UK is first market in Europe to launch Nitro Cold Brew at the Starbucks Reserve Bar in London’s Covent Garden
Up to 100 further stores to roll out Nitro Cold Brew this summer
London, February 23, 2017 – Starbucks has introduced Nitro Cold Brew on tap at its first location in the UK in London, with plans to roll out to up to 100 more stores around the country this summer. The launch of Nitro Cold Brew in the UK follows a successful nationwide launch of Starbucks Cold Brew in 2015.
Nitro Cold Brew takes the existing Starbucks Cold Brew recipe and infuses it with nitrogen to unlock the super-smooth, natural sweetness of the coffee, which then cascades from the tap with a velvety and creamy texture that customers can see and taste. It is deliciously cold and served unsweetened, without ice, to highlight the flavor the cold-brewing process brings out in the coffee.
The arrival of Nitro Cold Brew marks Starbucks next chapter of cold coffee innovation in Europe by offering customers a wider choice.
“This is an entirely different kind of cold coffee experience – one we think will revolutionize the category and the way our customers think about our cold coffee menu," said Maria Sebastian, senior vice president Brand, Starbucks EMEA. "London is one of the most competitive coffee markets and so we’re delighted to bring this to our customers here first, with plans to bring it to more stores around the country this summer. We have an exciting year planned, bringing our expertise in hot coffee to cold, and demonstrating our investments in coffee-forward product innovations combined with the passion of our skilled baristas.”