The 26th annual Specialty Coffee Association of America expo and symposium, dedicated to the development and promotion of specialty coffees, is underway today through Sunday.
Starbucks is the official host and shares the organization’s commitment to meeting the challenges of a rapidly changing industry. Starbucks executive vice president of Global Coffee, Craig Russell, explains some of those challenges in this guest column. On stage, Bill Sleeth vice president of design for the Americas for Starbucks. He discusses Starbucks commitment to environmental sustainability, local relevancy and pushing themselves to bring bold and innovative design to customers. Check out Starbucks Pinterest store design page.
Also, meet a Starbucks coffee specialist who tastes 500 cups of coffee a day (sometimes almost 700). Amanda Juris won the United States Cup Tasters Championship today (Friday, April 25).
Scroll through the photo gallery as you sip a cup of coffee. We'll add behind the scenes pictures throughout the weekend. Follow us on Twitter too at @Starbucksnews #SCAA2014.
Photos by Francisco Ramos-Sabugo Rodriguez