From coffee farmers to roasters, buyers, baristas and so many more, Starbucks Global Coffee Week celebrates the people and communities that make each cup possible. Throughout this week, we will share how our vision for a limitless future of coffee comes to life, as well as telling stories about the innovations, milestones and people behind your coffee.
During our first-ever Starbucks Global Coffee Week, we are celebrating the power of community to create a limitless future of coffee.
We hear from coffee farmers like Josee and Leonidas in Rwanda, who were able to sell enough coffee to fulfill their dream of sending their children to college. We learn how agronomists on our farm in Costa Rica, like Carlos Mario Rodriguez and Sara Bogantes, are developing new strains of coffee trees that will stand up to climate change. We learn about the art and science of roasting coffee from Bonnie Li, who became the first woman at Starbucks to hold the title of master coffee roaster. We go to the cupping room with Leslie and Sergio, the tasters who sample every single batch of coffee that Starbucks sells. And we meet baristas, like Kelsie who learned American Sign Language to better support Robert, a Deafblind customer at her store.
In honor of the more than 37,000 stores, 400,000 partners (employees) and thousands of farmers and communities across the globe that bring the magic of coffee to life, Starbucks is celebrating our commitment to ensuring the future of coffee for all.
Because for us, it’s personal. With every cup, every conversation, and in every community we serve. That is our mission and promise.
Each day this week, we’ll highlight a different theme, each one essential in coffee’s journey from bean to cup, including:
Growing responsibly around the world
Ensuring a sustainable, resilient future of coffee
Making human connections
Meeting customers where they are
Celebrating coffee passion
Innovating for the future
Investing in our global communities
How we’re celebrating
For Starbucks Global Coffee Week, we will spotlight the many ways coffee brings us together:
Coffee tastings for customers at participating stores
Coffee festivals at Starbucks regional support centers
Documentary film on CBS that tells the story behind Starbucks coffee
Starbucks leaders sharing their stories all week on LinkedIn
Stories about new climate-resistant coffee varietals; our digital traceability program that connects your cup of coffee back to farmers; new technologies like the Clover Vertica™ and portable cold-foam blenders that change the coffee experience for customers, partners and the environment; the return of the Coffee Master Program
A new People in Coffee feature on Starbucks Stories that tells the stories of farmers, baristas, coffee roasters and others around the world
“We’ve always believed in the magic of coffee. It has long been a catalyst for connecting people - with one another and themselves - sharing stories, and sparking joy in each day,” said Laxman Narasimhan, Starbucks chief executive officer.
“Today marks the start of Starbucks Global Coffee Week. We are celebrating what we do best - nurturing the limitless possibilities of human connection with every cup.
“In the more than 50 years since Starbucks was founded, we’ve redefined the craft behind the perfect cup. That tradition of great coffee sets us apart. And as we look to the future, it’s our responsibility to build a more sustainable, equitable and resilient future for coffee, our communities and our planet. We’re proud to dedicate this week to sharing this global vision. I hope you’ll join us in raising your favorite beverage – to coffee!”
The power of one cup of coffee
Every cup of Starbucks coffee makes a world of difference. Here’s how you are helping create a better future for people and the planet:
Developing a sustainable and resilient coffee supply for the future
Donating millions of coffee trees to farming communities
Investing in global communities and an equitable supply chain
with a college degree at no cost through the Starbucks College Achievement Plan
delivered to more than 10,000 organizations across the U.S. and Canada
Launching a reusable cups program
Opening our new China Coffee Innovation Park
Donating more than 50M meals through our FoodShare program
opened in underserved neighborhoods
Military Family Stores
opened to support our military communities
Innovating new brew methods and better technology for better coffee
Creating inclusive and accessible digital and in-store experiences
Connecting with the shared passion of millions like you around the world
‘Brewing innovation, nurturing human connection’
Starbucks is living out our mission and values and staying relevant, more than 50 years since our inception.
Watch the full documentary, from CBS News’ Innovators and Disruptors series.
Watch this blog each day throughout Starbucks Global Coffee Week for updates, stories and highlights.