joined together to form the cooperative following the genocide against the Tutsi people in 1994, which killed more than 800,000 people.

Starbucks believes specialty coffee is a profoundly human endeavor, and it’s nowhere more evident than in Rwanda, where the Hingakawa farmers had to piece their community back together with <a href="https://www.youtube.com/watch?v=HfSSN7aHXAg">resiliency and reconciliation</a>. Starbucks is proud to share a coffee that is a product of patience, care and love.

For Alicia Wallace, chief operating officer of All Across Africa, the collaboration with Starbucks is a natural one that makes “good business and social-impact sense.” Both organizations are committed to community, sustainability and empowering women in leadership. The collection will also carry the <a href="https://www.buildanest.org/the-nest-seal/">Nest Seal designation</a>, a symbol of assurance that the items have been ethically made, fair wages are paid and children are not employed.

“What these jobs create is dignity, that energy and the confidence in the woman, that she is capable, that the world needs her,” Wallace said. “They walk around with their head up, their heads held high.”&nbsp;

All Across Africa grew out of a desire to create local jobs in rural areas with extreme poverty. The organization employs more than 6,300 artisans in Rwanda, Tanzania, Uganda and Ghana – organized into cooperative structures with elections. Business and leadership decisions are made at the local level.&nbsp;&nbsp;

For Mukandamage, “weaving and creativity is my passion.” She considers herself a skilled and experienced weaver but pay was low and inconsistent in the local markets. Working with All Across Africa became an opportunity to fulfill bigger orders and work on more challenging projects. She learned new techniques and incorporated new colors, materials and designs. She became a mentor and trainer to about 100 young women in her community.&nbsp;&nbsp;

The opportunity to earn a living for herself and her family through weaving alone became a matter of “serious business,” she said, “a golden chance I couldn’t lose.”&nbsp;&nbsp;

“To (be a) Rwandan woman today, it means a lot to me. I have to spread love to everyone, speak the truth to power… I have to work hard to help everyone live a better life.”&nbsp;&nbsp;

To learn more about the Hingakawa Cooperative, visit <a href="https://stories.starbucks.com/productions/hingakawa/">Starbucks Stories: Hingakawa</a>.

The vases, bowls, keychains and boxes – inspired by the story of Starbucks Reserve Rwanda Hingakawa coffee – are made by women working with All Across Africa.

Collection of handwoven products by Rwandan women coming to Starbucks Reserve locations this summer

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This summary shows our progress in fiscal 2021, including achievements and highlights from the year, partner stories and our work to come. Download and view the full report <a href="https://stories.starbucks.com/uploads/2022/04/Starbucks-2021-Global-Environmental-and-Social-Impact-Report-1.pdf" target="_blank" rel="noreferrer noopener">here</a>.

Twenty years ago, in our first Corporate Social Responsibility report, we shared, “Starbucks has the opportunity to lead by example. Our responsibility starts with being accountable to Starbucks stakeholders – our partners, customers, shareholders, suppliers, community members and others – communicating openly about our business practices and performance.”

Starbucks has always been a different kind of company – one deep with purpose, where we work together to create a positive impact in the world. We pursue ambitious goals for our partners, our communities and our planet with intention, transparency and accountability. &nbsp;

As we report on the company’s environmental and social impact in FY21, we are proud of the progress we have made and we remain rooted in the belief that we can lead through the lens of humanity, far beyond the pursuit of profit. This report outlines the goals we have set and highlights the impact we can have together – when we uplift our partners, when we connect with our customers and our communities, and when we remain accountable to each other.&nbsp; &nbsp;

Our company, like many, is also facing new realities in a changed world – the continued effects of COVID-19, heightened social and political unrest, efforts to unionize and stakeholders who seek new accountability from businesses. At times, we have fallen short of our ambitions. But we remain transparent about our missteps, while still rising to meet the opportunities ahead of us through our Mission and Values – and always with the aspiration to exceed the expectations of our partners and customers.

A future where our people and our communities are never left behind, but always propelled forward. A future where our planet is cared for and we create value not only for our company, but for the collective success of all our stakeholders. &nbsp;

It is our role and our responsibility, together.&nbsp;

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This annual report shows our progress in fiscal 2021, including achievements and highlights from the year, partner insights and our work to come.

2021 Starbucks Global Environmental and Social Impact Report

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This summary shows our progress in fiscal 2021, including achievements and highlights from the year, partner stories and our work to come.

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As Starbucks turns 50, Michelle Burns, who leads coffee at Starbucks, and her team are working to ensure the best outcomes for coffee farmers and the land it’s grown on.

Michelle Burns remembers vividly the trip she took to Colombia in 2018. As the sun broke through the clouds, she trekked into a rugged mountain region in Caldas, one of the country’s main coffee-producing regions – a two-and-a-half-hour ascent up through steep terrain, then down into a valley. There, she and her group were greeted by about 15 local farmers, mostly young people who’d returned home and recently started coffee farming after decades of armed conflicts in the area had subsided.

“They shared their stories with us,” recalls Burns, now Starbucks <a href="https://stories.starbucks.com/leadership/michelle-burns/" target="_blank" rel="noreferrer noopener">executive vice president of Global Coffee, Tea and Cocoa</a>, “stories about conflict and all the challenges that happened in Colombia, stories of moving away after losing family members who were in coffee farming.

“They’d come back to reclaim that land. And we asked them, ‘What can we do to help?’”

The moment – and her subsequent takeaway: “the incredible possibility to positively impact the lives and support the next generation of farmers” – led to the Starbucks Colombia Initiative, called “Granos de Esperanza” (grains of hope), a kind of real-time agricultural and economic innovation lab.

Today, 100 local farmers in Nariño, Colombia are learning the latest climate education, soil and fertilizer analysis techniques and coffee cultivation and business practices. They’re applying innovations gained at Hacienda Alsacia, the Starbucks research farm in Costa Rica. And they’re incorporating new technologies like eco-pulpers that use less water in the coffee-production process.

The moment also widened Burns’ perspective on the bean-to-cup journey and drove home the importance and urgency of making sure that Starbucks is committed to doing the work and making the investments to ensure a sustainable future of coffee for all, especially for those who grow it and the land they work on. 

To that end, Starbucks has opened <a href="https://stories.starbucks.com/press/2021/starbucks-opens-farmer-support-center-in-brazil-for-coffee-growing/" target="_blank" rel="noreferrer noopener">10 coffee farmer support centers</a> around the globe, the latest in Brazil; committed to provide 100 million healthy coffee trees to coffee farmers by 2025; provided access to low-interest loans to coffee farmers in regions where traditional banks are not an option; and piloted programs in Guatemala to help coffee-farming families diversify their income streams.

A commitment to take less and give more to the planet

Starbucks has also <a href="https://stories.starbucks.com/stories/2021/starbucks-announces-coffee-specific-environmental-goals/#:~:text=In%202020%20Starbucks%20committed%20to,50%25%2C%20both%20by%202030." target="_blank" rel="noreferrer noopener">set goals</a> to achieve carbon-neutral green coffee and conserve water usage in green coffee processing by 50 percent, both by 2030.

“That is bold,” Burns says. “The effort that needs to happen on methodology and technology and bringing all the pieces together, it’s somewhat uncharted territory. We’re very ambitiously out there, not yet having all the answers, but trying to find the solutions.”

Specifically, Starbucks is focusing on reducing its carbon and water footprints at “the first ten feet” – starting on the farms – and reducing greenhouse gas emissions by equipping farmers with precision agronomy tools, promoting and distributing climate-resistant tree varietals and protecting and restoring at-risk forests in key coffee landscapes.

As part of its water conservation strategy, Starbucks is investing in ecological wet mills that can save up to 80 percent of water in coffee processing. To date, Starbucks has helped install 12,000 such new mills around the world.

“You think about the magnitude of water scarcity around the globe. Are there potential ways to innovate and identify and use equipment that is better for the environment? There are over 200,000 wet mills currently in our supply chain. We’ve only scratched the surface on scaling this technology.

“I am seeing the possibilities, and I get excited about the overall positive impact we can have. I feel the best knowing we’ll never hold this as our own. We’re working with others in the industry, so this work is in service to the entire coffee sector – and hopefully beyond, into the broader agricultural industry – because we’re committed to build on open sources of sharing.”

Burns still has the large handmade red ceramic mug that a fellow partner (employee) gifted her 26 years ago, her first at Starbucks. When it’s cradled in her hands, she feels familiarity and friendship, comfort and warmth. Like so many others who have a coffee ritual, this mug is part of hers.

These days, when she drinks coffee out of this mug, she’s reminded of the need to slow down and savor the moment.

For 50 years, coffee has been the core of Starbucks, and Burns always comes back to that, especially as a highly visible leader during intensely complex times – a climate crisis, crop diseases like coffee rust, a highly charged political landscape, an aging farmer population, supply chain disruptions due to the ongoing COVID-19 crisis, labor and staffing shortages.

“It is important to stay true to the heart and the mission of our company, and the love for coffee, and your experience with it.

“I believe that by honoring our heritage, staying true to where and why we started as a company – strongly rooted in our mission and values, with an aspiration to make sure that in the end, we're giving more than we're taking – then we can really go after the biggest, boldest aspirations.”

That thinking led Starbucks to develop one of the coffee industry’s first ethical sourcing standards, <a href="https://stories.starbucks.com/press/2020/cafe-practices-starbucks-approach-to-ethically-sourcing-coffee/" target="_blank" rel="noreferrer noopener">Coffee and Farmer Equity (C.A.F.E.) Practices</a>, a verification program that allows Starbucks to ensure it gets high-quality, ethically sourced coffee while also gaining insights into the challenges faced by farmers and supply chain operations in the more than 30 different coffee-producing countries around the world – and then to share that knowledge back.

C.A.F.E. Practices measures more than 200 criteria – as scored by an independent third-party auditor – in the categories of economic transparency, environmental leadership, social responsibility and quality. Starbucks pays premiums above commercial market price to help ensure coffee farmer profitability, and also financially rewards supply chains that reach the highest performance levels.

That commitment to stay rooted in Starbucks mission and values continues to drive Burns in her work – especially as a woman leading in the coffee industry – whether it’s planet-first initiatives, farmer support or increasing awareness among customers of the entire coffee-making process.

“You just think about the magnitude,” Burns says. “How many hands actually touch the coffee along the way, how many miles are there from a field to one of our stores? It’s incredible… That has to be integrated into all the ways we work, think and act. We work in support of 400,000 farmers, just like we work in support of 400,000 partners.”

Given that Starbucks buys about 800 million pounds of coffee every year, or about 5 percent of the world’s coffee, Burns says, “the potential to positively impact the lives and livelihoods of farmers and their communities is tremendous.

“People have watched us working hard to do the right things, find solutions and take great care of farmers and their communities, for decades. They grant us an amount of trust and opportunity to help lead the discussion around ensuring a sustainable future of coffee for all. That is a privilege as well as a responsibility, but it's so important that we follow through. “When I think about that challenge, and I look at what is required, and the journey ahead, my sense is, we must. We must be brave, and we must lead, and set out aspirations that are bold to take the path that can create a better future for those that grow coffee and their families, and to ensure that the beauty and art and ritual that's coffee remains in all of our cultures, for decades and decades to come.”

Smiling woman in flowered shirt holding mug that says "Colombia"

As Starbucks turns 50, Michelle Burns, who leads coffee at Starbucks, and her team are working to ensure the best outcomes for coffee farmers and the land it’s grown on.

Working to create a more sustainable future of coffee for all

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Chance has three Grammy Awards, a new concert film, “Magnificent Coloring World”, and is now partnering with Starbucks for the Made Ready campaign, inspired by Starbucks ready to drink coffees.

CHICAGO – It’s almost like his fingers can’t help it. On a recent May afternoon, whenever Chance the Rapper has a pause in his busy schedule, he reaches over to the nearest sample machine and starts tapping out a new beat. The staccato sound soars all the way up to the high ceilings, wraps around the room and flows right through anyone who is nearby.

It’s a hot day, just on the brink of summer, and he’s sitting in the living room of the House of Kicks, the spacious home outside Chicago where he creates music and films many of his Instagram videos and other projects. At 28, he’s already won three Grammys, but he’s still always reaching for whatever is next, whether it’s music, hosting “Saturday Night Live” (twice!), acting in a movie, making his own full-length concert film or inspiring the next generation through his nonprofit SocialWorks.

“I feel like I’ve always been ready for the moment and made for the situations that I’ve been in,” he said. “I think being made ready is an understanding of who you are and knowing that whatever you are going up against that day, you will prevail.”

Being on the precipice of promise and ready to seize opportunities is a theme that comes up often in his work. His song “Blessings,” from the Grammy-winning 2016 mixtape “Coloring Book,” features the lines, “Are you ready for your blessings? Are you ready for your miracle?”

The <a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=JbPb4f_-XyI" target="_blank">newly released trailer</a> for his full-length concert film “Magnificent Coloring World,” which will be in AMC Theaters this summer, begins with the question, “Are you ready?”.

Now, Chance is teaming up with Starbucks for the Made Ready campaign, inspired by Starbucks ready to drink bottled and canned coffees. On June 28, Chance will drop his <a rel="noreferrer noopener" href="http://sbux.co/MadeReady" target="_blank">#MadeReadyDuet TikTok challenge</a>, inviting customers to duet with him and share their “Made Ready moment” – showing how they are ready for whatever is in front of them. Three winners will receive a personalized shout-out from Chance and a bottomless mini-fridge* with a one-year supply of Starbucks bottled and canned coffees. One grand prize winner will also win a live one-on-one video moment with Chance where he’ll hype them up for their next big moment.

“I wanted to partner with Starbucks because I’m made ready, and I’m always proud of what I have going on and what I’m going into,” he said.

Making his own destiny&nbsp;

Chance, who was born Chancelor Johnathan Bennett, grew up listening to Michael Jackson on cassette tapes (in elementary school he won a Michael Jackson dance contest) and the gospel and R&amp;B music his parents played at their house in West Chatham on Chicago’s South Side. <a href="https://www.instagram.com/p/CJMorWngYZe/">An early home movie</a> shows a glimpse of the performer he’d become as he and his little brother Taylor, now also a rapper himself, dance in their pajamas together to the song “White Christmas”.

Their mom, Lisa Bennett, worked for the Illinois Attorney General as the director of outreach. Their dad, Ken Bennett, worked as a state director to Barack Obama when he was a Chicago senator, and also worked for him in the White House as a special assistant during his first term as president. At a White House reception, President Obama told Chance, “You are both fearless and compassionate if you remain this way, there is absolutely nothing you cannot do.”

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