This May, during Asian American and Pacific Islander (AAPI) Heritage Month, Starbucks is proud to stand together with our AAPI partners and communities. We honor their stories, their identities and their experiences – whether they’re immigrants or newly arrived, or their families and lives have been deeply rooted for generations.
With this year’s heritage month coming during especially difficult times, we believe even more in celebrating families, neighborhoods and traditions. Even apart, we’re better together.
“It’s the same way with culture. If it’s not practiced or perpetuated, eventually it’ll die.”
“I travelled to India because I wanted to connect with who I am. I wanted to realize what it meant to embrace my Indian heritage.”
“I want to reach out to people, acknowledge what’s happening and let them know that they’re not alone in this.”