Responding to Customers, Starbucks Launches the Mini Frappuccino
Frappuccino® fans have made more than 6,000 suggestions regarding the blended beverage on My Starbucks Idea®. While most customers offer ideas for new flavor combinations, many have been asking for a smaller drink size.
Today Starbucks is introducing the Mini Frappuccino® nationally. The 10 ounce serving size is available for a limited time (starting May 11 while supplies last) in participating Starbucks® stores in the U.S. and Canada. This launch follows a test in select U.S. markets last summer.
Customers will be able to order all flavors of Frappuccino® in the Mini serving size. There are more than 36,000 different ways to customize Starbucks® Frappuccino® Blended Beverages. The smaller serving size is the newest option for customers.
Starbucks launched the Frappuccino® 20 years ago. Read more about the birth of an icon, the new S’mores Frappuccino®, and how Starbucks social media team captures the personality of the popular beverage.