Today, on the first day of Milano Fashion Week 2023, Howard Schultz, Starbucks founder and interim ceo, together with Carlo Capasa, Chairman of the National Chamber of Italian Fashion (Camera Nazionale della Moda Italiana) hosted an invitation-only dinner at the Starbucks Reserve® Roastery in Milan to introduce Starbucks Oleato™.
The evening began with an elegant dinner, catered by Italy’s Da Vittorio, reflecting the unmistakable style of the Cerea family’s Michelin-starred Da Vittorio Restaurants around the world.
Howard Schultz took the stage to introduce Starbucks Oleato™, an unexpected alchemy of Starbucks® finest arabica coffee infused with Partanna® extra virgin olive oil.
Guests received a taste of the new Oleato coffee beverages – Oleato™ Golden Foam™ Cold Brew and Oleato™ Iced Shaken Espresso.
The National Chamber of Italian Fashion’s collaboration with Starbucks included the making of a fashion film, which played for guests and will be incorporated in Milano Fashion Week programming throughout the week.
The evening wrapped with music and Oleato™ Golden Foam™ Espresso Martinis served at the main bar. The whole Starbucks Oleato™ beverage line launches in Starbucks stores in Italy on Feb. 22, and in select markets around the world, later this year.