In 2014, Starbucks began testing three Evolution Fresh™ Smoothies in select Starbucks stores. After whirring up thousands of smoothies in San Jose and St. Louis, today, Evolution Fresh will bring a new take on smoothies to the $2.2 billion smoothie category with the launch of Evolution Fresh™ Smoothies which are made from simple, nutritious ingredients with nothing added that nature didn’t put there.
Delivering 20 percent or more of recommended daily combined fruit and vegetable servings, the smoothies are made to order in three flavors including Sweet Greens, Strawberry and Mango Carrot, with the option to add fresh kale upon request.
Available at 4,300 Starbucks stores in the Pacific Northwest, Northern California and select grocery stores nationwide (available in these stores), the Evolution Fresh™ Smoothies continue the innovation and momentum to deliver accessible nutrition since making cold-pressed juice available to the masses in Starbucks stores. Evolution Fresh worked with yogurt leader, Dannon, for nearly two years to craft the perfect creamy canvas that would marry the two primary smoothie ingredients: Greek nonfat yogurt and cold-pressed fruit and vegetable juice made using high pressure processing.
“It’s been fun watching our customers get creative. Just like their morning coffee beverages, people are creating their personal favorites with our Evolution Fresh™ Smoothies – adding extra Greek yogurt, kale or a scoop of protein powder. We’ve also seen people grab a package of fresh blueberries or a banana and ask their barista to blend it in,” said Katie Wright, a product manager who has worked on the team developing and testing the smoothies in stores.
Starting today Evolution Fresh™ Smoothies will be available beyond the test markets in Starbucks stores in Washington, Oregon, Alaska, Northern California and select Idaho stores, as well as select grocer locations inside Target, Albertsons/Safeway and Kroger.
The smoothies range between 170-230 calories. Getting daily fruit and vegetable servings has never been so easy. They're the perfect blend of innovation and nutrition, which is the sweet spot not only for customers, but also for the Evolution Fresh brand.
 IBISWorld, May 2014 http://www.ibisworld.com/industry/juice-smoothie-bars.html