Starbucks is opening several locations in Russia, including two new stores in Yaroslavl, a city about 160 miles north of Moscow.
“We are delighted to announce two new stores in Yaroslavl this month, extending the Starbucks Experience to more customers in Russia,” said Mojtaba Akhbari, General Director of Koffee Sirena LLC, managing Starbucks in Russia. “We are incredibly humbled by the warmth of Russian consumers who have embraced Starbucks in Moscow, St. Petersburg, Rostov-on-Don, Krasnodar and Sochi. We look forward to offering high quality Starbucks coffee to the people of Yaroslavl in our beautiful new stores designed with the city’s rich heritage in mind.”
With each new store, Starbucks always sets out to authentically incorporate local culture, traditions and architecture. The natural beauty of Yaroslavl is reflected in the interior of the new stores, using natural materials – wood, copper and hot-rolled steel – and traditional Russian wooden design elements. The large community tables featured in Starbucks store seating areas exhibit the beauty of the natural local timber. Wall posters tell the story of coffee production in the primitive style of Russian “lubok” folk art.
During the next 12 months, Starbucks plans to open stores in Yekaterinburg and Tumen, in the Russian Urals.
Starbucks entered the Russian market in 2007. Currently there are more than 70 Starbucks stores in Russia – in Moscow, St. Petersburg, Rostov-on-Don, Krasnodar, Sochi and Yaroslavl.