A Focus on Innovation Leads to Expanded Evolution Fresh Juice Options

With innovation always a top priority at Evolution Fresh, Mark Ninomiya and his team look to emerging juice trends and consumer insights for inspiration. Most recently, they discovered a need to develop new juices that provide specific benefits.

“We looked at the latest trends in juicing and nutrition to understand that consumers are seeking more sources of protein and new options for hydration,” said Ninomiya, product manager, Evolution Fresh.

With this knowledge in hand, the team began development of four new Evolution Fresh juice varieties.

Protein Power

“With the popularity of smoothies, juice is a natural place to get protein. We created two new flavor variations on our Protein Power line," he said. "Because berries are a popular flavor and because we love to share our passion for greens, we developed juices around these flavors.”

The Evolution Fresh Protein Power line is the only cold-pressed juices to deliver an excellent source of protein.

Protein Power Greens: Green vegetable juices including cucumber, spinach, romaine lettuce and kale are blended with protein and fruit juices in this smoothie. With 14 grams of protein per 8-ounce serving, it provides 28 percent of the daily recommended value of protein.

Protein Power Berry: Sweet and tart strawberries and raspberry juices are swirled into a creamy protein smoothie that provides 14 grams of protein per 8-ounce serving and 28 percent of the daily recommended value of protein.

Organic Greens & Kale

“We take pride in the fact that we have a green juice for everyone,” said Ninomiya. “Whether you’re looking for one of our five juices made from more than a pound of green vegetables* or just starting your green juice journey, we have options. With Organic Greens & Kale, we wanted to provide an additional organic green juice to join our Organic Sweet Greens and Ginger. We opted for a traditional green juice with dark, leafy greens.”

Organic kale is highlighted in a refreshing blend of organic spinach, romaine, cucumber and celery perfectly accented with a squeeze of lemon. This green juice is an excellent source of Vitamin K with 4 grams of sugar per 8-ounce serving.

Organic Green Lemonade

“Consumers look to juice for hydration,” Ninomiya said. “We have an assortment of lemonade and limeades that are quite popular. We wanted to bring an innovative way to enjoy these classic flavors. Organic Green Lemonade again showcases our passion for greens in a lemonade that is thirst quenching.”

A new twist on a traditional favorite, this beverage offers a hydrating lemonade mixed with green juice. It is USDA-certified organic with 10 grams of sugar per 8-ounce serving and tastes great with a meal or alone.

The four new Evolution Fresh juices will be available nationally this spring at select Whole Foods as well as natural and premium grocery stores.

Protein Power Berry will also be available at Starbucks® retail stores in the U.S. starting March 22.

*Sweet Greens and Lemon, Essential Greens with Lime, Organic Sweet Greens and Ginger, Smooth Greens with Kale and Organic Greens with Kale are made from more than one pound of green vegetables.

Visit www.EvolutionFresh.com for further details regarding beverage availability.

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