Starbucks Expands Coffeehouse Experience to Hanoi, Vietnam
Starbucks celebrated the opening of the first of three stores in Hanoi, welcoming customers for the first time in Vietnam’s capital city. Nestled in the Hanoi’s vibrant Hoan Kiem district, at the Lan Vien Hotel, this store embraces the local traditions and coffee culture. In the coming days, Starbucks will open two additional stores in Hanoi on July 24 at 314 Ba Trieu and on July 31 at 59A Lý Thái Tổ, further demonstrating Starbucks deep commitment to the Vietnamese community, after entering the market in February of last year.
“We are both excited and humbled to bring the Starbucks Experience to our customers in Hanoi. Our stores are designed as gathering places for our customers to enjoy a personalized, handcrafted cup of coffee with friends and family. We look forward to serving our customers and the local community,” said Jeff Hansberry, president, Starbucks China and Asia Pacific region.
Speaking on the occasion, Patricia Marques, general manager, Starbucks Vietnam, added, “We are thrilled to open the first Starbucks store in Hanoi, which will offer customers the distinct third place experience Starbucks is known for around the world. At the heart of that experience are the passionate, knowledgeable partners, who proudly wear the iconic Starbucks green apron every day – and are key to our continued success in Vietnam.”
Store Designs that Reflect Hanoi’s Vibrant Culture
Each new Starbucks store is specifically designed to reflect the vibrant modernity of the city with an acknowledgement of the long-standing coffee heritage of Vietnam. Stores will feature artwork created by Hanoi-based artists, as well as décor that has been sourced locally from Vietnamese market vendors to create distinctive store features – such as a community table made of reclaimed wood that will draw customers together as they connect over their coffee.
Asian Dolce Latte – Created for Local Taste Preferences
In addition, the Starbucks stores in Hanoi will offer a variety of locally distinct beverage options, most notably the Asian Dolce Latte, which debuted at the opening of the Ho Chi Minh City store last year. Created specifically for the distinct taste preferences of coffee-lovers across the region, the Asian Dolce Latte was inspired by Vietnam’s coffee culture and lifestyle. Through this strong, velvety espresso-based beverage, Starbucks sought to introduce one of the many facets of Vietnam’s rich coffee tradition to the rest of the Asia Pacific region. The Asian Dolce Latte has become one of Starbucks most popular beverages across the region, and Starbucks is proud to bring this distinctly Vietnamese beverage to customers in Hanoi.
Starbucks opened its first store in Vietnam in Ho Chi Minh City in February 2013, and since then has opened eight stores across the city and hired more than 200 part- and full-time partners across Vietnam. Starbucks operates its stores in Vietnam through a licensed partnership with Coffee Concepts (Vietnam), a subsidiary of Hong Kong Maxim’s Group.