MEDIA ALERT: To thank customers for raising $5 million for young people through Teavana® Oprah Chai, Starbucks Coffee Company (NASDAQ: SBUX) invites customers to come into participating Starbucks® stores on Thursday, April 9 through Saturday, April 11, from 2 to 5 p.m. local time across the U.S. and Canada. For every purchase of a Teavana® Oprah Cinnamon Chai Latte, customers will receive a free Teavana® Oprah Cinnamon Chai Latte of equal or lesser value to share. Starbucks will make a donation of $0.25 (U.S.) for both beverages that will go to the Oprah Winfrey Leadership Academy Foundation. To learn more, visit oprah.com/chai.
The distinctive Teavana® Oprah Cinnamon Chai Latte features the bold infusion of cinnamon, ginger, cardamom, and cloves perfectly blended with loose-leaf black tea and rooibos and topped with steamed milk. Creamy and cinnamon forward, customers can enjoy the spicy Teavana® Oprah Cinnamon Chai Latte hot or iced.
Starbucks and Oprah Winfrey co-created Teavana® Oprah Chai in Spring 2014 to elevate the tea experience while also giving back in a meaningful way. 100 percent of all contributions made by the Oprah Winfrey Leadership Academy Foundation from Teavana® Oprah Chai goes to the Foundation, which in turn provides further funding to Girls Inc., National CARES Mentoring Movement, Pathways to College and U.S. Dream Academy.
“Every person who purchases Teavana® Oprah Chai is making a difference in the lives of young people,” said Annie Young-Scrivner, president, Teavana. “We want to thank our customers who purchased Teavana® Oprah Chai, and invite them to come in to Starbucks and share their love of Teavana® Oprah Chai with a friend April 9 through 11.”
Teavana offers high quality teas and a unique in-store experience to new tea drinkers and tea connoisseurs alike. Acquired by Starbucks (NASDAQ:SBUX) in 2012, Teavana immerses customers in a full tea experience where they can learn more about the ritual and enjoyment of tea with products available in more than 300 locations including Teavana tea bars, shopping malls, and Starbucks® stores. Teavana offers premium tea accessories and an array of loose leaf teas, including Teavana Oprah Chai, created in partnership with Ms. Oprah Winfrey. For more information, visit www.teavana.com.