Store openings, within weeks of each other, underscore the company’s commitment to job creation and growth in the Brazil market

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Belo Horizonte – As part of its continued expansion plans in the market, SouthRock – the licensed operator of Starbucks retail stores in Brazil – today announced the opening of eight stores in Minas Gerais. Store locations include Aeroporto Internacional de Belo Horizonte and Boulevard Shopping, opened on November 18 and 27, respectively, and BH Shopping, Minas Shopping, Shopping Cidade BH, two more stores at the airport and Uberlândia Shopping, in Uberlândia, which will all open in the coming weeks.

"It is with great excitement that we announce our arrival in Minas Gerais with eight unique store locations offering high quality arabica coffee from Brazil and around the world. As we celebrate our 15th anniversary in Brazil, we are happy to share our passion for coffee and bring the Starbucks Experience to our customers, while creating job opportunities and using our scale for good in this key coffee producing region in Brazil," said Claudia Malaguerra, managing&nbsp;director of Starbucks in Brazil.

Boasting one of the strongest coffee cultures of all Brazilian states, Minas Gerais was chosen earlier this year as the destination of Starbucks first Farmer Support Center in the country. Located in Varginha, this new Center extends the company’s presence in the region and aims to provide valuable resources to local coffee communities as part of Starbucks commitment to source coffee responsibly, for the betterment of people and the planet.

The new stores will feature a warm and comfortable atmosphere for customers to enjoy handcrafted beverages prepared by passionate baristas. Menu options range from the Starbucks® Brasil Blend – a unique coffee made with 100% Brazilian beans from the regions of Minas Gerais, São Paulo and Bahia – to other locally relevant offerings, such as an exclusive “mineira” recipe of the traditional Pão de Queijo, a bestselling item only offered by Starbucks in Brazil and developed in partnership with Forno de Minas. Customers will also have access to the recently enhanced Starbucks Rewards™ loyalty program, which offers exclusive benefits and rewards for its members.

To ensure a consistent Starbucks Experience, the company is opening a Starbucks Training Center in Minas Gerais, located inside the Confins Airport. At this facility, Starbucks Brazil store baristas can participate in training programs covering barista certifications, customer service practices, operational routines, and courses on the coffee industry, quality, and food safety. Learnings acquired at the Center will also be shared with the teams located at future stores in the state.

With the Minas Gerais store openings, Starbucks Brazil will have 142 stores and around 1,600 partners (employees).

For more information about Starbucks stores in Minas Gerais, visit Starbucks profiles on <a href="https://www.instagram.com/starbucksbrasil/">Instagram</a> and <a href="https://www.linkedin.com/company/starbucks-brasil-com%C3%A3%C2%A9rcio-de-caf%C3%A3%C2%A9s-ltda-/videos/native/urn:li:ugcPost:6846174625131446272/">LinkedIn</a> in Brazil.

Store openings, within weeks of each other, underscore the company’s commitment to job creation and growth in the Brazil market.

Starbucks Expands Coffee Experience to Minas Gerais with Eight New Stores

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The company will collaborate with local coffee producers, suppliers and agencies to create positive impact for farmers

Starbucks Coffee Company today announced the opening of its first Farmer Support Center in Brazil, and tenth globally. Located in Varginha, Minas Gerais state, the new Farmer Support Center extends Starbucks presence in a key coffee producing region and aims to provide valuable resources to local coffee communities as part of the company’s commitment to source coffee responsibly, for the betterment of people and the planet.

As Starbucks continues to work to improve the livelihoods of coffee farmers, the Farmer Support Center will enable Starbucks to work alongside local producers, suppliers and agencies to learn more about the unique environmental and social challenges facing the region, gain greater knowledge of advanced growing techniques, and collaborate on long-term solutions to best support farmers.

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“At Starbucks, coffee is core to who we are and what we do,” said Alfredo Nuno, director Global Farmer Support Centers and Hacienda Alsacia at Starbucks. “The opening of the Starbucks Brazil Farmer Support Center represents an important milestone in Starbucks continued investments in coffee growing communities. As we aspire to ensure a sustainable future of coffee for all, we believe the knowledge we gather through the relationships built by this Farmer Support Center will play a significant role in our efforts to elevate the coffee-growing supply chain in Brazil and around the world.”&nbsp;

To promote transparent, profitable and sustainable coffee growing practices, Starbucks Sustainability Coordinators working at the Farmer Support Center will implement projects, workshops and trainings relevant to the unique needs of the coffee growers, such as safety best-practices and complex labor and environmental regulations. The Farmer Support Center also aims to provide on-the-ground trainings for C.A.F.E. Practices, the company’s ethical sourcing verification program, that measures farms against economic, social and environmental criteria.

“Starbucks physical presence through the new Brazil Farmer Support Center will enable more direct, timely and in the field conversations with the many farmers in our cooperative," said Lucio Dias, Director of Guaxupé Coffee Farmers’ Cooperative. “We are looking forward to strengthening our relationship with Starbucks and working together to advance our mutual goal of producing high-quality coffee that adheres to both C.A.F.E. Practices and local rules and regulations in a sustainable way.”

Building on the proven success of Starbucks nine other Farmer Support Centers located in coffee-producing countries around the world, including a total of five in Latin America, the company leverages its Farmer Support Centers to provide&nbsp;open-source agronomy&nbsp;and&nbsp;trainings on&nbsp;ethical sourcing practices&nbsp;to farmers, regardless of whether or not they sell to Starbucks. Globally, since the opening of Starbucks first Farmer Support Center in 2004 in Costa Rica, the company has trained more than 200,000 farmers through the program.

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About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 33,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://news.starbucks.com">news.starbucks.com</a> or <a href="http://www.starbucks.com/">www.starbucks.com</a>.

Territorial view of coffee farm in Brazil with sun setting behind mountains in distance

Starbucks aims to provide valuable resources to local coffee communities as part of the company’s commitment to source coffee responsibly.

Starbucks Opens Farmer Support Center in Brazil for Coffee Growing

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Starbucks Rewards™ now offers members easier and faster ways to earn Stars and exclusive benefits

São Paulo – Starbucks today announced a newly enhanced Starbucks Rewards™ loyalty program by giving members a faster way to earn Stars toward free items in Brazil. The enhanced program also includes the ability to redeem Stars for more menu items and merchandise, such as beverages, food, and reusable Starbucks mugs and tumblers. Members will continue to earn Stars by using their Starbucks Card in store or through the Starbucks Brasil app. &nbsp;

The Starbucks Rewards™ program also offers an enhanced digital experience with the expansion of Starbucks® Peça Pelo Celular, a mobile order feature available exclusively for members through the Starbucks Brasil app. The feature allows members to place their order at select stores for a preferred pick-up time and pay in advance while earning Stars.&nbsp;

“Since the launch of our initial loyalty program in Brazil in 2014, the enhancement of Starbucks Rewards is the most important transformation of the program in order to offer a unique digital experience to our customers,” said Sandra Collier, Head of Marketing, Loyalty and Categories, Starbucks Brazil. "We have invested not only in the platform technology, but especially in the program structure, with the objective of offering a more intuitive process through features that enhance the Starbucks Experience on our digital platforms", Collier finalized.

Starbucks Rewards members can now earn one (1) Star for every R$ 2.50 spent in purchases in all Starbucks stores in Brazil or the Starbucks Brasil app.

The program has six (6) reward levels, starting with 15 Stars:

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In addition, customers will have access to exclusive benefits:

To redeem Stars, members can visit any Starbucks store, show the barista partner (employee) the Star balance on the Starbucks Brasil app, select the product of their preference according to the level of Rewards and confirm the redemption through the app's code.

Customers can join the Starbucks Rewards™ program through the free Starbucks Brasil app. Download the app (available for Android and iOS systems), register for the program, and activate it with the first purchase.

More about Starbucks® Peça Pelo Celular

At select stores, Starbucks Rewards™ members can place their order for pick-up and pay in advance by using Starbucks® Peça Pelo Celular through the Brasil app.

The service will be available in São Paulo and Brasilia stores.

Enhancing the digital experience

Through SouthRock, the brand's licensed operator in the country, Starbucks remains committed to constantly enhancing the experience of Brazilian customers by offering digital innovations to meet and exceed their preferences. The company created SouthRock Lab, a digital and business solutions specialized team focused on creating powerful initiatives to optimize customers relationship in physical and digital environments, providing the unique Starbucks Experience to customers across all platforms.

Bringing the Starbucks Experience to more customers

Starbucks seeks to grow in a way that is unique to the brand with a focus on enhancing digital innovation and bringing the Starbucks Experience to more Brazilian customers.

In recent years, Starbucks and SouthRock have defined an important growth agenda with focus on expanding into both new and existing markets. As part of this commitment, Starbucks recently announced its arrival in three new markets in Brazil in the second semester of 2021: Porto Alegre (Rio Grande do Sul), Belo Horizonte (Minas Gerais) and Curitiba (Paraná), as well as expanding its presence in the states of São Paulo, Rio de Janeiro, Santa Catarina and Distrito Federal, where Starbucks already welcomes Brazilian customers. Starbucks remains committed to continue sharing its coffee passion in Brazil through initiatives that enhance its customer experience.

Today, there are 129 Starbucks stores, across four cities in Brazil with more than 1,100 partners (employees) who proudly wear the green apron.

Sobre a SouthRock

Operadora licenciada da Starbucks no Brasil, a SouthRock é uma empresa formada por três sócios operadores com larga experiência no segmento de varejo que resolveram se unir para oferecer algo novo para o mercado de foodservice brasileiro. Fundada em 2015, com sede em São Paulo, iniciaram suas operações no ano de 2017, por meio de B.A.R. (Brazil Airport Restaurants), operadora multimarcas de alimentos e bebidas nos aeroportos do Brasil, quando foram inauguradas suas primeiras lojas no Aeroporto Internacional de Guarulhos. Em 2018, a empresa assinou um contrato de licenciamento exclusivo com as marcas Starbucks Brasil e com TGI Fridays que os concedeu o direito de operar essas marcas em todo território nacional (modelo utilizado por essas marcas globalmente).

O processo de expansão da companhia foi ampliado em 2019, quando foram inauguradas as lojas da Starbucks em Santa Catarina, o primeiro mercado fora de São Paulo e Rio de Janeiro. Durante esse mesmo ano, também teve início a SouthRock Lab, braço digital, com o objetivo de desenvolver tecnologias para melhorar as experiências físicas x digitais e as interações entre clientes e marcas.

A SouthRock tem o compromisso de expandir constantemente os negócios de forma a alcançar mais pessoas e mais comunidades com suas marcas, oferecendo ótimos serviços, compartilhando valores e impactando positivamente a sociedade, sempre tendo clientes e funcionários em primeiro lugar ao lado de suas marcas.

The enhanced program also includes the ability to redeem Stars for more menu items and merchandise, such as beverages, food, and reusable Starbucks mugs and tumblers.

Starbucks enhances loyalty program to Starbucks Rewards in Brazil

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