Day 6: Innovating for the Future 

At the heart of Starbucks is a passion for coffee and a drive to reimagine the coffee experience – for our partners, our customers and the environment. For us, the Clover Vertica brewer represents the pinnacle of that pursuit, combining advanced engineering and accessible, sustainable industrial design with the craft of coffee brewing and customer service.  

The award-winning Clover Vertica will also help us keep our promise to cut water, waste and carbon by 50 percent by 2030, by eliminating paper filters and moving from batch brewing large urns of coffee to brewing a single cup on demand. In fact, it’s the fastest bean-to-cup experience in the industry.   

This Global Coffee Week, meet Joe, one of the engineers who helped design the Clover Vertica, who embodies our spirit of innovation. To learn more about how Starbucks is innovating for the future – new drinks, advancements in technology like our portable cold-foam blenders and sustainability initiatives like reusable cups – go here.

Watch the full video here.

Starbucks Global Coffee Week logo

Watch this blog each day throughout Starbucks Global Coffee Week for updates, stories and highlights.