The iconic Pumpkin Spice Latte (PSL) <a href="https://stories.starbucks.com/stories/2023/psl-turns-20-the-story-behind-starbucks-pumpkin-spice-latte/">turns 20 this year</a>! Since its first debut in stores on October 10, 2003, the beloved beverage has sparked a love for all things fall and pumpkin spice. Over the last two decades, PSL has become a cultural phenomenon, so much so that Merriam-Webster officially added pumpkin spice to the dictionary last year. Here are all the ways Starbucks customers can celebrate the milestone birthday.&nbsp;

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KidSuper + Starbucks Team PSL Limited-Edition Varsity Jacket&nbsp;

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To kick off the birthday festivities, Starbucks has teamed up with KidSuper Studios to drop a <a href="https://stories.starbucks.com/stories/2023/starbucks-and-kidsuper-create-limited-edition-varsity-jacket-for-psls-20th-birthday/">limited-edition Team PSL Varsity Jacket</a>. Colm Dillane, founder of KidSuper Studios, has woven in customer love for PSL throughout the jacket with his signature handwritten artwork and bright, bold designs. The jacket is a true celebration of PSL fandom, featuring top expressions of fan love, and will be available to pre-order at <a href="http://www.KidSuper.com/TeamPSL">KidSuper.com/TeamPSL</a> beginning at 8 a.m. PT/11 a.m. ET on Tuesday, October 10, while supplies last.

HBD PSL Temporary Tattoos&nbsp;&nbsp;

On October 10, customers who purchase a Pumpkin Spice Latte (hot, iced or blended) at Starbucks stores, including Starbucks Reserve locations, in the U.S. and Canada will receive a sheet of temporary tattoos as a gift with purchase, while supplies last.&nbsp;

Musical Throwback to 2003 &nbsp;

Starbucks stores will play a curated playlist of 2003’s most popular hits, transporting customers to the year PSL was introduced. Customers celebrating on the go can throw it back to 2003 by listening to the 2003 <a href="https://open.spotify.com/playlist/4h98HoDUNeTLIRoKbPMBIR?si=9c9e0faf77f6430a&amp;nd=1">playlist</a> available on Starbucks Spotify profile.&nbsp;

Starbucks Odyssey PSL Celebration&nbsp;

From October 10-31, members of the <a href="https://stories.starbucks.com/stories/2022/the-starbucks-odyssey-begins/" target="_blank" rel="noreferrer noopener">Starbucks Odyssey</a> community who own at least one Stamp are invited to attend the PSL Celebration, Starbucks first-ever party in the virtual world. Powered by Katmai, the PSL Celebration allows members to explore a 3-D “fallified village,” play games and interact with other Starbucks Odyssey members. Attending the PSL Celebration also helps to unlock the “20 Years of PSL” Journey Stamp available to Odyssey members beginning October 10. For Odyssey members who purchased one of the four PSL Stamps from the open edition collection that launched on October 5, the design of the Stamps — Steamed, Whipped, Iced and Spiced – will be revealed on October 10. To sign up for the Starbucks Odyssey waitlist, please visit <a href="https://waitlist.starbucks.com/#/landing" target="_blank" rel="noreferrer noopener">waitlist.starbucks.com</a>.&nbsp;

Customers can also surprise fellow pumpkin spice lovers with a Starbucks eGift featuring a brand-new PSL birthday design, available through November 1 on <a href="https://www.starbucks.com/gift" target="_blank" rel="noreferrer noopener">Starbucks.com</a> and the <a href="https://www.starbucks.com/rewards/mobile-apps" target="_blank" rel="noreferrer noopener">Starbucks app</a>. Choose any dollar value you want to give, add a personal message, enter an email address, and hit send.&nbsp;&nbsp;

Listen to PSL’s Origin Story&nbsp;

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It’s hard to believe that before the PSL was introduced in 2003, the only place to find pumpkin spice was in the grocery aisle. Learn about PSL’s surprising journey from the Liquid Lab (beverage development lab at Starbucks headquarters) to a global phenomenon with this special pumpkin-themed podcast from Starbucks. You’ll hear from PSL’s creator Peter Dukes, travel to a farm where they grow pumpkins destined for PSLs and learn what PSL means to some of fall’s biggest fans.&nbsp;

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Since its first debut in stores on October 10, 2003, the beloved beverage has sparked a love for all things fall and pumpkin spice.

Starbucks Celebrates PSL’s 20th Birthday on Oct. 10

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Stories to inspire and nurture the human spirit

Starbucks Stories

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Starbucks Corporation

https://stories.starbucks.com/stories/2023/starbucks-celebrates-psl-20th-birthday-on-oct-10/

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Since the beginning, Starbucks has been about more than coffee. We are a people company first, driven by our belief in the limitless power of human connection. We’re excited about how this impact is showing up around the world – through initiatives led by The Starbucks Foundation and our investments in international markets.&nbsp;

By 2030, we plan on building a $30 million Global Community Impact Grants portfolio. We’ve invited our global licensee partners to nominate local nonprofit organizations who work in areas like youth workforce development, hunger relief and other social services. Since the program launched in March 2022, The Starbucks Foundation and licensee partners have awarded more than $7 million in grants to more than 120 nonprofit organizations across more than 50 markets.

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We have other goals: to empower and uplift 1 million women and girls in coffee-, tea- and cocoa-growing communities around the world. And to that end, we’ve launched a coffee grown by a women-run coffee cooperative to celebrate our 20th anniversary in Peru, given a grant to a farmer in Costa Rica so she can supplement her family’s diet with chickens and eggs, and worked with longtime nonprofit partner Mercy Corps to help a family in Rwanda buy a cow.&nbsp;&nbsp;

Our <a href="https://stories.starbucks.com/press/2023/starbucks-china-coffee-innovation-park/" target="_blank" rel="noreferrer noopener">China Coffee Innovation Park</a>, which opened last week, demonstrates what we can truly be as a global company – embracing sustainability and supporting the vertical integration of coffee from bean-to-cup at scale, in a single market.&nbsp;

Our partners know their communities best. They’ve helped us develop drinks unique for local markets, and create meaningful store experiences like <a href="https://stories.starbucks.com/stories/2023/sneha-manager-one-of-15-all-women-stores-india/" target="_blank" rel="noreferrer noopener">an all-women’s store in India</a>, three <a href="https://stories.starbucks.com/asia/stories/2023/starbucks-malaysia-launches-first-signing-store-in-borneo-and-the-third-in-malaysia/" target="_blank" rel="noreferrer noopener">Signing Stores in Malaysia</a> for people who are Deaf and hard of hearing, and six <a href="https://stories.starbucks.com/asia/stories/2022/starbucks-opens-fifth-community-store-kyungdong-1960-to-support-the-local-community/" target="_blank" rel="noreferrer noopener">Community Stores in Korea</a>.

This Global Coffee Week, we’re proud to work alongside our partners and our global licensees to deepen our collective impact and <a href="https://stories.starbucks.com/people-in-coffee/what-we-stand-for/investing/" target="_blank" rel="noreferrer noopener">invest in meaningful ways</a> that will help people and communities thrive.

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Watch <a href="https://stories.starbucks.com/stories/global-coffee-week/">this blog </a>each day throughout Starbucks Global Coffee Week for updates, stories and highlights.

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This Global Coffee Week, we’re proud to work alongside our partners and our global licensees to deepen our collective impact.

Day 7: Investing in Our Global Communities  - Starbucks Stories

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Day 7: Investing in Our Global Communities 

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At the heart of Starbucks is a passion for coffee and a drive to reimagine the coffee experience – for our partners, our customers and the environment. For us, the Clover Vertica™ brewer represents the pinnacle of that pursuit, combining advanced engineering and accessible, sustainable industrial design with the craft of coffee brewing and customer service.&nbsp;&nbsp;

The award-winning Clover Vertica will also help us keep our promise to <a href="https://stories.starbucks.com/people-in-coffee/2023/working-to-create-a-more-sustainable-future-of-coffee-for-all/" target="_blank" rel="noreferrer noopener">cut water, waste and carbon by 50 percent by 2030</a>, by eliminating paper filters and moving from batch brewing large urns of coffee to brewing a single cup on demand. In fact, it’s the fastest bean-to-cup experience in the industry.&nbsp;&nbsp;&nbsp;

This Global Coffee Week, <a href="https://stories.starbucks.com/people-in-coffee/2023/behind-the-scenes-at-starbucks-innovating-clover-vertica/" target="_blank" rel="noreferrer noopener">meet Joe</a>, one of the engineers who helped design the Clover Vertica, who embodies our spirit of innovation. To learn more about how Starbucks is innovating for the future – new drinks, advancements in technology like our portable cold-foam blenders and sustainability initiatives like reusable cups – <a href="https://stories.starbucks.com/people-in-coffee/what-we-stand-for/innovation/" target="_blank" rel="noreferrer noopener">go here</a>.

Day 6: Innovating for the Future  - Starbucks Stories

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At the heart of Starbucks is a passion for coffee and a drive to reimagine the coffee experience – for our partners, our customers and the environment. For us, the Clover Vertica™ brewer represents the pinnacle of that pursuit, combining advanced engineering and accessible, sustainable industrial design with the craft of coffee brewing and customer […]

https://stories.starbucks.com/stories/2023/day-six-innovating-for-the-future/

Day 6: Innovating for the Future 

We’re proud to invest in our partners in meaningful ways and provide them opportunities to grow personally and professionally. One big recent investment is the return of our Coffee Master program, for retail partners in North America.&nbsp;&nbsp;

In the last year, more than 10,000 partners have earned <a href="https://stories.starbucks.com/stories/2022/the-coveted-starbucks-coffee-master-black-aprons-return/" target="_blank" rel="noreferrer noopener">their coveted Black Aprons</a>, which signifies their deep passion and knowledge for coffee, and their completion of the Starbucks Coffee Academy course. All global coffee masters are eligible to apply for <a href="https://coffeeexperiences.starbucks.com/" target="_blank" rel="noreferrer noopener">Origin Experience trips</a> – which this year took place in <a href="https://stories.starbucks.com/people-in-coffee/2023/photo-essay-partners-visit-costa-rica-for-the-2023-origin-experience/" target="_blank" rel="noreferrer noopener">Costa Rica</a>, <a href="https://stories.starbucks.com/people-in-coffee/2023/photo-essay-partners-visit-rwanda-for-the-2023-origin-experience/" target="_blank" rel="noreferrer noopener">Rwanda</a> and <a href="https://stories.starbucks.com/people-in-coffee/2023/it-means-commitment-partners-reflect-on-visiting-indonesia-for-the-2023-origin-experience/" target="_blank" rel="noreferrer noopener">Indonesia</a> – where they can fully immerse in the story of coffee “at the first 10 feet” on the farms.&nbsp;&nbsp;

During Global Coffee Week, we’re proud to feature Coffee Masters like <a href="https://stories.starbucks.com/people-in-coffee/2023/coffee-is-its-own-language-says-jeongyoung-a-coffee-master-and-store-manager-in-virginia/" target="_blank" rel="noreferrer noopener">Jeongyoung</a> and <a href="https://stories.starbucks.com/people-in-coffee/2023/karima-a-coffee-master-and-store-manager-in-canada-on-the-responsibility-of-wearing-the-black-apron/" target="_blank" rel="noreferrer noopener">Karima</a>, store managers who bring coffee to life, and to also offer our <a href="https://starbucksglobalacademy.com/coffee-academy/" target="_blank" rel="noreferrer noopener">Coffee Academy courses</a>, for free, to customers. To read more about how our partners celebrate and embody coffee passion, <a href="https://stories.starbucks.com/people-in-coffee/what-we-stand-for/coffee-passion/" target="_blank" rel="noreferrer noopener">go here</a>.

Day 5: Celebrating Coffee Passion  - Starbucks Stories

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We’re proud to invest in our partners in meaningful ways and provide them opportunities to grow personally and professionally. One big recent investment is the return of our Coffee Master program, for retail partners in North America.&nbsp;&nbsp; In the last year, more than 10,000 partners have earned their coveted Black Aprons, which signifies their deep […]

https://stories.starbucks.com/stories/2023/day-five-celebrating-coffee-passion/

Day 5: Celebrating Coffee Passion 

Last spring, Sergio Alvarez had an opportunity to hear about Italian coffee culture from the partners (employees) at the Starbuck Reserve Milan Roastery: the community that comes together around coffee, the beauty of a single espresso shot, the traditions around coffee.&nbsp;&nbsp;&nbsp;

“We were inspired, and it ignited the idea of creating a special coffee that pays homage to our partners and the Roastery they call home,” says Sergio, a coffee product developer and 14-year Starbucks partner.&nbsp;&nbsp;

That discussion sparked a year-and-a-half product development cycle that’s resulted in six new Starbucks Roastery-inspired Microblends: small-lot, high-quality coffees unique to each of the six global Starbucks Reserve Roasteries – in Chicago, Milan, New York City, Seattle, Shanghai and Tokyo. Each coffee is blended and roasted onsite, and available in its namesake city only.&nbsp;&nbsp;

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This <a href="https://stories.starbucks.com/stories/global-coffee-week">Global Coffee Week</a>, Starbucks is proud to celebrate the innovation, craft and people behind this fall’s Microblends launch. These unique coffees are an evolution of Roastery blends first created in 2014.&nbsp;

These new blends reflect the spirit of the cities they’re created in. The New York blend highlights big, global flavors that can be used for mixology, while the Chicago blend invokes a sense of home and invitation. Cherry blossoms, mandarin oranges and golden sesame inspired the Tokyo blend. Coffees from Starbucks heritage were used in the Seattle blend. And the Shanghai blend features taste profiles influenced by local fruits and flowers. 

Leslie, a 32-year Starbucks partner and coffee product developer, says she and Sergio mixed and matched coffee from 16 different origins throughout the world, through wet and dry blending, and experimented with different percentages and roasts, to make something that would resonate with what they heard and felt during the listening sessions. More than 50 partners representing all six roasteries participated in the conversations.&nbsp;&nbsp;&nbsp;

The resulting blends are meant to be a source of pride for partners, and designed to be tried in myriad ways: espresso, cold brew, siphon, pour-overs, in cocktails and more.&nbsp;&nbsp;

“The Starbucks Reserve Microblends are a perfect representation of the art and craft of coffee,” Leslie says. “By co-creating these blends with our Roastery partners who roast, craft and brew Starbucks Reserve coffee for our customers around the world, we are showcasing their love of coffee craft and translating it into something we all can be proud of.”

New global microblends reflect the unique spirit of six Starbucks Reserve Roasteries - Starbucks Stories

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New global microblends reflect the unique spirit of six Starbucks Reserve Roasteries

This Global Coffee Week, Starbucks is proud to celebrate the innovation, craft and people behind this fall’s Microblends launch.

New Global Microblends reflect the unique spirit of six Starbucks Reserve Roasteries

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At Starbucks, we’re in the people business first. We’d like you to <a href="https://www.self.com/video/watch/kindness-a-universal-language" target="_blank" rel="noreferrer noopener">meet Kelsie</a>, a barista in Seattle, who learned tactile sign language so she could communicate with Robert, a Deafblind customer. She’s able to have conversations and take his order. It’s an example of the caring, compassionate and personalized service that comes to life every day at Starbucks stores around the world.&nbsp;&nbsp;

This is Starbucks. This is uplifting the everyday. This is meeting customers where they are – whether it’s special moments like Kelsie and Robert, conversations at the drive-thru, customizing drinks, or rolling out new digital and brand experiences.&nbsp;&nbsp;

This Global Coffee Week, let’s celebrate the connection that happens with every cup.

Day 4: Meeting Customers Where They Are - Starbucks Stories

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At Starbucks, we’re in the people business first.

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Day 4: Meeting Customers Where They Are

This year, we unveiled <a href="https://stories.starbucks.com/stories/2023/a-new-mission-for-starbucks/" target="_blank" rel="noreferrer noopener">a new mission statement</a> at Starbucks, one that adapts to the changing needs of our partners, our business and the world around us. It reads, “With every cup, with every conversation, with every community – we nurture the limitless possibilities of human connection.” This new mission recognizes that connection is a fundamental human need, one we’re uniquely positioned to help meet with a global community of hundreds of thousands of farmers and store and support partners.&nbsp;&nbsp;

At Starbucks, we believe we’re stitched together by a green thread. One example is our <a href="https://traceability.starbucks.com/" target="_blank" rel="noreferrer noopener">Digital Traceability Tool</a>, which can connect a barista in Seattle with <a href="https://stories.starbucks.com/people-in-coffee/2023/digital-traceability-tool-connects-baristas-in-stores-all-the-way-back-to-the-farmers-like-virginie-from-rwanda/" target="_blank" rel="noreferrer noopener">Virginie</a>, a farmer in Rwanda – through our newest whole-bean core coffee offering, Green Apron Blend.&nbsp;&nbsp;

During Global Coffee Week, we hope you’re inspired by the everyday ritual of coffee, and the limitless possibilities of human connection.

Day 3: Making Human Connections  - Starbucks Stories

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Day 3: Making Human Connections 

This Global Coffee Week, we’re highlighting the ways we’re fighting for the future of coffee, from the work of our agronomists at Hacienda Alsacia and our 10 <a href="https://stories.starbucks.com/press/2018/starbucks-farmer-support-centers/" target="_blank" rel="noreferrer noopener">Farmer Support Centers around the world,</a> to our ambitious <a href="https://stories.starbucks.com/stories/2020/starbucks-solidifies-pathway-to-a-planet-positive-future/" target="_blank" rel="noreferrer noopener">sustainability goals</a> – to give back to the planet more than we take.&nbsp;

Coffee is at the core of Starbucks. So we’ve committed to ensuring a sustainable future of coffee for all. It’s that thinking that led us to develop, in 2004, one of the coffee industry’s first ethical sourcing standards – <a href="https://stories.starbucks.com/press/2020/cafe-practices-starbucks-approach-to-ethically-sourcing-coffee/" target="_blank" rel="noreferrer noopener">Coffee and Farmer Equity Practices</a>. And it’s why, 10 years ago, we bought and renovated <a href="https://stories.starbucks.com/stories/2023/ten-years-of-impact-at-hacienda-alsacia/" target="_blank" rel="noreferrer noopener">Hacienda Alsacia in Costa Rica</a>, our one and only farm that’s become our global research, development and innovation hub.

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There, led by research and development agronomists like <a href="https://stories.starbucks.com/people-in-coffee/2023/the-next-generation-of-coffee/" target="_blank" rel="noreferrer noopener">Carlos Mario</a> and <a href="https://stories.starbucks.com/people-in-coffee/2023/sara-research-and-development-agronomist-is-fighting-for-the-future-of-coffee" target="_blank" rel="noreferrer noopener">Sara</a>, we’ve developed six climate-resistant coffee varietals that have a combination of good yield and great taste. We offer them for free to farmers around the world through our open-source agronomy initiative, whether they sell to Starbucks or not. To read more about our sustainability initiatives, <a href="https://stories.starbucks.com/people-in-coffee/what-we-stand-for/sustainable-supply/" target="_blank" rel="noreferrer noopener">go here</a>.&nbsp;&nbsp;&nbsp;

Day 2: Ensuring a Sustainable, Resilient Supply  - Starbucks Stories

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Day 2: Ensuring a Sustainable, Resilient Supply 

This Global Coffee Week, we’re highlighting the ways we’re fighting for the future of coffee, from the work of our agronomists at Hacienda Alsacia and our 10 Farmer Support Centers around the world, to our ambitious sustainability goals – to give back to the planet more than we take. 

https://stories.starbucks.com/stories/2023/day-two-ensuring-a-sustainable-resilient-supply/

This week marks the first Starbucks Global Coffee Week, where we’re celebrating our commitment to ensuring the future of coffee for all. We’re also celebrating the incredible people behind your cup of coffee. 

We’ll learn how agronomists on our farm in Costa Rica, like Carlos Mario Rodriguez and <a href="https://stories.starbucks.com/people-in-coffee/2023/sara-research-and-development-agronomist-is-fighting-for-the-future-of-coffee/" target="_blank" rel="noreferrer noopener">Sara Bogantes</a>, are developing new strains of coffee trees that will stand up to climate change. We’ll go to the cupping room with Leslie and Sergio, the tasters who sample every single batch of coffee that Starbucks sells. And we’ll meet baristas, like <a href="https://www.instagram.com/p/CmhDEHir4w3/" target="_blank" rel="noreferrer noopener">Kelsie who learned American Sign Language</a> to better support Robert, a Deafblind customer at her store.

To&nbsp;read more, and to find out how your cup of coffee is helping create a better future for people and the planet, go&nbsp;<a href="https://stories.starbucks.com/stories/2023/starbucks-global-coffee-week-celebrates-the-people-behind-your-cup/">here.</a>

Watch&nbsp;<a href="https://stories.starbucks.com/stories/global-coffee-week/">this blog&nbsp;</a>each day throughout Starbucks Global Coffee Week for updates, stories and highlights.

Day 1: Celebrating the people behind your cup - Starbucks Stories

Day 1: Celebrating the people behind your cup

This week marks the first Starbucks Global Coffee Week, where we’re celebrating our commitment to ensuring the future of coffee for all. We’re also celebrating the incredible people behind your cup of coffee.  We’ll learn how agronomists on our farm in Costa Rica, like Carlos Mario Rodriguez and Sara Bogantes, are developing new strains of coffee trees […]

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https://stories.starbucks.com/stories/2023/day-one-celebrating-the-people-behind-your-cup/

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From coffee farmers to roasters, buyers, baristas and so many more, Starbucks Global Coffee Week celebrates the people and communities that make each cup possible. Throughout this week, we will share how our vision for a limitless future of coffee comes to life, as well as telling stories about the innovations, milestones and people behind your coffee.

During our first-ever Starbucks Global Coffee Week, we are celebrating the power of community to create a limitless future of coffee.

We hear from coffee farmers like <a href="https://www.instagram.com/p/Cv-DWctydnX/?img_index=1" target="_blank" rel="noreferrer noopener">Josee and Leonidas in Rwanda</a>, who were able to sell enough coffee to fulfill their dream of sending their children to college. We learn how agronomists on our farm in Costa Rica, like Carlos Mario Rodriguez and <a href="https://stories.starbucks.com/people-in-coffee/2023/sara-research-and-development-agronomist-is-fighting-for-the-future-of-coffee/" target="_blank" rel="noreferrer noopener">Sara Bogantes</a>, are developing new strains of coffee trees that will stand up to climate change. We learn about the art and science of roasting coffee from <a href="https://stories.starbucks.com/people-in-coffee/2023/bonnie-from-shanghai-went-from-roasting-beans-at-home-to-becoming-the-first-female-master-roaster-at-starbucks/">Bonnie Li</a>, who became the first woman at Starbucks to hold the title of master coffee roaster. We go to the cupping room with Leslie and Sergio, the tasters who sample every single batch of coffee that Starbucks sells. And we meet baristas, like <a href="https://www.instagram.com/p/CmhDEHir4w3/" target="_blank" rel="noreferrer noopener">Kelsie who learned American Sign Language</a> to better support Robert, a Deafblind customer at her store.&nbsp;

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Each day this week, we’ll highlight a different theme, each one essential in coffee’s journey from bean to cup, including:

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‘Brewing innovation, nurturing human connection’

Starbucks is living out our mission and values and staying relevant, more than 50 years since our inception. 

Watch the full documentary, from CBS News’ Innovators and Disruptors series.

Starbucks Global Coffee Week celebrates the people behind your cup - Starbucks Stories

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Starbucks Global Coffee Week celebrates the people behind your cup

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In the <a href="https://stories.starbucks.com/stories/2023/psl-turns-20-the-story-behind-starbucks-pumpkin-spice-latte/" target="_blank" rel="noreferrer noopener">20 years since Starbucks® Pumpkin Spice Latte (PSL) first launched</a> in the United States and Canada, PSL has made its way into the hearts of customers around the world. PSL is now available around the world, and while the flavor combination of pumpkin, cinnamon, nutmeg and clove might not have been popular in many parts of the world before PSL, it has since become a beloved beverage that customers look forward to each year.&nbsp;

In 1996 Japan was the first market Starbucks opened in outside North America – and it was also the first outside the United States and Canada to add PSL to the menu in 2006. Although the beverage took a hiatus after the first year, PSL has become a fall staple in Japan since its return in 2021, where customers enjoy pairing the beverage with a Pumpkin Scone.&nbsp;

Europe, Middle East &amp; Africa&nbsp;

Since first arriving to this region in 2012, the PSL remains one of the most beloved Starbucks beverages in markets throughout Europe, the Middle East and Africa. A Starbucks barista in Poland said, “Customers and partners can't wait for PSL to return each year. As early as July, customers begin asking when PSL will be back.”&nbsp;

This year, Starbucks stores in the Middle East and North Africa will also welcome the Pumpkin Cream Doubleshot™ Iced Shaken Espresso to the fall menu, featuring pumpkin spice syrup, cream and espresso shots shaken with ice, before being finished with silky pumpkin cream flavor cold foam and pumpkin drizzle.&nbsp;&nbsp;

In Starbucks Asia Pacific, PSL is available in 12 of 15 markets, including Philippines, Indonesia, and India.&nbsp; In addition to Pumpkin Spice Latte, Pumpkin Spice Frappuccino® blended beverage, and Pumpkin Cream Cold Brew the Asia Pacific region is also offering the delicious Salted Caramel Oatmilk Iced Shaken Espresso.&nbsp;

Latin America &amp; the Caribbean&nbsp;

Pumpkin Spice Latte first arrived in Latin America and the Caribbean in 2011. And while PSL is thought of as a traditional fall flavor, it has become a <a href="https://historias.starbucks.com/en-es/press/2023/spring-beverages-coffee-and-merchandise-2/" target="_blank" rel="noreferrer noopener">springtime favorite</a> in the Southern Hemisphere in markets like Brazil, <a href="https://historias.starbucks.com/en-es/press/2023/starbucks-celebrates-20-years-of-the-iconic-pumpkin-spice-latte-with-its-return-to-brazil-this-spring/" target="_blank" rel="noreferrer noopener">which has offered PSL since 2019</a>. In Mexico, where they are celebrating their 10th anniversary of PSL, they like to pair any hot, iced, or blended PSL with Pumpkin Cake.&nbsp;&nbsp;

“Customers and partners wait all year long for PSL. It marks the start of a new season for everyone, a time of outdoors and friends. People enjoy different flavors and switch their everyday drink for a PSL,” said Starbucks partner Maria from Mexico.&nbsp;

Starbucks Pumpkin Spice Latte around the world

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As a child living in Florida, Manuela Guillén would often lie in the prairie grass and watch the clouds high above. In her mind, she’d imagine them transforming into wondrous shapes. Those daydreams became the inspiration for her first series of paintings, and the beginning of her artistic career. In college, she began to tell the story of her parents’ journey to the United States from Cuba and El Salvador through her art. &nbsp;

“I know the story of these places, and they became my stories,” she said. “It’s a feeling of nostalgia, but also of longing.”&nbsp;&nbsp;

Now an artist, muralist, painter, illustrator and educator in Philadelphia, Guillén has collaborated with Starbucks for a new merchandise collection that honors Latin American culture, available in participating U.S. Starbucks stores this fall. Her designs are the latest of the <a href="https://stories.starbucks.com/stories/2023/new-line-of-starbucks-merchandise-celebrates-unique-stories-of-artists-around-the-world/" target="_blank" rel="noreferrer noopener">Starbucks Artist Collaboration Series</a>, which celebrates the unique stories of artists from all over the world. &nbsp;

“I think community comes first for me,” Guillén said. “When I want to put my art in the world, I try to put everyone in my mind. My art is connecting with people and the earth.”&nbsp;

‘Manuela Dream’ Stainless Steel Tumbler

The stainless steel tumbler, “Manuela Dream,” is a fanciful self-portrait in profile, her long hair adorned with colorful nature-inspired motifs against a white canvas.&nbsp;

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‘Buenas Vibras’ Cold Cup

The words “buenas vibras,” (which means “good vibes”) describe the joyful mood of this design, which features doodle-style drawings with an array of colorful plants, butterflies, birds and a friendly jaguar. Both sunshine and rain are represented on the cup.

‘Manuela Heart’ Cold Cup

The design for the 24-ounce cold cup features a playful and bilingual design capped off with a heart-shaped straw. A central figure reaches toward the sky, with the sun’s rays forming a bridge between two hands. The scene is framed with agave plants and two little palm trees that recall her early paintings.&nbsp;

In celebration of Hispanic Heritage Month, Starbucks is honoring the rich culture, contributions and achievements of Hispanic and Latin American communities alongside its <a href="https://stories.starbucks.com/stories/2020/starbucks-partner-networks-help-create-a-culture-of-belonging/" target="_blank" rel="noreferrer noopener">partner (employee) network</a> Hora Del Café, local communities and in our stores. Starbucks has always been inspired by what matters most to our partners and is committed to leading meaningful partner programing and community initiatives year-around. The company also supports Hispanic and Latin American communities through partnerships and collaborations with <a href="https://unidosus.org/" target="_blank" rel="noreferrer noopener">Unidos U.S.</a>, the Congressional Hispanic Caucus Institute (<a href="https://chci.org/" target="_blank" rel="noreferrer noopener">CHCI</a>), and the National Association of Latino Elected Officials (<a href="https://naleo.org/" target="_blank" rel="noreferrer noopener">NALEO</a>). Starbucks also supports <a href="https://www.elcentrodelaraza.org/" target="_blank" rel="noreferrer noopener">El Centro de la Raza</a> who recently received a grant from <a href="https://stories.starbucks.com/stories/the-starbucks-foundation/" target="_blank" rel="noreferrer noopener">The Starbucks Foundation</a> to help support after school programs, financial literacy, and healthcare navigation for Hispanic and Latin American communities in the Seattle-area.

Building a culture of inclusion &nbsp;

The Starbucks Foundation uplifts communities from around the world. With more than $20 million invested globally this past year, The Starbucks Foundation supports nonprofit organizations in partnership with Starbucks partners and others with shared commitment and belief in stronger, more equitable communities. &nbsp;

Artist and illustrator Manuela Guillén shares the inspiration behind Starbucks latest merch collaboration.

Uplifting new Starbucks merch collaboration honors Latin American culture - Starbucks Stories

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Uplifting new Starbucks merch collaboration honors Latin American culture

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