What makes a top post on Instagram?
It’s an image that tells a story, according to Secelia Kirby with Starbucks social media team.
“It takes people into the moment. Often, there’s just a hand, but you get a feeling it could potentially be yours," she said. “On Instagram, people take the time and effort to create a beautiful image. They want to celebrate their Starbucks drink by posting an image with the cup in a flower garden or on a mountaintop, for example. They want to mesh their Starbucks experience with the rest of their lives.”
Kirby, who manages @Starbucks Instagram channel, reveals five customer-submitted posts that the brand’s more than 7 million followers found most engaging in 2015. These regrams generated hundreds of thousands of likes among Instagram followers, along with thousands of comments in dozens of languages.
1. Contemporary Cup Art
The winner of Starbucks White Cup Contest in 2014 also had the top customer-submitted Instagram post of the year. Brita Lynn Thompson’s (@blynnxoxo) photo of her winning black-and-white graphic cup against a matching background earned more than 300,000 likes and 2,200 comments.
2. Iced Caramel Macchiato
Celebrating the seasons is a common theme on Instagram. This post by @vickysstyle, featuring two Caramel Frappuccino blended beverages, suggests a sunny summertime break to share with a friend.
3. Friends Forever
When the Starbucks Red Cups return each year, customers often snap photos of the holiday cups to post on social media. This year @Starbucks Instagram invited customers to submit their favorite photos with the hashtag #RedCupContest. This photo by @tamalinn depicted the natural beauty of the season.
4. Hello Autumn
Customers welcome the changing seasons. This post by @glistentothis highlights Starbucks first-ever autumn cup.
5. Sweet Spring
Sunshine and cherry blossoms were the backdrop for @meredithsledge in this springtime scene, liked more than 219,000 times.
To follow @Starbucks Instagram and share favorite moments, visit Instagram.com/starbucks.