Evolution Fresh has announced three new juice blends that combine cold-pressed juice with cold-brewed tea.
Refreshing and hydrating Evolution Fresh® Coolers will be available at participating grocery retailers nationwide starting this week. These new beverages continue to drive growth and innovation for the company’s beverage portfolio.
“We’re excited to launch our new Evolution Fresh® Coolers that combine our high quality cold-pressed juice with the smooth taste of cold-brewed tea, perfect for refreshment and hydration,” said Ryan Ziegelmann, general manager, Evolution Fresh. “As a leader in cold-pressed, high-pressure processed juice, Evolution Fresh strives to bring innovation to our customers that feature delicious, on-trend ingredients to enjoy throughout the day.”
Customers in the U.S. are expressing a growing interest in cold brew ready-to-drink tea, according to a 2016 study by Mintel*. Evolution Fresh® Coolers are made without added sweeteners, flavors or preservatives and deliver a smooth and refreshing finish with a layered taste. The Coolers are available in 11 fluid-ounce bottles and have less than 100 calories each.
Three Refreshing Options
Evolution Fresh® Coolers are available in three flavors including:
Tropical Hibiscus Cooler – Tropical pineapple juice and hibiscus tea with notes of watermelon and citrus.
Raspberry Citrus Cooler – Combines the sweet tart of raspberry with a hint of watermelon and green tea.
Blueberry Mint Cooler – Light, refreshing blueberry juice is mixed with a hint of watermelon and green tea.
In addition to Evolution Fresh® Coolers, the company now offers Watermelon Juice in select grocery stores across the U.S. In June 2017, the company will launch Organic Superfoods Juices with coconutmilk in participating grocery stores nationwide.
*Mintel Tea: Spotlight on Bagged/Looseleaf Tea – US – August 2016