Starbucks to donate a coffee tree to farmers for every cup of brewed Mexico Chiapas Coffee sold on National Coffee Day in the U.S. and Mexico
The company expands its One Tree for Every Bag Commitment to brewed coffee for one day in the U.S. to reach a donation goal of 20 million coffee trees by the end of 2016
Mexico Chiapas brewed coffee offered at more than 13,500 U.S. and Mexico stores honoring the origin of Starbucks ethical sourcing program
SEATTLE, September 26, 2016 – Today, Starbucks Coffee Company (NASDAQ: SBUX) announced that customers who purchase a brewed Mexico Chiapas coffee on National Coffee Day, September 29, will be part of their effort to help coffee farmers around the world. A program created this time last year, the One Tree for Every Bag initiative ensures that a coffee tree is planted for every bag of coffee purchased in a participating U.S. stores.
These coffee trees are distributed to farmers who have been impacted by coffee rust, a plant fungus that damages coffee trees making it harder for them to produce high-quality coffee for the entire industry. Earlier this summer Starbucks began distributing the first rust-resistant coffee trees in collaboration with one of its suppliers, ECOM, and Conservation International. Starbucks has a goal of planting a total of 20 million trees.
Starbucks One Tree for Every Bag Commitment Impact:
Starbucks has donated enough funds to plant 18 million rust-resistant coffee trees in just one year
This summer, the first phase of distribution began when 10 million healthy coffee trees were distributed to farmers in need across El Salvador, Guatemala and Mexico
More than 6,200 farming families received new coffee trees helping to rehabilitate more than 2,500 hectares of farmland
Nearly 800jobs were created to support the initial distribution of these coffee trees
Each healthy coffee tree will grow enough green coffee to roast and package one pound of finished coffee
Starbucks has an ambitious goal of planting 20 million trees and celebrating Chiapas coffee, the birthplace of the company's ethical sourcing program over a decade ago.