Behind the Brew: Inside the Starbucks Cupping Room

By Nicholas Serpa / Starbucks Stories • July 17, 2017 • 1 min read

Every container of coffee shipped from around the world to Starbucks is taste-tested, or “cupped,” to ensure quality and consistency. Like a sommelier, the coffee tasters’ role is part science, part art.

In this installment of Behind the Brew: Secrets from inside Starbucks, step inside the Starbucks Cupping Room.

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