GERMANY (October 19, 2015) – Today REWE, a leading premium German retailer since 1927 and part of the Cologne-based REWE Group, and Starbucks Coffee Company announce a significant new partnership. The first phase will see Starbucks® stores open within REWE-operated hyper and supermarkets in prime city locations across Germany in 2016, bringing the best coffee and unique Starbucks experience to more customers on the go.
“We know Germany has always appreciated great coffee and is one of the world’s biggest coffee-consuming countries per capita,” said Kris Engskov, president, Starbucks Coffee Company EMEA. “This new partnership with REWE will help us deliver both quality and value for new customers, and ensure great coffee on the go is more convenient than ever. Both of our companies have a great retail business heritage and we share the same values in our commitment to customers and the communities we serve.”
“We are excited about the opportunity of this unique cooperation between our two strong brands,” said Lionel Souque, CEO REWE Markt GmbH. “REWE is able to bring premium Starbucks products to customers in a unique way, by opening stores inside our supermarkets, fitting perfectly with our commitment to offering more convenience to our customers.”
REWE is one of the largest premium retailers in Europe, with more than 3000 stores in Germany. Starbucks currently has 159 stores in Germany and over 2,200 across 35 countries in the Europe, Middle East and Africa region. This partnership demonstrates Starbucks continued growth in grocery locations across Europe, delivering greater convenience for customers to enjoy their favorite beverage in a relaxing and welcoming store environment.
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 22,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit Starbucks stores or online at Starbucks.com and news.starbucks.com.
With revenue of 16.9 billion euros (2014), more than 90,000 employees and well over 3,000 REWE stores, REWE Markt GmbH is a leading company in the German food retail sector. REWE stores are operated as branches or by independent REWE retailers.REWE is part of the cooperatively organized REWE Group, one of the leading trade and tourism companies in Germany and Europe. In 2014, the company generated a total of external revenue of more than 51 billion euros. Founded in 1927, REWE Group operates 15,000 stores with 330,000 employees in 12 European countries. In 2014, around 228,000 employees generated revenue totaling 37 billion euros in approximately 10,000 stores in Germany.