2020 Starbucks Holiday Highlights


Welcome to your home for the holidays with the latest news and stories of the season from Starbucks Stories. 

A virtual tour of Starbucks holiday drinks around the world

In Japan, you can celebrate the season with a latte that tastes like a Cranberry Bliss® Bar. In Europe, you can warm up with a vegan Truffle Deluxe Hot Chocolate. And just about everywhere, you can enjoy a classic Peppermint Mocha. No matter where you are, you can enjoy a virtual tour of Starbucks holiday beverages around the globe, highlighting the unique flavors on the Starbucks menu this season.

Giving the gift of Starbucks: 20 years of Starbucks cards

Time flies when you’re drinking coffee. Here’s a nostalgic look back at two decades of Starbucks cards, one of the holiday season’s most popular gifts.

5 ways to lighten up your Starbucks holiday beverage

Here are a few tips from Starbucks baristas to lighten up your favorite handcrafted beverages. It’s easy to do – just ask your barista or customize your drink on the Starbucks® app.

The story behind this year’s cup design 

This year’s holiday design brings forward all the joyful elements of the holiday season in ribbons of Starbucks greens and a jolly red like a cozy holiday sweater. Look closely and you’ll see a familiar crown, tail and scales. 

A welcoming place 

While the holidays may feel a bit different this year, there are plenty of ways to enjoy the season with Starbucks. The company is focused on the health and well-being of customers and partners, and strives to meet or exceed the standards outlined by the U.S. Centers for Disease Control and Prevention for a safe experience, including continued emphasis on cleaning and sanitizing protocols in stores. Starbucks also requires customers to wear facial coverings while visiting all café locations in accordance with the expert guidance of the CDC and local public health authorities. The Starbucks app makes it easy to find a Starbucks location, check store hours, order ahead and use contactless payment.  

Beloved beverages are back 

Starbucks stores in the United States and Canada will be decked for the holidays starting Nov. 6 to mark the return of the seasonal flavors of Peppermint Mocha, Toasted White Chocolate Mocha, Caramel Brulée Latte, Chestnut Praline Latte, and Eggnog Latte, all available hot, iced and Frappuccino blended beverages. 

Starbucks Color Changing Hot Cup Set

While you’re here

Pick up a thoughtful gift from Starbucks on your next coffee run. Starbucks stores offer a collection of festive holiday merchandise for the season, from color-changing hot cups to glittery cold cups and stocking stuffers – perfect for everyone on your list.

Visions of sugar plums (and more)  

Savor the flavors of holiday food at Starbucks, including the new Cranberry Orange Scone, Cranberry Bliss Bar, Snowman Cookie, Snowman Cake Pop and of course – Sugar Plum Cheese Danish.  

The story behind Christmas Blend coffees 

The original Christmas Blend, introduced in 1984, has been a holiday tradition at Starbucks even longer than the Peppermint Mocha or red holiday cup, beloved for its special blend of Latin American and rare aged Sumatran beans. The packaging of Starbucks holiday coffees tells the story of more than three decades of coffee passion and craft – if you know where to look. 

Collectible red holiday cup

To mark the arrival of the season, Starbucks is giving away a free collectible red holiday cup on Nov. 6, while supplies last, to customers who order a holiday beverage at participating Starbucks stores in the United States. The cup offer is available for orders picked up in stores (including café, drive-thru and curbside) and through Starbucks Delivers.  

A gift for everyone on your list 

Here’s a first look at some of the festive gifts available at Starbucks company-operated and licensed stores in the U.S. and Canada – from shimmering cold cups to iridescent tumblers, sleek water bottles and more. Select merchandise is also available on the Starbucks app

Holiday favorites in grocery stores 

You can enjoy a little moment of holiday at home anytime this season – whether it’s an iced Starbucks Peppermint Mocha straight from your own fridge or a steaming cup of Starbucks® Holiday Blend Coffee from your Keurig or Nespresso machine. For the first time, Starbucks® holiday at-home coffees and favorites are available in grocery stores around the world (in the U.S. and select markets) including K-Cup® pods, Starbucks® By Nespresso, Starbucks® Peppermint Mocha Iced Espresso Classic and Starbucks® Frappuccino Peppermint Mocha. 

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‘Today is Day 1’: Starbucks retail leaders are challenged, inspired at leadership event