Starbucks in Taiwan will feature merchandise co-created with Paris fashion designer, Sophie Méchaly, the founder of the international brand Paul & Joe.
“We have been looking for an opportunity to find a popular fashion brand with a strong art sense to create a new series of summer fun merchandise,” said John Hsu, president, Starbucks Taiwan. “We wanted to give our coffee-related merchandise a unique style and attitude for summer and Paul & Joe fit the bill.”
In 1995, Méchaly founded Paul & Joe, which operates several dozen boutiques and hundreds of retail stores around the world. Méchaly's signature designs are young, fun and colorful, exhibited by her clothing, shoes and accessories for both men and women.
Several of the Starbucks merchandise designs feature a Chinchilla Persian cat that Méchaly owns. Crabs and fish are also featured in the artwork to represent the beaches in the Mediterranean, near her childhood home.
This new merchandise is available for a limited time in Starbucks® stores in Taiwan, beginning May 11.