Seattle (Nov. 6, 2014) – According to a new survey by Seattle's Best Coffee, 88 percent of coffee-drinking holiday shoppers need extra coffee to power through the holiday shopping season. Whether searching for deals online from home or on-the-go, more than half of holiday shoppers say a cup of coffee is their favorite way to prepare for a day of shopping. 
To ensure coffee lovers fill their mugs with great coffee and get some extra perks along the way, Seattle’s Best Coffee®, part of Starbucks Corporation, launches Seattle’s Best Doorbusters, a month-long giveaway extravaganza – no sleeping bags, lawn chairs or early mornings required.
With nearly half of holiday shoppers, roughly 118 million Americans, starting the search for deals before Black Friday, the Seattle’s Best Doorbusters give earlybirds a jump on the holidays with a much needed coffee fix. On select days throughout November, Seattle’s Best Coffee will offer holiday shoppers the chance to win one of hundreds of holiday Doorbuster giveaways, like a Black Friday Power Up kit or Cozy on the Couch prize pack, all stocked with everything needed to deal hunt, shop and sip the best coffee.
“As holiday deals begin earlier each year, the one-day frenzy of Black Friday is turning into an entire month of deal hunting,” said Jennifer Dimaris, vice president, brand management for Seattle’s Best Coffee. “Our Doorbuster giveaways allow our customers to get a head start on holiday shopping, so they can eventually sit back and enjoy the holidays with our great-tasting coffee.”
Among coffee-drinking holiday shoppers, 88 percent will need extra coffee to power through their shopping checklist. In addition to awesome prizes, each Doorbuster giveaway will arm shoppers with what they need most during the hectic holiday season – a smooth, medium and balanced cup of Seattle’s Best Coffee.
From now until Cyber Monday, holiday shoppers can burst through the virtual doors at SeattlesBestDoorbusters.com. By submitting an online entry form, deal hunters will be entered for a chance to win hundreds of prizes. But shoppers must act quickly – the Doorbuster giveaways will only be live for select periods of time throughout the month. See rules below. The entire line-up of Doorbuster giveaway prize packs include:
Conquer the Cold: Two 12-oz. bags of Seattle’s Best Coffee, smartphone gloves, wireless all-weather earmuffs and an umbrella
Black Friday Power Up: Three 16-ct. boxes of Seattle’s Best Coffee K-Cup® Packs, a single-cup brewer, travel mug and portable smartphone charger
Wrap Party: Three 12-oz. bags of Seattle’s Best Coffee, wireless music speaker and wrapping supplies
Holiday Multi-Tasker: Two 12-oz. bags of Seattle’s Best Coffee, tablet and travel mug
Cozy on the Couch: Three 12-oz. bags of Seattle’s Best Coffee, coffee quote sweatshirt, holiday-scented candle and online shopping streaming device
Deck Your Desk: Three 16-ct. boxes of Seattle’s Best Coffee K-Cup® Packs, a single-cup brewer, USB coffee mug warmer and desk supplies
Coffee drinkers looking to taste great coffee can also grab a $2-off coupon for Seattle’s Best Coffee at-home packaged coffee or K-Cup® packs, which can be redeemed where groceries are sold nationally at retailers including Walmart, Kroger and Safeway.
About Seattle’s Best Coffee
Seattle’s Best Coffee LLC has been roasting premium coffee since 1970 and today roasts more than 20 million pounds of coffee every year and millions of cups of our coffee are served every day. A freshly-brewed cup of Seattle’s Best Coffee is currently available in more than 50,000 locations including cafes, college campuses, restaurants, hotels, airlines, cruise ships, grocery stores and movie theatres. Seattle’s Best Coffee is a featured brand within Starbucks Corporation (NASDAQ: SBUX). For more information, please visit Seattle’s Best Coffee online at www.seattlesbest.com.
Keurig, the Cup and Star design, Keurig Brewed, K-Cup, and the Keurig brewer trade dress are trademarks of Keurig Green Mountain, Inc,, used with permission.
Seattle’s Best Coffee Doorbusters GIVEAWAY Abbreviated RULES
NO PURCHASE NECESSARY. Starts on 11/6/14 and ends on 12/1/14 and consists of 6 separate sweepstakes. Specific Entry Period dates apply. See Official Rules for Entry Period dates, entry instructions, odds of winning, etc. Open only to legal residents of the 50 US (incld. DC). Must be at least 18 years of age. Void where prohibited or restricted by law. Sponsor: Seattle’s Best Coffee LLC.
About the Seattle’s Best Coffee Black Friday Survey
The Seattle’s Best Coffee Black Friday survey was conducted by Wakefield Research among 1,000 nationally representative U.S. adults ages 18+, between Oct. 14 and Oct. 21, 2014, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18+. The margin of error is plus or minus 3.1 percentage points.
 Seattle’s Best Coffee Black Friday survey conducted by Wakefield Research, October 2014.  Seattle’s Best Coffee Black Friday survey conducted by Wakefield Research, October 2014  2013 US Census data and Seattle’s Best Coffee Black Friday survey conducted by Wakefield Research, October 2014  Seattle’s Best Coffee Black Friday survey conducted by Wakefield Research, October 2014