Some Good News (SGN), an online news show created by actor and filmmaker John Krasinski and broadcast from his home office, started off as a delightfully DIY way to find and celebrate positive stories at a difficult time. In its first month, the show also became a global movement, with more than 4.2 million followers and a worldwide audience dedicated not just to watching good news, but to making good things happen wherever they are.
On Sunday’s episode, Krasinski announced the launch of a new online store, Some Good Merch, where 100 percent of the proceeds benefit a host of good causes. He also announced a partnership with The Starbucks Foundation to provide even more impact for communities in need.
Here’s how it works: Shop for Some Good Merch, featuring items designed by the SGN community, and at checkout, pick the charity you’d like to support, and 100 percent of the proceeds from your purchase will go to that organization. Then comes the bonus round of giving – The Starbucks Foundation will match the first $1 million in proceeds from SGN merch sales, sending much-needed support to charities driving COVID-19 relief efforts in communities around the world, including Boys & Girls Clubs of America, Direct Relief and World Central Kitchen.
“Throughout this SGN experience, I’ve been blown away by all the stories of good happening all around us and the ways people are supporting each other and their communities. Launching the Some Good Merch store is another way to help our audiences give back to charities helping people in need,” Krasinski said. “The Starbucks Foundation’s commitment to match $1 million makes this good news great news.”
While the Some Good News season may have concluded, you can watch this space, Good Things are Happening, for a steady stream of positive and inspiring stories from around the world. And check out this clip from SGN Episode 8 to learn more about how SGN and The Starbucks Foundation are teaming up to support organizations making a big difference in communities around the world:
-- Jennifer Warnick