Teavana Celebrates Holiday 2014 with New “Gift of the Week” Program

SEATTLE, Nov. 3, 2014 – Today, Teavana® launched its Gift of the Week program, a series of elegantly-designed tea gift sets specially priced each week of the holiday season. Building on favorite holiday traditions and capturing the flavors of the season, Teavana is also introducing a new Gingerbread Tea.

As Teavana® tea bars and mall stores continue to expand across the U.S., capturing more of the $90 billion global hot and iced tea category, the stores offer uniquely curated loose leaf teas and personalized gifts that lead in-store and online innovation, inspiring customers and delighting tea enthusiasts.

“Teavana is further elevating the premium tea experience this holiday season by delivering a carefully curated assortment of premium loose leaf teas and beautiful tea merchandise, making the ritual of tea one of the most thoughtful and personalized gifting solutions of the season,” said Annie Young-Scrivner, president, Teavana.

Gift of the Week

Kicking off Teavana’s® Gift of the Week initiative, starting today, customers will receive a free Perfectea Maker with the purchase of the exquisite Teavana® Ultimate Winter Collection, featuring 12 unique and distinct teas.

Now through Dec. 24, customers can visit Teavana® stores and Teavana.com each week to learn about the new Gift of the Week offer inspiring moments of shared holiday bliss with thoughtful gifting opportunities.

Introducing Teavana® Gingerbread Tea

For the first time in Teavana® stores, Gingerbread Tea will be available. A blend of black tea, rich spiced ginger and apple, combined with chocolaty popcorn to create a tea that tastes just like the holidays.

“More than half of Americans drink tea every day and customers are looking for newly curated tastes to celebrate the holiday season, which is why we are excited to offer our newly created Gingerbread Tea,” said Young-Scrivner. “This new holiday flavor is indulgent, warm and comforting, inspiring holiday nostalgia among Teavana loyalists and new customers across the U.S. and Canada.”

Fan favorite White Chocolate Peppermint Tea, a blend of white chocolate and refreshing peppermint flavors and South African Rooibos tea, returns this year to join the more than 100 varieties of premium loose leaf teas available at Teavana®.

Customers can also blend Gingerbread Tea or White Chocolate Peppermint Tea with Teavana’s Golden Monkey Black Tea, the finest black tea from the Fujian Province, China. Blending allows tea drinkers to create their own personalized flavors to suit any occasion.

Gingerbread Tea and White Chocolate Peppermint Tea are now available at Teavana® stores and Teavana.com for the suggested retail price of $9.98 per 2 ounces in the U.S. and $9 per 50 grams in Canada.

About Teavana

Founded in 1997, Teavana offers new tea enthusiasts and tea connoisseurs alike its "Heaven of Tea" retail experience where passionate and knowledgeable "Teaologists" engage and educate them about the ritual and enjoyment of tea. The company's mission is to establish Teavana as the most recognized and respected brand in the tea industry by expanding the culture of tea across the world. Teavana joined the Starbucks family in December of 2012. For more information, visit www.teavana.com.

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