The Starbucks App Gets More Rewarding with Redesign
Editor’s Note: Updates made to this story the week of April 12 have been moved to the bottom of the page.
The Starbucks App Gets More Rewarding with Redesign
With today’s launch of Starbucks Rewards™, the company is unveiling a sleekly-redesigned mobile app for iOS and Android customers. This update offers a personalized experience, bringing benefits to life through engaging and interactive in-app features for the more than 17 million customers who use the Starbucks app regularly.
Starbucks is also introducing the option for members to redeem rewards and offers through the highly successful Mobile Order & Pay platform. The company introduced Starbucks® Mobile Order & Pay nationally in September 2015 and currently processes more than 7 million mobile orders a month. Members were unable to redeem rewards through this experience until now.
Related: Starbucks Announces First-Ever ‘Automatic Gold’ Offer for Rewards Members
Updates to the app’s homepage will feature content and offers tailored to the individual customers. From highlighting what’s “Now Playing” overhead in Starbucks® stores, to personalized offers, the content displayed has never been more relevant for customers. An interactive Stars display makes it even easier for customers to track Stars and Rewards including a touch screen where members can use their finger as a magnet to create their own constellations.
The Starbucks app is the center of the company’s digital ecosystem, bringing together loyalty, mobile payment and content partnerships – all seamlessly integrated into one convenient location.
Coming soon Starbucks Rewards members can expect more personalized features and content through strategic partnerships, as well as the ability to earn Stars outside of Starbucks.
UPDATE 2:22 PM PT 4/14/2016
As a result of the ongoing adjustments to the backend platform, we have significantly reduced intermittent errors customers may see.
We continue to optimize these backend services and, in particular, we are doing so in a way that will affect the account history feature of the mobile app and website. This may result in a delay of transaction receipts appearing within the history feature, suggesting that transactions are not being accounted for even though Stars and Rewards are being allocated accurately.
Customers can be assured that we do have a record of all transactions and this delay will significantly reduce as we begin the final transition to the new Starbucks Rewards platform.
If customers see any additional errors, please call our Customer Care Center (800-782-7282).
UPDATE 11:58 AM PT 4/13/2016
As teams continue to make the necessary adjustments to ensure the best experience, and maintain backend platform stability, customers who continue to see any errors should please call our Customer Care Center (800-782-7282), so that we can help work through any outstanding questions.
Customers should also be reassured that all earned Stars and Rewards will populate in their account upon transition to the new Starbucks Rewards platform.
For customers taking advantage of the in-store Gold promotion, when Green level customers make a transaction during our current promotion and jump to Gold status, their stars balance will reset to zero.
UPDATE 4:55 PM PT 4/12/2016
After making adjustments to accommodate new volumes, we have increased the backend platform stability. As a result, customers should now be able to experience the new Rewards platform without intermittent errors associated with log-in or Mobile Order and Pay functionality.
We continue to evaluate and make adjustments as necessary to maintain a great experience for our customers and ensure Stars and Rewards are visible and available to redeem.
As we near the completion of migration to the new Starbucks Rewards program, we are excited for customers to engage in the program and new app functionality.
UPDATE 1:12 PM PT 4/12/2016
Early this morning, we began the transition to our new Starbucks Rewards program and mobile app user experience.
As we have been migrating customers to the new Rewards platform, we have been making necessary adjustments to our backend platform to accommodate the new volumes and increase stability.
Therefore, as we are making these adjustments, it has created a slower experience and in some cases log-in errors, limited visibility to rewards and Star counts, as well as intermittent Mobile Order and Pay errors.
We sincerely apologize for any inconvenience and expect this will be resolved soon. Once the adjustments to the backend are complete, all customers’ transactions will be accounted for and all earned Stars and Rewards will be visible and allocated appropriately.
