New store format integrates signature Starbucks store environment with Mobile Order &amp; Pay and Starbucks Delivers™ customer experiences &nbsp;

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Beijing, CHINA – Starbucks today opened its first Starbucks Now™ store – an innovative, express retail experience that seamlessly integrates Starbucks physical and digital customer touchpoints. Combining the signature Starbucks café environment with Mobile Order &amp; Pay and Starbucks Delivers™ customer experiences, this streamlined experience allows customers and delivery riders to conveniently get their favorite beverages and food at Starbucks.

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Centered at the heart of Beijing’s financial district, the Starbucks Now store is the company’s first express retail format location offering new levels of convenience and speed to meet the needs of today’s modern urban lifestyle in China.

“The Starbucks Now store is a testament to our unwavering commitment to delivering innovative customer experiences through new retail formats,” said Leo Tsoi, chief operating officer and president, Starbucks China Retail. “This new retail format and design approach provides us with a platform to offer customers a fast and convenient retail experience to suit their on-the-go lifestyle.”

A transformative order and pick-up experience

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Customers entering the store will be greeted by a Starbucks barista at the elevated concierge counter to assist with ordering or order pickup. They can choose from a menu of handcrafted beverage options tailored for the on-the-go customer along with an assortment of popular food items. Limited seating is available for customers who choose to stay and relax with their favorite food and beverages in the store.

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For delivery riders, a dedicated area for Starbucks Delivers orders enables quick and easy pickup supported by baristas offering the unparalleled best-in-class Starbucks Experience. Fulfilled Starbucks Now and Starbucks Delivers online orders will be placed in a safe and secure in-wall system with a designated pickup portal associated with each order.

The store will also have the ability to serve as a centralized dispatch center for delivery orders within a certain radius so Starbucks baristas at neighboring cafés can focus on delivering exceptional service to in-store customers at those locations. During peak times, Starbucks Delivers beverage orders will be handcrafted by baristas from a central kitchen that is part of the Starbucks Now store. &nbsp;

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As a coffee leader deeply rooted in China, for China, Starbucks has continued to build its digital capabilities and offerings to exceed the expectations of its Chinese customers. In May, Starbucks China introduced the company’s mobile order and pay experience, Starbucks Now, across 300 retail stores in Beijing and Shanghai. Since its introduction the program has expanded to Hangzhou and Nanjing and is now offered in over 1,300 stores across four cities.

Today’s launch of the first Starbucks Now store marks the latest milestone in the company’s continued efforts to bring its digital experiences for customers in China through unique and convenient store formats. The company plans to open new Starbucks Now stores across high-traffic areas including business and transportation hubs as well as to new cities in China.

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Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience please visit us in our stores, online at&nbsp;<a href="http://www.starbucks.com">Starbucks.com</a> and through <a href="http://stories.starbucks.com/">Starbucks Stories</a>.

Starbucks Unveils Express Retail Store Experience in Beijing — Starbucks Now - Starbucks Stories

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Starbucks Unveils Express Retail Store Experience in Beijing — Starbucks Now

In Beijing, Starbucks opened its first Starbucks Now™ store – an innovative, express retail experience that combines the café environment with Mobile Order & Pay and Starbucks Delivers™ to allow customers and delivery riders to conveniently get their favorite beverages and food.

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Starbucks Unveils Express Retail Store Experience in Beijing — Starbucks Now™

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An exclusive feature for Starbucks Rewards members through the Starbucks China app

Launch reinforces Company’s commitment to delivering transformative retail experiences

Today, Starbucks began to roll out the company’s Mobile Order &amp; Pay experience, Starbucks Now, to 300 select stores in Beijing and Shanghai and plans to introduce this feature across China over the next year.

Starbucks Now allows customers to place an order in advance of their visit and pick up their beverage and food at a Starbucks® store. The new feature is exclusively available to Starbucks Rewards® loyalty program members through the Starbucks China mobile app. This feature is testament to Starbucks commitment to driving meaningful innovation that brings high-quality coffee to customers, while using digital technology to address their needs for convenience and speed.

“Starbucks Now represents a significant opportunity for Starbucks China to drive new innovative customer experiences,” said Belinda Wong, ceo, Starbucks China. “This builds on the latest of several digital initiatives in China, including Starbucks Delivers and locally relevant gifting and e-commerce experiences. We are excited to offer this special Mobile Order &amp; Pay service exclusively to our Starbucks Rewards members to provide convenience and speed to suit their on-the-go lifestyle and seamlessly integrate Starbucks into their daily lives.”

The rollout of Starbucks Now builds on the digital capabilities and infrastructure of the recently introduced Starbucks Delivers™ program in 2018. Starbucks Now will provide customers in China a unique and convenient way to order, pay and pick up their favorite Starbucks beverage and food item without the wait.

Additional Convenience for Starbucks Customers

Innovating at the accelerated pace of modern urban life in China, Starbucks Now allows customers to choose a store location based on the GPS functionality of their mobile device to browse, customize a beverage, select a food offering, view order time, and pay — wherever they may be. Following confirmation of the order, baristas handcraft each beverage and have the order ready to hand to the customer when they arrive at the store. The simple convenience of mobile ordering means customers bypass the line.

In addition, Starbucks Rewards members also get Stars using Starbucks Now on all purchases, earning Stars 25% faster than if paying with a Starbucks stored value card, and reap rewards including free beverage and food and personalized offers through the mobile order feature.

An Uplifting Personalized Order and Pick-Up Experience

Starbucks Now is curated to enable customization in an entirely enhanced mobile order experience. Through the feature, customers can modify the beverage size, select the number of espresso shots and select their dairy preference. In a first-ever mobile order feature for Starbucks, beverage options have been expanded to include: type of espresso shot, amount of whip cream and room for milk.&nbsp;

For beverages with strict temperature requirements for quality, such as Nitro Cold Brew, Cold Foam Cold Brew and Coffee plus Ice Cream, Starbucks baristas will handcraft beverages upon arrival. 

Building on the Company’s mission to inspire and nurture the human spirit, Starbucks has created a unique and personalized pick-up experience for orders placed using Starbucks Now. Mobile order customers will receive a secret code with an uplifting message to brighten their day. When the customer arrives at the store to pick up their purchase, they can share the secret code with the barista to pick up the order.

To register for the Starbucks Rewards program in China, customers can download the Starbucks® China mobile app and register to become a member.

Digital Innovations Transforming Retail

Personalized, digital relationships with customers are important to the holistic Starbucks Experience in and outside of the retail stores and Starbucks China continues to be committed to creating deep customer relationships through innovating in digital capabilities and enhancing its unique coffeehouse experience.

Over the past 20 years, Starbucks has built a diverse portfolio of innovative digital offerings and capabilities in China. With the introduction of Starbucks Now, the company will further enhance the Third Place experience, deepen customer connections and strengthen customer loyalty for the long term.

Starbucks Now, Mobile Order & Pay App Technology Rolls Out in 300 Stores in Beijing and Shanghai - Starbucks Stories

Starbucks Now, Mobile Order &#038; Pay App Technology Rolls Out in 300 Stores in Beijing and Shanghai

Starbucks Now, allows customers to place order in advance of their visit and pick up their beverage and food at a Starbucks store.

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Starbucks Now, Mobile Order & Pay App Technology Rolls Out in Beijing and Shanghai

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Starbucks Now, Mobile Order & Pay App Technology Rolls Out in 300 Stores in Beijing and Shanghai

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