SEATTLE and ATLANTA, Feb. 4, 2015 – Delta Air Lines (NYSE: DAL) and Starbucks Coffee Company (Nasdaq: SBUX) announced today that Delta will extend existing service of Starbucks® coffee onboard every Delta and Delta Connection flight around the globe. Delta officially began serving Starbucks® Pike Place® Roast and Starbucks VIA® Ready Brew Italian Roast decaf on its fleet of 1,270 aircraft, on Feb. 1. Last year, the airline and its partners operated more than 1.8 million flights, carrying 170 million passengers to 330 destinations in 64 countries worldwide.
“With a high-quality global brand like Starbucks now added to Delta’s core in-flight service product, we’ve taken another step to improve the travel experience,” said Mike Henny Delta’s Director of Customer Experience. “Our ongoing in-flight enhancements to food, beverages, seats and entertainment affirm Delta’s commitment to provide our customers with industry-leading amenities.”
“We are delighted to provide Starbucks® coffee wherever Delta’s customers are traveling,” said Michelle Burns, vice president Branded Solutions, Starbucks. “As two organizations who share a commitment to providing a distinctive and premium experience, Starbucks and Delta are a perfect pair.”
Delta initially partnered with Starbucks in 2013 to offer coffee to customers traveling on select cross-country and West Coast Shuttle flights.
Celebrating the Partnership with a #DeltaCupContest Free Ticket Giveaway
From Feb. 4 through Feb. 8, Delta will host a social media-based contest on Instagram and Twitter asking travelers “If you could fly anywhere Delta flies and enjoy Starbucks® coffee along the way, where would you go?” Entrants will be asked to write their desired destination on a coffee cup and upload a photo to Instagram or Twitter using the hashtag #DeltaCupContest to enter. The winner will be selected at random to receive a ticket to anywhere Delta flies (1).
Additionally, Delta has commissioned artists from around the world to create three larger-than-life art installations made solely out of Starbucks® cups. The pieces feature famous landmarks and sites of global destinations where Delta and Starbucks fly together: Big Ben in London, Tokyo’s Sensoji Temple in the historic district of Asakusa, and a Carnaval float in São Paulo, Brazil. The cup sculptures will be on display starting Feb. 4 in Terminal 4 at New York’s-JFK International Airport.
Samples of Starbucks coffee will be available at New York-JFK, Los Angeles International Airport, Hartsfield-Jackson Atlanta International Airport and Seattle-Tacoma International Airport on Feb. 4 to promote the partnership and provide travelers with a taste of the Starbucks® coffees that will be served onboard at 35,000 feet.
How many cups of Starbucks coffee does Delta expect to serve in 2015? The answer in this Infographic
(1) No purchase required. The Delta Cup Sweepstakes is open to legal residents of the 50 U.S. states and DC, 18 or older. Starts 12:01 a.m. Eastern Time February 4, 2015 and ends 11:59 p.m. ET on February 8, 2015. Void where prohibited. Sponsor: Delta Air Lines, Inc., 1030 Delta Blvd., Atlanta, GA 30354. For complete rules visit deltacupcontest.com.
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 21,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at Starbucks.com and news.starbucks.com.
About Delta Air Lines
Delta Air Lines serves more than 170 million customers each year.With an industry-leading global network, Delta and the Delta Connection carriers offer service to 330 destinations in 64 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia as well as a newly formed joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights. Additional information is available on Delta.com