Just in time for the New Year, Starbucks (NASDAQ: SBUX) helps customers keep their resolutions without sacrificing flavor with the introduction of the “Skinny” platform, a nonfat Latte made with sugar-free syrup.  Bringing the sugar-free syrups to the forefront of the menu, Starbucks is adding a new sugar-free syrup flavor – Mocha – to the already sweet selection of Vanilla, Hazelnut, Caramel, and Cinnamon Dolce.  By simply ordering a Starbucks® Caffè Latte or Caffè Mocha “skinny,” customers can satisfy their desire for something sweet while reducing calories and fat.  The “Skinny” on Starbucks® Caffè Mochas and Caffè Lattes Made with Starbucks® signature espresso, the tall (12 fl. oz.) Caffè Latte or Caffè Mocha ordered with sugar-free syrup, perfectly steamed nonfat milk, and a dash of foam contains only 90 calories. If customers replace their daily tall Starbucks® Vanilla Latte with Starbucks® Skinny Vanilla Latte they would save 700 calories and 35 grams of fat per week. Swapping out a daily, tall Caffè Mocha (made with 2% milk and no whip) for a Skinny Mocha would save 550 calories and 30 grams of fat per week.    Milk Does a Latte Good Not only do Starbucks® Skinny Caffè Lattes and Skinny Caffè Mochas provide customers with that delicious sweet taste they desire without having to give up a thing, the drinks also provide the natural goodness of milk.  A tall Skinny Latte or Skinny Mocha naturally contains 30 percent of recommended daily calcium and 9 grams of protein.   “Milk is a nutrient-rich food that provides nine essential nutrients. Research shows milk drinkers have an overall healthier diet, with higher intakes of calcium and other important nutrients compared to non-milk drinkers,” said Ann Marie Krautheim, registered dietitian and spokesperson with the National Dairy Council.  “With two out of three Americans failing to meet their daily calcium recommendations, ordering a Caffè Latte or Caffè Mocha and asking for it ‘skinny’ helps you save about 100 calories while getting one of the recommended three servings of dairy needed daily.”  Meeting Customers' Needs The Skinny platform is one of the ways Starbucks is committed to meeting customers' desire for healthier options in 2008.  The nutrition page on Starbucks.com is the most accessed page and growing in popularity - 10 million visits in the past four years, 3.5 million of which were in 2007 alone.     “We regularly hear from our partners that customers are cutting calories and seeking healthier options,” said Katie Thomson, registered dietitian, Starbucks Coffee Company.  “We understand how important overall wellness is to our customers and so we’ve made it easier for them to stick to their New Year’s goals without giving up their daily coffee routine by introducing the Skinny platform.  In fact, customers can consider replacing that sweet snack so many of them reach for in the afternoon with a Skinny Latte. Not only will they save on calories and fat but they’ll be getting an extra shot of calcium and protein to get them through the day.”   Skinny Any Starbucks Beverage The Skinny Latte will be featured on menu boards starting in January 2008 and available at participating Starbucks as a core beverage offering in North America, so customers can enjoy this lower calorie, sweet tasting espresso beverage all year long.  Thomson offers tips on other ways to customize Starbucks® coffee beverages: • Skip the whip. If you typically ask for whipped cream on your beverage, request extra foam instead. It tastes just as good and saves anywhere from 60-110 calories and 6 to 11 grams of fat.  • Satisfy a sweet tooth. Feel free to ask your Barista to add Splenda®, Equal® or Sweet’N Low® to your favorite beverage. • Lighten up. Make your next Frappuccino® blended beverage a Frappuccino® Light blended coffee or Frappuccino® Light blended crème and save up to 250 calories and 4 grams of fat.

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Starbucks Latte and Mocha Offerings get a Skinny Makeover to Help Coffee Lovers Feel Great in 2008 - Starbucks Stories

Stories to inspire and nurture the human spirit

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Starbucks Latte and Mocha Offerings get a Skinny Makeover to Help Coffee Lovers Feel Great in 2008

Platform Takes the Guesswork Out of Ordering Lighter Options in the New Year

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Internationally celebrated recording artist Kenny G ? acclaimed as the biggest-selling instrumental musician of the modern era - will release Rhythm and Romance on February 5, 2008 via Starbucks Entertainment and Concord Records. The album marks Kenny's first ever CD of Latin love songs ? arriving just in time for Valentine's Day. The album will be available in traditional retail outlets as well as Starbucks company-operated locations in the U.S. and Canada.

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Rhythm and Romance marks his debut release for Starbucks Entertainment and Concord Records, the same team which co-released Ray Charles Genius Loves Company and Sergio Mendes Timeless.

"Kenny G is one of the most successful artists of our time and his work has inspired music lovers everywhere," said Ken Lombard, president Starbucks of Entertainment. "It is a great pleasure to work with Kenny G and our friends at Concord to co-release Rhythm and Romance."

"There are very few instrumentalists who have transcended their genres and become household names," said Concord Music Group president &amp; CEO, Glen Barros. "With Rhythm and Romance, Kenny G has applied his distinctive style to the already emotionally charged Latin genre and the results are sure to connect with his million of fans."

Rhythm and Romance is a unique combination of rich Samba, Salsa and Bossa Nova love songs anchored by Kenny's intoxicating and signature saxophone melodies. From the classic ballad "Sabor a Mi" to the romantic "Besame Mucho," Kenny has created a tantalizing album unlike any other in his catalogue. On this seductive album, Kenny performs with some of the best Latin musicians including Alex Acu?a of Weather Report (drums), Ramon Stagnaro (guitar), John Pena (bass), Michito Sanchez (percussion) Enrique Martinez (accordion), Nathan East (bass), Paulino Da Costa (percussion) and producer Walter Afanasieff (piano) to create a truly infectious rhythmic style. The album also features guest vocals by rising Chilean star Barbara Munoz and Spanish-speaking pop/rock sensation, Camila.

"I want to thank Concord Records and Starbucks for what has been one of the most enjoyable experiences of my career," said Kenny. "To have the opportunity to play with these amazing musicians has allowed my music to grow in ways I have never expected."

With a career spanning more than 25 years, Kenny G's natural ability to create and set different moods with his music has made him one of the world's most renowned soprano saxophone players. With total global sales of more than 75 million albums, singles and videos, he has earned GRAMMY, American Music, Soul Train, World Music and NAACP Image awards as well as a star on the Hollywood Walk of Fame.

KENNY G RHYTHM AND ROMANCE DEBUTS FEBRUARY 5

Rhythm and Romance follows up Kenny G's 2006 collection of all-instrumental popular material I'm In The Mood For Love?The Most Romantic Melodies of All Time. Prior to that, Kenny released his fourth holiday best-seller The Greatest Holiday Classics, preceded by 2004's RIAA gold At Last?The Duets Album.

Tour Dates: 01/18/08 Town and Country Hotel San Diego CA 02/22/08 Paramount Theatre Denver CO 02/23/08 Vilar Center for the Arts Beverly Creek CO 02/26/08 The Dodge Theater Phoenix AZ 03/07/08 Centennial Hall Convention Center Juneau AK 03/09/08 Hering Auditorium Fairbanks AK 03/10/08 Atwood Concert Hall Anchorage AK 03/14/08 Castle Theatre Maui Arts &amp; Cultural Center Maui HI 03/15/08 Neal S. Blaisdell Concert Hall Honolulu HI 03/16/08 Neal S. Blaisdell Concert Hall Honolulu HI 03/21/08 Kravis Center for the Performing Arts W. Palm Beach FL 03/22/08 King Center for the Performing Arts Melbourne FL 03/24/08 Ruth Eckerd Hall Clearwater FL 03/25/08 Barbara B. Mann Performing Art Center Ft. Myers FL 03/26/08 Fillmore Miami Beach Miami FL

About Concord Music Group The Concord Music Group is one of the largest independent record and music publishing companies in the world and owner of a rich and, in many cases, historically significant catalog of recordings. Concord Music Group's legendary family of labels include Concord Records, Concord Jazz, Fantasy, Stax, Milestone, Riverside, Specialty, Telarc, Peak, Heads Up, Pablo, and Prestige, to name a few. They include titles from some of the most admired and enduring names in music, including Ray Brown, Rosemary Clooney, John Coltrane, Creedence Clearwater Revival, Miles Davis, Ella Fitzgerald, Isaac Hayes, Little Richard, Thelonious Monk, Oscar Peterson, Tito Puente, George Shearing and Mel Torme. The group's current roster of world-class artists includes: Karrin Allyson, George Benson, Chick Corea, Kurt Elling, John Fogerty, Gerald Albright, Will Downing, Ladysmith Black Mambazo, Sergio Mendes, Jane Monheit, Ozomatli, John Pizzarelli, Poncho Sanchez, Spyro Gyra, Curtis Stigers, Angie Stone and Tierney Sutton.

About Starbucks Starbucks Coffee Company (Nasdaq: SBUX) provides an uplifting experience that enriches people's lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit <a href="http://www.starbucks.com">www.starbucks.com</a>.

STARBUCKS ENTERTAINMENT AND CONCORD RECORDS TO CO-RELEASE KENNY G'S NEW ALBUM RHYTHM AND ROMANCE ON FEBRUARY 5 - Starbucks Stories

STARBUCKS ENTERTAINMENT AND CONCORD RECORDS TO CO-RELEASE KENNY G&#8217;S NEW ALBUM RHYTHM AND ROMANCE ON FEBRUARY 5

Internationally celebrated recording artist Kenny G ? acclaimed as the biggest-selling instrumental musician of the modern era &#8211; will release Rhythm and Romance on February 5, 2008 via Starbucks Entertainment and Concord Records. The album marks Kenny&#8217;s first ever CD of Latin love songs ? arriving just in time for Valentine&#8217;s Day. The album will […]

https://stories.starbucks.com/stories/2007/starbucks-entertainment-and-concord-records-to-co-release-kenny-gs-new-albu/

STARBUCKS ENTERTAINMENT AND CONCORD RECORDS TO CO-RELEASE KENNY G’S NEW ALBUM RHYTHM AND ROMANCE ON FEBRUARY 5

A father's stunning account of the struggle to help his son overcome drug addiction Starbucks Entertainment announced today the next title in its book program: David Sheff's "Beautiful Boy: A Father's Journey through His Son's Addiction" to be published by Houghton Mifflin ? a compelling true story examining addiction, trust, and renewal told by the parent of a meth addicted teenager. Continuing its commitment to connect customers with great books, Starbucks will begin offering "Beautiful Boy" on February 26, 2008 at more than 6,500 Starbucks Company-operated locations across the U.S.

"We seek titles that will inspire conversation both in our stores and with our customers," says Ken Lombard, president Starbucks Entertainment. "David's story embraces a depth of emotion, support and human resilience that brings readers face-to-face with an epidemic that is sweeping the nation. We are excited to have the opportunity to present this genuine, personal memoir to our customers."

"Beautiful Boy" takes readers through the gripping journey of addiction from a fresh perspective ? that of a concerned parent. Sheff's pragmatic storytelling winds through his own stages of denial, to the self-realized acceptance of helplessness and the struggle to protect his family, to renewed hope and recovery. "Beautiful Boy" is the fourth book by Sheff, a brilliant writer best known for works that have appeared in various newspapers and magazines including the New York Times Magazine, Rolling Stone, and Fortune, among others.

"Often we learn about the effects of substance abuse on the user, but we rarely hear the story from the perspective of loved ones ? the friends and family members who often feel powerless," shares Sheff. "I am gratified that in addition to carrying 'Beautiful Boy' in its stores, Starbucks support will encourage much needed discussion about drug abuse and addiction."

Along with appearances at traditional booksellers, Sheff will participate in a Starbucks book tour, making stops at 10 Starbucks stores across the U.S. beginning February 26. At each location, Sheff will share thoughts on the experiences he and his family endured throughout the addiction and the resulting rehabilitation.

"We're so pleased that Starbucks decision to feature 'Beautiful Boy' will bring so many readers to this very special book," said Janet Silver, Vice President and Publisher of Houghton Mifflin.

About Starbucks Starbucks Coffee Company (Nasdaq: SBUX) provides an uplifting experience that enriches people's lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit <a href="http://www.starbucks.com/">www.starbucks.com</a>.

About Houghton Mifflin Boston-based Houghton Mifflin Company is one of the leading educational and trade publishers in the United States, with more than $1.4 billion in sales. The Company publishes a comprehensive set of educational solutions, ranging from research-based textbook programs to instructional technology to standards-based assessments for elementary and secondary schools and colleges. The Trade and Reference division of the Company also publishes an extensive line of reference works and award-winning fiction and nonfiction for adults and young readers. In 2006, Houghton Mifflin merged with Riverdeep, bringing together one of the most respected print publishers with the leader in interactive courseware. With origins dating back to 1832, Houghton Mifflin combines its tradition of excellence with a commitment to innovation. www.hmco.com.

About David Sheff David Sheff's work has appeared in the New York Times, Rolling Stone, Wired, Playboy, Fortune, and on National Public Radio. His piece for the New York Times Magazine, "My Addicted Son," generated several hundred letters from readers and won an award from the American Psychological Association for Outstanding Contribution To Advancing the Understanding of Addiction.

Starbucks Selects "Beautiful Boy" - Starbucks Stories

Starbucks Selects &#8220;Beautiful Boy&#8221;

A father&#8217;s stunning account of the struggle to help his son overcome drug addiction Starbucks Entertainment announced today the next title in its book program: David Sheff&#8217;s &#8220;Beautiful Boy: A Father&#8217;s Journey through His Son&#8217;s Addiction&#8221; to be published by Houghton Mifflin ? a compelling true story examining addiction, trust, and renewal told by the […]

https://stories.starbucks.com/stories/2007/starbucks-selects-beautiful-boy/

Starbucks Selects “Beautiful Boy”

Ethiopian Prime Minister Meles Zenawi and Starbucks Corporation (Nasdaq: SBUX) chairman Howard Schultz today reaffirmed their commitment to making Ethiopia a leading force in the global specialty coffee marketplace. Schultz and Prime Minister Meles said their discussions reflected a deepening relationship between Ethiopia, the birthplace of coffee, and Starbucks, one of the world's largest specialty coffee companies.

The Prime Minister and Schultz discussed ways to expand the branding and marketing of Ethiopia's world-renowned fine coffees in order to help achieve better prices for farmers and improved opportunities for the millions of Ethiopians who depend on coffee for their livelihood.

Schultz announced that the company will open a Starbucks Farmer Support Center in the Ethiopian capital in 2008. The facility, the first in Africa, will enable Starbucks to work collaboratively with Ethiopian farmers to raise both the quality and production of the country's high quality specialty coffees.

"We will be working closely with Starbucks to bring badly needed investment and technology to our coffee industry, as well as brand recognition and promotion for our high-grade Arabica beans," said Meles Zenawi, Prime Minister of the Federal Democratic Republic of Ethiopia. "These measures will afford Ethiopia new leverage in the global coffee market. I am extremely encouraged that Starbucks Chairman Howard Schultz shares our belief in a bright future for Ethiopia's coffee economy."

Earlier this year, Starbucks signed a distribution, marketing and licensing agreement with Ethiopia and has agreed to assist in expanding consumer awareness of Ethiopia's famed coffee brands -- Sidamo, Harar/Harrar and Yirgacheffe.

In addition to meeting with Prime Minister Meles, Schultz and other top Starbucks executives will have a roundtable discussion with government officials, coffee farmers, exporters and other coffee stakeholders to share ideas on how to strengthen the partnership and improve the Ethiopian coffee industry. On Friday, Schultz will address leaders of the Ethiopian business community and young entrepreneurs.

The Starbucks Farmer Support Center in Addis Ababa will provide resources and ongoing support to coffee communities with the goal of improving coffee quality and growing practices and increasing the number of farmers participating in the Coffee and Farmer Equity (C.A.F.E.) Practices, Starbucks sustainable coffee buying guidelines.

"This is an extraordinary opportunity for Starbucks to continue to partner with the Ethiopian coffee community to support their efforts to produce some of the world's finest coffees. We have always recognized that coffee farmers play a critical role in Starbucks success and we are proud to help expand the audience and demand for Ethiopian specialty coffees. Prime Minister Meles has a deep understanding of the global coffee business and is genuinely committed to forging public-private partnerships to ensure a bright future for Ethiopian farmers," Schultz said.

Between 2002 and 2006, Starbucks increased its Ethiopian coffee purchases by nearly 400 percent. Today, Ethiopian coffee can be found in nearly all of Starbucks U.S. stores. In 2008 Starbucks plans to intensify its promotion of Ethiopian coffees. 

As part of Starbucks expanded economic investment in the region, Schultz also announced that the company is negotiating with an Ethiopian apparel factory to manufacture its Starbucks black aprons, worn by approximately 27,000 Coffee Masters worldwide. Starbucks has also invested in school and bridge infrastructure projects in <?xml:namespace prefix="st1" ns="urn:schemas-microsoft-com:office:smarttags" ?>><country-region w:st="on"><place w:st="on"><?xml:namespace prefix="u1" ?>><country-region u2:st="on"><place u2:st="on">Ethiopia</place></country-region></place></country-region>, and is working with the nonprofit organizations CARE and WaterAid to address rural development challenges in Ethiopian communities.<?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office" ?>>

Schultz is joined in Ethiopia by Cliff Burrows, president Starbucks EMEA (Europe, Middle East and Africa); Dub Hay, Starbucks senior vice president of Coffee &amp; Global Procurement; and Sandra Taylor, Starbucks senior vice president of Corporate Social Responsibility.

Ethiopian Prime Minister and Starbucks Chairman Discuss Ways to Support Ethiopian Coffee Industry - Starbucks Stories

Ethiopian Prime Minister and Starbucks Chairman Discuss Ways to Support Ethiopian Coffee Industry

Ethiopian Prime Minister Meles Zenawi and Starbucks Corporation (Nasdaq: SBUX) chairman Howard Schultz today reaffirmed their commitment to making Ethiopia a leading force in the global specialty coffee marketplace. Schultz and Prime Minister Meles said their discussions reflected a deepening relationship between Ethiopia, the birthplace of coffee, and Starbucks, one of the world&#8217;s largest specialty […]

https://stories.starbucks.com/stories/2007/ethiopian-prime-minister-and-starbucks-chairman-discuss-ways-to-support-eth/

Today, Starbucks (NASDAQ: SBUX) raises its iconic red cup to toast the start of the season with a worldwide customer call to "Pass the Cheer." Starbucks brings back its annually anticipated red cup for the 10th year, filled not only with customers' favorite flavors of the season but with a new sugar-free syrup option as well. And back this year is the Starbucks Cheer Pass, a simple, innovative way to inspire customers to spread the sentiment of goodwill across the globe.

Starbucks Iconic Red Cups Turn Ten Nothing signals the arrival of the holidays more than coffee drinkers sipping from the Starbucks red cup. Celebrating its 10th holiday this year, this seasonal classic will feature "cheer stories" inspired by the wonderful spirit of Starbucks customers. One featured story recounts the tale of a Starbucks Drive-Thru in California where a customer spontaneously decided to pay for the drink for the person behind him. That delighted person was in turn inspired to pay for the drink for the person behind her, who then acted in kind, inspiring a chain reaction of cheer-passing that lasted for many more cars in line. And what better source for inspiration than Starbucks® legendary holiday beverages.

Light-en Up the Season with the New Gingerbread Latte with Sugar-Free Syrup Bring some sugar-free cheer to your taste buds this season. For the first time, customers in North America will have the option to enjoy their Gingerbread Latte with sugar-free syrup. And of course, the classic holiday "trio"-- Peppermint Mocha, Eggnog Latte, and Gingerbread Latte--is back and ready to warm customers with familiar flavors and our signature Starbucks® Espresso Roast. Starbucks also welcomes the much-anticipated return of Starbucks® Christmas Blend (also available as Holiday Blend) and decaffeinated Christmas Blend. A 23-year tradition, this customer favorite is a special blend of aged Indonesian beans and superb Latin American coffees, especially created to pair with the rich flavors of the season. Starbucks® Christmas Blend coffee, in regular or decaffeinated, is a wonderful complement to holiday gatherings or meals. Available in 1-pound bags ($12.95 U.S. / $17.95 CAN) and half-pound bags ($6.79 U.S. / $9.65 CAN).

Day of Cheer ? A New Global Tradition November 8 not only kicks off the Starbucks holiday season, but also marks Starbucks Global Day of Cheer. On this day, Starbucks plans to spark millions of acts of holiday cheer by distributing more than two million Cheer Passes, in more than 40 countries and 16 languages! Throughout the season, Starbucks will present customers with a Cheer Pass at participating stores and various local events. As Cheer Pass recipients receive an act of cheer, Starbucks asks only one thing in return ? that the card is passed along with a kind gesture in an effort to see just how far one act of cheer can go. ItsRedAgain.com Stamps Its Global Cheer Pass-port Cheer can be passed, shared and even tracked globally on Starbucks holiday web site <a href="http://www.ItsRedAgain.com">www.ItsRedAgain.com</a>. Each Cheer Pass is individually numbered, allowing each story of goodwill that has accompanied the Cheer Pass card to be cataloged online and tracked as it is passed along. The site also provides everything visitors need to create a heartwarming and interactive holiday experience; from virtual greetings to Cheer Chains enacted among friends and family. While on ItsRedAgain.com, visitors can even create their own personal avatar to spread cheer.

Holiday Entertainment Traditions Old and New Starbucks continues its tradition of offering entertainment gifts perfect for the holiday season. Included is Starbucks® exclusive annual holiday music compilation, "Stockings by the Fire", anchored by seasonal songs from classic artists such as Frank Sinatra and Nat King Cole as well as newer offerings from Sarah McLachlan, and Rufus Wainwright among others. Also featured is Paul McCartney's "Memory Almost Full" Deluxe Edition CD/DVD gift set, which includes three bonus tracks, never before released live performance footage as well as a five dollar, limited edition Paul McCartney Starbucks Card. Later this month Starbucks also offers customers James Taylor's new CD/DVD "One Man Band", featuring two and a half hours of live concert footage from a recent "One Man Band" performance on DVD and 19 new live recordings of Taylor's hits.

About Starbucks Starbucks Coffee Company provides an uplifting experience that enriches people's lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit <a href="http://www.starbucks.com">www.starbucks.com</a>.

Starbucks "Cheers" To The 10th Anniversary of its Iconic Red Cups With A Global Celebration of Good Tidings - Starbucks Stories

Starbucks &#8220;Cheers&#8221; To The 10th Anniversary of its Iconic Red Cups With A Global Celebration of Good Tidings

Today, Starbucks (NASDAQ: SBUX) raises its iconic red cup to toast the start of the season with a worldwide customer call to &#8220;Pass the Cheer.&#8221;  Starbucks brings back its annually anticipated red cup for the 10th year, filled not only with customers&#8217; favorite flavors of the season but with a new sugar-free syrup option as […]

https://stories.starbucks.com/stories/2007/starbucks-cheers-to-the-10th-anniversary-of-its-iconic-red-cups-with-a-glob/

Starbucks “Cheers” To The 10th Anniversary of its Iconic Red Cups With A Global Celebration of Good Tidings

With a ceremonious "pop" of the cap off several Starbucks® bottled Frappuccino® ready-to-drink coffee (RTD) beverages at Pacific Lake of Xin Tian Di, Starbucks (NASDAQ: SBUX) and PepsiCo (NYSE: PEP) celebrated today the launch of the rich and creamy coffee beverage that is now available in China. This indulgent RTD coffee product extends the signature Starbucks Experience beyond the Starbucks stores, making it easier for consumers to enjoy the taste they love at home, at work, or on the go. 
 
  
 
The new joint venture between Starbucks and PepsiCo, the International Coffee Partnership (ICP), is bringing to China an exciting Starbucks ready-to-drink coffee beverage, leveraging Pepsi's established beverage distribution channels. This partnership also creates new opportunities and new ways of thinking in developing China's premium ready-to-drink coffee market. Additionally, ICP's innovative and breakthrough experiential marketing strategy for the Starbucks® bottled Frappuccino® coffee beverage will give Chinese consumers a unique and rich experience. 
 
  
 
The Starbucks® bottled Frappuccino® coffee drink is made with authentic Starbucks® Italian Roast coffee, which is a medium-bodied blend of Latin American coffees roasted a bit darker than Starbucks® Espresso Roast. When blended with creamy milk and the right amount of sweetness, it provides an irresistible taste experience, highlighted by the sweet, slightly smoky flavor of the Italian Roast coffee. 
 
  
 
"We believe that the best way to enjoy Starbucks® coffee is in one of our stores, or that Third Place between work and home, when it has been handcrafted and served by one of our knowledgeable baristas," said Howard Schultz, chairman, Starbucks Coffee Company. "But we know that our customers are not always able to visit one of our stores. Now the delicious taste of Starbucks® coffee is available both inside and outside of our retail stores." 
 
  
 
Sold at select convenience stores, grocery and other retail locations, including Starbucks stores, Starbucks® bottled Frappuccino® coffee drinks are available in Shanghai, Beijing and Hong Kong. The first two flavors introduced in these markets are Coffee and Mocha.  
 
  
 
Rich Experience in Every Bottle 
 
With a tagline of "Rich Experience in Every Bottle," consumers in China are now able to taste and experience the irresistibly rich and creamy blend of aromatic Starbucks® coffee, milk and sweetness that is found in a distinctive glass bottle. After enjoying the beverage, consumers are encouraged to use the bottle to hold personal photos of their own lives' rich experiences. This will allow the rich experience to continue on and to be shared with family, friends and other loved ones.  
 
   
 
"Pepsi will leverage its distribution channels and years of marketing experience to bring the exciting Starbucks® bottled Frappuccino® coffee drinks to Chinese consumers," said Daniel 
 
Shih, Chairman of PepsiCo Investment (China) Limited. "The launch of Starbucks® bottled Frappuccino® will continue the successful International Coffee Partnership between Pepsi and Starbucks. The China market is the largest beverage market for PepsiCo. Chinese consumers are of significant importance to both companies." 
 
  
 
Starbucks® bottled Frappuccino® coffee drink was initially launched in 1996 in North America through the first joint venture between Starbucks and PepsiCo, called the North American Coffee Partnership. At that time, the introduction was credited with creating the premium ready-to-drink coffee market in the U.S. and Canada. To date, this Starbucks coffee beverage innovation remains the No.1 product in its segment of the RTD coffee category in the U.S. In September, the companies formed a new joint venture, called the International Coffee Partnership, to address additional markets outside of North America. 
 
  
 
"Now, leveraging PepsiCo's extensive sales and distribution network through the newly-formed International Coffee Partnership, we are able to bring Starbucks® signature coffee to consumers in China in another convenient manner," said Gerry Lopez, president, Starbucks Global Consumer Products Group. "We believe that Starbucks® bottled Frappuccino® coffee drinks will create a premium RTD coffee market in China and will soon become a beverage of choice with Chinese consumers."  
 
  
 
World's First New Media Subway â€˜Soap Opera' Debuts in China 
 
  
 
For the first time anywhere in the world, the International Coffee Partnership is collaborating with Digital Media Group (DMG), China's leading operator of digital media networks inside subway systems, to introduce a subway â€˜soap opera' called "A Sunny Day." Featuring popular Chinese artists Huang Xiao Ming (CC) and Liao Jun Jia (Sunny), this romantic â€˜soap opera' will be broadcast in the Shanghai subways and will feature an uplifting story of hope and kindness. 
 
  
 
"We are excited about this never-been-seen-before experiential marketing tool that will enable us to reach out to the young professionals in China more effectively," said Richard Lee, Vice President, PepsiCo International Marketing. "With â€˜A Sunny Day,' we hope to bring romance and rich experiences into the everyday lives of our customers, even when they are traveling in the subway. This project demonstrates our commitment to providing our consumers with innovative ways to experience our products." 
 
  
 
Each story episode will run three minutes, timed perfectly to appeal to subway commuters, and a new episode will be unveiled everyday beginning in mid-November 2007. At the same time, this innovative, first-in-the-world, multi-touch point experiential marketing tool will engage consumers via an online blog that will be updated at the end of everyday, capturing the character's daily encounters and rich experiences. 
 
  
 
"As soon as we saw the concept, we embraced the subway soap opera opportunity because of its perfect fit with our mission of providing consumers with daily inspiration," said Rich DePencier, vice president of international, Starbucks Global Consumer Products Group. "The message of the film focuses on the importance of kindness and hope in our communities, which is something that we strive for and is built into the core of Starbucks values."

Starbucks Bottled Frappuccino Coffee Drinks Now Available in China - Starbucks Stories

Starbucks Bottled Frappuccino Coffee Drinks Now Available in China

Starbucks and PepsiCo Distribute Their First Coffee RTD Beverages in China Through International Coffee Partnership &lsquo;Rich Experiences&rsquo; Highlighted in Starbucks&reg; bottled Frappuccino&reg; Coffee Drinks

https://stories.starbucks.com/stories/2007/starbucks-bottled-frappuccino-coffee-drinks-now-available-in-china/

Apple® and Starbucks today announced an exclusive partnership that lets customers wirelessly browse, search for, preview, buy and download music from the iTunes® Wi-Fi Music Store at Starbucks onto their iPod® touch, iPhoneTM or PC or Mac® running iTunes while at a participating location. When a customer enters a participating location, their device will automatically recognize the iTunes Wi-Fi Music Store using a high-speed Wi-Fi wireless network with no connection fee or hotspot login. Customers will be able to browse, search and freely preview millions of songs, including a new "Now Playing" service which displays the name of the song playing in the Starbucks store at that moment, then easily buy and download songs or albums directly to their device. Prices and selection on the Tunes Wi-Fi Music Store are the same as on the regular iTunes Store. The service will make its debut at more than 600 Starbucks company-operated locations in New York and Seattle on October 2.

"Getting free access to the iTunes Wi-Fi Music Store and the 'Now Playing' service at Starbucks is a great way for customers to discover new music," said Steve Jobs, Apple's CEO. "Imagine walking into a participating Starbucks, hearing a great song, and being able to instantly download it onto your iPod or iPhone. We think this is very cool."

"With this partnership, we're bringing Apple's leadership in digital music together with not only our retail footprint, but the unique Starbucks experience, to offer customers a world-class digital music experience," said Howard Schultz, chairman, Starbucks Coffee Company. "Introducing this new service is a natural extension of our music strategy which only enhances the retail coffee experience for customers by helping them discover and acquire new music instantly."

After its debut in New York and Seattle on October 2, the iTunes Wi-Fi Music Store will continue its national rollout to 350 Starbucks stores in the San Francisco

The iTunes Wi-Fi Music Store at Starbucks will run on the robust T-Mobile HotSpot Wi-Fi network which is available at participating Starbucks locations across the US.

With Apple's legendary ease of use, pioneering features such as Cover Flow?, integrated podcasting support, iMix playlist sharing, seamless integration with iPod and iPhone, and the ability to turn previously purchased songs into completed albums at reduced prices, the iTunes Store is the best way for PC and Mac users to legally discover, purchase and download music and video online.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone.

Starbucks Coffee Company provides an uplifting experience that enriches people's lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit <a href="http://www.starbucks.com/">www.starbucks.com</a>.

Apple and Starbucks Announce Music Partnership - Starbucks Stories

Apple and Starbucks Announce Music Partnership

Apple® and Starbucks today announced an exclusive partnership that lets customers wirelessly browse, search for, preview, buy and download music from the iTunes® Wi-Fi Music Store at Starbucks onto their iPod® touch, iPhoneTM or PC or Mac® running iTunes while at a participating location. When a customer enters a participating location, their device will automatically […]

https://stories.starbucks.com/stories/2007/apple-and-starbucks-announce-music-partnership/

Widely hailed by critics as one of the best albums in Paul McCartney's solo career, "Memory Almost Full" sold 160, 541 copies across all retail outlets in the U.S. in its debut week, landing the record at #3 on Billboard Top 200 chart. The inaugural release from Hear Music brought McCartney his highest chart debut in ten years as a solo artist (1997's "Flaming Pie" debuted at #2 on the Billboard Top 200 chart). This week's sales saw a significant increase over McCartney's 2005 release, "Chaos and Creation in the Backyard," which peaked at #6 on the Billboard chart with first week sales totaling more than 90,000 copies. In addition, "Memory Almost Full" is the first McCartney album to be made available digitally, selling 15,598 digital albums in its first week.Â Â "We are delighted Ã¢â¬ËMemory Almost Full' is receiving such a warm and enthusiastic reception from fans," said Ken Lombard, president of Starbucks Entertainment who also oversees Hear Music. "The success of Paul's new album illustrates our unique ability to connect artists with audiences across a broad retail spectrum."Â Â The renowned musician is experiencing a career renaissance with "Memory Almost Full" earning critical praise and strong support from radio with the first U.S. single, "Ever Present Past."Â The single continues to gain momentum across multiple radio formats including the #1 new and active single at AC, #3 at Classic Rock, and # 10 on the AAA Tracks Chart. The video single, "Dance Tonight" has been added in medium rotation at VH1 and part two of McCartney's exclusive interview with ABC's Good Morning America airs Thursday, June 14.Â Â On June 5, Starbucks launched the album by hosting a Global Listening Event in which more than 10,000 locations in 29 countries played the record all day long. The unprecedented event introduced an estimated six million customers to the new album and resulted in Starbucks most successful single day of album sales of any title in the Company's history.Â More than 23,000 copies of "Memory Almost Full" were sold at Starbucks on the album's first day of release.Â Â On June 18, Hear Music will release a one-of-a-kind video tribute filmed at the Global Listening Event in honor of McCartney's 65th Birthday and distributed via a host of viral video portals.Â Â The video features well-wishes from celebrities, music lovers and McCartney fans from London, New York, Berlin, Los Angeles, Atlanta, Seattle, Hong Kong, Tokyo and Miami.Â Â "Memory Almost Full," reunites McCartney with longtime producer and friend David Kahne and provides a very personal retrospective drawing upon childhood memories from Liverpool, summers long gone, and the times spent writing music with John Lennon.Â

PAUL MCCARTNEY'S "MEMORY ALMOST FULL" DEBUTS AT #3 ON BILLBOARD TOP 200 - Starbucks Stories

PAUL MCCARTNEY&#8217;S &#8220;MEMORY ALMOST FULL&#8221; DEBUTS AT #3 ON BILLBOARD TOP 200

Inaugural Release From Hear Music Lands Legendary Artist His Highest Chart Position In 10 Years

https://stories.starbucks.com/stories/2007/paul-mccartneys-memory-almost-full-debuts-at-3-on-billboard-top-200/

PAUL MCCARTNEY’S “MEMORY ALMOST FULL” DEBUTS AT #3 ON BILLBOARD TOP 200

Starbucks Coffee Company (Nasdaq:SBUX) today announced plans to adopt a new dairy standard for all espresso-based drinks, switching from whole to reduced fat (2%) milk in all Starbucks stores in the United States and Canada by the end of 2007. At the same time, Starbucks is assessing options for conversion to lower fat dairy in the 39 markets we operate in outside of North America.

Today, when Starbucks customers order a beverage such as a Vanilla Latte, it is made with whole milk unless otherwise requested. This new conversion will establish reduced fat milk, also known as 2% milk, as the standard dairy in all beverages served in our North American coffeehouses. As always, customers can continue to customize their beverages to their liking by requesting it be made with whole, skim, soy or, in the U.S., even organic milk.

"Choice has always been at the heart of what we offer," said Denny Marie Post, senior vice president of Global Food and Beverage, Starbucks Coffee Company. "The move to reduced fat milk as our core dairy offering comes directly from our customers' requests, and while they will still have the option to customize their drinks, our standard beverages will now come with fewer calories and less fat."

Based on increased consumer requests for reduced fat milk in our stores, and increasing purchases of lower fat milk in U.S. consumers' homes, Starbucks tested 2% milk in four North American markets earlier this year: Jacksonville, Fla.; Orange County, Calif.; the state of Oregon; and London, Ontario in Canada. In the test markets, the response from customers was overwhelmingly positive, with universally high marks for the quality and taste of beverages made with reduced fat milk. In addition, our partners (employees) have embraced the change in these markets, voicing unanimous support for a switch to reduced fat milk as our core dairy offering.

"By moving to a 2% milk standard, Starbucks is keeping all the nutritional goodness of milk while taking out some of what does not add nutritional value," said Janet King, professor of nutrition at both the University of California at Berkeley and the University of California at Davis.

A Grande Latte made with reduced fat milk contains 32% of the protein, 40% of the calcium, 40% of the vitamin D, 15% of the vitamin A, 17% of the potassium and 10% of the magnesium it is recommended people consume daily(1), and all at only 190 calories.

The conversion to reduced fat milk will take place in all Starbucks North American company-owned and licensed stores by the end of 2007, with New York City being the first market to convert on June 5. The four markets where 2% milk was tested will also be officially converted. Outside of North America, Starbucks is assessing the opportunities, and anticipates that similar conversions will occur in markets where reduced fat milk is relevant to local customers and where an appropriate supply is available.

Product nutrition information is available online at <a href="http://www.starbucks.com/" target="_blank" shape="rect">www.starbucks.com</a>.

Starbucks Moves to Reduced Fat Milk - Starbucks Stories

Starbucks Coffee Company (Nasdaq:SBUX) today announced plans to adopt a new dairy standard for all espresso-based drinks, switching from whole to reduced fat (2%) milk in all Starbucks stores in the United States and Canada by the end of 2007. At the same time, Starbucks is assessing options for conversion to lower fat dairy in […]

https://stories.starbucks.com/stories/2007/starbucks-moves-to-reduced-fat-milk/

Starbucks Moves to Reduced Fat Milk

On June 5, Starbucks (Nasdaq:SBUX) will make history by hosting an unprecedented Global Listening Event to celebrate the release of Paul McCartney's "Memory Almost Full," the first album ever released by Hear Music. More than 10,000 Starbucks stores in 29 countries and territories worldwide will participate in the event by playing the album in stores, all day, across all time zones. Beginning with New Zealand's 47 stores, the Global Listening Event will roll-out in every Company-operated Starbucks in the world allowing an estimated six million people to discover the new album in a single day.

"Customers from Taipei to Topeka have the opportunity to experience this extraordinary album all within a span of 24 hours," said Ken Lombard, president of Starbucks Entertainment who oversees the day-to-day operations of Hear Music. "The Global Listening Event is one example of how we are bringing back the sense of event surrounding new releases, allowing fans to discover new music in a very personal way."

In addition to the Global Listening Event, McCartney fans are also invited to make history by participating in a unique video tribute honoring McCartney's 65th birthday. On June 5, Film crews will disperse to 10 key Starbucks locations in cities and territories spanning the globe including London, New York, Berlin, Los Angeles, Philadelphia, Atlanta, Seattle, Hong Kong, Tokyo and Miami. Fans can deliver a birthday message directly to McCartney at a designated store location in these markets. The video tribute will premiere on June 18, McCartney's birthday, via a host of online outlets. More information, including store locations and recording guidelines, is available online at <a href="http://www.hearmusic.com/" target="_blank" shape="rect">www.hearmusic.com</a>.

In addition, Starbucks Hear Music? XM Channel 75 will offer special McCartney programming to air the week of release. On June 5, XM Radio will dedicate channel 120 exclusively to the music of McCartney and will put "Memory Almost Full" into heavy rotation.

The album will be available at Starbucks locations and traditional music retail outlets internationally. It will be released in the U.S. and Canada on June 5 and in all other countries and territories the week of June 4. "Memory Almost Full," reunites McCartney with longtime producer and friend David Kahne and provides a very personal retrospective drawing upon childhood memories from Liverpool, summers long gone, and the times spent writing music with John Lennon.

Starbucks Coffee Company provides an uplifting experience that enriches people's lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit <a href="http://www.starbucks.com/" target="_blank" shape="rect">www.starbucks.com</a>.

For official Paul McCartney news and information go to <a href="http://www.paulmccartney.com/" target="_blank" shape="rect">www.paulmccartney.com</a>.

Starbucks Connects Music Fans Worldwide to McCartney's New Album Through Unprecedented ''Global Listening Event'' - Starbucks Stories

Starbucks Connects Music Fans Worldwide to McCartney&#8217;s New Album Through Unprecedented &#8221;Global Listening Event&#8221;

On June 5, Starbucks (Nasdaq:SBUX) will make history by hosting an unprecedented Global Listening Event to celebrate the release of Paul McCartney&#8217;s &#8220;Memory Almost Full,&#8221; the first album ever released by Hear Music. More than 10,000 Starbucks stores in 29 countries and territories worldwide will participate in the event by playing the album in stores, […]

https://stories.starbucks.com/stories/2007/starbucks-connects-music-fans-worldwide-to-mccartneys-new-album-through-unp/

Starbucks Connects Music Fans Worldwide to McCartney’s New Album Through Unprecedented ”Global Listening Event”

As temperatures climb and days stretch, Starbucks (NASDAQ:SBUX) iconic green umbrellas are popping open on our storefronts across the country. This summer season, Starbucks blends the nostalgic flavors of summer with refreshment to handcraft an array of new beverages. In addition, the Starbucks green umbrella will represent a season of change with the signature celebrity "Green Umbrellas for a Green Cause" campaign and auction.

"Green Umbrellas for a Green Cause"

Enjoy sipping an Orange Cr?me Frappuccino® blended cr?me under a Starbucks iconic umbrella this summer. These umbrellas will not only keep you cool but will also help make the world a little greener. To kick off the start of summer, top Hollywood celebrities who share Starbucks passion for the environment have transformed a series of Starbucks green umbrellas into works of art. Celeb designers who have fashioned the umbrellas to reflect the theme of "Be Green this Summer" include America Ferrera, Chad Lowe, Lance Bass, Lawrence Bender, Jo Frost and many others across the country.

These celebrity signature umbrellas will be auctioned to the public beginning May 21. Go to <a href="http://www.starbucks.com/" target="_blank" shape="rect">www.starbucks.com</a> today for complete details. The proceeds from the "Green Umbrellas for a Green Cause" auction will be donated to Global Green USA -- a national leader in advocating for smart solutions to global warming. In addition Starbucks will make a $25,000 donation to Global Green USA. To learn more about Global Green go to <a href="http://www.globalgreen.org/" target="_blank" shape="rect">www.globalgreen.org</a>.

Over the past two years Starbucks has been proud to support Global Green USA's efforts to educate the public about global warming. Starbucks recently collaborated with Global Green USA to develop and launch Planet Green Game (<a href="http://www.planetgreengame.com/" target="_blank" shape="rect">www.planetgreengame.com</a>) -- an interactive, educational online game that educates players about climate change through engaging game play and advocates individual action by encouraging players to become part of the solution.

Let's Meet at Starbucks and drink in the evocative tastes of orange

Starbucks has added a twist of innovation to the refreshingly familiar summer flavor, orange. To be enjoyed hot or cold, blended or iced, customers will be delighted to taste the new Orange Mocha or Orange Cr?me Frappuccino® blended cr?me. Starbucks is also excited to offer all Frappuccino® blended cr?me beverages in a new light version -- with 1/3 fewer calories. This includes the zesty new Orange Cr?me Frappuccino® blended cr?me and the classic favorite Strawberries &amp; Cr?me Frappuccino® blended cr?me.

Summer kicks off at Starbucks on May 15. Stop by your favorite store to taste the refreshingly familiar flavors of summer and visit <a href="http://www.starbucks.com/" target="_blank" shape="rect">www.starbucks.com</a> to find out how you can bid on the celebrity-designed umbrellas to support Starbucks "Green Umbrellas for a Green Cause" campaign.

Summer Returns to Starbucks with Celeb-Rated Green Umbrellas and the Refreshing Flavors of Orange - Starbucks Stories

Summer Returns to Starbucks with Celeb-Rated Green Umbrellas and the Refreshing Flavors of Orange

As temperatures climb and days stretch, Starbucks (NASDAQ:SBUX) iconic green umbrellas are popping open on our storefronts across the country. This summer season, Starbucks blends the nostalgic flavors of summer with refreshment to handcraft an array of new beverages. In addition, the Starbucks green umbrella will represent a season of change with the signature celebrity […]

https://stories.starbucks.com/stories/2007/summer-returns-to-starbucks-with-celeb-rated-green-umbrellas-and-the-refres/

SEATTLE &amp; SEOUL, South Korea--Starbucks Coffee Company (Nasdaq:SBUX) and Dong Suh Foods Company today launched the latest ready-to-drink (RTD) coffee beverage in South Korea. Starbucks Discoveries® coffee drink is a fresh, ready-to-drink chilled cup coffee featuring the high-quality coffee customers expect from Starbucks.

The Starbucks Discoveries® coffee drink will initially be offered in two flavors, Seattle Latte and Milano Espresso, and are available today in the refrigerated cases of convenience stores, supermarkets and hypermarkets. Starbucks Discoveries® will be available nationwide beginning tomorrow.

The launch of Starbucks Discoveries® coffee drink represents Starbucks first entry into the fresh chilled cup coffee segment of the ready-to-drink category in South Korea. Starbucks Discoveries® coffee drink is made fresh and is kept refrigerated, with a short, 14-day shelf life, one of the shortest on the market today. This superpremium product was developed specifically for the South Korean market and consumer taste preferences using coffee of the same high-quality as is found in all Starbucks retail stores and coffee-based products worldwide.

"When I think back to the opening of the first Starbucks stores in Korea in 1999, I realized how fortunate we are to have been welcomed and embraced by customers in South Korea who are interested in discovering the unique Starbucks Experience," said Jim Donald, president and ceo ? Starbucks. "With the introduction of Starbucks Discoveries® coffee drink, we are making it easier for our customers to discover something new from Starbucks."

The name "Starbucks Discoveries®" was inspired by Starbucks coffee buyers who travel the world looking for the highest quality arabica coffee available. Starbucks Discoveries® Seattle Latte is named after the birthplace of Starbucks; Starbucks Discoveries® Milano Espresso is named for the Italian city, honoring the development of the first espresso maker and also an important part of the inspiration for Starbucks coffeehouses.

Starbucks has a proven track record of creating successful coffee-related products. In 2005, Starbucks and Dong Suh Foods formed a relationship to offer Korean coffee lovers superpremium coffee RTD products. It started with Starbucks bottled Frappuccino® coffee drinks and in November 2006, Starbucks DoubleShot® espresso drink was introduced to consumers in South Korea.

To date, these Starbucks® coffee innovations remain favorite selections for coffee lovers in South Korea who are looking for great coffee on the go. Together, these three Starbucks® RTD drinks create even more opportunities for consumers who are looking for an authentic coffee experience.

Dong Suh Food Corporation's president and ceo, Lee Chang-hwan, also commented, "I am pleased to be able to present the new superpremium Starbucks Discoveries® coffee drink with the world's best coffee brand, Starbucks. As a leader in the coffee market, we will put all our efforts to further develop more coffee products to meet the needs and expectations of Korean customers through our relationship with Starbucks."

"Starbucks Discoveries® coffee drink allows us to bring the Starbucks Experience to our customers wherever they are. Starbucks Discoveries® coffee drink is a high-quality coffee beverage, crafted with care and attention to detail that our customers have come to expect from us," said Jamie Ledford, managing director ? North Asia, Starbucks Global Consumer Products. "Expanding into this new channel in South Korea helps to strengthen the Starbucks brand and reinforces our reputation for innovation, coffee quality and expertise."

As announced earlier in October 2005, Starbucks entered into an agreement in South Korea with Dong Suh Foods Corporation, the leading manufacturer and distributor of instant and packaged coffee in the country since 1968, for local development, marketing, sales and distribution of Starbucks Discoveries® coffee drink. Dong Suh Foods works with Seoul Dairy Cooperative to supply high-quality milk products, as well as to manufacture and distribute the Starbucks Discoveries® coffee drinks sold in hypermarkets.

Seoul Dairy Cooperative's union president Cho Heung-won said, "I am very glad to have Seoul Dairy Cooperative working with Dong Suh Foods Corporation on the Starbucks Discoveries® coffee drinks. We will put efforts to meet the customers' expectations with excellent products and build brand value."

Starbucks Launches New Ready-To-Drink Coffee Beverage in S. Korea - Starbucks Stories

Starbucks Launches New Ready-To-Drink Coffee Beverage in S. Korea

SEATTLE &amp; SEOUL, South Korea&#8211;Starbucks Coffee Company (Nasdaq:SBUX) and Dong Suh Foods Company today launched the latest ready-to-drink (RTD) coffee beverage in South Korea. Starbucks Discoveries® coffee drink is a fresh, ready-to-drink chilled cup coffee featuring the high-quality coffee customers expect from Starbucks. The Starbucks Discoveries® coffee drink will initially be offered in two flavors, […]

https://stories.starbucks.com/stories/2007/starbucks-launches-new-ready-to-drink-coffee-beverage-in-s-korea/

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