Starbucks Global Coffee Week celebrates the people behind your cup

From coffee farmers to roasters, buyers, baristas and so many more, Starbucks Global Coffee Week celebrates the people and communities that make each cup possible. Throughout this week, we will share how our vision for a limitless future of coffee comes to life, as well as telling stories about the innovations, milestones and people behind your coffee.

During our first-ever Starbucks Global Coffee Week, we are celebrating the power of community to create a limitless future of coffee.

We hear from coffee farmers like Josee and Leonidas in Rwanda, who were able to sell enough coffee to fulfill their dream of sending their children to college. We learn how agronomists on our farm in Costa Rica, like Carlos Mario Rodriguez and Sara Bogantes, are developing new strains of coffee trees that will stand up to climate change. We learn about the art and science of roasting coffee from Bonnie Li, who became the first woman at Starbucks to hold the title of master coffee roaster. We go to the cupping room with Leslie and Sergio, the tasters who sample every single batch of coffee that Starbucks sells. And we meet baristas, like Kelsie who learned American Sign Language to better support Robert, a Deafblind customer at her store.

In honor of the more than 37,000 stores, 400,000 partners (employees) and thousands of farmers and communities across the globe that bring the magic of coffee to life, Starbucks is celebrating our commitment to ensuring the future of coffee for all.

Because for us, it’s personal. With every cup, every conversation, and in every community we serve. That is our mission and promise.

Each day this week, we’ll highlight a different theme, each one essential in coffee’s journey from bean to cup, including:

Growing responsibly around the world

Ensuring a sustainable, resilient future of coffee

Making human connections

Meeting customers where they are

Celebrating coffee passion

Innovating for the future

Investing in our global communities

How we’re celebrating

For Starbucks Global Coffee Week, we will spotlight the many ways coffee brings us together:

Coffee tastings for customers at participating stores

Coffee festivals at Starbucks regional support centers

Documentary film on CBS that tells the story behind Starbucks coffee

Starbucks leaders sharing their stories all week on LinkedIn

Stories about new climate-resistant coffee varietals; our digital traceability program that connects your cup of coffee back to farmers; new technologies like the Clover Vertica™ and portable cold-foam blenders that change the coffee experience for customers, partners and the environment; the return of the Coffee Master Program

A new People in Coffee feature on Starbucks Stories that tells the stories of farmers, baristas, coffee roasters and others around the world

“We’ve always believed in the magic of coffee. It has long been a catalyst for connecting people - with one another and themselves - sharing stories, and sparking joy in each day,” said Laxman Narasimhan, Starbucks chief executive officer.

“Today marks the start of Starbucks Global Coffee Week. We are celebrating what we do best - nurturing the limitless possibilities of human connection with every cup.

“In the more than 50 years since Starbucks was founded, we’ve redefined the craft behind the perfect cup. That tradition of great coffee sets us apart. And as we look to the future, it’s our responsibility to build a more sustainable, equitable and resilient future for coffee, our communities and our planet. We’re proud to dedicate this week to sharing this global vision. I hope you’ll join us in raising your favorite beverage – to coffee!”