Our&nbsp;customers&nbsp;have long thought of Starbucks as their&nbsp;<em>third place</em>&nbsp;— the place between home and work where they can find comfort,&nbsp;familiarity and sip their favorite handcrafted beverage. &nbsp;And we know there are often times when customers are looking for speed and convenience on-the-go,&nbsp;particularly in high-traffic locations like airports. &nbsp;

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We recognize the importance of bringing the elevated Starbucks Experience to our customers as they move throughout their day.

In airport locations,&nbsp;we&nbsp;specifically&nbsp;look to licensed business partners that bring the knowledge and&nbsp;capabilities to reach more&nbsp;air&nbsp;travelers. Through this model, we have successfully established and delivered the Starbucks Experience&nbsp;in&nbsp;airports across the&nbsp;U.S.&nbsp;for nearly 30 years.&nbsp;

With&nbsp;our customers&nbsp;in mind, we are expanding our&nbsp;airport&nbsp;licensed&nbsp;business&nbsp;model, adding&nbsp;Paradies Lagardère&nbsp;and&nbsp;OTG, along with HMS Host,&nbsp;as&nbsp;operators&nbsp;of our&nbsp;airport&nbsp;locations&nbsp;across&nbsp;the&nbsp;U.S. We expect to work with&nbsp;other&nbsp;likeminded operators in this growing industry over time to meet increasing customer demand.

Through these partnerships, we will grow our footprint in more U.S. airports and terminals, reaching&nbsp;more customers and laying the groundwork for future innovation. 

This includes&nbsp;new store&nbsp;concepts&nbsp;– imagine a “pop up” Starbucks, with digital capabilities&nbsp;outside your gate&nbsp;at the airport, ready to deliver your favorite beverage –&nbsp;in whichever stage of your&nbsp;journey.

This is an exciting time for Starbucks. We look forward to building upon these partnerships&nbsp;as we&nbsp;work to&nbsp;elevate and innovate the third-place experience&nbsp;to&nbsp;better serve our customers.

Elevating the Starbucks Experience for U.S. Air Travelers - Starbucks Stories

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Starbucks Corporation

Elevating the Starbucks Experience for U.S. Air Travelers

With our customers in mind, we are expanding our airport licensed business model, adding Paradies Lagardère and OTG, along with HMS Host, as operators of our airport locations across the U.S.

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https://stories.starbucks.com/press/2020/elevating-the-starbucks-experience-for-us-air-travelers/

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